Course summary

This Masters degree offers a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Students will gain knowledge and practical skills that are essential to various positions in marketing and strategic planning in a global environment. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc).

Students on this course are eligible for a one-year Membership of Chartered Institute of Marketing (CIM) and access to a range of CIM resources and professional and networking events.

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in the marketing and general business areas.

A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.

Students on this course benefit from free access to part of the material on the course reading list.

Part-Time Day (2 years) Marketing Management MA/MSc

A two-year part-time mode is available to those who are working full-time and able to take two half days of study leave during the term time to pursue a master’s degree. This mode of study is also ideal for those who have limited time and other priorities in their lives but wish to gain a master’s degree in marketing.

Students will be first enrolled on MA and transferrable to MSc.

Fast-track Marketing Management MA/MSc

A fast-track route to the Marketing Management MA qualification is available for holders of the CIM Level 7 Postgraduate Diploma in Marketing (or equivalent). Holders of this qualification will be exempt from all but two modules:

  • For MA: Marketing Creativity and Innovation Marketing Dissertation
  • For MSc: Quantitative Analysis for Marketing and Management Marketing Dissertation

The fees will be proportional to the number of credits studied. Dissertation (40 credits) Quantitative Analysis for Marketing Management (20 credits)

Course structure

The following modules are indicative of what you will study on this course.

Core modules – MA
  • Distribution and Price Management
  • Integrated Marketing Communications in a Digital and Global World
  • Marketing Creativity and Innovation
  • Marketing Dissertation
  • Marketing Research Insights
  • Product and Brand Management
  • Strategic Marketing in an International Context
  • Using Consumer Psychology to Understand Buyer Behaviour
Core modules – MSc
  • Distribution and Price Management
  • Integrated Marketing Communications in a Digital and Global World
  • Marketing Dissertation
  • Marketing Research Insights
  • Product and Brand Management
  • Quantitative Analysis for Marketing Management
  • Strategic Marketing in an International Context
  • Using Consumer Psychology to Understand Buyer Behaviour

Entry Requirements

Applicants should normally hold a first degree from a recognised institution (minimum Lower Second Class Honours or international equivalent) and demonstrate interest and motivation in the subject area. Exceptionally, non-graduates with significant practitioner experience (roughly 4 years) of marketing management will be admitted. Directly relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply.

If English is not your first language, you will need an IELTS score of 6.5, with a minimum score of 6 in each element. The required level at TOEFL is 600 or 250 for the computer-based test or 92 in IBT. In addition, full consideration is given to applications for Accredited Prior Learning (APL). This is particularly relevant for students who have partially completed a relevant Masters programme in another country or may have significant, relevant work experience, but no first degree.

The student's prior learning claim is mapped against the learning outcomes of the course. The decision on a claim rests with the Admissions Tutor or Course Leader, subject to confirmation by the Dean of School, Head of Department, or a nominee and ratification by the APL Board. Students must enrol in the course before a claim for APL can be considered.


Career path

As a Marketing Management postgraduate, you can look forward to excellent career prospects in both UK and international specialist agencies and within in-house marketing departments.

With the MA/MSc Marketing Management, you will be particularly well-placed to pursue marketing opportunities with organisations who want marketing specialists with business analytical skills. And with the MSc, you'll also be well-placed to pursue opportunities with organisations involved in technical or financial products.

During your study, you will be offered one-year Chartered Institute of Marketing (CIM) Affiliate Professional Membership and opportunities of attending the CIM professional development and networking events which are accredited towards your CPD.

Career development centre

Our Career Development Centre has just been shortlisted for the Best University Careers Service in the National Undergraduate Employability Awards for 2017.

With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we are here to help you succeed.

In 2015–16, we helped over 1,500 students find work placements across a range of sectors, with 250 employers attending 14 on-campus skills and careers fairs.

As a Westminster student, you’ll have access to our services throughout your studies and after you graduate.

We can help you:

  • find work placements related to your course,
  • find part-time/vacation, placement and graduate jobs, including voluntary experience,
  • find international opportunities to enhance your employability,
  • market yourself effectively to employers,
  • write better CVs and application forms,
  • develop your interview and enterprise skills,
  • plan your career with our careers consultants,
  • meet employers and explore your career options at our employer fairs, careers presentations and networking events throughout the year.

Program taught in:
  • English

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Last updated August 5, 2019
This course is Campus based
Start Date
Full time
16,500 GBP
international - UK/EU: £16,000 (fees per academic year)
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