MSc in Digital Marketing Communications
Manchester Metropolitan University
Key Information
Campus location
Manchester, United Kingdom
Languages
English
Study format
On-Campus
Duration
1 - 2 Year
Pace
Full time
Tuition fees
GBP 18,500 / per year
Application deadline
Request Info
Earliest start date
Aug 2024
Introduction
The way we communicate with, reach and engage customers has changed dramatically in the digital age. As such, opportunities for careers in digital marketing are growing all over the world.
Accredited by the Institute of Data and Marketing, this is a specialist course designed to develop your knowledge and skillset in evidence-based, applied digital marketing strategy and campaign planning. We welcome students from all over the world, who have a passion for digital and want to develop their professional practice and enhance their marketing career prospects.
You will develop your knowledge and skills through a mix of collaborative teaching and group workshops with industry-skilled, research-active academics, live client briefs and special guest lectures.
The latest insights from the industry
This course is designed around the latest advancements in the digital environment with units that allow you to develop specialist digital marketing skills, highly sought after by employers.
Taught by experienced digital experts, you will gain unique insights and the vital skills needed to succeed in this rapidly expanding sector.
A world of opportunity
Outside the course, our internship and networking opportunities will offer you the chance to put your skills to the test and make valuable contacts.
Whatever your preferred career direction, in-house, agency or freelance, studying with us will help you find your passion and ensure you have the knowledge and skills to succeed as a strategic digital marketer.
Features and benefits
- Industry accreditation - this course is accredited by the Institute of Data and Marketing. This means that the course content is professionally recognised and approved by a leading, global body.
- Triple accredited - our Business School holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.
- International recognition – this course shares content, including core units and activities, with our MSc Marketing which is ranked in the QS World University Rankings 2022 for Masters in Marketing.
- An accessible master's degree – upgrade your knowledge and skills whatever your previous level of marketing experience.
- Study in Manchester – a city at the heart of digital, packed with creative companies on the lookout for talented graduates.
- Industry connections – learn with our team of experienced marketing professionals and take advantage of their links within the global digital and social media community.
- No exams – complete your masters through a series of coursework submissions.
- Applied learning - build your professional portfolio as you study. Put your newly acquired skills into practice, working through a series of live coursework projects, with the added option to work on a live client brief.
- Internships – explore our 100-hour internship opportunities with agencies and industry partners in the region. This allows you to test possible career paths and build your work experience.
- Employability – graduate with an industry-recognised qualification that will allow you to compete for a wide range of senior roles in the digital environment.
Admissions
Curriculum
Digital has transformed our lives and marketing has changed with it, keeping pace and making the most of every innovation. It’s a rapidly evolving world and, with the right skills, one that’s full of opportunity.
This is a course that will help you discover what it takes to deliver, monitor and measure targeted digital marketing campaigns. Crucially, you’ll also get the chance to apply the theory in practice, whether working on your assignments, a live client brief or taking on an internship.
Home to a flourishing creative and digital sector, Manchester is an ideal location to develop your professional portfolio. A great location to pursue a career in digital marketing.
Year 1
You’ll study nine core units, covering topics such as strategy for digital and digital measurement and evaluation. In your digital masters-level learning unit, we'll teach you the masters-level study skills that you'll need to complete your assignments and your research project. You will also be able to tailor your studies with a choice of one optional unit.
Please note: Optional units are subject to availability.
Core units
- Marketing In Practice
- Digital Masters Level Learning
- Digital Measurement And Evaluation
- Content Strategy
- Rich User Experience
- Organic And Paid Digital Practice
- Strategy For Digital
- Applied Research Proposal
- Applied Research Project
Optional Units
Live Client Brief
Professional Practice
Strategic Communication And Public Relations
The Next Big Thing In Digital
Placement options
You can gain useful work experience through the Business School’s Postgraduate Internship Programme. With this short-term internship, not only will you show potential employers that you’re ready to get to work, but you’ll also gain valuable experience and connections for your professional network.
While an internship involves at least 100 hours of work, starting any time between November and early August, how you do those hours are flexible. You could work full time during a break in your studies, or you might do a day or two a week throughout term time, fitting it around your studies.
Optional internship year
If you choose to take the optional one-year internship, you’ll do so once you have successfully completed your taught units. The internship takes place over 36-48 weeks – you will be supported by our Placement Office, which has extensive contacts with the industry and over 25 years of experience in helping students to find placements.
The Placement Office advertise a variety of opportunities, supports and advises on the application and recruitment process and continues to support you whilst you are away from the University.
An additional fee applies to this internship.
Accreditations
Career Opportunities
By the time you graduate, you will have developed valuable skills and the critical knowledge to succeed in this exciting, constantly evolving industry.
Employment opportunities are expanding globally. Finding roles such as a digital marketing executive, digital brand manager, social media manager, digital account manager, or as content creator are just some of your options, you will also be able to explore roles in exciting new areas of this industry such as:
- Digital Research
- Digital Marketing Strategy and Planning
- Campaign Planning and Creative Content Creation
- SEO and CRO
- Paid Advertising
- Marketing Automation and Evaluation
- User Experience
- Consumer Journey Planning
- Email Marketing and Customer Relationship Management
- Digital Marketing Consultancy
- Social Media Marketing
- Content Marketing
High-level operational and strategic planning roles could also be within your reach, where you may work on evolving digital campaigns. With your newly acquired knowledge and skills, you will also be able to pursue a freelance career in digital marketing communications or even create your own agency.
Our graduates are working in exciting roles all over the world, with local, national and international companies including:
- BP
- The Co-operative Bank
- McCann
- TBWA
- The Hut Group
- SE10 PR