MSc Digital Marketing

Study our dedicated digital marketing postgraduate degree course at our London location, right in the heart of Bloomsbury. If you are a finalist or recent graduate (any subject) wanting to boost your employability, this degree course should provide you with the knowledge and skills needed for the digital era.

Being one of a few specialist digital marketing Master’s degree courses in the UK, you will gain a 360 degree perspective of digital marketing from digital branding and advertising to the consumer journey and metrics.

You will enjoy studying in our historic University of London buildings in central London and work with our experienced academic staff to realise your full potential.

• Accredited by CIM (The Chartered Institute of Marketing). On completing this course you'll be able to apply for exemptions.
• Great career prospects in digital marketing and any other related discipline.
• Flexible studies over two days a week, combined with extensive self-study.

Read more about our course on our website.

From time to time, we make changes to our courses to improve the student and learning experience. If we make a significant change to your chosen course, we’ll let you know as soon as possible.

Course structure

Core Modules - all modules are core

• Digital Marketing Strategy
• Search and Metrics
• Design Thinking
• Digital Brand Storytelling
• Digital Consumer in Online Culture
• Advertising in a Digital Era
• Research Methods for Digital Marketing
• Contemporary Issues in Digital Marketing
• Digital Marketing Consultancy
• Individual Business Project
• Academic Integrity

Teaching and assessment

Assessment is carried out by a variety of methods including essays, group projects, workshops, case studies and a dissertation.

All course information above was updated Autumn 2023 and all information was correct at that time. Please make sure you check our website course page or contact us directly for the very latest information if you are considering an application.

On graduating you will be able to create and analyse digital strategies and make well informed tactical and strategic decisions, having studied in the context of Royal Holloway Marketing’s distinctive critical ideology. You will be confident in using acquired skills to communicate strategies to stakeholders at all levels.

Your future career

On graduating with a MSc in digital marketing you will be able to create and analyse digital strategies and make well informed tactical and strategic decisions, having studied in the context of Royal Holloway Marketing’s distinctive critical ideology. You will be confident in using acquired skills to communicate strategies to stakeholders at all levels. have a theoretical and empirical knowledge of digital marketing and employed a variety of academically based marketing techniques and practices as well as a critical awareness of current issues at the forefront of digital marketing.

This course is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This means your qualification is recognised in the industry, giving you a competitive edge when applying for jobs

The course is accredited by the Chartered Institute of Marketing (CIM), a leading professional body for marketing. Students graduating from this course are provided with an exemption on CIM qualifications, meaning they will only be required to pass one further elective module to obtain the L4 Certificate in Professional Management or Certificate in Professional Digital Marketing.