Explore the frontiers of two crucial business disciplines in this unique course
Are you seeking a career in marketing or strategic management, brand management, or business planning in a management consultancy or a marketing agency?
MSc Marketing & Strategy combines the two disciplines providing the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Teaching illustrates the application of learned techniques to real situations.
The course emphasises that marketing is not a free-standing activity but needs to be at the core of company strategy. The dual strands of this degree enhance understanding of the broader implications of decisions for the organisation as a whole, giving graduates the confidence and expertise to apply their skills in a variety of roles in company development.
Six compulsory modules and three optional modules allow you to gain a balanced understanding of the two disciplines on this one-year course. Visits from guest speakers keep a real-life perspective on your studies.
The course is assessed by a variety of coursework, exams and group work. Your dissertation or Business in Practice module brings all your learning together.
Every year we offer a range of optional modules, giving you the opportunity to tailor the course to your preferences. Please note that availability and delivery modes may vary.
There will be a number of Marketing and Strategy specific optional modules available on this course. We are currently reworking our optional module portfolio to include the most up-to-date topic areas for students, but indicative titles for these modules include: Strategy in Practice; Digital Disruption & Transformation for Marketing & Strategy; Business Across Borders: Global Issues in Marketing & Strategy; Creating Value with Marketing Experiences; Branding, Marketing Communications & Design; and Problem Solving in Organisations.
Choice of Dissertation or Business in Practice route
If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating in more depth, the 8,000-word dissertation will enable you to test and apply the techniques and theories you have gained.
You may undertake a company-based project where you will apply the theory you have learned through the course to benefit a sponsoring organisation. You will produce both an academic dissertation and a management report for the company.
The second option is to undertake a piece of marketing or strategy-related research which will see you develop more specific detailed knowledge in a particular area of marketing or strategy. This could form the basis for further study at doctoral level.
In total, you will study six compulsory modules, three marketing and/or strategy related optional modules, and complete your dissertation.
Business in Practice route
If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with our applied Business in Practice module. You will develop deep functional and industry expertise with practical insights from our faculty and our CareersPlus & Corporate Relations team.
In total, you will study six compulsory modules, three marketing and/or strategy related optional modules, one open optional module, and also complete the compulsory Business in Practice capstone module.
You must have, or be expecting to obtain, upper second class honours at Undergraduate level, which includes study of marketing and/or strategy.
GMAT & GRE
We do not require a GMAT or GRE score but a well-balanced score (700+) may strengthen your application.
English not your first language?
If English is not your first language, you must meet a minimum overall standard in a recognised test of English, examples are shown below. You must show a good balance across all sections of the test and it must have been taken within two years of starting the course. We will require your certificates as evidence.
Educated in the English language?
If you are a non-native speaker of English but have been educated entirely in English for your degree, and completed this within the last two years, this may satisfy the University of your language skills. For further information, please see the University’s page for English language requirements.
We do not offer a pre-sessional English class as an alternative to achieving these scores. Any pre-sessional course should be viewed as a way of settling into living and studying in the UK and not as a way of boosting your score.