Top Masters of Arts in Marketing Studies in Frankfurt am Main Germany
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
As the largest city in the State of Hesse, Frankfurt am Main city has over 700,000 inhabitants. This is the financial center of Germany and in Europe. The city has two universities and several specialist schools of higher learning.
Top Master of Arts in Marketing Studies in Frankfurt am Main in Germany
During the M.A. degree course, you will learn to analyze dynamic relationships and to determine promising market positions through qualitative and quantitative market res
M.A. Strategic Marketing Management at a Glance
Standard period of study:
3 semester plus 1 semester thesis
Fall semester (September)
Master of Arts
FIBAA, German Accreditation Council
30 ECTS points in business studies, communications- and/or media studies, social sciences and/or psychology. All requirements.
One compulsory integrated
12 weeks compulsory internship, workshops, excursions
100 % English
Tuition fees per semester (1.-3. semester):
The 2-year Master’s program International Marketing and Media Management targets new job profiles, which arise in our globalized and digitized word.
The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competencies, which are needed urgently in our service and knowledge-based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these.
The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects. The program is taught in English at HMKW Berlin and taught in German at HMKW Cologne and HMKW Frankfurt....