MA in Marketing

Top 34 Masters of Arts (M.A) in Marketing 2017

Marketing

An MA or Master of Arts degree is obtained by students after completing a one- to two-year program studying History, English or other fine arts or humanities subjects. MA studies are most often a mix of research and coursework.

MA Degree in Marketing

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MA in Advertising Practice

Bath Spa University
Campus Full time August 2017 United Kingdom Bath

This is an MA programme for creative people and account planners working on a combination of course- and client-set “live” briefs, leading and mentoring teams of undergraduate advertising students in ways that mirror the professional creative team-leadership role... [+]

MA Programs in Marketing. MA in Advertising Practice This is an MA programme for creative people and account planners working on a combination of course- and client-set “live” briefs, leading and mentoring teams of undergraduate advertising students in ways that mirror the professional creative team-leadership role. Why study Advertising Practice? With its emphasis on building real business skills, on team leadership and creativity, this course is unlike any other MA Advertising programme in existence in the UK and abroad. Course structure The course is organised to help writers, art directors and planners improve their specialist skills while at the same time learning to work better as teams. Some of the modules are discipline-specific and others require students to work in teams as they do in agencies. Modules Trimester 1 (60 credits) Core skills (30 credits): This module is designed to give students necessary postgraduate-level skills in research methodologies, to provide an overview of ethical issues in advertising and –through a series of intensive workshop sessions – to improve students’ presentation skills. Copywriters, art directors and account planners work together on set briefs and present their thinking in these workshops. Creativity in Practice (30 credits): This portfolio-building class encourages experimentation with technology and new media, using global case studies as examples of best practice. Through a combination of set and “live” briefs, students learn to play to their strengths and identify areas of improvement to work on during their specialist “Advanced Topic” modules. Trimester 2 (60 credits) Marketing Communications (15 credits): This module explores the key issues and challenges in contemporary marketing communications. It covers strategic issues of brand strategy, planning, and channel integration as well as the tactical considerations needed to execute relevant and appropriate marketing communications campaigns that meet the needs of key identified audiences. Creativity and Change (15 credits): This module enables students to develop their capacity in creativity and innovation, and in the manner that they communicate and negotiate with colleagues and key stakeholders. It helps students to become more self-aware, both as a learner and as a manager, in the way they apply these skills to the organisation. Advanced topics in Copywriting (30 credits; required for copywriters): Here copywriting students consider the relationship between language and advertising ‘idea’, the role of word choice, grammar and punctuation, writing better headlines and better body copy through writing workshops and talking with guest speakers. Advanced topics in Art Direction (30 credits; required for art directors): Students in this module improve their art-directing skills by visiting and talking with successful art directors, photographers, illustrators and filmmakers, learning about and practicing with the latest hardware and software, and in workshops discussing their own work in relation to the work of other students. Advanced topics in Account Planning (30 credits; required for planners): What is the relationship between consumer insights and advertising ideas? How can account planners work best with creative teams and account managers to turn these insights into great work? Learning from established account planners and sharing their own thoughts and ideas with their peers, students in this module learn how and why account planning has become central to the creative process in most agencies today. Trimester three (60 credits) Final Project (60 credits; dissertation-equivalent module): To include a presentation by art direction, copywriting and account planning students to a major global advertising agency and mentoring undergraduate teams through the process. Total credits = 180 Students should also attend their choice of intensive weekend short courses. These short courses include: Typography Website design Social media for businesses Copywriting for the Web Adobe Creative Suite Creativity in mobile apps Course assessment Portfolio Reflective essays Presentations Teaching methods Access to industry-standard computers, software and technical advice is freely available to all students on the course. Career opportunities Graduates will have first-hand experience of working in top agencies. The course is designed to help prepare graduates for work in the agency of their choice. [-]

Master in International Management - Marketing (for EU students)

IUBH School of Business and Management (for EU students)
Campus Full time 2 - 4  October 2017 Germany Bad Honnef

Over four semesters, the consecutive Master International Management - Marketing prepares you to work in marketing management roles in internationally operating organisations... [+]

Scholarships available for EU students until January 2017!

You control international marketing and advertising campaigns, you work together with partners, colleagues and agencies throughout the world: with a Master's degree in International Marketing, you can become a leading marketing executive in a globally based company. With the degree in Marketing Management you turn your liking for creativity and customer relations into your profession. You process the necessary know-how in the fields of Marketing, Sales und Brand Building, so that you are subsequently able to take over management responsibility in a company operating in an international environment. Focus on International Marketing Management By focusing on the multinational and global challenges of managing a market- and customer oriented company, the international marketing major builds your understanding of the sales and marketing issues of international organisations. You will improve your competencies in international marketing, brand management, market research, consumer behaviour, organisational strategy and pricing through analysis of successful concepts of international marketing management. The focus on (inter)cultural challenges in various country markets not only increases your methodological, but also your socio-cultural skills. Programme information Education Language of instruction is English Specialisation: International Marketing Courses to improve soft skills, leadership and negotiation skills Outstanding Teaching and Individual Attention a global and accomplished faculty that shares knowledge and experience with students intensive work in small groups (around 20 students) with an international profile Practice-Oriented Through and Through academic knowledge is put to work in case studies, projects and hands-on research real-life experience through guest lectures, company presentations, company projects and excursions Excellent Campus Infrastructure Student dorms, campus WLAN and a good range of food options Career Services, International Office and alumni network advice and support you in your studies and your career planning Master International Management - Marketing Degree: Master of Arts (M.A.) Duration of study: 4 semesters (3 semesters study + 1 semester Master thesis) ECTS-Credits: 120 Studies: full-time Language of instruction: English Campus: Bad Honnef, Berlin Intake: Spring & Autumn Master International Marketing Management Degree: Master of Arts (M.A.) Duration of study: 2 semesters (1 semester study + 1 semester Master thesis) ECTS-Credits: 60 Studies: full-time Language of instruction: English Campus: Bad Honnef, Berlin* Intake: Spring & Autumn *Study start in autumn 2016 in Berlin. Applicants for the study programme Master International Marketing Management in two semesters need a least 240 ECTS points in their undergraduate studies. Your benefits at IUBH Faculty with proven international experience Instruction in small, international groups, in English Theory and practice linked through case studies and off-campus projects The development of key social, professional and intercultural skills for a successful management career Extensive, foreign language programme [-]

Master in Global Sales and Marketing

University of Applied Sciences Upper Austria
Campus Full time October 2017 Austria Steyr

Are you interested in the cross-cultural challenges created by the globalisation of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years? Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods... [+]

MA Programs in Marketing. Master in Global Sales and Marketing Are you interested in the cross-cultural challenges created by the globalisation of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years? Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods. These global operations generate a high demand for suitably qualified sales and marketing personnel. The Master programme “Global Sales and Marketing” (GSM) trains you to DEVELOP and MANAGE the future Sales, Sales Management and Marketing activities for international companies. The language of tuition is ENGLISH. The "Cross-cultural management and emerging markets center" is also dealing with research projects concerning cross-cultural management. Information Degree: Master of Arts in Business (MA) Duration: 4 semesters (120 ECTS) Annual intake: 35 Organisation: full-time (from wednesday till saturday, allows additional part time work activities); part-time (Friday afternoon and Saturday + one intensive week per year) Admission requirements: Completed Bachelor's or Master's degree with economics and English background. Application: Online by 30th June at the latest. As Non-European Citizen deadline is March 31st! Language of tuition: 100 % English Admission procedures: Interview, Case study, tests Compulsory semester abroad: Opportunity to study at one of our partner universities during the 2nd semester. For the best students we also offer several double degree opportunities. Sales and Sales Management You will be able to conceptualize, evaluate, push forward and control strategic sales decisions. You will understand the manifold layers of the subject „Sales“ out of the perspective of e.g. innovation, cross cultural management, purchase and develop logical alternatives for proactive action for yourself. B2B Marketing You will be able develop and push forward strategic Marketing concepts for investment goods including background challenges of cross- cultural character. You will aquire a profound knowledge of the specifics of organisational buying behavior and you will be able to take Marketing-related decisions on the basis of profound analyses. Cross-cultural Sales and Management You will get a profound introduction to cultural differences and similarities around the globe in order to enable you to react in a professional way when faced with challenges of that kind. The compulsory semester abroad and field trips will give you further profound cross-cultural insights. Practical skills As a „University of Applied Sciences“ programme, we connect a complex structure of the scientific backgrounds needed with the immediate application in real industrial life, especially in the EU as the home market and in emerging markets. Management and leadership skills A special module will give you the chance to develop good insights into management and leadership challenges of an international job profile. Specialisation In semester 3, the programme offers an intensive specialization in both B2B-Marketing and Sales Management in order to deepen your knowledge in these fields. The geografical focus of the programme is on the EU as the "home market" and on emerging markets. Career profiles The management of global B2B and service markets needs enthusiastic sales oriented leadership personalities who are able to develop and push forward complex sales processes for specific markets and their cultures. The basis for all that is a profound understanding of organisational buying behavior und the development and management of marketing- and sales concepts for complex combinations of products and services for international markets with cross cultural challenges. [-]

MA in Luxury Brand Management

Goldsmiths, University of London
Campus Full time Part time 1 - 2  August 2017 United Kingdom London + 1 more

The MA in Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry. [+]

The MA in Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry. The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross cultural context, and offers a strong academic underpinning on theories of luxury and consumption. You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas. The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks. This programme offers practice based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths. Skills & careers Skills This programme has a strong critical and theoretical underpinning, enabling you to write a dissertation that could serve as a stepping stone to a higher level academic study and/or careers within research or academia. Careers This MA will provide you with the management, entrepreneurial marketing and professional skills required to pursue a career in the luxury brand field. This sector covers a wide range of creative industries and the combination of core and optional modules will allow you to develop specific knowledge and skills, to enhance your career prospects and succeed in relevant career/professional paths. Entry requirements You should have (or expect to be awarded) an undergraduate degree of at least lower second class standard or equivalent. Prior accredited learning with be open to entrepreneurs who meet the stringent evaluation criteria. We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world. If English isn’t your first language, you’ll need to meet our English language requirements to study with us. For this programme we require: IELTS 7 (with a minimum of 6.5 in the written test and no individual test lower than 6.0). If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study. Equivalent qualifications We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world. English language requirements If English isn’t your first language, you’ll need to meet our English language requirements to study with us. For this programme we require: IELTS 7.0 (including 6.5 in the written test) If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study. [-]

Master of Arts in International Management - Marketing Specialization

New European College
Campus Full time February 2017 Germany Munich

With a specialization in Marketing, you gain the understanding of how value is created and communicated to customers. [+]

MA Programs in Marketing. The Master of Arts (MA) in International Management is a 4 semester program designed to build upon your existing undergraduate studies enabling you to pursue a broader range of careers in business. Consisting of courses in finance, international marketing, management accounting, operations, ethics, organizational behavior and human resources, the program prepares you to excel in an ever evolving and international workplace. All courses are taught in English, with a range of teaching methodologies which are reminiscent of undergraduate teaching such as presentations and group projects coupled with real world examples and case studies. The program provides a scope for greater specialization, with a precise academic and theoretical framework designed to help you become an expert in international management. This allows you to apply to more specialized roles and offers better preparation for a PhD program in the future. With a specialization in Marketing, you gain the understanding of how value is created and communicated to customers. Marketing professionals distinguish themselves through their understanding of their customers and their ability to market to those segments. ... [-]

MA in Global Communications

The American University of Paris
Campus Full time September 2017 France Paris

The Master of Arts in Global Communications (MAGC) is a three-semester, 48-credit degree that can be completed in one calendar year. This cutting-edge program offers a balance between solid intellectual preparation in communications and hands-on professional training with international experts. [+]

MA in Global CommunicationsThe Master of Arts in Global Communications (MAGC) is a three-semester, 48-credit degree that can be completed in one calendar year. This cutting-edge program offers a balance between solid intellectual preparation in communications and hands-on professional training with international experts.Students graduate with a stellar profile: theoretical sophistication, skills-based mastery in key domains, and practical experience in global communications.The digital, the global, the localAs a MAGC student, you’re encouraged to develop a layered understanding of:

today’s digital revolution the economic transformations caused by brand globalization the intercultural challenges associated with new media and globalization—and the development of appropriate responses by governments, corporations, and NGOs the development of communications industries, including global advertising, social networking, search engines, and image management ... [-]

Master of Arts in International Brand Management

Brand Academy University of Applied Sciences
Campus Full time October 2017 Germany Hamburg

On our Master’s course in International Brand Management you will learn about all of the success factors that drive cross-border and cross-culture marketing and brand management in different economic, cultural and legal systems. [+]

MA Programs in Marketing. On our Master’s course in International Brand Management you will learn about all of the success factors that drive cross-border and cross-culture marketing and brand management in different economic, cultural and legal systems. The course will therefore be taught in English. Once you have completed our Master’s course and graduated with a Master of Arts you will be ready to begin your career on the global stage and in any industry where brands touch the hearts of consumers. Are you ambitious and eager to work with different cultures? Do you have an interest in strong brands like Apple, Mercedes, Mont Blanc, Nivea and Schwarzkopf and want to experience how East meets West, and are you keen to combine theoretical knowledge with the world of business? Then you’ve come to the right place. Take the first step in your global career with the Brand Academy Master’s course. HOW TO KICK-START YOUR CAREER? Build the foundations of a successful and exciting global career and develop an international outlook with our new Master of International Brand Management course. This two year course delivered by the Brand Academy provides unparalleled exposure to Western and Eastern ways of doing business. Power your learning in a unique combination of core and elective courses, taught in English and in an exclusive setting. Collaborating with well-known companies, you will experience business in the classroom and on international projects across different business branches and product categories. CAREER OPPORTUNITIES Students who've completed their studies at Brand Academy University of Applied Sciences work in the following fields: International Brand Manager, international Sales Manager, international Marketing Manager, Category Manager, Shopper Marketing, Trade Marketing, Field Sales Force Manager, Market Research Manager, Digital Marketing Manager WHAT ARE OUR PREREQUISITES? You need to have: A keen interest in international marketing and brand management The desire to build up a truly successful global career At least an undergraduate academic degree (minimum 180 Credit Points) in any study discipline Knowledge of English is mandatory Some business experience is recommended Admission A successfully completed degree involving brands, marketing, brand management or brand communication is a prerequisite for admission. Furthermore you will need to demonstrate English skills at Level B2 or at least 543 points in the paper-based TOEFL test or 87 points in the Internet-based test; or 5.0 points in IELTS. You can commence studies in April or October. As well as your CV and references, a letter of motivation is very important to us as part of your application. We place a lot of emphasis on forming capable, committed semester groups of students who complement and inspire each other effectively. For more information about the application documents and formal requirements please refer to our application form. Once we have assessed your application documents positively, our Application Manager Anna Prokhorenko and our Course Director will look forward to getting to know you in a personal interview, where you will be able to tell them about your education and career so far, your suitability for the course, and your personal aims in relation to studying. If you are successful in this interview you will be entitled to join the course. [-]

MA Marketing Communications

University of Westminster, Westminster Business School
Campus Full time Part time September 2017 United Kingdom London + 1 more

Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. [+]

Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills. As part of the course, you will have the opportunity to take exams for the Professional Diploma in Digital Marketing and upon successful completion of the exams become a professional member of the Digital Marketing Institute. Course content The course covers the main marketing communication techniques. It provides you with a sufficient foundation in marketing to enable you to work easily with people involved throughout the marketing management process. The ultimate aim of the course is to enhance individual career advancement prospects through knowledge of how to apply academic learning to best marketing communications practice. A highlight for many students are the study trips and company visits organised throughout the course which provide an opportunity for networking and extending learning in new environments. Course-specific entry requirements Applicants should normally hold a first degree from a recognised institution (minimum Lower Second Class Honours or international equivalent) and demonstrate interest and motivation in the subject area. Alternative professional qualifications with at least three years' relevant professional experience will also be considered. Directly relevant degree disciplines include business studies, economics, geography, management, and operation research. However students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply. If English is not your first language, you will need an IELTS score of 6.5, with a minimum score of 6 in each element. Associated careers Graduates of the course are employed throughout the world in marketing, media and communications organisations. These include advertising and digital agencies such as Mind Share and J.W.Thompson; media organisations including television, publishing, and Google; and large companies such as Procter and Gamble, and Coca Cola. Our students take up posts such as marketing managers, marketing planners, brand managers, corporate communication managers and social media community managers. Internships The internship counts as one 10 credit module (the PG/MBA Internship Programme Reflective Practitioner Module) and can be taken in addition to core and option modules. Our internships take place during the summer and are in various fields including marketing, project management, retail, marketing communications, finance, HR and the charity sector. In order to apply, students must complete an application form (along with a copy of their updated CV) and submit this to the Business Experience Team (BET). Subsequently we then shortlist from the applications received and conduct group meetings with the students, which provides them with an opportunity to understand more about the internship programme and for the BET to better understand their internship aspirations. Ultimately it is up to our internship employers to decide whether they would like to interview the candidate(s) and offer him/her an internship. We have received very positive feedback from both our postgraduate students and employers and expect that the Internship Programme will continue to remain popular amongst our students. [-]

Master of Arts International Business

Munich Business School
Campus Full time 18 - 24  September 2017 Germany Munich

This Master program is the perfect continuation of your previous economic studies. Its broad range of in-depth study courses, its international orientation and practice-oriented content guarantee the best possible preparation for you to launch a successful professional career. [+]

MA Programs in Marketing. Master of Arts International Business This Master program is the perfect continuation of your previous economic studies. Its broad range of in-depth study courses, its international orientation and practice-oriented content guarantee the best possible preparation for you to launch a successful professional career. MASTER International Business at a Glance PROGRAM START September (Pre-Master: June) LANGUAGE OF INSTRUCTION German Track: 70% German/30% English English Track: 100% English DURATION 18 months (Single Degree) 24 months (Dual Degree) WORKLOAD 90-120 ECTS (depending on the first degree) FORMAT Full-time HIGHLIGHTS 2 of 7 Concentrations 1 of 6 International Focusses 1 Business Project 1 integrated Semester Abroad or Dual Degree ADMISSION First academic degree in business studies (except for Pre-Master) German Track: excellent German skills all: excellent English skills TUITION FEE € 22,620 MBS BEST SCHOLARSHIP MBS offers a limited number of partial scholarships to outstanding candidates. Concentrations Besides the imparting of general business knowledge, MBS also offers specific concentrations in order to guarantee sufficient practical relevance of your studies. Starting with the second semester, you have the opportunity to focus on two out of seven selected business concentrations. In this way, you get the opportunity to improve your individual competencies and prepare your future career. Concentration: International Marketing Concentration: International Finance Concentration: Luxury Management Concentration: International Family Firms Concentration: Corporate Strategy & Innovation Concentration: International Entrepreneurship NEW: Concentration: Digital Business Management Business Project Tasks and Goals The “Business Project” course in the degree program “Master International Business” provides an opportunity for students to implement a concrete business project in cooperation with a company. In the course, acquired business knowledge will be implemented and consolidated by means of real projects in small groups. All the groups will be mentored by a MBS professor during the entire project lifecycle. General Framework Group size: 4-5 students Duration of the projects: end of September to March/April Work on projects during this entire timeframe (but not fulltime) Important: “Real-Life Case“ and project character of the task All groups will receive an introduction to methods of project management International Focus Though basic business principles apply everywhere, every international market is shaped by its own political, cultural and historical landscapes. A good share of the course work is therefore dedicated to exploring international markets, international business methods and specific economies that are currently impacting global business. During your Master studies at MBS, you may choose one international focus per semester: Term 1 (September-December) Business in Germany Business in China I Business in Latin America I Term 2 (January-May) Business in Europe Business in China II Business in Latin America II Business in the USA & Canada Business in Emerging Markets Study abroad & Dual Degree Semester abroad As a student of the Master International Business, you may extend your international experience by studying abroad at one of MBS's many partner universities worldwide. Alternatively, you may also spent two semesters at a selected university and finish your studies with a Dual Degree. Dual Degree The cooperation between the Munich Business School and renowned international universities provides MBS students with the opportunity to earn two different master's degrees within two years. The general structure of the dual degree programs is two semesters at MBS plus two semesters at the partner institution, followed by the master's thesis. Course of Studies The MASTER International Business at Munich Business School is a postgraduate study program in economics addressed to qualified and motivated Bachelor graduates from Germany and abroad. In addition to offering content on complex global developments and imparting profound business know-how, the advancement of personality and leadership skills form a key focus of the course. The program is a full-time study program with a standard study time of approximately 18 months (Dual Degrees approx. 24 months). The first two semesters will be spent at MBS. You will delve into selected business concentrations in business and economics, and select an international focus and, optionally, another foreign language. The third semester will take place abroad at one of our partner universities. There‘s also the opportunity to do an internship before spending the semester abroad. The program ends with a Master-Thesis, often written in cooperation with a company. Upon completion of all program parts, the Master‘s Degree is awarded. You can acquire another specialized Master‘s Degree at one of our partner universities as part of the Dual Degree program. To obtain this degree, you will spend two semesters abroad. Over 20 programs at the following universities are available: National Taiwan Normal University (TW), Florida International University (US), Boston University (US), Bond University (AU), SKEMA Business School (FR), Regent‘s University London (GB). [-]

MA Strategic Marketing

University of Greenwich
Campus Full time Part time 1 - 2  September 2017 United Kingdom London + 1 more

This programme runs alongside the MA Strategic Marketing Communications and has been specially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing. If you wish to develop a management career in marketing and would like to specialise in strategic marketing, then this is the programme for you. This MA programme will advance your marketing skills and understanding in such areas as market research, direct marketing, brand management, marketing consultancy and global marketing - preparing you for the competitive challenges of the global market place. [+]

Aims of this programme:

To develop a critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets To foster a creative and systematic approach to problem-solving in the area of strategic marketing To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems. Content Strategic Marketing Management (15 credits) Customer and Market Dynamics (15 credits) Foundations of Scholarship (15 credits) Influence, Leadership and Personal Development (15 credits) Contemporary Issues in Marketing (15 credits) Marketing Practice (15 credits) Research Methods (15 credits) Research Dissertation (45 credits) Two 15-credit options from: Global Marketing Management; Relationship and Interactive Marketing;Marketing and Marketing Communication Consultancy; Marketing Communication;Strategic Brand Management (30 credits) [-]

Master of Arts in Global Communication

The George Washington University - Elliott School Of International Affairs
Campus Full time Part time September 2017 USA District of Columbia + 1 more

The M.A. in Global Communication helps students understand the complex global information environment; its implications for governance, security, and business; and how to communicate effectively to global audiences. [+]

MA Programs in Marketing. As the world has become increasingly interconnected, American and international policymakers have rediscovered the crucial importance of communicating with foreign publics, understanding international media and public opinion, and finding new and better ways to exercise “Smart Power” abroad. Offered jointly by GW’s Elliott School of International Affairs and the Columbian College of Arts and Sciences’ School of Media and Public Affairs (SMPA), the M.A. in Global Communication helps students understand the complex global information environment; its implications for governance, security, and business; and how to communicate effectively to global audiences. Is this program for you? The Global Communication program is ideal for those seeking to navigate the global information environment. The program is particularly attractive to students interested in, among other things: learning how to design effective advocacy and information campaigns around issues ranging from public health to national security; understanding the intersection between media, foreign affairs, and public opinion; and those interested in careers in public diplomacy and other forms of advocacy communication. [-]

Master of Arts in Marketing Management

United International Business Schools
Campus Full time Part time 1 - 2  September 2017 Belgium Antwerp Brussels Japan Tokyo Spain Barcelona Madrid Switzerland Zurich Lausanne Netherlands Amsterdam + 12 more

The MA - Master of Arts in Marketing Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final comprehensive thesis for 6 ... [+]

CORE COURSES IN MARKETING MANAGEMENT Level 500 GCCMM501 - Analyzing Marketing Opportunities (2) GCCMM502 - Planning Marketing Programs (2) GCCMM503 - Developing Marketing Strategies (2) GCCMM504 - Strategic Management (2) GCCMM505 - Applied Consumer Behavior (2) GCCMM506 - Sales Management (2) GCCMM507 - Brand Management (2) GCCMM508 - Creative Advertising (2) Comprehensive Cases in Marketing Management (2) Research Project in Marketing Management (2) Level 600 Thesis in Marketing Management (8) Capstone Project in Marketing Management (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses. e.g. Students who wish to earn a Master degree and who are required to complete the full Pre-Master program will need to earn 30 + 60 credits. CAREER PERSPECTIVES Our study programs and courses are career-oriented in nature and provide students with a high level of flexibility throughout their graduate studies. Focusing on a broad range of specialized subject matters, students are equipped with the necessary skills and knowledge to be successful in today’s global economy, and are prepared for a wide variety of professional development and career opportunities. Graduate programs are an excellent choice for recent college and university graduates who would like to see their employability in today's job market increase by engaging in rigorous and academically challenging graduate studies to obtain a relevant academic qualification in the field of business and management. Upon graduation, students mainly start or advance their careers with mid to upper-level management positions in national and multinational companies and organizations in various economic sectors. Others decide to launch a new business venture or join an existing family business. Students can also choose to continue their studies without interruption in almost any of our other graduate and postgraduate programs to further enhance their career prospects. [-]

Master in Strategic Branding and Stakeholder Communication (MA)

Middlesex University London
Campus Full time Part time 1 - 2  October 2017 United Kingdom London + 1 more

This course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry. [+]

MA Programs in Marketing. Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding. It is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry. Why study MA Strategic Branding and Stakeholder Communication at Middlesex University? An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building, sonic branding and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The teaching team is led by senior lecture and top place branding academic Dr Keith Dinnie, author of the world’s first academic textbook on the topic of nation branding. Being situated in London means you will be in a city that is a global hub for the branding, advertising and design industries, as well as learning in a highly cosmopolitan and diverse campus environment here at Middlesex. You will be studying with other like-minded marketing professionals and recent marketing graduates, helping you to develop a professional network and enhance the skills and knowledge required for a branding role whether client-side or agency-side. Course highlights Learn from academics such as Dr Keith Dinnie and Dr Pantea Foroudi who are experts in the field of branding. ... [-]

MA Marketing and Advertising: Communications & PR

Marbella International University Centre
Campus Full time February 2017 Spain Málaga

Develop effective marketing, brand, advertising and PR knowledge and enhance your future career in these fields. [+]

Develop effective marketing, brand, advertising and PR knowledge and enhance your future career in these fields. Duration: 1 year Language: English Programme Title: Marketing & Advertising: Communications & PR Degree Awarded: MA Communications The programme aims to create educated professionals who are able to think critically and know how to efficiently investigate, verify and market information, products and services and who are creative experts in the fields of Marketing, Advertising and Communications. Key Disciplines Covered: Communication Strategy Digital Marketing and Advertising Market Research Advertising on Internet Search Engines The main purpose of this MA programme is to provide its students with a meaningful, high quality and contemporary education based on the acquisition of theoretical knowledge that is applied to practical examples, giving students the chance to either enhance their current career or to take the next academic step in their studies after finalising a BA in order to increase their employability. These professionals will be able to adapt to an ever-changing market, identifying needs and providing tangible solutions through marketing, branding and advertising products and services. Career Opportunities Upon completion of the Marketing & Advertising MA, graduates will be skilled, creative, problem solving, decision-making professionals able to pursue careers in the following fields: PR & Communications Press Management Marketing Management Digital Marketing Product and Brand Management Campaign coordination Advertising Lecturer Entry Requirements Rolling Admission - We receive and process applications on an ongoing basis as they are sent in. Entry Requirements: 4 Year Bachelor Degree* or equivalent from a national or international accredited academic institution. Proof of English proficiency** of candidates who have not previously studied in an English speaking school or country. The tests and minimum scores we accept are: IELTS 7 TOEFL iBT 95 Cambridge Certificate C1 MIUC English Test - Pass Application Supporting Documents: Copy of Passport or ID Passport sized digital photograph Proof of English Proficiency (If you are not from an English speaking country or have not previously studied in English) Bachelor Certificate (Officially translated to English or Spanish) Bachelor Grade Transcripts (Officially translated to English or Spanish) Statement of Purpose (500 words on why you want to study at MIUC, your expectations and aspirations) *If you have not completed a four year bachelor degree you may be eligible to undertake the final year at MIUC to then enrol in the MA. Contact admissions@miuc.org for more information. **Pre-sessional English courses are available to those who do not satisfy the English proficiency requirement. Testimonials "Hello my name is Adam, I am from Lebanon and I am studying Marketing at MIUC. I applied to many universities and I had many choices, but I had a friend here as well, and he told me how good the reputation of MIUC is, and I have been easily attracted, it is like involuntarily I fell in love with the school easily. As soon as I saw it on Facebook, I just wanted to come here and I saw the beauty of being at MIUC, because we might not have it all together, but together we have it all. I did not know that Marbella was a town, I thought it was a city, but when I came here I really enjoyed the place, it is full of historical places, and I have here some places here from my culture and I do not want to leave from here again. There is professionalism with professors, you feel they are flexible with you, and professors always want to push you towards that, that is why sometimes they need to push us more in exams, but they want us to be the best in the whole world. The facilities here have advanced technologies regarding the media labs and the IT, they have advanced products and advanced software, we can literally push it to the sky. One of the staff, his name is Igor told me “whatever you have, do not be afraid to bring it up, the sky is the limit” and here the sky is pretty high so do not be afraid of anything. Personal development, and skill development and academic development, it is all overall development; it is not just a lifestyle it is everything." Adam Rakha "Hello! My name is Alexander Dudek, I´m 19 years old, from Poland but I was born in the Netherlands and I´m studying BA Marketing and Advertising in MIUC. I researched English-speaking schools in Spain and I found this one; I really liked it, I was interviewed and I got in and I love it here. MIUC is one of a kind; every day, since day 1, I learn something new about other people and their culture. Located in one of the best cities in Spain, here in Marbella, MIUC is still a small institution, but it has got great potential for expanding. The professors here are amazing, they are experienced, and they apply their knowledge to real life examples and makes us students, especially me, understand everything more clearly. The atmosphere in the class is amazing. You feel the intimacy, there are few students, and you feel that you engage more with friends, classmates and professors. The professors actually see you not like in a huge school where there are 100 people in the classroom and professors only come to give lectures and you have to study it. Here, the professors want you to know more. Before I came here, to be honest, I didn’t have any desire to study, I wasn’t happy but here I feel happy and I want study more. Marbella in an amazing city, you can see the sun for 360 days a year, it’s just like a huge bomb of positivity, when you wake up and see the sun and it motivates you to do something outside, not only sit and study but also to experience the culture. Just like MIUC´s slogan of “Learn , Live and Explore” which is Learn in an excellent environment , Live in the best city of Spain and Explore what life gives you – be it football, be it art, be it meeting new people here outside, clubbing, partying whatever you want you can do it here, you can find it." Alexander Dudek [-]

Master of Arts - Brand Strategy

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Campus Full time September 2017 France Paris United Kingdom London USA Chicago + 3 more

This programme in Paris, London and Chicago is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English [+]

Master of Arts - Brand Strategy

This programme in Paris, London and Chicago is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment. The course include several agency visits and two competitions where both strategic thinking and creativity come into play.

Curtis YOUNGMentor of the Brand Strategy Program

Curtis Young began his advertising career as a Copywriter for the Leo Burnett agency in Chicago, where he worked for many clients including Kellogg's, United Airlines and Dewar's Scotch Whiskey. He soon moved to Young & Rubicam in New York to spend most of his career writing award-winning ad campaigns for Eastern Airlines and General Foods products.... [-]