Be at the forefront of fashion and luxury marketing practice.
Experience is everything. Luxury marketing is all about how brands make people feel. Designed to support your career progression as well as your personal and professional development, this course builds your skills specifically in fashion and luxury-based marketing. You will develop a critical understanding of the dimensions, processes, opportunities and challenges faced by organisations that create, design, manufacture, distribute, market and sell goods and services in the competitive, fast-paced industries of luxury and fashion.
Applicants will normally have a minimum of a 2:2 Honours degree in a related discipline, but consideration may be given to applicants with a 2:2 Honours degree in any subject, as long as they have completed relevant work experience or can demonstrate strong insight into the area of study.
Students whose first language is not English will be required to achieve IELTS 6 or above with no less than Band 6 in any area, or equivalent.
Communication and connection are essential to the success of any luxury brand. Consumer behaviours are becoming ever more complex as people become more discerning and demanding of their products. Customer needs have changed in recent years, as consumers develop a more comprehensive awareness of issues such as sustainability, authenticity and transparency.
This MSc in Luxury and Fashion Marketing takes a contemporary and cutting-edge approach to Luxury and Fashion-based education. Addressing new trends in consumerism, it develops students who have an organisational focus upon today’s consumers as they constantly re-evaluate their priorities and question what they truly value.
Covering the full breadth of the marketing mix, you will learn about the key methods brands use to make themselves stand out in this exclusive marketplace. You will discuss the impact of visual social networks, uncover the storytelling behind brands and discover the impact of online platforms on diversifying the world of sales. From experiential marketing through to the digital strategies that make the biggest splash in advertising today, this course is at the forefront of brand analysis.
You will explore best practice in areas such as new venture idea generation, legal establishment and protection, business funding and effective business planning.
The curriculum provides a career-focused overview of these industries, ensuring you will leave with up-to-date knowledge and applicable skills. The bespoke and contemporary modules will assist you in preparing for your future career plans. Integral to the philosophy of the programme is the opportunity to combine and connect theory and practice, with opportunities to engage in placements, business shadowing, consultancy projects and live business research commissions.
You will enhance and develop your own skill base to help prepare you for work in the luxury and fashion fields, with the potential to develop specialist knowledge and strategic skills necessary to create and manage a sustainable fashion and luxury business. We will help to strengthen your employability through participation in a wide range of teaching and learning experiences. You will get the opportunity to gain industry experience and engage in project work through engaging with a network of industry experts and professionals in your field of study. Class-free Fridays will help to facilitate time for industry experience.
You will participate in active and supportive forums, drawing on practical expertise from the field. We will offer you a supportive platform for critical reflection, through the application of academic theories to your real work-based situations. This will be reflected through a range of assessment methods which are used to mirror organisational-based activities.
A prominent feature of the programme is an annual field trip on which you will visit international fashion capitals and engage with industry leaders to explore the processes behind showcasing flagship stores which offer world-class experiential luxury. You will also hear from international fashion and luxury brands on how they design, develop and market goods in line with ever-changing market needs.
All modules are compulsory:
- The Business Of Luxury And Fashion Marketing | 15 Credits
- Theory And Practices Of Experiential Luxury | 15 Credits
- Global Trends And Developments In Luxury | 15 Credits
- Fashion Buying, Merchandising And Logistics | 15 Credits
- Industry Experience | 15 Credits
- Luxury Brand Strategy | 15 Credits
- Global Fashion Brands And Omnichannel Communications | 15 Credits
- Fashion History And Contemporary Culture | 15 Credits
- Fashion And Luxury Capstone Project | 60 Credits
Teaching and Learning
We recognise that you may have a wealth of practical knowledge and experience to bring to this course. We encourage this within the programme and want students to actively share their thoughts and experiences with one another. Don’t worry if you have not engaged in formal education for some time – we will offer support with study skills, conventions of academic analysis and writing throughout the programme.
The philosophy of the programme is built around bringing together relevant academic theory and practical experience, so you can establish a deeper understanding and develop yourself as an individual and as a leader. We will encourage you to participate, as resources for learning explicitly include the knowledge, experience and skills of all course members and staff.
We will start with an intensive core four-week module, followed by three eight-week modules each semester. In semester two, you will have the opportunity to gain industry experience. All modules are delivered utilising a range of teaching, learning and assessment strategies. These include lectures, seminars, a guest speaker programme, tutorials, workshops, use of online materials and Global Café-style learning activities. Class activities, online discussions and problem-solving exercises will enable you to gain feedback about your knowledge and understanding prior to any formal summative assessments.
Assessment and Feedback
You will be assessed through a programme of work undertaken whilst studying each module. This includes presentations, critical essays, portfolios, reflective journals and case study work. We will provide opportunities for formative assessment feedback to inform your work prior to submission from each module tutor. You will receive detailed feedback on assessments to help you develop and continuously improve your performance whilst on the programme. Advice will be provided in relation to development, further areas for research and guidance on how to enhance your subject knowledge.
We will use our wide network of industry relationships and partnerships in London and beyond to provide opportunities for you to engage in work placements, business consultancies or business research.*
*Subject to availability.
Fees and Funding
Course fees 2019-2020 academic year
- Home & EU students: £9,300 per annum
- International (non-EU) students : £12,750 per annum
York Business School
Whether you are a prospective student or a business leader or manager looking for continuing professional development and collaborative working we look forward to helping you fulfil your potential in whatever business function or sector you may be working in, or aspire to through working together to create business activity at all levels and for everyone.
For YBS. London, we have developed an in-depth range of specialist postgraduate programmes with our team of academic experts and industry professionals. The range of programmes that we have developed a focus on leadership, innovation, business creation, positive change and gaining a cutting-edge understanding of the marketplace in the rapidly changing business world.
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