This course will develop your understanding of key areas in consumer behaviour and consumption, marketing management, strategy, analytics and critical marketing.
You will be able to tailor your studies by choosing from a wide array of marketing modules and will undertake a dedicated module in research methods for marketing.
This course is accredited by the Chartered Institute of Marketing (CIM), which is the leading professional body for marketers worldwide. We offer students the opportunity to complete the CIM Diploma in Professional Marketing alongside their MSc studies at no extra cost. This means that you will graduate with two internationally recognised professional qualifications.
Our teaching is practically focused and grounded in the latest ideas and principles in marketing practice. We work with prominent organisations and industry to ensure that teaching remains relevant to employers.
After graduating, you can choose to continue your studies with the CIM and, with appropriate employment experience in a marketing-related role, gain full member status and become a Chartered Marketer.
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Across the autumn and spring semesters, you will take 120 credits of taught modules. Each module typically consists of 10 two to three hour sessions.
You will complete a 60-credit dissertation over the summer, and will be allocated an appropriate dissertation supervisor who will oversee your progress.
You will be assessed through a combination of individual assignments or group projects and written exams.
2:1 (or international equivalent) in any discipline, excluding degrees with a substantial amount of marketing
English language requirements
IELTS: 6.5 (no less than 6.0 in any element)
This course is accredited by the Chartered Institute of Marketing and you will receive a degree and a professional qualification.
Career destinations for our postgraduates include:
- finance and investment analysts
- higher education teaching professionals
- investment bankers
- IT business analysts
- management consultants
- marketing professionals
- public relations professionals
- university researchers
Program taught in: