Master of Arts in Marketing Studies in England United Kingdom

Best Master of Art Degrees in Marketing Studies in England United Kingdom

Marketing Studies

A Master of Arts or MA is a graduate degree typically earned after a program of study of the fine arts, humanities, social sciences or other, similar concentrations. These programs tend to last one to two years.

Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom and Britain, is a sovereign state located off the north-western coast of continental Europe.The two most famous (and oldest) universities are Oxford and Cambridge (often referred to as Oxbridge by many Britons) England also has several other world-class institutions, including several in London (notably Imperial College, the London School of Economics, University College London and King's College London, all are part of London University)

England is the largest of the four "home nations" that make up the United Kingdom. It is also the most populous of the four with almost 52 million inhabitants (roughly 84% of the total population of the UK).

Best MA Degree in Marketing Studies in England in the United Kingdom

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MA in Public Relations

University of Westminster - Westminster School of Media, Arts and Design
Campus Full time United Kingdom London

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media. [+]

MA Degrees in Marketing Studies in England United Kingdom. This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media. The course has close links to the London-based PR industry, and is one of a select few chosen by the professional body PRCA for its University partnership initiative. These connections with leading PR practitioners help you gain the practical knowledge and understanding you need to work in PR. Course content The course combines practice skills with analytical tools and is highly participative. You will take part in workshops, debates, seminars, presentations and group exercises including making pitches and presenting creative campaign ideas. The course runs for one year (full-time) or two years (part-time). There are no formal examinations on this course. You are assessed on course work including essays, presentations, blogs, group work and your participation in class exercises. Modules The following modules are indicative of what you will study on this course. Core modules Contemporary Theory and Issues in PR This module explores a range of perspectives on PR. We look at the... [-]

MA Marketing

Royal Holloway University of London
Campus Full time August 2018 United Kingdom London

This Marketing MA is aimed at students who have a keen interest in developing an intellectual understanding of the theories underpinning marketing concepts and processes. You will build a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture. [+]

Overview

This Marketing MA is aimed at students who have a keen interest in developing an intellectual understanding of the theories underpinning marketing concepts and processes. You will build a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture. It is a distinct, research-led course based on contemporary theory and case material which is challenging and innovative. It draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of our academics. 

On graduating you will have an in-depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities. You will cover specialist marketing subjects, especially written for this Master’s programme and chosen for their relevance to contemporary marketing practice and research and present forms of analysis and understanding at the very cutting edge. Your studies will cover issues such as  the critical and practical understandings of marketing, consumers and branding and explore the new marketing and consumer environment which challenge and build upon traditional marketing concepts.... [-]


MA Consumption, Culture and Marketing

Royal Holloway University of London
Campus Full time August 2018 United Kingdom London

The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. Overview [+]

Overview

The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. The knowledge and skills gained could help develop a range of professions including policy development, publishing, academia and, of course, marketing and commercial management. 

This course looks in-depth at our consumer culture and seeks to understand it and will engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism. You will explore claims that our contemporary world can be best understood as a consumer society and a brand culture, as well as how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour and consumption practices with a view to better understand how marketing connects with society and culture.  ... [-]


MA Digital Marketing

Coventry University
Campus Full time September 2018 United Kingdom Coventry

Digital marketing is a unique discipline that applies cutting edge technologies to enhance organisational efforts in engaging with consumers, partners and other stakeholders. Organisations require and seek qualified employees who have current knowledge and skills to develop creative marketing solutions in the digital world. [+]

This course starts in September 2017. Digital marketing is a unique discipline that applies cutting edge technologies to enhance organisational efforts in engaging with consumers, partners and other stakeholders. Organisations require and seek qualified employees who have current knowledge and skills to develop creative marketing solutions in the digital world. WHY CHOOSE THIS COURSE? The Digital Marketing MA degree provides a programme of study to equip you with the theoretical knowledge, intellectual frameworks and the practical skills required by today’s organisations to succeed in the management of their online presence. The programme deals with how to manage social media, understanding consumers in the digital domain, building online communities, web design, and analysis, creating and implementing digital campaigns. Organisations are increasingly seeking to use digital technologies, online marketing and social media to reach and engage with their customers. This enables organisations to better understand their customers, create online word of mouth and reduce operational costs by using the, often free, platforms. Students will analyse the latest web designing software, practice web platforms and blogging techniques in order to develop their skills in manipulating new media for marketing and advertising applications using the DigiComm lab. The course also aims to equip you with knowledge of the applied techniques of digital marketing, and an understanding of the development and direction of social media. The programme should appeal to students interested in increasing both their understanding of digital marketing in general and the strategic use of social media. It provides opportunities to work on... [-]

Masters in Marketing Innovation

Stratford College Of Business Management
Campus or Online Full time January 2018 United Kingdom Telford

This Masters degree builds on your understanding of strategic marketing to include design and innovation. It further encourages your appreciation of the practical value of marketing frameworks in a range of strategic business situations. [+]

MA Degrees in Marketing Studies in England United Kingdom. MA Marketing and Innovation Top up Entry Requirements: Applicants must hold an apropriate Level 7 Postgraduate Diploma. Evidence of English Language capability at a level equivalent to IELT's 6.5. Other qualifications can be considered on a case by case basis. Minimum Age: 19 years Duration: 6 months Intake Dates: January, April, July and October This Masters degree builds on your understanding of strategic marketing to include design and innovation. It further encourages your appreciation of the practical value of marketing frameworks in a range of strategic business situations. The degree is awarded by Anglia Ruskin University and delivered through our partner LSM. Stratford College provides state of the art, workshops to help you pass your academic programme with ease. These supplementary courses do not form part of the degree programme delivered through LSM and are not mandatory to achieving the degree qualification. They are provided by Stratford College to all students to help assist the students with their study skills. We pride ourselves on giving focus and attention to our students. These workshops enhance the student’s understanding of research, methodology and other essential study skills. Qualification Overview Credit Value 60 credits Qualification Level 7 Module Synopsis By the end of the masters in marketing course, you should be able to: Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments Develop practical research and analytical capabilities in the context of a market-driven strategy,... [-]

MA in Strategic Branding and Stakeholder Communication

Middlesex University London
Campus 12  August 2018 United Kingdom London UK Online

Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding. [+]

An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building, sonic branding and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The teaching team is led by senior lecture and top place branding academic Dr Keith Dinnie, author of the world’s first academic textbook on the topic of nation branding. The course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry. Being situated in London means you will be in a city that is a global hub for the branding, advertising and design industries, as well as learning in a highly cosmopolitan and diverse campus environment here at Middlesex. You will be studying with other like-minded marketing professionals and recent marketing graduates, helping you to develop a professional network and enhance the skills and knowledge required for a branding role whether client-side or agency-side. [-]

Master in Strategic Branding Stakeholder Communication (MA)

Middlesex University London
Campus Full time Part time 1 - 2  October 2017 United Kingdom UK Online London + 2 more

An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building, sonic branding and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The teaching team is led by senior lecture and top place branding academic Dr Keith Dinnie, author of the world’s first academic textbook on the topic of nation branding. The course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry. [+]

MA Degrees in Marketing Studies in England United Kingdom. Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding. Why study MA Strategic Branding and Stakeholder Communication at Middlesex University? An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building, sonic branding and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The teaching team is led by senior lecture and top place branding academic Dr Keith Dinnie, author of the world’s first academic textbook on the topic of nation branding. The course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry. Being situated in London means you will be in a city that is a global hub for the branding, advertising and design industries, as well as learning in a highly cosmopolitan and diverse campus environment here at Middlesex. You will be studying with other like-minded marketing professionals and recent marketing graduates, helping you to develop a professional network and enhance the skills and knowledge required for a branding role whether client-side or agency-side. Course Highlights Learn from academics such as... [-]

Master in Strategic Branding and Stakeholder Communication (MA)

Middlesex University London
Campus Full time Part time 1 - 2  October 2017 United Kingdom London UK Online + 2 more

This course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry. [+]

Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding. It is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry. Why study MA Strategic Branding and Stakeholder Communication at Middlesex University? An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building, sonic branding and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The teaching team is led by senior lecture and top place branding academic Dr Keith Dinnie, author of the world’s first academic textbook on the topic of nation branding. Being situated in London means you will be in a city that is a global hub for the branding, advertising and design industries, as well as learning in a highly cosmopolitan and diverse campus environment here at Middlesex. You will be studying with other like-minded marketing professionals and recent marketing graduates, helping you to develop a professional network and enhance the skills and knowledge required for a branding role whether client-side or agency-side. Course highlights Learn from academics such as Dr Keith Dinnie and Dr Pantea Foroudi who are experts... [-]

Writing for Creative and Professional Practice MA/PG Dip

Middlesex University London
Campus Full time Part time 1 - 2  September 2018 United Kingdom London UK Online + 2 more

Since becoming the first London university to offer an MA Creative Writing in 2000, we have continued to pioneer, innovate and evolve the ways in which we approach the discipline. Now, in response to the world's fast-changing media landscapes, we have developed a unique course to equip writers of all kinds with crucial skills, contemporary knowledge and industry insights to meet the challenges and opportunities of today's digital, publishing and business environments. [+]

MA Degrees in Marketing Studies in England United Kingdom. At Middlesex we support and nurture the creative aspirations of writers from a diverse range of backgrounds, from novelists to poets, essayists, biographers, media professionals and more. That's why we developed our course to be flexible and interdisciplinary, drawing on the expertise of a wide range of professional writers, publishers and media professionals to enable you to pursue your creative projects with expert guidance on writing persuasively, getting published and promoting your work. Based in our £80 million Media and Performing Arts School, you will explore both the traditional and contemporary opportunities for your writing, considering new media, online platforms and how maximise the potential of emerging markets. Our strong links to London's vibrant literary community, including opportunities to be part of the North London Literary Festival, help you graduate with the skills, knowledge and industry contacts to turn your writing into a profitable career. Course highlights: - Valuable course of study for a wide variety of writers and professionals who will benefit from transferable skills in creative thinking, persuasive writing and audience awareness - State-of-the-art facilities including brand new digital media suites, with expert guidance on digital platforms such as blogs, e-publishing, and social media - Direct involvement with the North London Literary Festival, which attracts speakers such as Fay Weldon, Andrew Motion, David Nicholls and Michele Roberts, providing valuable insights, networking opportunities and masterclasses from some of the UK's leading writers, publishers and literary figures - Teaching staff who... [-]

MA Public Relations

University of the Arts London
Campus Full time 15  September 2018 United Kingdom London

A communication plan that adds value: it's what every organisation wants. Develop the advanced skills and theory you'll need for a successful career in public relations and communications on this industry approved course. Graduate with the knowledge and skills to strategically manage reputations and communicate effectively with the people on the inside and the outside of an organisation. [+]

A communication plan that adds value: it's what every organisation wants. Develop the advanced skills and theory you'll need for a successful career in public relations and communications on this industry approved course. Graduate with the knowledge and skills to strategically manage reputations and communicate effectively with the people on the inside and the outside of an organisation. CONTENT: Gain a solid grounding in the theory and practice of Public Relations with this highly regarded Masters degree, and accelerate within one of the UK’s most vibrant professions that ranks consistently amongst the top three career choices for new graduates. Recognised by the Chartered Institute of Public Relations (CIPR), this course will appeal to those who may already be working in the profession and want to progress, those who are seeking a career move, or those wishing to start their career by establishing a strong knowledge base. What you can expect You can expect to develop the intellectual abilities, skills and knowledge needed to strategically manage the reputation of brands and organisations, add value to their commercial success and support their goals. The course will give you a framework for the PR planning process, addressing the critical role of research and evaluation. You will examine the disciplines of stakeholder communications, events management, investor relations, public affairs and employee communications and how they link to corporate strategy, and be involved in planning and implementing national and international campaigns. As part of this, you'll explore the most effective use of PR tools such... [-]

MA Publishing

University of the Arts London
Campus Full time 15  September 2018 United Kingdom London

The course provides an arena in which you can gain publishing knowledge, create books, magazines and digital products and services, experiment with different outputs, present compelling publishing ideas, collaborate with the wider UAL community and connect with leading industry players. [+]

MA Degrees in Marketing Studies in England United Kingdom. Engaging different audiences. Commissioning and designing content. Working across multiple platforms. Developing viable commercial projects. A career in the publishing sector is dynamic and diverse. Gain the creative and professional tools you need and build your experience and research skills with this resource-rich programme. The course provides an arena in which you can gain publishing knowledge, create books, magazines and digital products and services, experiment with different outputs, present compelling publishing ideas, collaborate with the wider UAL community and connect with leading industry players. REASONS TO APPLY Using our excellent UAL facilities you can commission and create physical and digital published products, books and magazines – this hands-on practical experience is fantastic for building confidence in technical competence, decision-making and project management. You will be able to connect the academic and creative commercial environments as you participate in live industry projects, events, prototype testing and research, and extend your exposure to and experience working with industry. Embedded throughout the course are the twin concepts of creativity and enterprise – as you build an holistic understanding of the industry, there is emphasis on anticipating audiences and developing creative publishing projects while understanding the commercial application of them. A strong experimental ethos around print and digital means you can take new ideas forward into the industry. Flexible choices for your assignments and projects to allow you to direct your postgraduate experience as you want– allowing you to develop your own unique skills set... [-]

MA in Graphic Branding and Identity

University of the Arts London
Campus Full time 15  September 2018 United Kingdom London

Understanding, translating and communicating brand stories graphically: it's what today's key branding designers do. Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity challenges the whole meaning of graphic branding. Explore the strategic thinking underlying brands and look at how that strategy can drive the creative expression. [+]

Understanding, translating and communicating brand stories graphically: it's what today's key branding designers do. Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity challenges the whole meaning of graphic branding. Explore the strategic thinking underlying brands and look at how that strategy can drive the creative expression. CONTENT Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity encourages students to challenge what is understood about the meaning of graphic branding. It explores the strategic thinking underlying brands and focuses on how that strategy can drive the creative expression. Look around you and you will see examples of the power of brands; on the high street, within organisations and in the media. From Coca Cola to Virgin, the most successful brands are worth billions. This MA course focuses on the role of visual identity within branding, with the aim to produce versatile and creative practitioners who understand design within a business, social and cultural context. MA Graphic Branding and Identity addresses the subject from a broad perspective, covering individual, group, cultural, national, international, corporate and commercial identities. You will be encouraged to look critically at the graphic elements which make up a contemporary visual identity. The emphasis is on practical design, supported by theoretical components and the application of clear research methodologies. As well as developing a deeper knowledge of branding and graphic design, you will gain an understanding of how to develop brand strategies and propositions. An important part of the course involves developing an independent... [-]

MA Advertising

University of the Arts London
Campus Full time 15  September 2018 United Kingdom London

By combining cutting edge thinking with practical project work, MA Advertising will enable you to develop the essential skills and experience to succeed within this dynamic and challenging industry. [+]

MA Degrees in Marketing Studies in England United Kingdom. By combining cutting edge thinking with practical project work, MA Advertising will enable you to develop the essential skills and experience to succeed within this dynamic and challenging industry. You will be encouraged to develop your creativity, produce dynamic and persuasive work, and gain an in-depth critical insight into advertising and its role in shaping society and culture. REASONS TO APPLY MA Advertising builds on the outstanding reputation and award-winning success of our undergraduate BA (Hons) Advertising programme. Gain in-depth knowledge and a high-level of professional skills to develop, implement and evaluate a wide range of advertising activities. Explore your practice in ‘creative laboratory’ conditions, productive dialogue with theory and through critically supportive engagement with tutors and your peers. The course features a guest lecture series delivered by industry experts, academics and practitioners from the highest levels of the advertising industry. Benefit from being immersed in the vibrant energy and creative community of London College of Communication; from photography exhibitions to film screenings, animation shows to interactive design installations, and masterclasses from delivered by experts across the creative industries. CONTENT MA Advertising combines cutting edge thinking with practical project work, enabling you to develop the intellectual abilities and gain the relevant experience needed to succeed within this dynamic and challenging industry. This blend of academic rigor with practical experience is designed to give you in-depth critical insight into advertising and improve your understanding of the impact the media, society and culture... [-]

MA in Advertising Practice

Bath Spa University
Campus Full time September 2018 United Kingdom Bath

No other advertising course in the UK even comes close to this innovative MA. How can we make such a claim? Because this is the only course that brings copywriters, art directors and account planners together to work on a combination of course – and client – set “live” briefs. You’ll also have the opportunity to lead teams of undergraduate advertising students, mirroring the professional creative team-leadership role. [+]

The UK’s most innovative advertising course, for copywriters, art directors, and account planners. Develop your portfolio and hone your specialist skills in a team atmosphere. Mentor junior teams – build leadership skills. Graduate with CV-ready agency experience. No other advertising course in the UK even comes close to this innovative MA. How can we make such a claim? Because this is the only course that brings copywriters, art directors and account planners together to work on a combination of course – and client – set “live” briefs. You’ll also have the opportunity to lead teams of undergraduate advertising students, mirroring the professional creative team-leadership role. Overview Whether you’re a writer, art director or planner, we’ve designed the course to help you improve your specialist skills while at the same time improving your ability to collaborate. Some of the modules are discipline-specific and others require you to work in teams – and lead junior associates – as creative leaders do in agencies. Course structure Research Methodologies Gain the tools to learn and document your learning. You’ll study how to conduct research, get the most out of libraries and databases, ethical issues in research and more A combination of specialist modules and business-focused modules Hone your specialist skills in copywriting, art direction or account planning. You’ll learn to speak the language of business to the world’s top marketing executives: your future clients. Final Project Present your final project to advertising executives at a major global advertising agency, and mentor undergraduate teams through... [-]

MA in Public Relations and Strategic Communication

Leeds Beckett University
Campus Full time Part time 1 - 2  September 2018 United Kingdom Leeds + 1 more

Learn to engage with a global audience through social media, viral marketing and creative writing at Europe’s largest PR teaching department. [+]

MA Degrees in Marketing Studies in England United Kingdom. Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world on this accredited course. The use of the internet, mobile technology and social media has had a huge impact on our lives and the way we communicate ? information is quite literally available at our fingertips and word of mouth is spreading faster than ever before. This trend is leading to a greater demand for communications professionals who can plan strategic PR campaigns and implement social media and viral campaigns in order to drive businesses forward in the digital age. You will be paired with an experienced mentor from industry, who will offer valuable advice on your future career and the latest developments in the field. You will also take on a live public relations consultancy project for a client. You will have the option to undertake a work placement in your second semester. Requirements Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment. Applicants who do not have English as their first language are required to have IELTS 6.5 with no skill below 5.5 or an equivalent award. English Language Requirement: IELTS 6.5 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses. Mature Applicants Our... [-]