• Two academic semesters (Sept - Jan; Jan - May) on the Campus of Caen, Normandy, France (see programme agenda) including:
    • Over 400 class-contact hrs distributed across 9 modules (see programme content).
    • A 5-week junior consultancy project (provided by the faculty staff - see the HEC Entrepreneurs approach).
    • A 2-week request for proposal project (provided by Keymatch and the faculty staff).
    • A 2-week International negotiation project with students from four different countries.
    • A six months internship (to be served anywhere in the world) and a 20,000-word dissertation (June - Dec).
  • The language of instruction and assessment is English.


The Master’s Degree in Cross-Cultural Marketing and Negotiation meets the demands of professionals in the area of higher education. After a period of integration, future graduates will be able to target a variety of career opportunities such as Product Manager, Category Manager, Business Manager, International Brand Manager, International Sales Manager, International Project Manager, International Marketing Consultant, Export/Import Consultant, etc.

Admission Requirements

  • A four-year degree or equivalent, OR a three-year degree plus relevant or substantial professional experience.
  • Language requirements for non-native speakers:

-IELTS 6 / TOEIC 790 / TOEFL 83

-Proof that English was the medium of study in the candidate university or in his/her professional environment (for at least a year)

  • A GMAT or GRE score is not compulsory but would be to the candidate’s advantage.
Program taught in:

See 11 more programmes offered by École de Management de Normandie / Normandy Business School »

Last updated December 6, 2018
This course is Campus based
Start Date
Sep 2019
Full time
12,000 EUR
July 1, 2019
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Start Date
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Sep 2019

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