MA in Marketing

Top 54 MA Programs in Marketing 2017

Marketing

The MA degree is primarily for students who want to improve their general mathematics education or to teach.

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

Master of Arts Program in Marketing

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M.A. Advertising and Marketing Communications

Webster University
Campus Full time 18 - 24  August 2017 USA Saint Louis

The master of arts (MA) degree in advertising and marketing communications is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field. [+]

Master of Art Programs in Marketing. M.A. Advertising and Marketing Communications The master of arts (MA) degree in advertising and marketing communications is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field. This degree prepares inexperienced students for a successful career in advertising and marketing communications and provides experienced students with the additional theory and application necessary to advance in their careers. Students entering this program with a strong educational background or a minimum of three years of relevant professional experience in this area may be eligible to waive one of the required core courses and should consult with a School of Communications academic advisor prior to registration to discuss their qualifications. Our degrees are theory and application based and are not intended to be production-oriented. Students interested in developing a creative portfolio or acquiring tactical production skills may wish to consider undergraduate course work in advertising. Learning Outcomes Successful graduates of this program will be able to: Utilize essential industry terminology, theories and principles to analyze an organization's situation from a marketing communications perspective. Determine appropriate advertising and marketing communications objectives, strategies, and tactics that anticipate consumer trends and utilize traditional and new technologies in order to accomplish an organization's marketing communications goals. Develop strategic, multi-platform marketing communication programs that challenge conventional thinking and foster breakthrough advertising and marketing communication strategies. Evaluate the effectiveness of a marketing communications plan to accomplish an organization's goals. Distinguish the influences of culture... [-]

Part-time MA in Digital Management

Hyper Island - UK
Online & Campus Combined Part time 15  September 2017 United Kingdom London Manchester Singapore Sweden Stockholm USA East New York + 6 more

The MA in Digital Management will give you the skills and knowledge you need to drive change in a digital world. You will study whilst working and apply the insights and learnings to develop disruptive business solutions. [+]

The MA in Digital Management will give you the skills and knowledge you need to drive change in a digital world. You will study whilst working and apply the insights and learnings to develop disruptive business solutions. Learn how to kickstart digital innovation, build effective teams, manage complex tech-driven projects, and transform businesses. This university accredited program is designed and delivered in close partnership with industry experts. Enhance your skills You'll learn how to apply design thinking to solve problems, how to harness emerging digital technologies, how to transform existing businesses, and how to manage innovation processes. Make better decisions You'll collaborate with peers and professionals on real business challenges in a range of practical projects. That will help you to develop the skills that leaders need to make good strategic decisions. Study whilst working You'll apply the things you learn directly in your business or organisation. This Part-Time program is designed to meet the time pressures and learning needs of busy professionals. What you’ll learn The program has five practical group projects, and one independent research project. Industry experts lead the practical projects. You will learn through a range of interactive talks, hands-on workshops, team challenges, and deep reflection. The average time commitment is 1.5 days per week which will include campus days in London, independent work, and research in your workplace. Learn by doing We challenge you to grow personally and professionally by introducing new ways of thinking and learning. Our methodology focuses on the 'process' of education... [-]

Writing for Creative and Professional Practice MA/PG Dip

Middlesex University London
Campus Full time Part time 1 - 2  September 2017 United Kingdom London UK Online + 2 more

Since becoming the first London university to offer an MA Creative Writing in 2000, we have continued to pioneer, innovate and evolve the ways in which we approach the discipline. Now, in response to the world's fast-changing media landscapes, we have developed a unique course to equip writers of all kinds with crucial skills, contemporary knowledge and industry insights to meet the challenges and opportunities of today's digital, publishing and business environments. [+]

Master of Art Programs in Marketing. At Middlesex we support and nurture the creative aspirations of writers from a diverse range of backgrounds, from novelists to poets, essayists, biographers, media professionals and more. That's why we developed our course to be flexible and interdisciplinary, drawing on the expertise of a wide range of professional writers, publishers and media professionals to enable you to pursue your creative projects with expert guidance on writing persuasively, getting published and promoting your work. Based in our £80 million Media and Performing Arts School, you will explore both the traditional and contemporary opportunities for your writing, considering new media, online platforms and how maximise the potential of emerging markets. Our strong links to London's vibrant literary community, including opportunities to be part of the North London Literary Festival, help you graduate with the skills, knowledge and industry contacts to turn your writing into a profitable career. Course highlights: - Valuable course of study for a wide variety of writers and professionals who will benefit from transferable skills in creative thinking, persuasive writing and audience awareness - State-of-the-art facilities including brand new digital media suites, with expert guidance on digital platforms such as blogs, e-publishing, and social media - Direct involvement with the North London Literary Festival, which attracts speakers such as Fay Weldon, Andrew Motion, David Nicholls and Michele Roberts, providing valuable insights, networking opportunities and masterclasses from some of the UK's leading writers, publishers and literary figures - Teaching staff who are all actively... [-]

MA in Advertising Practice

Bath Spa University
Campus Full time September 2017 United Kingdom Bath

No other advertising course in the UK even comes close to this innovative MA. How can we make such a claim? Because this is the only course that brings copywriters, art directors and account planners together to work on a combination of course – and client – set “live” briefs. You’ll also have the opportunity to lead teams of undergraduate advertising students, mirroring the professional creative team-leadership role. [+]

The UK’s most innovative advertising course, for copywriters, art directors, and account planners. Develop your portfolio and hone your specialist skills in a team atmosphere. Mentor junior teams – build leadership skills. Graduate with CV-ready agency experience. No other advertising course in the UK even comes close to this innovative MA. How can we make such a claim? Because this is the only course that brings copywriters, art directors and account planners together to work on a combination of course – and client – set “live” briefs. You’ll also have the opportunity to lead teams of undergraduate advertising students, mirroring the professional creative team-leadership role. Overview Whether you’re a writer, art director or planner, we’ve designed the course to help you improve your specialist skills while at the same time improving your ability to collaborate. Some of the modules are discipline-specific and others require you to work in teams – and lead junior associates – as creative leaders do in agencies. Course structure Research Methodologies Gain the tools to learn and document your learning. You’ll study how to conduct research, get the most out of libraries and databases, ethical issues in research and more A combination of specialist modules and business-focused modules Hone your specialist skills in copywriting, art direction or account planning. You’ll learn to speak the language of business to the world’s top marketing executives: your future clients. Final Project Present your final project to advertising executives at a major global advertising agency, and mentor undergraduate teams through... [-]

MA Strategic Marketing

University of Greenwich
Campus Full time Part time 1 - 2  September 2017 United Kingdom London + 1 more

This programme runs alongside the MA Strategic Marketing Communications and has been specially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing. If you wish to develop a management career in marketing and would like to specialise in strategic marketing, then this is the programme for you. This MA programme will advance your marketing skills and understanding in such areas as market research, direct marketing, brand management, marketing consultancy and global marketing - preparing you for the competitive challenges of the global market place. [+]

Aims of this programme:

To develop a critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets To foster a creative and systematic approach to problem-solving in the area of strategic marketing To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems. Content Strategic Marketing Management (15 credits) Customer and Market Dynamics (15 credits) Foundations of Scholarship (15 credits) Influence, Leadership and Personal Development (15 credits) Contemporary Issues in Marketing (15 credits) Marketing Practice (15 credits) Research Methods (15 credits) Research Dissertation (45 credits) Two 15-credit options from: Global Marketing Management; Relationship and Interactive Marketing;Marketing and Marketing Communication Consultancy; Marketing Communication;Strategic Brand Management (30 credits) [-]

MA Integrated Marketing Communications

University of Malta
Campus Full time 13 - 13  October 2017 Malta Valletta

The programme is offered under the auspices of the Faculty of Media and Knowledge Sciences of the University of Malta with the participation of a number of international academics in the field from King’s College, University of London. The experienced teaching faculty provide participants with an international perspective of communications and marketing. Course delivery starts with each new academic year in October. The course duration extends over twelve months to September of the following calendar year. It is divided into three semesters, with the first two semesters devoted to the taught component of the course while the final third semester is dedicated to independent student research. [+]

The MA in Integrated Marketing Communications (IMC) is a programme of the University of Malta in collaboration with King’s College, University of London. On successful completion of this postgraduate programme students are awarded the MA in IMC from the University of Malta.

The objective of the MA in Integrated Marketing Communication degree is to help participants understand the rapidly evolving world of marketing and communications and to learn how various marketing and communications tools including social media can be combined effectively to meet an organisation’s marketing and communication needs.

The programme is offered under the auspices of the Faculty of Media and Knowledge Sciences of the University of Malta with the participation of a number of international academics in the field from King’s College, University of London. The experienced teaching faculty provide participants with an international perspective of communications and marketing.... [-]


Master of Arts - Brand Strategy

Sup de Pub
Campus Full time September 2017 France Paris United Kingdom London USA Chicago + 3 more

This programme in Paris, London and Chicago is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English [+]

Master of Arts - Brand Strategy

This programme in Paris, London and Chicago is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment. The course include several agency visits and two competitions where both strategic thinking and creativity come into play.

Curtis YOUNGMentor of the Brand Strategy Program

Curtis Young began his advertising career as a Copywriter for the Leo Burnett agency in Chicago, where he worked for many clients including Kellogg's, United Airlines and Dewar's Scotch Whiskey. He soon moved to Young & Rubicam in New York to spend most of his career writing award-winning ad campaigns for Eastern Airlines and General Foods products.... [-]


MA in Public Relations

University of Westminster - Westminster School of Media, Arts and Design
Campus Full time United Kingdom London

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media. [+]

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media. The course has close links to the London-based PR industry, and is one of a select few chosen by the professional body PRCA for its University partnership initiative. These connections with leading PR practitioners help you gain the practical knowledge and understanding you need to work in PR. Course content The course combines practice skills with analytical tools and is highly participative. You will take part in workshops, debates, seminars, presentations and group exercises including making pitches and presenting creative campaign ideas. The course runs for one year (full-time) or two years (part-time). There are no formal examinations on this course. You are assessed on course work including essays, presentations, blogs, group work and your participation in class exercises. Modules The following modules are indicative of what you will study on this course. Core modules Contemporary Theory and Issues in PR This module explores a range of perspectives on PR. We look at the social, cultural and management approaches to PR, and examine... [-]

Master in Global Sales and Marketing

University of Applied Sciences Upper Austria
Campus Full time October 2017 Austria Steyr

Are you interested in the cross-cultural challenges created by the globalisation of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years? Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods... [+]

Master of Art Programs in Marketing. Master in Global Sales and Marketing Are you interested in the cross-cultural challenges created by the globalisation of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years? Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods. These global operations generate a high demand for suitably qualified sales and marketing personnel. The Master programme “Global Sales and Marketing” (GSM) trains you to DEVELOP and MANAGE the future Sales, Sales Management and Marketing activities for international companies. The language of tuition is ENGLISH. The "Cross-cultural management and emerging markets center" is also dealing with research projects concerning cross-cultural management. Information Degree: Master of Arts in Business (MA) Duration: 4 semesters (120 ECTS) Annual intake: 35 Organisation: full-time (from wednesday till saturday, allows additional part time work activities); part-time (Friday afternoon and Saturday + one intensive week per year) Admission requirements: Completed Bachelor's or Master's degree with economics and English background. Application: Online by 30th June at the latest. As Non-European Citizen deadline is March 31st! Language of tuition: 100 % English Admission procedures: Interview, Case study, tests Compulsory semester abroad: Opportunity to study at one of our partner universities during the 2nd semester. For the best students we also offer several double degree opportunities. Sales and Sales Management You will be able to... [-]

MA in Media Management

University of Tehran - Kish International Campus
Campus Full time September 2017 Iran Tehran

MA in Media Management examines the economic, managerial, legal and cultural frameworks within which media organisations and industries operate. This course is suitable for those who are an aspiring or existing media manager, or have a strong interest in the media sector. It is a combination of advanced-level media and management-related studies focusing on media and communication as well as media and cultural policy. [+]

Course subjects will prepare students for a range of management careers across the media sector, including: economics, business strategy, media policy, intellectual property rights and marketing. Course overview MA in Media Management examines the economic, managerial, legal and cultural frameworks within which media organisations and industries operate. This course is suitable for those who are an aspiring or existing media manager, or have a strong interest in the media sector. It is a combination of advanced-level media and management-related studies focusing on media and communication as well as media and cultural policy. Special interests International communication; Intracultural communication; Media management; Social communication; strategic management; Organizational behaviour; International social communication law, etc. MA Course structureThis course is designed for at least 4 semesters including a dissertation. To graduate, students must complete 32 units. [-]

Master of Arts in International Brand Communication

Brand Academy – University of Applied Sciences
Campus Full time October 2017 Germany Hamburg

On our Master’s course in International Brand Communication you will learn about all of the success factors that drive cross-border and cross-culture brand communication and which you will need to master for a career in international advertising and communication agencies. [+]

Master of Art Programs in Marketing. On our Master’s course in International Brand Communication you will learn about all of the success factors that drive cross-border and cross-culture brand communication and which you will need to master for a career in the brand and creative industry. The course will therefore be taught in English. As a recent graduate you will be ready to begin your career on the global stage and in the advertising industry where brands touch the hearts of consumers. You have a keen interest in creative brand communication campaigns like Apple, Coca Cola, Mont Blanc, Nike and Nivea and are curious to explore new cultures. Take the first step of your global career with us. You are ambitious and looking to develop skills that allow you to excel in the fast-moving world of global advertising. You can choose between three specialisations in this course, corresponding to the business units in advertising agencies: Strategic Planning, Account Management and Cross-Media Creation. HOW TO KICK START-YOUR CAREER? Build the foundations of a successful global career and develop an international outlook with our new Master’s Degree in International Brand Communication. This two year course provides unparalleled exposure to Western and Eastern ways of planning and creating brand communication campaigns in advertising agencies. Power your learning in a unique combination of core and elective courses with three different areas of specialisation, taught in English. Collaborating with well-known agencies and companies, you will create effective communication campaigns suitable for selected countries. CAREER OPPORTUNITIES... [-]

MA in Luxury Brand Management

Goldsmiths, University of London
Campus Full time Part time 1 - 2  August 2017 United Kingdom London + 1 more

The MA in Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry. [+]

The MA in Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry. The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross cultural context, and offers a strong academic underpinning on theories of luxury and consumption. You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas. The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks. This programme offers practice based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths. Skills & careers Skills This programme has a strong critical and theoretical underpinning, enabling you to write a dissertation that could serve as a stepping stone to a higher level academic study and/or careers within research or academia. Careers This MA will provide you with the management, entrepreneurial marketing and professional skills required to pursue a career in the luxury brand field. This sector covers a wide range of creative industries and the combination of core and optional modules will allow you to develop specific knowledge and skills, to enhance your career prospects and succeed in relevant career/professional... [-]

MA in Marketing Communications

University of Westminster, Westminster Business School
Campus Full time Part time September 2017 United Kingdom London + 1 more

Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills. [+]

Master of Art Programs in Marketing. Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills. As part of the course, you will have the opportunity to take exams for the Professional Diploma in Digital Marketing and upon successful completion of the exams become a professional member of the Digital Marketing Institute. Course content The course covers the main marketing communication techniques. It provides you with a sufficient foundation in marketing to enable you to work easily with people involved throughout the marketing management process. The ultimate aim of the course is to enhance individual career advancement prospects through knowledge of how to apply academic learning to best marketing communications practice. A highlight for many students are the study trips and company visits organised throughout the course which provide an opportunity for networking and extending learning in new environments. Modules The following modules are indicative of what you will study on this course. Year long module Contemporary Issues in Marketing Communications In this module you will come to understand the nature of learning and how you best learn. You will reflect on your progress and development throughout the course, helping you to generate a personal development plan. You will discuss current... [-]

MA Public Relations

University of the Arts London
Campus Full time 15  September 2017 United Kingdom London

A communication plan that adds value: it's what every organisation wants. Develop the advanced skills and theory you'll need for a successful career in public relations and communications on this industry approved course. Graduate with the knowledge and skills to strategically manage reputations and communicate effectively with the people on the inside and the outside of an organisation. [+]

A communication plan that adds value: it's what every organisation wants. Develop the advanced skills and theory you'll need for a successful career in public relations and communications on this industry approved course. Graduate with the knowledge and skills to strategically manage reputations and communicate effectively with the people on the inside and the outside of an organisation. CONTENT: Gain a solid grounding in the theory and practice of Public Relations with this highly regarded Masters degree, and accelerate within one of the UK’s most vibrant professions that ranks consistently amongst the top three career choices for new graduates. Recognised by the Chartered Institute of Public Relations (CIPR), this course will appeal to those who may already be working in the profession and want to progress, those who are seeking a career move, or those wishing to start their career by establishing a strong knowledge base. What you can expect You can expect to develop the intellectual abilities, skills and knowledge needed to strategically manage the reputation of brands and organisations, add value to their commercial success and support their goals. The course will give you a framework for the PR planning process, addressing the critical role of research and evaluation. You will examine the disciplines of stakeholder communications, events management, investor relations, public affairs and employee communications and how they link to corporate strategy, and be involved in planning and implementing national and international campaigns. As part of this, you'll explore the most effective use of PR tools such... [-]

Master of Arts in International Management - Marketing Specialization

New European College
Campus Full time October 2017 Germany Munich

With a specialization in Marketing, you gain the understanding of how value is created and communicated to customers. [+]

Master of Art Programs in Marketing. The Master of Arts (MA) in International Management is a 4 semester program designed to build upon your existing undergraduate studies enabling you to pursue a broader range of careers in business. Consisting of courses in finance, international marketing, management accounting, operations, ethics, organizational behavior and human resources, the program prepares you to excel in an ever evolving and international workplace. All courses are taught in English, with a range of teaching methodologies which are reminiscent of undergraduate teaching such as presentations and group projects coupled with real world examples and case studies. The program provides a scope for greater specialization, with a precise academic and theoretical framework designed to help you become an expert in international management. This allows you to apply to more specialized roles and offers better preparation for a PhD program in the future. With a specialization in Marketing, you gain the understanding of how value is created and communicated to customers. Marketing professionals distinguish themselves through their understanding of their customers and their ability to market to those segments. ... [-]