Break into business and convert your undergraduate degree into a highly valuable WBS Masters
Interested in innovation and branding in marketing?
Want to develop comprehensive business skills to give your career a boost?
Our MSc in Business with Marketing offers you the opportunity to study business and get specific insight into marketing. A grounding in key business areas is followed by marketing modules to give you knowledge in this specialist field.
You will begin Term 1 with three modules, that cover key business areas (Foundations of Financial & Management Accounting, Quantitative Methods for Business, and Strategy Analysis and Practice). Additionally, the Marketing module is the first of your specialist marketing modules.
In Term 2 you will study Fundamentals of Economic Behaviour, another key business area, looking at microeconomics but with our unique behavioural science perspective. You will also do two more of your specialist modules (Service Marketing, and Strategic Marketing). Finally, you choose one optional module, allowing you to explore another field.
In Term 3 you will study your fourth specialist module, Global Branding, and an optional module. You also follow the course content relating to either the Dissertation or Business in Practice route.
We offer a range of optional modules which reflect the research strength of WBS across the business and management disciplines. You undertake one optional module in Term 2 and in Term 3 (if you choose the Dissertation route, your Term 2 optional module must be Research Methodology). Please note that module availability may vary and that your first choice may not be guaranteed.
Assessment is a mix of exams, assignments, assessed group project work, and tests. Your dissertation or Business in Practice module brings all of your learning together.
Choice of Dissertation or Business in Practice route
If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to accounting and finance, the 6,000-word dissertation enables you to test and apply the techniques and theories you have gained. You will be supervised and supported throughout, and the Term 2 compulsory module Research Methodology helps you prepare.
In total, you will study eight compulsory modules and one optional module, and complete a dissertation and a Research Methodology module.
Business in Practice route
If you would like to develop further applied skills to suit your career aspirations, you can complete your studies with our applied Business in Practice module. You will develop your business knowledge and personal skills with practical insights from our faculty and our CareersPlus & Corporate Relations team.
In total, you will study eight compulsory modules, two optional modules and also complete the compulsory Business in Practice capstone module.
Program taught in: