Make your mark within the world of fashion and luxury.


Starting any business takes tenacity, endurance and dedication. In the hyper-competitive world of fashion, it is essential to make your business stand out. With the world as your client base, there is so much scope to sell your ideas. Sharing our business acumen helps you harness the creativity required to set up a successful and sustainable business.

Entry Requirements

Applicants will normally have a minimum of a 2:2 Honours degree in a related discipline, but consideration may be given to applicants with a 2:2 Honours degree in any subject, as long as they have completed relevant work experience or can demonstrate strong insight into the area of study.

Students whose first language is not English will be required to achieve IELTS 6 or above with no less than Band 6 in any area, or equivalent.

Course Content

You know what’s hot and what’s not. The latest brand, colour or trend of the moment could be gone tomorrow. A career in the fast-paced world of fashion and luxury is more exciting than ever, and as the heart of this thriving industry, London is the perfect place to be. We want to help you to make your mark on the fashion landscape.

You will develop an in-depth and critical understanding of the dimensions, processes and opportunities involved in the inception of a new fashion or luxury business. We will also teach you about the challenges of fashion and luxury business creation, particularly focusing on the opportunities within today’s digitally-focused and globally interlinked markets.

You will explore best practice in exciting areas of study including generating ideas for new ventures, where your creativity will be pushed and explored. Essential to any creative business in today’s digital world is a clear understanding of legal establishment and protection for your products. We will also explore business funding and planning, both of which are key to getting a business successfully off the ground.

We will guide you through both research and practice-based activities to evolve your own creative thinking. You will have the creative autonomy to research, develop and explore in a stimulating interdisciplinary environment. You will also benefit from our industry connections and extensive expertise in the fashion and luxury sector.

Course Structure

The curriculum provides a career-focused overview of the industry, providing you with up-to-date knowledge and applicable skills. The bespoke and contemporary modules will assist you in preparing for setting up your own business.

We will help you to develop your critical understanding and self-awareness of the issues relating to fashion and luxury business creation. You will be supported as you develop critical awareness and understanding of the key concepts of strategic planning, new venture creation, business funding and effective business planning, with a focus on your individual business plans.

You will develop the ability to connect theory with practice in creative and innovative ways and reflect upon the learning involved as well as the outcomes. You will also expand and enhance lifelong learning skills and personal development in order to work with self-direction and originality.


All modules are compulsory:

  • Developing A Strategic Business Proposition And Plan | 15 Credits
  • Marketing And Brand Strategy For New Businesses | 15 Credits
  • Devising A Product And/Or Service And Distribution Strategy | 15 Credits
  • Global Trends And Developments In Luxury | 15 Credits
  • Industry Experience | 15 Credits
  • Establishing A Financial Framework | 15 Credits
  • Global Fashion Brands And Omnichannel Communications | 15 Credits
  • Management In Fashion And Luxury | 15 Credits
  • Business Creation Capstone Project | 60 Credits

Teaching and Learning

We recognise that you may have a wealth of practical knowledge and experience to bring to this course. We encourage this within the programme and want students to actively share their thoughts and experiences with one another. Don’t worry if you have not engaged in formal education for some time – we will offer support with study skills, conventions of academic analysis and writing throughout the programme.

The philosophy of the programme is built around bringing together relevant academic theory and practical experience, so you can establish a deeper understanding and develop yourself as an individual and as a leader. We will encourage you to participate, as resources for learning explicitly include the knowledge, experience and skills of all course members and staff.

We will start with an intensive core four-week module, followed by three eight-week modules each semester. In semester two, you will have the opportunity to gain industry experience. All modules are delivered utilising a range of teaching, learning and assessment strategies. These include lectures, seminars, a guest speaker programme, tutorials, workshops, use of online materials and Global Café-style learning activities. Class activities, online discussions and problem-solving exercises will enable you to gain feedback about your knowledge and understanding prior to any formal summative assessments.

Assessment and Feedback

You will be assessed through a programme of work undertaken whilst studying each module. This includes presentations, critical essays, portfolios, reflective journals and case study work. We will provide opportunities for formative assessment feedback to inform your work prior to submission from each module tutor. You will receive detailed feedback on assessments to help you develop and continuously improve your performance whilst on the programme. Advice will be provided in relation to development, further areas for research and guidance on how to enhance your subject knowledge.


We’ll use our wide network of industry relationships and partnerships in London and beyond to provide opportunities for you to engage in work placements, business consultancies or business research.*

*Subject to availability.

Fees and Funding

Course fees 2019-2020 academic year

  • Home & EU students: £9,300 per annum
  • International (non-EU) students : £12,750 per annum

York Business School

Whether you are a prospective student or a business leader or manager looking for continuing professional development and collaborative working we look forward to helping you fulfil your potential in whatever business function or sector you may be working in, or aspire to through working together to create business activity at all levels and for everyone.

For YBS. London, we have developed an in-depth range of specialist postgraduate programmes with our team of academic experts and industry professionals. The range of programmes that we have developed focus on leadership, innovation, business creation, positive change and gaining a cutting-edge understanding of the marketplace in the rapidly changing business world.

Program taught in:
  • English

See 4 more programmes offered by York St John University »

Last updated February 3, 2019
This course is Campus based
Start Date
Oct 2019
Full time
9,300 GBP
Home & EU students per annum; International (non EU) students : £12,750 per annum
By locations
By date
Start Date
Oct 2019
End Date
Application deadline

Oct 2019

Application deadline
End Date