MA in Marketing

Top 41 Masters of Arts (M.A) in Marketing 2017

Marketing

An MA or Master of Arts degree is obtained by students after completing a one- to two-year program studying History, English or other fine arts or humanities subjects. MA studies are most often a mix of research and coursework.

MA Degree in Marketing

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Part-time MA in Digital Management

Hyper Island - UK
Online & Campus Combined Part time 15  September 2017 United Kingdom London Manchester Singapore Sweden Stockholm USA East New York + 6 more

The MA in Digital Management will give you the skills and knowledge you need to drive change in a digital world. You will study whilst working and apply the insights and learnings to develop disruptive business solutions. [+]

MA Programs in Marketing. The MA in Digital Management will give you the skills and knowledge you need to drive change in a digital world. You will study whilst working and apply the insights and learnings to develop disruptive business solutions. Learn how to kickstart digital innovation, build effective teams, manage complex tech-driven projects, and transform businesses. This university accredited program is designed and delivered in close partnership with industry experts. Enhance your skills You'll learn how to apply design thinking to solve problems, how to harness emerging digital technologies, how to transform existing businesses, and how to manage innovation processes. Make better decisions You'll collaborate with peers and professionals on real business challenges in a range of practical projects. That will help you to develop the skills that leaders need to make good strategic decisions. Study whilst working You'll apply the things you learn directly in your business or organisation. This Part-Time program is designed to meet the time pressures and learning needs of busy professionals. What you’ll learn The program has five practical group projects, and one independent research project. Industry experts lead the practical projects. You will learn through a range of interactive talks, hands-on workshops, team challenges, and deep reflection. The average time commitment is 1.5 days per week which will include campus days in London, independent work, and research in your workplace. Learn by doing We challenge you to grow personally and professionally by introducing new ways of thinking and learning. Our methodology focuses on... [-]

Master in Global Sales and Marketing

University of Applied Sciences Upper Austria
Campus Full time October 2017 Austria Steyr

Are you interested in the cross-cultural challenges created by the globalisation of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years? Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods... [+]

Master in Global Sales and Marketing Are you interested in the cross-cultural challenges created by the globalisation of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years? Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods. These global operations generate a high demand for suitably qualified sales and marketing personnel. The Master programme “Global Sales and Marketing” (GSM) trains you to DEVELOP and MANAGE the future Sales, Sales Management and Marketing activities for international companies. The language of tuition is ENGLISH. The "Cross-cultural management and emerging markets center" is also dealing with research projects concerning cross-cultural management. Information Degree: Master of Arts in Business (MA) Duration: 4 semesters (120 ECTS) Annual intake: 35 Organisation: full-time (from wednesday till saturday, allows additional part time work activities); part-time (Friday afternoon and Saturday + one intensive week per year) Admission requirements: Completed Bachelor's or Master's degree with economics and English background. Application: Online by 30th June at the latest. As Non-European Citizen deadline is March 31st! Language of tuition: 100 % English Admission procedures: Interview, Case study, tests Compulsory semester abroad: Opportunity to study at one of our partner universities during the 2nd semester. For the best students we also offer several double degree opportunities. Sales and Sales Management You will be able to conceptualize, evaluate, push forward and control... [-]

MA Fashion Marketing

Nottingham Trent University: School of Art & Design
Campus Full time Part time 1 - 2  September 2017 United Kingdom Nottingham + 1 more

This exciting and innovative course will equip you with the strategic, creative and commercial skills required by the global fashion industry. It will develop and strengthen your core skills and knowledge in specialist areas, including new concepts and strategies for fashion marketing. You learn alongside students from our other MA Fashion Management, Marketing and Communication courses, and have the option to transfer MA titles if you’re specialism changes. [+]

MA Programs in Marketing. MA Fashion Marketing This exciting and innovative course will equip you with the strategic, creative and commercial skills required by the global fashion industry. It will develop and strengthen your core skills and knowledge in specialist areas, including new concepts and strategies for fashion marketing. You learn alongside students from our other MA Fashion Management, Marketing and Communication courses, and have the option to transfer MA titles if you’re specialism changes. Our MA Fashion Marketing sits in a suite with the following courses: MA International Fashion Management MA Fashion Communications MA Luxury Fashion Brand Management. You learn alongside students from these other MA courses, and have the option to transfer MA titles if your specialism changes. Key features Study on a full-time or part-time basis. Gain knowledge and understanding of how the different areas of the fashion industry work together, and choose your specialist focus. Select from a range of possible outputs to reflect career aspirations or to support a business start-up. Go on study trips to international fashion capitals. Benefit from industry speakers such as international brand managers and fashion specialists. Work individually and as a team in a challenging, creative and multicultural environment within the School of Art & Design. Prepare for further postgraduate study such as MPhil or PhD. Gain a globally recognised academic qualification in conjunction with personal and professional development for employability and entrepreneurship. How you’re taught Teaching and learning experiences will include: lectures seminars workshops individual and group tutorials peer... [-]

Master in International Management - Marketing (for EU students)

IUBH School of Business and Management (for EU students)
Campus Full time October 2017 Germany Bad Honnef Berlin + 1 more

Over four semesters, the consecutive Master International Management - Marketing prepares you to work in marketing management roles in internationally operating organisations... [+]

You control international marketing and advertising campaigns, you work together with partners, colleagues and agencies throughout the world: with a Master's degree in International Marketing, you can become a leading marketing executive in a globally based company. With the degree in Marketing Management you turn your liking for creativity and customer relations into your profession. You process the necessary know-how in the fields of Marketing, Sales und Brand Building, so that you are subsequently able to take over management responsibility in a company operating in an international environment. Focus on International Marketing Management By focusing on the multinational and global challenges of managing a market- and customer oriented company, the international marketing major builds your understanding of the sales and marketing issues of international organisations. You will improve your competencies in international marketing, brand management, market research, consumer behaviour, organisational strategy and pricing through analysis of successful concepts of international marketing management. The focus on (inter)cultural challenges in various country markets not only increases your methodological, but also your socio-cultural skills. Programme information Education Language of instruction is English Specialisation: International Marketing Courses to improve soft skills, leadership and negotiation skills Outstanding Teaching and Individual Attention a global and accomplished faculty that shares knowledge and experience with students intensive work in small groups (around 20 students) with an international profile Practice-Oriented Through and Through academic knowledge is put to work in case studies, projects and hands-on research real-life experience through guest lectures, company presentations, company projects and excursions Excellent Campus... [-]

MA Strategic Fashion Marketing

University of the Arts London
Campus Full time September 2017 United Kingdom London

A fashion marketing and management programme with a global reputation for success in launching fashion industry careers. [+]

MA Programs in Marketing. A fashion marketing and management programme with a global reputation for success in launching fashion industry careers. Content and Structure The MA Strategic Fashion Marketing provides a learning environment in which business graduates can develop both creative and strategic skills in fashion marketing and management. It has an established record of recruiting high calibre international and home/EU students who predominately go on to develop successful middle management fashion marketing careers across the fashion industry spectrum. Course Structure 12 months 3 terms level 7 180 credits Term One Fashion Business Strategy (20 credits) Fashion Branding (20 credits) Research Methods (20 credits) Term Two International Marketing Strategies (20 credits) Marketing Communications (20 credits) Collaborative Unit (20 credits) Term Three Masters Project (60 credits) Travelling across London The renowned London College of Fashion library is at our John Prince’s Street site, and you will need to travel to this site, and possibly others, during your course to use the library, which is open seven days a week in term time, and for tuition and special events. Course entry requirements Entry to this course is highly competitive: applicants are expected to achieve, or already have, the course entry requirements detailed below. An Honours degree at 2.1 or above in a related discipline. Applicants with a degree in another subject may be considered, depending on the strength of the application. OR Equivalent qualifications OR Relevant and quantitative industrial experience for a minimum of three years We welcome applications from mature students.... [-]

MA in Public Relations

University of Westminster - Westminster School of Media, Arts and Design
Campus Full time United Kingdom London

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media. [+]

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media. The course has close links to the London-based PR industry, and is one of a select few chosen by the professional body PRCA for its University partnership initiative. These connections with leading PR practitioners help you gain the practical knowledge and understanding you need to work in PR. Course content The course combines practice skills with analytical tools and is highly participative. You will take part in workshops, debates, seminars, presentations and group exercises including making pitches and presenting creative campaign ideas. The course runs for one year (full-time) or two years (part-time). There are no formal examinations on this course. You are assessed on course work including essays, presentations, blogs, group work and your participation in class exercises. Modules The following modules are indicative of what you will study on this course. Core modules Contemporary Theory and Issues in PR This module explores a range of perspectives on PR. We look at the social, cultural and management approaches to PR, and examine... [-]

MA in Luxury Brand Management

Goldsmiths, University of London
Campus Full time Part time 1 - 2  August 2017 United Kingdom London + 1 more

The MA in Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry. [+]

MA Programs in Marketing. The MA in Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry. The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross cultural context, and offers a strong academic underpinning on theories of luxury and consumption. You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas. The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks. This programme offers practice based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths. Skills & careers Skills This programme has a strong critical and theoretical underpinning, enabling you to write a dissertation that could serve as a stepping stone to a higher level academic study and/or careers within research or academia. Careers This MA will provide you with the management, entrepreneurial marketing and professional skills required to pursue a career in the luxury brand field. This sector covers a wide range of creative industries and the combination of core and optional modules will allow you to develop specific knowledge and skills, to enhance your career prospects and... [-]

MA in Business and Management (Marketing)

Bath Spa University
Campus Full time Part time 12 - 32  September 2017 United Kingdom Bath + 1 more

Become a business leader of the future with this career-enhancing postgraduate management qualification. This course is for individuals looking for a credible postgraduate Business and Management qualification with a specialism in international business. [+]

Specialise in international business studying this Bath Business School MA. Provides a solid foundation in business, combined with a named specialism in Marketing. Equips you with commercial acumen, knowledge, business and professional skills necessary to succeed. Prepares you to flourish in senior roles in the global business environment. Become a business leader of the future with this career-enhancing postgraduate management qualification. This course is for individuals looking for a credible postgraduate Business and Management qualification with a specialism in international business. Prior work experience and a first degree in Business and Management are not essential; we explore fundamental principles of business and management with a focus on your employability. Overview At an advanced level, you’ll study of a range of organisations and the rapidly changing environments in which they operate both nationally and internationally. You’ll specialise by studying and researching within the field of international business. Expect to enhance your academic research skills and practical management skills. You’ll need these in order to manage human resources, use complex organisational systems and face the challenging issues affecting business in a rigorous, pragmatic and effective manner. While independent study is key at Master’s level, Bath Spa University is a leading, teaching-focussed University, so we support you throughout your degree. You’ll learn through lectures, seminars, practical workshops, assessments, guided study and individual and group tutorials with your lecturers. We make significant use of real-life case studies and examples, enlivening, enriching and contextualising your learning, and bring in external industry speakers wherever possible. Opportunities... [-]

MA Strategic Marketing

University of Greenwich
Campus Full time Part time 1 - 2  September 2017 United Kingdom London + 1 more

This programme runs alongside the MA Strategic Marketing Communications and has been specially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing. If you wish to develop a management career in marketing and would like to specialise in strategic marketing, then this is the programme for you. This MA programme will advance your marketing skills and understanding in such areas as market research, direct marketing, brand management, marketing consultancy and global marketing - preparing you for the competitive challenges of the global market place. [+]

Aims of this programme:

To develop a critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets To foster a creative and systematic approach to problem-solving in the area of strategic marketing To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems. Content Strategic Marketing Management (15 credits) Customer and Market Dynamics (15 credits) Foundations of Scholarship (15 credits) Influence, Leadership and Personal Development (15 credits) Contemporary Issues in Marketing (15 credits) Marketing Practice (15 credits) Research Methods (15 credits) Research Dissertation (45 credits) Two 15-credit options from: Global Marketing Management; Relationship and Interactive Marketing;Marketing and Marketing Communication Consultancy; Marketing Communication;Strategic Brand Management (30 credits) [-]

MA Integrated Marketing Communications

University of Malta
Campus Full time 13 - 13  October 2017 Malta Valletta

The programme is offered under the auspices of the Faculty of Media and Knowledge Sciences of the University of Malta with the participation of a number of international academics in the field from King’s College, University of London. The experienced teaching faculty provide participants with an international perspective of communications and marketing. Course delivery starts with each new academic year in October. The course duration extends over twelve months to September of the following calendar year. It is divided into three semesters, with the first two semesters devoted to the taught component of the course while the final third semester is dedicated to independent student research. [+]

The MA in Integrated Marketing Communications (IMC) is a programme of the University of Malta in collaboration with King’s College, University of London. On successful completion of this postgraduate programme students are awarded the MA in IMC from the University of Malta.

The objective of the MA in Integrated Marketing Communication degree is to help participants understand the rapidly evolving world of marketing and communications and to learn how various marketing and communications tools including social media can be combined effectively to meet an organisation’s marketing and communication needs.

The programme is offered under the auspices of the Faculty of Media and Knowledge Sciences of the University of Malta with the participation of a number of international academics in the field from King’s College, University of London. The experienced teaching faculty provide participants with an international perspective of communications and marketing.... [-]


Master of Arts in Marketing

International Black Sea University
Campus Full time August 2017 Georgia Tbilisi

MA in Marketing Program grants international experience and a worldwide network of connections through various international exchange programs with its partner universities abroad. Easily transferable credits and flexible programs allow our students to benefit from spending a part of their exchange in a different environment, receicing a wider insight in the profession chosen. [+]

MA Programs in Marketing. With us you receive highly qualified practitioner staff and innovative academic programs enabling students to get involved in various market research during the study; Market oriented curricula with Problem-oriented learning; Convenient timetable and Disability support; Language of Instruction: English Programme Duration: 2 years (120 ECTS) Awarded Qualification: Master of Business Administration in Marketing Tuition fee for Georgian citizens: 4500 GEL Tuition fee for international students: 3000 USD Student’s exchange MA in Marketing Program grants international experience and a worldwide network of connections through various international exchange programs with its partner universities abroad. Easily transferable credits and flexible programs allow our students to benefit from spending a part of their exchange in a different environment, receicing a wider insight in the profession chosen. Career Opportunities A degree of MA in Marketing guarantees its graduates an expertise in consumer range analysis, market segmentation and consumer phsycology that enables to carry out various marketing campaigns directed to different groups of customers, increasing the product awareness. Our graduates become leading marketing specialists creating promotional programs, implementing research of customer needs and communicating the strengthes of the organization to the public in the conditions of market economy and competitive environment. Admission to the Programme A person is admitted to the programme if: He/she holds a BA or its equivalent diploma Passes B Type test of Unified National Exams for Masters (for Georgian citizens) Passes the university internal exams in specialty and English language Those candidates who have international English language certificate... [-]

MA Marketing and Advertising: Communications & PR

Marbella International University Centre
Campus Full time October 2017 Spain Málaga

Develop effective marketing, brand, advertising and PR knowledge and enhance your future career in these fields. [+]

Develop effective marketing, brand, advertising and PR knowledge and enhance your future career in these fields. Duration: 1 year Language: English Programme Title: Marketing & Advertising: Communications & PR Degree Awarded: MA Communications The programme aims to create educated professionals who are able to think critically and know how to efficiently investigate, verify and market information, products and services and who are creative experts in the fields of Marketing, Advertising and Communications. Key Disciplines Covered: Communication Strategy Digital Marketing and Advertising Market Research Advertising on Internet Search Engines The main purpose of this MA programme is to provide its students with a meaningful, high quality and contemporary education based on the acquisition of theoretical knowledge that is applied to practical examples, giving students the chance to either enhance their current career or to take the next academic step in their studies after finalising a BA in order to increase their employability. These professionals will be able to adapt to an ever-changing market, identifying needs and providing tangible solutions through marketing, branding and advertising products and services. Career Opportunities Upon completion of the Marketing & Advertising MA, graduates will be skilled, creative, problem solving, decision-making professionals able to pursue careers in the following fields: PR & Communications Press Management Marketing Management Digital Marketing Product and Brand Management Campaign coordination Advertising Lecturer Entry Requirements Rolling Admission - We receive and process applications on an ongoing basis as they are sent in. Entry Requirements: 4 Year Bachelor Degree* or equivalent from a national... [-]

Master of Arts - Brand Strategy

Sup de Pub
Campus Full time September 2017 France Paris United Kingdom London USA Chicago + 3 more

This programme in Paris, London and Chicago is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English [+]

Master of Arts - Brand Strategy

This programme in Paris, London and Chicago is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment. The course include several agency visits and two competitions where both strategic thinking and creativity come into play.

Curtis YOUNGMentor of the Brand Strategy Program

Curtis Young began his advertising career as a Copywriter for the Leo Burnett agency in Chicago, where he worked for many clients including Kellogg's, United Airlines and Dewar's Scotch Whiskey. He soon moved to Young & Rubicam in New York to spend most of his career writing award-winning ad campaigns for Eastern Airlines and General Foods products.... [-]


MA in Marketing Communications

University of Westminster, Westminster Business School
Campus Full time Part time September 2017 United Kingdom London + 1 more

Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills. [+]

Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills. As part of the course, you will have the opportunity to take exams for the Professional Diploma in Digital Marketing and upon successful completion of the exams become a professional member of the Digital Marketing Institute. Course content The course covers the main marketing communication techniques. It provides you with a sufficient foundation in marketing to enable you to work easily with people involved throughout the marketing management process. The ultimate aim of the course is to enhance individual career advancement prospects through knowledge of how to apply academic learning to best marketing communications practice. A highlight for many students are the study trips and company visits organised throughout the course which provide an opportunity for networking and extending learning in new environments. Modules The following modules are indicative of what you will study on this course. Year long module Contemporary Issues in Marketing Communications In this module you will come to understand the nature of learning and how you best learn. You will reflect on your progress and development throughout the course, helping you to generate a personal development plan. You will discuss current thinking in the field of integrated... [-]

MA in International Management

Moscow State Institute Of International Relations, MGIMO
Campus Full time September 2017 Russia Moscow France Nancy + 2 more

The program was designed to train experts in business environment in France, EU and Russia by providing joint study courses and one full semester in the country of the Partner Institutions. The program is 2 years full time study. French partner is represented by ICN Business School (Nancy, France). [+]

MA Programs in Marketing. The program was designed to train experts in business environment in France, EU and Russia by providing joint study courses and one full semester in the country of the Partner Institutions. The program is 2 years full time study. French partner is represented by ICN Business School (Nancy, France). The curriculum of the program for Russian students includes the following courses: Management, Marketing, Entrepreneurship, Managerial Accounting, Financial Aspects of International Trade, Information Technologies, International Finance, Private Law, European Law, Economy of France and of other EU members, Research Methodology, Foreign Language (French). The core courses are covered in the 1st semester in MGIMO, the second semester is provided by ICN Business School with a focus on doing business in France, negotiations techniques, financial management and operations. In France students are also offered the opportunity to choose tracks of specialization. The third and forth semesters are provided by MGIMO with a final (state) exam and theses defendance. The internship is a part of the study program. Students have an opportunity to undergo the field work in France during the Summer. The Project work is compulsory and is carried out during the 4th semester. Basic Course Structure 1st year at MGIMO University Fall Semester Compulsory Courses Foreign Economical Politics of Russia and Foreign Countries International Private Law European Integration : legal and institutional aspect Theories of organizations and organizational behavior French language International Marketing International Commercial Practice Personnel Policy and HR Management Performance Management Elective Courses History and... [-]