An MA or Master of Arts degree is obtained by students after completing a one- to two-year program studying History, English or other fine arts or humanities subjects. MA studies are most often a mix of research and coursework.
Students of strategic marketing can learn how a business makes itself stand out among other similar companies. This may be done through creative advertising campaigns, by providing better customer service, or by offering products of a better value than competing businesses.
During the M.A. degree course, you will learn to analyze dynamic relationships and to determine promising market positions through qualitative and quantitative market res
M.A. Strategic Marketing Management at a Glance
Standard period of study:
3 semester plus 1 semester thesis
Fall semester (September)
Master of Arts
FIBAA, German Accreditation Council
30 ECTS points in business studies, communications- and/or media studies, social sciences and/or psychology. All requirements.
One compulsory integrated
12 weeks compulsory internship, workshops, excursions
100 % English
Tuition fees per semester (1.-3. semester):
This programme runs alongside the MA Strategic Marketing Communications and has been specially created to enable graduates and professionally qualified managers to gain a
Aims of this programme:
To develop a critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets
To foster a creative and systematic approach to problem-solving in the area of strategic marketing
To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems.
Strategic Marketing Management(15 credits)
Customer and Market Dynamics(15 credits)
Foundations of Scholarship(15 credits)
Influence, Leadership and Personal Development(15 credits)
Contemporary Issues in Marketing(15 credits)
Marketing Practice(15 credits)
Research Methods(15 credits)
This programme runs alongside the MA Strategic Marketing and has been created to enable graduates and professionally qualified managers to gain a greater understanding of
MA Strategic Marketing Communications
This programme runs alongside the MA Strategic Marketing and has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.The programme builds students' skills - business, academic and personal - as well as their understanding of aspects of marketing communications such as communications planning, consumer decision-making and behaviour, traditional and new (interactive) media and leading-edge academic ideas to better meet the competitive challenges of a changing marketplace.The programme also offers the opportunity of a visit to a partner school in France to explore communications in a different cultural and disciplinary context....
Our Strategic Marketing Communication program prepares graduates for a diverse range of careers in marketing and communications on both the agency side and the client sid
Our Strategic Marketing Communication program prepares graduates for a diverse range of careers in marketing and communications on both the agency side and the client side, giving you the unique capacity to apply your marketing skills in virtually any industry worldwide.
As a student in the Strategic Marketing Communication program, you'll have a chance to:
Conduct research and analyze data to identify marketing challenges and opportunities
Develop marketing and communication plans that connect to measurable business objectives and integrate elements of digital advertising, social media, PR, promotion, branding, direct marketing, and more
Customize your program through electives based on your interests and experiences
Collaborate and create persuasive presentations that demonstrate how your plans will positively influence an organization’s standing in the markets served
Global management, international, digital and communications are some of the specialist subjects you will explore. Expanding your knowledge of these key areas, combined w
Global management, international, digital and communications are some of the specialist subjects you will explore. Expanding your knowledge of these key areas, combined with developing the ability to critically analyse and apply existing marketing theories will result in you becoming a highly capable marketing professional.
A bachelor's degree or diploma equivalent to a UK honours degree at a minimum of second class (2.2). If you are not an English native speaker, you will be required to provide us with a proof of English language level equivalent to IELTS 6.5 or above
This course is accredited by the Chartered Institute of Marketing (CIM) and is designed to meet the needs of today’s fast-moving marketing sector and its demand for manag
MA Strategic Marketing
This course is accredited by the Chartered Institute of Marketing (CIM) and is designed to meet the needs of today’s fast-moving marketing sector and its demand for managers who understand the latest trends.
If you wish to climb the career ladder rapidly, this course will ensure your success. Once you have this qualification, you’ll be on top of the latest marketing trends and methods.
This program is delivered and awarded by Arden University, who specializes in distance learning; 79% of their students reported that they saw improvements in their career after studying with Arden.
Program taught in English in Germany. Flexible payment plans available. ...
This MSc & MA in Strategic Marketing is provided by the London School of Business & Finance (LSBF), powered by InterActive. It is a single programme that results
This MSc & MA in Strategic Marketing is taught by London School of Business and Finance is a single programme that results in two distinct awards from two European institutions. Your Master of Arts degree is a career-focused degree awarded by the International Telematic University UNINETTUNO, while your Master of Science is awarded by Geneva Business School as recognition of your technical proficiency in marketing.
Studying entirely online, you will have access to HD video tutorials, a library of research resources, professional and peer student networks, and student support, all at your fingertips, 24/7. And with the option of a pay-as-you-go fee structure, you can earn your degrees in as little as 18 months....
This program will help you develop a critical understanding of strategic marketing and deal with the challenges of fast-changing organizations, as well as giving you an o
MA in Strategic Marketing
Do you want to become a marketing expert on a global scale? Learn how to develop and implement effective marketing strategies across the world with this master’s degree.
This program will help you develop a critical understanding of strategic marketing and deal with the challenges of fast-changing organizations, as well as giving you an overview of the different requirements of local, national, and global markets.
Whether you want to work in the private, public, or charity sector, this course will give you skills that will help you to progress in your industry as an expert marketer. With your new understanding of marketing, you could also set up your own business or pursue further studies. This program is taught in English and, as a BSBI student, you will have access to free beginner's German language classes. Pay before 28th February 2019 and receive up to €2,000 off your tuition fees....