MA in Marketing

Top 51 MA Programs in Marketing 2017

Marketing

The MA degree is primarily for students who want to improve their general mathematics education or to teach.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Master of Arts Program in Marketing

Read More

Part-time MA in Digital Management

Hyper Island - UK
Online & Campus Combined Part time 15  September 2017 United Kingdom London Manchester Singapore Sweden Stockholm USA East New York + 6 more

The MA in Digital Management will give you the skills and knowledge you need to drive change in a digital world. You will study whilst working and apply the insights and learnings to develop disruptive business solutions. [+]

Master of Art Programs in Marketing. The MA in Digital Management will give you the skills and knowledge you need to drive change in a digital world. You will study whilst working and apply the insights and learnings to develop disruptive business solutions. Learn how to kickstart digital innovation, build effective teams, manage complex tech-driven projects, and transform businesses. This university accredited program is designed and delivered in close partnership with industry experts. Enhance your skills You'll learn how to apply design thinking to solve problems, how to harness emerging digital technologies, how to transform existing businesses, and how to manage innovation processes. Make better decisions You'll collaborate with peers and professionals on real business challenges in a range of practical projects. That will help you to develop the skills that leaders need to make good strategic decisions. Study whilst working You'll apply the things you learn directly in your business or organisation. This Part-Time program is designed to meet the time pressures and learning needs of busy professionals. What you’ll learn The program has five practical group projects, and one independent research project. Industry experts lead the practical projects. You will learn through a range of interactive talks, hands-on workshops, team challenges, and deep reflection. The average time commitment is 1.5 days per week which will include campus days in London, independent work, and research in your workplace. Learn by doing We challenge you to grow personally and professionally by introducing new ways of thinking and learning. Our methodology... [-]

Writing for Creative and Professional Practice MA/PG Dip

Middlesex University London
Campus Full time Part time 1 - 2  September 2017 United Kingdom London UK Online + 2 more

Since becoming the first London university to offer an MA Creative Writing in 2000, we have continued to pioneer, innovate and evolve the ways in which we approach the discipline. Now, in response to the world's fast-changing media landscapes, we have developed a unique course to equip writers of all kinds with crucial skills, contemporary knowledge and industry insights to meet the challenges and opportunities of today's digital, publishing and business environments. [+]

At Middlesex we support and nurture the creative aspirations of writers from a diverse range of backgrounds, from novelists to poets, essayists, biographers, media professionals and more. That's why we developed our course to be flexible and interdisciplinary, drawing on the expertise of a wide range of professional writers, publishers and media professionals to enable you to pursue your creative projects with expert guidance on writing persuasively, getting published and promoting your work. Based in our £80 million Media and Performing Arts School, you will explore both the traditional and contemporary opportunities for your writing, considering new media, online platforms and how maximise the potential of emerging markets. Our strong links to London's vibrant literary community, including opportunities to be part of the North London Literary Festival, help you graduate with the skills, knowledge and industry contacts to turn your writing into a profitable career. Course highlights: - Valuable course of study for a wide variety of writers and professionals who will benefit from transferable skills in creative thinking, persuasive writing and audience awareness - State-of-the-art facilities including brand new digital media suites, with expert guidance on digital platforms such as blogs, e-publishing, and social media - Direct involvement with the North London Literary Festival, which attracts speakers such as Fay Weldon, Andrew Motion, David Nicholls and Michele Roberts, providing valuable insights, networking opportunities and masterclasses from some of the UK's leading writers, publishers and literary figures - Teaching staff who are all actively engaged in either writing, publishing or... [-]

MA in Global Communications

The American University of Paris
Campus Full time September 2017 France Paris

The Master of Arts in Global Communications (MAGC) is a three-semester, 48-credit degree that can be completed in one calendar year. This cutting-edge program offers a balance between solid intellectual preparation in communications and hands-on professional training with international experts. [+]

MA in Global CommunicationsThe Master of Arts in Global Communications (MAGC) is a three-semester, 48-credit degree that can be completed in one calendar year. This cutting-edge program offers a balance between solid intellectual preparation in communications and hands-on professional training with international experts.Students graduate with a stellar profile: theoretical sophistication, skills-based mastery in key domains, and practical experience in global communications.The digital, the global, the localAs a MAGC student, you’re encouraged to develop a layered understanding of:

today’s digital revolution the economic transformations caused by brand globalization the intercultural challenges associated with new media and globalization—and the development of appropriate responses by governments, corporations, and NGOs the development of communications industries, including global advertising, social networking, search engines, and image management ... [-]

MA Strategic Marketing

University of Greenwich
Campus Full time Part time 1 - 2  September 2017 United Kingdom London + 1 more

This programme runs alongside the MA Strategic Marketing Communications and has been specially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing. If you wish to develop a management career in marketing and would like to specialise in strategic marketing, then this is the programme for you. This MA programme will advance your marketing skills and understanding in such areas as market research, direct marketing, brand management, marketing consultancy and global marketing - preparing you for the competitive challenges of the global market place. [+]

Aims of this programme:

To develop a critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets To foster a creative and systematic approach to problem-solving in the area of strategic marketing To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems. Content Strategic Marketing Management (15 credits) Customer and Market Dynamics (15 credits) Foundations of Scholarship (15 credits) Influence, Leadership and Personal Development (15 credits) Contemporary Issues in Marketing (15 credits) Marketing Practice (15 credits) Research Methods (15 credits) Research Dissertation (45 credits) Two 15-credit options from: Global Marketing Management; Relationship and Interactive Marketing;Marketing and Marketing Communication Consultancy; Marketing Communication;Strategic Brand Management (30 credits) [-]

Master of Arts - Brand Strategy

Sup de Pub
Campus Full time September 2017 France Paris United Kingdom London USA Chicago + 3 more

This programme in Paris, London and Chicago is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English [+]

Master of Arts - Brand Strategy

This programme in Paris, London and Chicago is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment. The course include several agency visits and two competitions where both strategic thinking and creativity come into play.

Curtis YOUNGMentor of the Brand Strategy Program

Curtis Young began his advertising career as a Copywriter for the Leo Burnett agency in Chicago, where he worked for many clients including Kellogg's, United Airlines and Dewar's Scotch Whiskey. He soon moved to Young & Rubicam in New York to spend most of his career writing award-winning ad campaigns for Eastern Airlines and General Foods products.... [-]


MA in Business and Management (Marketing)

Bath Spa University
Campus Full time Part time 12 - 32  September 2017 United Kingdom Bath + 1 more

Become a business leader of the future with this career-enhancing postgraduate management qualification. This course is for individuals looking for a credible postgraduate Business and Management qualification with a specialism in international business. [+]

Specialise in international business studying this Bath Business School MA. Provides a solid foundation in business, combined with a named specialism in Marketing. Equips you with commercial acumen, knowledge, business and professional skills necessary to succeed. Prepares you to flourish in senior roles in the global business environment. Become a business leader of the future with this career-enhancing postgraduate management qualification. This course is for individuals looking for a credible postgraduate Business and Management qualification with a specialism in international business. Prior work experience and a first degree in Business and Management are not essential; we explore fundamental principles of business and management with a focus on your employability. Overview At an advanced level, you’ll study of a range of organisations and the rapidly changing environments in which they operate both nationally and internationally. You’ll specialise by studying and researching within the field of international business. Expect to enhance your academic research skills and practical management skills. You’ll need these in order to manage human resources, use complex organisational systems and face the challenging issues affecting business in a rigorous, pragmatic and effective manner. While independent study is key at Master’s level, Bath Spa University is a leading, teaching-focussed University, so we support you throughout your degree. You’ll learn through lectures, seminars, practical workshops, assessments, guided study and individual and group tutorials with your lecturers. We make significant use of real-life case studies and examples, enlivening, enriching and contextualising your learning, and bring in external industry speakers wherever possible. Opportunities... [-]

MA Integrated Marketing Communications

University of Malta
Campus Full time 13 - 13  October 2017 Malta Valletta

The programme is offered under the auspices of the Faculty of Media and Knowledge Sciences of the University of Malta with the participation of a number of international academics in the field from King’s College, University of London. The experienced teaching faculty provide participants with an international perspective of communications and marketing. Course delivery starts with each new academic year in October. The course duration extends over twelve months to September of the following calendar year. It is divided into three semesters, with the first two semesters devoted to the taught component of the course while the final third semester is dedicated to independent student research. [+]

The MA in Integrated Marketing Communications (IMC) is a programme of the University of Malta in collaboration with King’s College, University of London. On successful completion of this postgraduate programme students are awarded the MA in IMC from the University of Malta.

The objective of the MA in Integrated Marketing Communication degree is to help participants understand the rapidly evolving world of marketing and communications and to learn how various marketing and communications tools including social media can be combined effectively to meet an organisation’s marketing and communication needs.

The programme is offered under the auspices of the Faculty of Media and Knowledge Sciences of the University of Malta with the participation of a number of international academics in the field from King’s College, University of London. The experienced teaching faculty provide participants with an international perspective of communications and marketing.... [-]


Master in Global Sales and Marketing

University of Applied Sciences Upper Austria
Campus Full time October 2017 Austria Steyr

Are you interested in the cross-cultural challenges created by the globalisation of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years? Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods... [+]

Master in Global Sales and Marketing Are you interested in the cross-cultural challenges created by the globalisation of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years? Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods. These global operations generate a high demand for suitably qualified sales and marketing personnel. The Master programme “Global Sales and Marketing” (GSM) trains you to DEVELOP and MANAGE the future Sales, Sales Management and Marketing activities for international companies. The language of tuition is ENGLISH. The "Cross-cultural management and emerging markets center" is also dealing with research projects concerning cross-cultural management. Information Degree: Master of Arts in Business (MA) Duration: 4 semesters (120 ECTS) Annual intake: 35 Organisation: full-time (from wednesday till saturday, allows additional part time work activities); part-time (Friday afternoon and Saturday + one intensive week per year) Admission requirements: Completed Bachelor's or Master's degree with economics and English background. Application: Online by 30th June at the latest. As Non-European Citizen deadline is March 31st! Language of tuition: 100 % English Admission procedures: Interview, Case study, tests Compulsory semester abroad: Opportunity to study at one of our partner universities during the 2nd semester. For the best students we also offer several double degree opportunities. Sales and Sales Management You will be able to conceptualize, evaluate, push forward and control... [-]

MA in Marketing Communications

University of Westminster, Westminster Business School
Campus Full time Part time September 2017 United Kingdom London + 1 more

Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills. [+]

Master of Art Programs in Marketing. Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills. As part of the course, you will have the opportunity to take exams for the Professional Diploma in Digital Marketing and upon successful completion of the exams become a professional member of the Digital Marketing Institute. Course content The course covers the main marketing communication techniques. It provides you with a sufficient foundation in marketing to enable you to work easily with people involved throughout the marketing management process. The ultimate aim of the course is to enhance individual career advancement prospects through knowledge of how to apply academic learning to best marketing communications practice. A highlight for many students are the study trips and company visits organised throughout the course which provide an opportunity for networking and extending learning in new environments. Modules The following modules are indicative of what you will study on this course. Year long module Contemporary Issues in Marketing Communications In this module you will come to understand the nature of learning and how you best learn. You will reflect on your progress and development throughout the course, helping you to generate a personal development plan. You will discuss current... [-]

MA Public Relations

University of the Arts London
Campus Full time 15  September 2017 United Kingdom London

A communication plan that adds value: it's what every organisation wants. Develop the advanced skills and theory you'll need for a successful career in public relations and communications on this industry approved course. Graduate with the knowledge and skills to strategically manage reputations and communicate effectively with the people on the inside and the outside of an organisation. [+]

A communication plan that adds value: it's what every organisation wants. Develop the advanced skills and theory you'll need for a successful career in public relations and communications on this industry approved course. Graduate with the knowledge and skills to strategically manage reputations and communicate effectively with the people on the inside and the outside of an organisation. CONTENT: Gain a solid grounding in the theory and practice of Public Relations with this highly regarded Masters degree, and accelerate within one of the UK’s most vibrant professions that ranks consistently amongst the top three career choices for new graduates. Recognised by the Chartered Institute of Public Relations (CIPR), this course will appeal to those who may already be working in the profession and want to progress, those who are seeking a career move, or those wishing to start their career by establishing a strong knowledge base. What you can expect You can expect to develop the intellectual abilities, skills and knowledge needed to strategically manage the reputation of brands and organisations, add value to their commercial success and support their goals. The course will give you a framework for the PR planning process, addressing the critical role of research and evaluation. You will examine the disciplines of stakeholder communications, events management, investor relations, public affairs and employee communications and how they link to corporate strategy, and be involved in planning and implementing national and international campaigns. As part of this, you'll explore the most effective use of PR tools such... [-]

MA in Public Relations

University of Westminster - Westminster School of Media, Arts and Design
Campus Full time United Kingdom London

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media. [+]

Master of Art Programs in Marketing. This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media. The course has close links to the London-based PR industry, and is one of a select few chosen by the professional body PRCA for its University partnership initiative. These connections with leading PR practitioners help you gain the practical knowledge and understanding you need to work in PR. Course content The course combines practice skills with analytical tools and is highly participative. You will take part in workshops, debates, seminars, presentations and group exercises including making pitches and presenting creative campaign ideas. The course runs for one year (full-time) or two years (part-time). There are no formal examinations on this course. You are assessed on course work including essays, presentations, blogs, group work and your participation in class exercises. Modules The following modules are indicative of what you will study on this course. Core modules Contemporary Theory and Issues in PR This module explores a range of perspectives on PR. We look at the social, cultural and... [-]

Master of Arts in Marketing

International Black Sea University
Campus Full time August 2017 Georgia Tbilisi

MA in Marketing Program grants international experience and a worldwide network of connections through various international exchange programs with its partner universities abroad. Easily transferable credits and flexible programs allow our students to benefit from spending a part of their exchange in a different environment, receicing a wider insight in the profession chosen. [+]

With us you receive highly qualified practitioner staff and innovative academic programs enabling students to get involved in various market research during the study; Market oriented curricula with Problem-oriented learning; Convenient timetable and Disability support; Language of Instruction: English Programme Duration: 2 years (120 ECTS) Awarded Qualification: Master of Business Administration in Marketing Tuition fee for Georgian citizens: 4500 GEL Tuition fee for international students: 3000 USD Student’s exchange MA in Marketing Program grants international experience and a worldwide network of connections through various international exchange programs with its partner universities abroad. Easily transferable credits and flexible programs allow our students to benefit from spending a part of their exchange in a different environment, receicing a wider insight in the profession chosen. Career Opportunities A degree of MA in Marketing guarantees its graduates an expertise in consumer range analysis, market segmentation and consumer phsycology that enables to carry out various marketing campaigns directed to different groups of customers, increasing the product awareness. Our graduates become leading marketing specialists creating promotional programs, implementing research of customer needs and communicating the strengthes of the organization to the public in the conditions of market economy and competitive environment. Admission to the Programme A person is admitted to the programme if: He/she holds a BA or its equivalent diploma Passes B Type test of Unified National Exams for Masters (for Georgian citizens) Passes the university internal exams in specialty and English language Those candidates who have international English language certificate equivalent to B2 level... [-]

MA in Marketing

Kadir Has University
Campus Full time September 2017 Turkey Istanbul

Master of Arts program in Marketing is designed as an innovative program emphasizing the fundamental topics of marketing like consumer behavior and brand management as well as entrepreneurship and services marketing. The competence targets of the program involves skills to design and implement effective solutions in different business environments and changing economic climates. [+]

Master of Art Programs in Marketing. Master of Arts program in Marketing is designed as an innovative program emphasizing the fundamental topics of marketing like consumer behavior and brand management as well as entrepreneurship and services marketing. The competence targets of the program involves skills to design and implement effective solutions in different business environments and changing economic climates. In that, special emphasis on services and entrepreneurship by our Faculty is a distinguishing factor while developing and improving professionals’ skills. In the MA program in Marketing, as a common element of all programs offered by the KHas Business School, learning is considered as a holistic process over time and across space; it begins in the core and elective courses delivered in-class and continues during project work, meetings with speakers renowned in their fields and communication among alumni. This is believed to establish a strong bridge between theory and practice. The innovative perspective of the MA program in Marketing endows participants with skills to develop new visions of marketing. The participants are believed to serve as managers and advanced specialists at both private and public sector institutions. At the same time, participants with an academic orientation are provided with a sound knowledge of methodology and toolset to create new knowledge in their fields. Problems encountered in professional life are often ill-defined; compared to usual textbook problems they require creative solutions against the quite limited amount of preliminary information. This transforms problem solving from a solely technical procedure to an art. To... [-]

Master of Arts in International Brand Communication

Brand Academy – University of Applied Sciences
Campus Full time October 2017 Germany Hamburg

On our Master’s course in International Brand Communication you will learn about all of the success factors that drive cross-border and cross-culture brand communication and which you will need to master for a career in international advertising and communication agencies. [+]

On our Master’s course in International Brand Communication you will learn about all of the success factors that drive cross-border and cross-culture brand communication and which you will need to master for a career in international advertising and communication agencies. The course will therefore be taught in English. As a recent graduate you will be ready to begin your career on the global stage and in the advertising industry where brands touch the hearts of consumers. You have a keen interest in creative brand communication campaigns like Apple, Coca Cola, Mont Blanc, Nike and Nivea and are curious to explore new cultures. Take the first step of your global career with us. You are ambitious and looking to develop skills that allow you to excel in the fast-moving world of global advertising. You can choose between three specialisations in this course, corresponding to the business units in advertising agencies: Strategic Planning, Account Management and Cross-Media Creation. HOW TO KICK START-YOUR CAREER? Build the foundations of a successful global career and develop an international outlook with our new Master’s Degree in International Brand Communication. This two year course provides unparalleled exposure to Western and Eastern ways of planning and creating brand communication campaigns in advertising agencies. Power your learning in a unique combination of core and elective courses with three different areas of specialisation, taught in English. Collaborating with well-known agencies and companies, you will create effective communication campaigns suitable for selected countries. CAREER OPPORTUNITIES Students who've completed their studies at... [-]

MA Fashion Marketing

Nottingham Trent University: School of Art & Design
Campus Full time Part time 1 - 2  September 2017 United Kingdom Nottingham + 1 more

This exciting and innovative course will equip you with the strategic, creative and commercial skills required by the global fashion industry. It will develop and strengthen your core skills and knowledge in specialist areas, including new concepts and strategies for fashion marketing. You learn alongside students from our other MA Fashion Management, Marketing and Communication courses, and have the option to transfer MA titles if you’re specialism changes. [+]

Master of Art Programs in Marketing. MA Fashion Marketing This exciting and innovative course will equip you with the strategic, creative and commercial skills required by the global fashion industry. It will develop and strengthen your core skills and knowledge in specialist areas, including new concepts and strategies for fashion marketing. You learn alongside students from our other MA Fashion Management, Marketing and Communication courses, and have the option to transfer MA titles if you’re specialism changes. Our MA Fashion Marketing sits in a suite with the following courses: MA International Fashion Management MA Fashion Communications MA Luxury Fashion Brand Management. You learn alongside students from these other MA courses, and have the option to transfer MA titles if your specialism changes. Key features Study on a full-time or part-time basis. Gain knowledge and understanding of how the different areas of the fashion industry work together, and choose your specialist focus. Select from a range of possible outputs to reflect career aspirations or to support a business start-up. Go on study trips to international fashion capitals. Benefit from industry speakers such as international brand managers and fashion specialists. Work individually and as a team in a challenging, creative and multicultural environment within the School of Art & Design. Prepare for further postgraduate study such as MPhil or PhD. Gain a globally recognised academic qualification in conjunction with personal and professional development for employability and entrepreneurship. How you’re taught Teaching and learning experiences will include: lectures seminars workshops individual and group... [-]