MSc in International Hospitality, Events and Tourism Management
Oxford Brookes University
Key Information
Campus location
Headington, United Kingdom
Languages
English
Study format
On-Campus
Duration
1 - 2 Year
Pace
Full time, Part time
Tuition fees
GBP 16,200 / per year
Application deadline
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Introduction
With our MSc Hospitality, Events and Tourism Management, you’ll gain an introduction to key concepts including:
- psychology of consumer behaviour
- how to create a marketing plan
- hospitality operations
- strategic financial management.
You don’t need to have studied hospitality, events or tourism management and prior work experience is not required.
Our unique Bacchus Mentoring Programme gives you one-to-one support from a senior professional. They will help to develop your professional skills and advise you on your future career. You will also have opportunities to interact with professionals, employers and alumni. This means you can develop your networking skills and gain useful, global contacts for the future.
If you apply for the sandwich mode, you will undertake a one-year, paid work placement, after completing the taught part of the course. You will be fully supported in finding a placement and supervised throughout.
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Curriculum
Learning and assessment
You will study compulsory modules which enable you to develop a deeper understanding of the complexity of international hospitality, events and tourism management.
You will learn from recognised experts in their fields - those who write the books that support your learning. You will also engage with industry experts through our range of events and international visiting speaker programme.
Our students and staff come from all over the world. This gives you a multicultural learning and social environment in Oxford, one of the world's great student cities. And it prepares you for working in a culturally diverse industry.
Study modules
Compulsory modules
- Tourism, Hospitality and Events Synthesis
You will be given an overview of the context, frameworks, concepts, theories and issues in the tourism, events and hospitality industries. You will learn to analyse and evaluate complex tourism, events and hospitality situations. - Tourist Consumer Behaviour and Marketing
You will explore the theoretical frameworks which underpin patterns of consumer demand. Effective and creative marketing is based on sound analysis and is relevant to the complete range of hospitality, events and tourism sectors. You will be taught models and concepts drawn from mainstream marketing, tourism marketing and the social sciences so that you develop a comprehensive understanding of tourist consumer behaviour and the tourist decision-making process. - Hospitality Operations Management
- You will be introduced to hospitality operations within an international context. Drawing on relevant management principles, you will develop an understanding of financial, human resource and marketing management knowledge at the unit level, which underpins the successful management of hospitality, events and tourism companies. You will take part in a computer-based hotel business simulation assignment.
- Strategic Financial Management
You will focus on the use of financial information for managerial decision making in the international hotel, events and tourism industries. You will study the key financial issues impacting managerial decision-making in planning for profit and managing assets. You will explore the financial implications of current developments affecting the management of hotels, events and tourism businesses. - Research Methods
You will be introduced to approaches, methodologies and resources available to improve your researching capabilities. You will design the methodology for a research project that helps you understand how to collect and analyse the data required when writing your dissertation or client project. - Mentoring and Leadership Development
You will develop an in-depth understanding of leadership theory and practice. Your understanding of leadership theory will develop by engaging with contemporary debates on leadership in the hospitality, events and tourism industries, with a particular focus on ethical leadership. You will develop your professional competencies and understanding of leadership practice through participation in the school’s Bacchus Mentoring Programme. This programme gives you one-to-one support from a mentor from the international hospitality, events or tourism industry. - Optional modules
- Tourism Digital Distribution Strategies
The main aim of this module is to enable you to critically evaluate current and emerging developments in electronic distribution systems. You will explore the impact of global distribution systems and social media from both a consumer and an organisational perspective. - Events
In this module, you will explore the complex relationships between events, groups and individuals drawing from the concepts and methods in various social sciences. The module focuses on three themes: 1) the social and cultural contexts in which events take place; 2) the various stakeholders who affect and are affected by events; and 3) the social, cultural, environmental, economic and political impacts of events for states, regions, organisations, groups and individuals. - Intercultural Leadership
This module aims to enable you to develop your intercultural management and leadership competencies for the international hospitality, events and tourism industries. You will learn how to manage your own development - taking part in cross-cultural experiential activities, reflecting on those activities, developing theoretical understanding, and planning for future actions as an industry leader. - Revenue Management
This module introduces you to key concepts within Revenue Management such as capacity management, dynamic pricing and creative product development. To fully understand how to apply revenue management within hospitality and tourism businesses, you need to be aware of elements that influence customer purchase decisions and to evaluate the complex relationship between price, cost, volume and profit. Other electives may also be available. - Tourism Innovation and Entrepreneurship
Tourism Innovation and entrepreneurship are fundamental to the development of tourism products and services that contribute to sustainable local, regional and national development strategies. You will consider the process of innovation, including the role of key tourism stakeholders such as the government, the private sector, NGOs and local communities.
Placement
- Sandwich mode / Placement
If you decide to take the sandwich mode your year of full-time taught study will be followed by one year of full-time, supervised work experience. The time on supervised work experience is paid and spent with a suitable international hospitality and tourism employer. You carry out an assessed project for the company as part of your academic studies on the placement. You will be fully supported in finding a placement.
Final project - choose one of
- Dissertation
This is an opportunity for you to investigate a topic in depth from multiple perspectives, working independently and supervised by a specialist tutor. You choose the hospitality, events or tourism management topic which you wish to study. Writing the dissertation will develop your ability to critically review literature, identify the gaps in current knowledge and practise relevant research skills to facilitate data collection, analysis, interpretation and presentation. - Client Project
You have the opportunity to link theory to practice by analysing a real organisational issue. Having identified a project (with the approval of both the client company and the Module Leader) you investigate a particular issue, one that can be supported through the relevant literature and by conducting primary research with the client. This module is not an internship but can be taken in conjunction with an internship you have identified and are participating in. The 'issue' in question may be a current management problem for the client organisation or related to future strategic choices. The Client Project provides you with a significant learning and personal development experience.