MSc Digital Marketing

General

Programme Description

MSc Digital Marketing

MSc Digital Marketing is aimed at those looking to advance their digital marketing careers. Students will be fully equipped to develop effective digital marketing strategies through their understanding of digital marketing techniques including social media platforms.

This course is ideal for those with strong numerical backgrounds with an interest in data management, data-driven marketing and cybersecurity. This course provides the optimal mix of theory and practical application of knowledge via real-life case studies.

On successful completion of this course, graduates will possess highly in-demand skills to respond to technological advancements and digitisation in the business world.

The University of Law Business School is an institutional member of Amazon Web Services Educate. This provides tutors and students of the MSc Digital Marketing with access to the best collaboration tools, content training and AWS technology for cloud-related learning. Upon graduation, you will be fully equipped with the practical skills needed for a technology career. Students also have access to the AWS Educate Job Board for seeking technology jobs and internships.

You can expand your study experience by rotating across our campus locations in London and Berlin. During your time at ULaw Business School, you can complete modules at alternative campus locations, returning to your ‘home’ campus to complete your final module. Visa restrictions and study conditions may apply, however you are supported throughout the rotation process. Contact us (study@law.ac.uk) for more information about the "Global Rotation option".

From the 4th Term (9 months of study), students may choose, subject to any applicable visa requirements, to undertake a work placement instead of a dissertation or project. The work placement is for 9 months. Students must complete 600 hours of work.

Mike Berry, who teaches on this course, is an internationally recognised lecturer and consultant, specialising in Digital Marketing. With a BSc (Mathematics) and MSc (Business and Economic Studies) from Imperial College London, he has built a long career working in business and academia. Beginning his career at P&G Mike went on to hold senior roles at top global agencies such as Wunderman, Havas and was Head of Digital for the European Region at Jack Morton (Interpublic). Mike has worked internationally throughout his career with many of the world’s top brands including British Airways, Coca-Cola, McDonald’s, Deloitte, Ford, JP Morgan and Nestlé.

As a freelance consultant, lecturer and author, Mike holds a number of positions in academia, which include working as an Adjunct Professor at two academic institutions and teaching on Executive MBA, MSc and Executive Education programmes. Mike is the author/co-author of a number of books and runs his own Digital / Strategic Marketing Consultancy.

Course Requirements

  • 2:2 or above from a UK Bachelor’s degree, or equivalent qualifications.
  • International requirements - an English language level equivalent to IELTS 6.5 or above with a minimum of 5.5 in each component.

For Postgraduate Business Degrees

  • 2:2 or above from a UK Bachelor’s degree, or equivalent qualifications.
  • International requirements - an English language level equivalent to IELTS 6.5 or above with a minimum of 5.5 in each component.

For Postgraduate Business Degrees

  • 2:2 or above from a UK Bachelor’s degree, or equivalent qualifications.
  • International requirements - an English language level equivalent to IELTS 6.5 or above with a minimum of 5.5 in each component.

Duration

  • 1 year full-time or 18 months with internship
Last updated Jan 2020

About the School

The University of Law Business School is a pioneering new Business School launched in 2015 by The University of Law. A qualification from The University of Law Business School gives you that all impor ... Read More

The University of Law Business School is a pioneering new Business School launched in 2015 by The University of Law. A qualification from The University of Law Business School gives you that all important edge when applying for your first job and throughout your future career. We have an unparalleled track record of success, with an enviable 97% employability record. Read Less
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