MSc Strategic Marketing

Postgraduate Online events on 26th April, 17th May and 22nd May.

Why Choose This Course

Creative, client-facing, analytical, practical, or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing aims to equip you with the fundamental concepts, models, digital tools, and processes that are necessary for gaining sustainable competitive advantage in the marketplace.

You'll gain comprehensive strategic, digital marketing, and social media knowledge and skills, which will give you an advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to make informed marketing decisions in today’s dynamic marketing world. You will develop as an agile and entrepreneurial marketing professional and will be an asset for future employers.

As an MSc student of Strategic Marketing, you’ll be based in Surrey Business School and be part of a vibrant community focused on improving business practices and creating sustainable and positive change.

The School is renowned for its:

• World-class teaching and research
• Strong focus on entrepreneurship and enterprise
• Vibrant and diverse community
• Excellent career prospects.

What You Will Study

At Surrey Business School, we emphasize innovation and leadership and provide an in-depth and hands-on approach to teaching. Our MSc Strategic Marketing builds on the established research strengths and teaching capabilities of the Department of Marketing which will equip you with the attributes, ways of thinking, and behavior of a contemporary marketing professional.

Students will learn advanced analytics techniques adopted by the leading organization to assess and manage customer service experience.

We'll bring out your creativity and problem-solving abilities and develop your skills as a successful marketer. We'll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes, and techniques. You'll also learn about communication, digital and social media marketing, marketing research, and customer-facing functions.

You'll study a range of core concepts from other management disciplines, including innovation management. You can tailor our course to suit your career aspirations by choosing from distinctive optional modules, covering different topics such as global strategy, marketing analytics, and more.

Professional Recognition

MSc - Association to Advance Collegiate Schools of Business (AACSB)

Accredited by the Association to Advance Collegiate Schools of Business (AACSB).

MSc - Chartered Institute of Marketing (CIM)

Accredited by The Chartered Institute of Marketing (CIM) to gain CIM qualifications through the Graduate Gateway.

Academic Year Structure

You'll study our course for two semesters. There is also a dissertation module on the pathways.

Modules

Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps.

The University operates a credit framework for all taught programmes based on a 15-credit tariff. Modules can be either 15, 30, 45, 75 or 120 credits, and additionally for some masters dissertations, 90 credits.

The structure of our programmes follows clear educational aims that are tailored to each programme. These are all outlined in the programme specifications which include further details such as the learning outcomes:

Year 1 (Full-time)

• Marketing Research
• Services Marketing
• Strategic Marketing
• Sustainability Marketing
• Accounting & Finance For Business
• Creativity and Innovation
• Global Strategy
• Integrated and Digital Marketing Communications
• Marketing Analytics
• Perspectives on Consumer Behaviour
• Social Media Marketing
• Dissertation in Marketing

Year 1 (Full-time with Study Abroad)

• Marketing Research
• Services Marketing
• Strategic Marketing
• Sustainability Marketing
• Accounting and Finance
• Creativity and Innovation
• Global Strategy
• Integrated and Digital Marketing Communications
• Marketing Analytics
• Perspectives on Consumer Behaviour
• Social Media Marketing
• Study Abroad
• Dissertation in Marketing

Year 1 (Part-time)

• Services Marketing
• Strategic Marketing
• Integrated and Digital Marketing Communications
• Perspectives on Consumer Behaviour

Year 2 (Part-time)

• Marketing Research
• Sustainability Marketing
• Accounting & Finance For Business
• Creativity and Innovation
• Global Strategy
• Marketing Analytics
• Social Media Marketing
• Dissertation in Marketing

Timetable

Course timetables are normally available one month before the start of the semester.

New students will receive their personalised timetable in Welcome Week, and in subsequent semesters, two weeks before the start of the semester.

Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week (Monday – Friday). Wednesday afternoons are normally reserved for sports and cultural activities. Part-time classes are normally scheduled on one or two days per week, details of which can be obtained from the Academic Hive.

We offer career information, advice, and guidance to all students whilst studying with us, which is extended to our alumni for three years after leaving the University.

94 percent of our Surrey Business School postgraduate students go on to employment or further study (Graduate Outcomes 2023, HESA).

Some of our graduates have embarked on careers in the following roles:

• Marketing manager
• Digital marketing manager
• Marketing and brand strategist
• Brand and product manager
• Content marketing manager
• Account manager
• Management consultant.