The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. Born with the need to create a number of marketing techniques that enable the company to attract potential customers. It is based on the processes of attraction, conversion and automation, so that in the last step the complete identity of the visitor to the web is achieved. Thus, a more targeted advertising can be done.
- Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing.
- Have a strategic vision of social networks and what, how and when they can add value to the marketing plan.
- Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies
- Create effective campaigns online, analyse the results and make the right decisions
- Study the communicative paradigm change and the emergence of digital reputation.
- Form in the design and implementation of strategic plans open.
- Knowing the management of virtual communities and the link between digital and analogue.
- Analyze successful cases of community management.
- Provide competitive advantages to companies
This school offers programs in: