Master of Arts (MA) in Strategic Marketing

Top 10 Masters of Arts in Strategic Marketing 2018

Strategic Marketing

Masters degrees are more versatile than doctoral qualifications and have a broad range of professional and academic applications. According to the U.S. Department of Education, three types of masters programs exist research, professional, and terminal. The most popular masters degree types are Master of Arts (M.A.) and Master of Science (M.S.) in a mixture of subject fields.

Students of strategic marketing can learn how a business makes itself stand out among other similar companies. This may be done through creative advertising campaigns, by providing better customer service, or by offering products of a better value than competing businesses.

MA Degree in Strategic Marketing

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MA Strategic Marketing (CIM)

Arden University
Online Full time Part time 18 - 60  July 2018 United Kingdom Coventry + 1 more

Global management, international, digital and communications are some of the specialist subjects you will explore. Expanding your knowledge of these key areas, combined with developing the ability to critically analyse and apply existing marketing theories will result in you becoming a highly capable marketing professional. [+]

Global management, international, digital and communications are some of the specialist subjects you will explore. Expanding your knowledge of these key areas, combined with developing the ability to critically analyse and apply existing marketing theories will result in you becoming a highly capable marketing professional.

Course Requirements

A bachelor's degree or diploma equivalent to a UK honours degree at a minimum of second class (2.2). If you are not an English native speaker, you will be required to provide us with a proof of English language level equivalent to IELTS 6.5 or above

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Strategic Marketing, MA

University of Greenwich - Business School
Campus Full time Part time 1 - 2  September 2018 United Kingdom City of London + 1 more

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then. [+]

Overview

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then.

Course structure

Our Master's degree has been specially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing.

You will gain a comprehensive understanding of marketing strategy, market research, direct and digital marketing, brand management, marketing consultancy and global marketing.

Advance your marketing skills

This programme will advance your marketing skills and prepare you for the competitive challenges of the global marketplace. You will develop management skills central to the relationship between an organisation and its customers.... [-]


Strategic Marketing Communications, MA

University of Greenwich - Business School
Campus Full time Part time 1 - 2  August 2018 United Kingdom City of London + 1 more

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then. [+]

Overview

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then.

Course structure

This Master's has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.

Our programme will build your understanding of communications planning, consumer decision-making and behaviour, traditional and new media to help you better meet the competitive challenges of a changing marketplace.

You will study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind.... [-]


Strategic Marketing Communications (Dual Award), MA

University of Greenwich - Business School
Campus Full time August 2018 United Kingdom City of London

This Masters degree gives you the opportunity to study in two European countries and achieve two Master's awards within one year. Take advantage of the leading management and digital expertise at ESCEM School of Business and Management (France) and University of Greenwich's Business School (UK). [+]

Overview

This Masters degree gives you the opportunity to study in two European countries and achieve two Master's awards within one year. Take advantage of the leading management and digital expertise at ESCEM School of Business and Management (France) and University of Greenwich's Business School (UK).

As part of this programme, you will also undertake a work placement which will equip you with essential skills necessary for your future career.

You will strengthen your intercultural competence, learn how to develop integrated communications strategies, and benefit from both institutions' extensive networks.

This course is designed to provide graduates and professionally qualified managers with understandings of key aspects of marketing communications and the necessary skills to research, assess and evaluate aspects of the communications mix.... [-]


Dual MSc & MA in Strategic Marketing

InterActive Pro
Online Full time Part time 18  August 2018 United Kingdom UK Online + 1 more

This MSc & MA in Strategic Marketing is provided by the London School of Business & Finance (LSBF), powered by InterActive. It is a single programme that results in 2 distinct awards from 2 European institutions. [+]

Dual MSc & MA in Strategic Marketing

This MSc & MA in Strategic Marketing is provided by the London School of Business & Finance (LSBF), powered by InterActive. It is a single programme that results in 2 distinct awards from 2 European institutions. The Master of Arts is a career-focused degree awarded by the International Telematic University UNINETTUNO, and the Master of Science is awarded by Geneva Business School as recognition of your technical proficiency in marketing.

With course delivery through InterActive’s advanced online learning platform, you will have access to HD video tutorials, a library of research resources, professional and peer student networks, and student support, all at your fingertips, 24/7. And with the option of a pay-as-you-go fee structure, you can earn your degrees in as little as 18 months.... [-]


MA Strategic Marketing

University of Greenwich
Campus Full time Part time 1 - 2  September 2018 United Kingdom London + 1 more

This programme runs alongside the MA Strategic Marketing Communications and has been specially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing. [+]

Aims of this programme:

To develop a critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets To foster a creative and systematic approach to problem-solving in the area of strategic marketing To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems. Content Strategic Marketing Management(15 credits) Customer and Market Dynamics(15 credits) Foundations of Scholarship(15 credits) Influence, Leadership and Personal Development(15 credits) Contemporary Issues in Marketing(15 credits) Marketing Practice(15 credits) Research Methods(15 credits) Research Dissertation(45 credits) Two 15-credit options from: Global Marketing Management; Relationship and Interactive Marketing; Marketing and Marketing Communication Consultancy; Marketing Communication; Strategic Brand Management(30 credits) [-]

MA in Strategic Marketing Communications

University of Greenwich
Campus Full time September 2018 United Kingdom London

This programme runs alongside the MA Strategic Marketing and has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications. This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications. [+]

MA Strategic Marketing Communications

This programme runs alongside the MA Strategic Marketing and has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.The programme builds students' skills - business, academic and personal - as well as their understanding of aspects of marketing communications such as communications planning, consumer decision-making and behaviour, traditional and new (interactive) media and leading-edge academic ideas to better meet the competitive challenges of a changing marketplace.The programme also offers the opportunity of a visit to a partner school in France to explore communications in a different cultural and disciplinary context.... [-]


MA in Strategic Communication for Marketing

Emerson College
Campus Full time Part time September 2018 USA Boston

Our Strategic Communication for Marketing program prepares graduates for a diverse range of careers in marketing and communications on both the agency side and the client side, giving you the unique capacity to apply your marketing skills in virtually any industry worldwide. [+]

Program Details

Our Strategic Communication for Marketing program prepares graduates for a diverse range of careers in marketing and communications on both the agency side and the client side, giving you the unique capacity to apply your marketing skills in virtually any industry worldwide.

As a student in the Strategic Communication for Marketing program, you'll have a chance to:

Conduct research and analyze data to identify marketing challenges and opportunities Develop marketing and communication plans that connect to measurable business objectives and integrate elements of digital advertising, social media, PR, promotion, branding, direct marketing, and more Customize your program through electives based on your interests and experiences Collaborate and create persuasive presentations that demonstrate how your plans will positively influence an organization’s standing in the markets served Program Options ... [-]

MA Strategic Marketing

GISMA Arden
Campus Full time Part time 1 - 2  October 2018 Germany Berlin + 1 more

This course is accredited by the Chartered Institute of Marketing (CIM) and is designed to meet the needs of today’s fast-moving marketing sector and its demand for managers who understand the latest trends. [+]

MA Strategic Marketing

This course is accredited by the Chartered Institute of Marketing (CIM) and is designed to meet the needs of today’s fast-moving marketing sector and its demand for managers who understand the latest trends.

If you wish to climb the career ladder rapidly, this course will ensure your success. Once you have this qualification, you’ll be on top of the latest marketing trends and methods.

This program is delivered and awarded by Arden University, who specializes in distance learning; 79% of their students reported that they saw improvements in their career after studying with Arden.

The program taught in English in Germany. Flexible payment plans available, apply for October '18!... [-]


MA in Strategic Marketing

Berlin School Of Business & Innovation
Campus Full time 18  September 2018 Germany Berlin

This program will help you to develop a critical understanding of strategic marketing and deal with the challenges of fast-changing organizations, as well as giving you an overview of the different requirements of local, national, and global markets. [+]

MA in Strategic Marketing

Learn how to develop and implement effective marketing strategies across the world with this master’s degree.

This program will help you to develop a critical understanding of strategic marketing and deal with the challenges of fast-changing organizations, as well as giving you an overview of the different requirements of local, national, and global markets.

Whether you want to work in the private, public, or charity sector, this course will give you skills that will help you to progress in your industry as an expert marketer. With your new understanding of marketing, you could also set up your own business or pursue further studies.

Course Requirements Minimum age: 21 Language requirements: IELTS 6.0 (not less than 5.5 in any component), PTE 50 + score or equivalent. Documents: CV and two reference letters. Qualifications: You must have a 2:2 UK bachelor’s degree (or any equivalent degree which is recognized by NARIC) If you do not meet the academic requirements, you may be assessed on relevant work experience. To take this route, you must have a minimum of 3 years management experience. [-]