Master of Arts (MA) in Strategic Marketing

Top 6 Masters of Arts in Strategic Marketing 2018

Strategic Marketing

Masters degrees are more versatile than doctoral qualifications and have a broad range of professional and academic applications. According to the U.S. Department of Education, three types of masters programs exist research, professional, and terminal. The most popular masters degree types are Master of Arts (M.A.) and Master of Science (M.S.) in a mixture of subject fields.

Students of strategic marketing can learn how a business makes itself stand out among other similar companies. This may be done through creative advertising campaigns, by providing better customer service, or by offering products of a better value than competing businesses.

MA Degree in Strategic Marketing

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MA Strategic Marketing

University of Greenwich
Campus Full time Part time 1 - 2  September 2018 United Kingdom London + 1 more

This programme runs alongside the MA Strategic Marketing Communications and has been specially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing. [+]

Aims of this programme:

To develop a critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets To foster a creative and systematic approach to problem-solving in the area of strategic marketing To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems. Content Strategic Marketing Management(15 credits) Customer and Market Dynamics(15 credits) Foundations of Scholarship(15 credits) Influence, Leadership and Personal Development(15 credits) Contemporary Issues in Marketing(15 credits) Marketing Practice(15 credits) Research Methods(15 credits) Research Dissertation(45 credits) Two 15-credit options from: Global Marketing Management; Relationship and Interactive Marketing; Marketing and Marketing Communication Consultancy; Marketing Communication; Strategic Brand Management(30 credits) [-]

MA in Strategic Marketing Communications

University of Greenwich
Campus Full time September 2018 United Kingdom London

This programme runs alongside the MA Strategic Marketing and has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications. This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications. [+]

MA Strategic Marketing Communications

This programme runs alongside the MA Strategic Marketing and has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.The programme builds students' skills - business, academic and personal - as well as their understanding of aspects of marketing communications such as communications planning, consumer decision-making and behaviour, traditional and new (interactive) media and leading-edge academic ideas to better meet the competitive challenges of a changing marketplace.The programme also offers the opportunity of a visit to a partner school in France to explore communications in a different cultural and disciplinary context.... [-]


Strategic Marketing, MA

University of Greenwich - Business School
Campus Full time Part time 1 - 2  September 2018 United Kingdom City of London + 1 more

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then. [+]

Overview

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then.

Course structure

Our Master's degree has been specially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing.

You will gain a comprehensive understanding of marketing strategy, market research, direct and digital marketing, brand management, marketing consultancy and global marketing.

Advance your marketing skills

This programme will advance your marketing skills and prepare you for the competitive challenges of the global marketplace. You will develop management skills central to the relationship between an organisation and its customers.... [-]


Strategic Marketing Communications, MA

University of Greenwich - Business School
Campus Full time Part time 1 - 2  August 2018 United Kingdom City of London + 1 more

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then. [+]

Overview

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then.

Course structure

This Master's has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.

Our programme will build your understanding of communications planning, consumer decision-making and behaviour, traditional and new media to help you better meet the competitive challenges of a changing marketplace.

You will study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind.... [-]


Strategic Marketing Communications (Dual Award), MA

University of Greenwich - Business School
Campus Full time August 2018 United Kingdom City of London

This Masters degree gives you the opportunity to study in two European countries and achieve two Master's awards within one year. Take advantage of the leading management and digital expertise at ESCEM School of Business and Management (France) and University of Greenwich's Business School (UK). [+]

Overview

This Masters degree gives you the opportunity to study in two European countries and achieve two Master's awards within one year. Take advantage of the leading management and digital expertise at ESCEM School of Business and Management (France) and University of Greenwich's Business School (UK).

As part of this programme, you will also undertake a work placement which will equip you with essential skills necessary for your future career.

You will strengthen your intercultural competence, learn how to develop integrated communications strategies, and benefit from both institutions' extensive networks.

This course is designed to provide graduates and professionally qualified managers with understandings of key aspects of marketing communications and the necessary skills to research, assess and evaluate aspects of the communications mix.... [-]


MA Strategic Marketing (CIM)

Arden University
Online Full time Part time 18 - 60  April 2018 United Kingdom Coventry + 1 more

Global management, international, digital and communications are some of the specialist subjects you will explore. Expanding your knowledge of these key areas, combined with developing the ability to critically analyse and apply existing marketing theories will result in you becoming a highly capable marketing professional. [+]

Global management, international, digital and communications are some of the specialist subjects you will explore. Expanding your knowledge of these key areas, combined with developing the ability to critically analyse and apply existing marketing theories will result in you becoming a highly capable marketing professional.

Course Requirements

A bachelor's degree or diploma equivalent to a UK honours degree at a minimum of second class (2.2). If you are not an English native speaker, you will be required to provide us with a proof of English language level equivalent to IELTS 6.5 or above

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