Double Degree in Luxury Paris – Shanghai
MSc in EU-Asia Luxury Marketing by ESSCA
Specialized MBA Luxury Communication & Strategies by EFAP
This joint program was co-created by ESSCA School of Management (Shanghai Campus) and EFAP School of Communication (Paris) – two French schools with a foothold in Asia and academic partners since 2015. Fully taught in English, the course will provide you with the expertise and multicultural skills for employment at the most prestigious luxury companies and brands in the world.
Based in Paris and Shanghai, this specialist Masters's program opens new horizons to future generations required to work increasingly across continents to target Asian customers at home and traveling abroad. China’s Silk Road projects are opening a new golden era of globalization. With the experience of ESSCA in teaching management and Asian business and the established network and communication expertise of EFAP, we will help you to master the creative and managerial skills sought after by world-leading global luxury companies.
Through projects, field visits, conferences, and case studies the course covers a broad range of luxury sectors, including fashion & leather goods, wines & spirits, cosmetics & perfumes, or hospitality & tourism. This hands-on learning approach will enable you to fully understand the forthcoming strategic business challenges faced by the industry.
Study Luxury in Paris and Shanghai, where tradition meets modernity
The balance couldn’t be better. As the capital of luxury and taste, Paris offers students a universe of heritages, from haute couture and exciting new fashion designers to gastronomic Michelin-starred restaurants and 5-star palaces. Our exciting campus location will place you on the very doorsteps of Paris. The ‘City of Light’ is a leading global city famed by students for its amazing history, culture, business, and leisure opportunities! Located in Boulogne-Billancourt on the banks of the Seine and only a short walk from Pont de Saint-Cloud metro station, our 8-storey campus building is just a 15-minute journey from the world-famous Champs Elysées and Eiffel Tower.
Shanghai is the ‘Dragonhead of the Chinese economy’ and the showcase for everything new in technology and fashion. Shanghai is undoubtedly one of the most exciting destinations in the world to study luxury marketing and the perfect city to test your ideas and observe the rapid change in the making. Our professors will offer you powerful insights into the luxury sector, and help you develop the ability to seduce tomorrow’s tech-savvy luxury consumers and acquire expertise using the most advanced tools coming out of China. ESSCA has been present in Shanghai since 2007 with 500 students present on a campus offering state-of-the-art facilities in the heart of the city.