Marketing studies can help students learn about different aspects involved with the field of product and service promotion. Topics may include strategy development, economics, trends, pricing and target audience identification.
The United States of America is located on the continent of North America. It is the third largest country by size in the world. It has a relatively short history compared to other world nations, has one of the world's largest economies, and has one of the world's most diverse populations.
Our Strategic Marketing Communication program prepares graduates for a diverse range of careers in marketing and communications on both the agency side and the client sid
Our Strategic Marketing Communication program prepares graduates for a diverse range of careers in marketing and communications on both the agency side and the client side, giving you the unique capacity to apply your marketing skills in virtually any industry worldwide.
As a student in the Strategic Marketing Communication program, you'll have a chance to:
Conduct research and analyze data to identify marketing challenges and opportunities
Develop marketing and communication plans that connect to measurable business objectives and integrate elements of digital advertising, social media, PR, promotion, branding, direct marketing, and more
Customize your program through electives based on your interests and experiences
Collaborate and create persuasive presentations that demonstrate how your plans will positively influence an organization’s standing in the markets served
Our expertly designed online curriculum empowers working professionals to advance their careers in the areas of digital marketing and data analytics. According to the U.S
Our expertly designed online curriculum empowers working professionals to advance their careers in the areas of digital marketing and data analytics. According to the U.S. Bureau of Labor Statistics, the demand for advertising and marketing managers will grow by 9% over a 10-year span. With a balanced curriculum of digital-centric marketing and omnichannel customer analytics courses, graduates of the program develop digital and analytic skills that are necessary to compete in today's dynamic insight-driven marketing environment.
You can complete our 32 credit program entirely online. The program curriculum is made up of four classes (16 credits) for Digital Marketing and four classes (16 credits) for Data Analytics. The online environment provides the flexibility to meet the needs of busy working professionals. Students can choose to take between 1-3 classes a semester and can complete the program in as little as 1-year with our accelerated option....
This programme in Paris, London and Chicago is designed for future account executives, account planners and product managers who wish to benefit from an international exp
Master of Arts - Brand Strategy
This programme in Paris, London and Chicago is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment. The course includes several agency visits and two competitions where both strategic thinking and creativity come into play.
Curtis YOUNGMentor of the Brand Strategy Program
Curtis Young began his advertising career as a Copywriter for the Leo Burnett agency in Chicago, where he worked for many clients including Kellogg's, United Airlines and Dewar's Scotch Whiskey. He soon moved to Young & Rubicam in New York to spend most of his career writing award-winning ad campaigns for Eastern Airlines and General Foods products....
France, Paris, United Kingdom, London, USA, Chicago+ 2 More