MSc in Marketing
National College of Ireland
Key Information
Campus location
Languages
English
Study format
On-Campus
Duration
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Pace
Full time, Part time
Tuition fees
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Application deadline
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Earliest start date
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Scholarships
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Introduction
The MSc in Marketing has been specifically designed with the needs of current and future marketing professionals and managers in mind. The course will equip you with a comprehensive understanding of key foundations of the marketing discipline as well as provide you with a detailed understanding of the marketplace. In addition, you will learn how to apply the latest marketing theory and practice in an increasingly complex trading environment.
The course will cover core marketing disciplines such as integrated communications, consumer behaviour, strategic marketing management and international marketing. You will be afforded an opportunity to specialise in particular marketing themes which include brand management, entrepreneurship and digital marketing.