MA Program in Marketing Studies in Europe

Top MAs in Marketing Studies in Europe 2017/2018

Marketing Studies

An MA is a master’s degree awarded to students that have completed a program studying humanities or fine arts subjects such as history, communications, philosophy, theology or English. A Master of Arts degree typically requires coursework, research and written examinations.

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

Europe is, by convention, one of the world's seven continents. Comprising the western most point of Eurasia, Europe is usually divided from Asia by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting the Black and Aegean Seas.

MA Program in Marketing Studies in Europe

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Master in International Management - Marketing (for EU students)

IUBH Campus Studies (for EU students)
Campus Full time October 2017 Germany Bad Honnef Berlin + 1 more

Over four semesters, the consecutive Master International Management - Marketing prepares you to work in marketing management roles in internationally operating organisations... [+]

Best MA Programs in Marketing Studies in Europe 2017/2018. You control international marketing and advertising campaigns, you work together with partners, colleagues and agencies throughout the world: with a Master's degree in International Marketing, you can become a leading marketing executive in a globally based company. With the degree in Marketing Management you turn your liking for creativity and customer relations into your profession. You process the necessary know-how in the fields of Marketing, Sales und Brand Building, so that you are subsequently able to take over management responsibility in a company operating in an international environment. Focus on International Marketing Management By focusing on the multinational and global challenges of managing a market- and customer oriented company, the international marketing major builds your understanding of the sales and marketing issues of international organisations. You will improve your competencies in international marketing, brand management, market research, consumer behaviour, organisational strategy and pricing through analysis of successful concepts of international marketing management. The focus on (inter)cultural challenges in various country markets not only increases your methodological, but also your socio-cultural skills. Programme information Education Language of instruction is English Specialisation: International Marketing Courses to improve soft skills, leadership and negotiation skills Outstanding Teaching and Individual Attention a global and accomplished faculty that shares knowledge and experience with students intensive work in small groups (around 20 students) with an international profile Practice-Oriented Through and Through academic knowledge is put to work in case studies, projects and hands-on research real-life experience through guest... [-]

MA in Public Relations

University of Westminster - Westminster School of Media, Arts and Design
Campus Full time United Kingdom London

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media. [+]

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media. The course has close links to the London-based PR industry, and is one of a select few chosen by the professional body PRCA for its University partnership initiative. These connections with leading PR practitioners help you gain the practical knowledge and understanding you need to work in PR. Course content The course combines practice skills with analytical tools and is highly participative. You will take part in workshops, debates, seminars, presentations and group exercises including making pitches and presenting creative campaign ideas. The course runs for one year (full-time) or two years (part-time). There are no formal examinations on this course. You are assessed on course work including essays, presentations, blogs, group work and your participation in class exercises. Modules The following modules are indicative of what you will study on this course. Core modules Contemporary Theory and Issues in PR This module explores a range of perspectives on PR. We look at the social, cultural and management approaches to PR, and examine... [-]

Marketing Ma In Dual Studies

IUBH Duales Studium
Campus Part time April 2018 Germany Düsseldorf Munich + 1 more

Have you already completed a Bachelor's degree in economics and you see your professional future in the exciting marketing sector? The dual Master's degree in Marketing is just the right thing to prepare you for your career entry. [+]

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Have you already completed a Bachelor's degree in economics and you see your professional future in the exciting marketing sector? The dual Master's degree in Marketing * is just the right thing to prepare you for your career entry.

Marketing managers assume a central key position in national and international companies: They design the central marketing and brand strategy, are responsible for the identification and evaluation of the target groups and their needs, play a major role in product development and marketing, Implementation of communication and marketing concepts. The dual Master's degree course in Marketing prepares you for these challenges and tasks in a practical manner and thus creates the prerequisite for taking over leadership positions in this exciting environment.... [-]


MA Design specialising in Advertising

AAS College
Campus Full time 13  September 2018 Greece Thessaloniki

The fast paced nature of this course directly relates to the fast paced nature of the advertising industry. Learning in this environment gives you the confidence to produce high quality work [+]

MA Design specialising in Advertising

 

The fast paced nature of this course directly relates to the fast paced nature of the advertising industry. Learning in this environment gives you the confidence to produce high quality work under pressure and to tight deadlines. The course also develops your skills in presentation, drawing, Mac work and visual communication, which are critical in making it within the industry, and are invaluable when approaching agencies as advertising Creatives. Through industry connections you will be able to build up a host of work placements in some of the top advertising agencies.

 

Students are supported by staff input through a series of design activities, and tutorials during the initial modules that are designed to identify an area of interest that can then be fully explored. The formal presentation of this initial research activity and the conclusions drawn, form the basis of the 'statement of intent' document. Both the practical and theoretical elements will be assessed both during, and at the end of, each module.... [-]


MA Digital Marketing

Coventry University
Campus Full time September 2018 United Kingdom Coventry

Digital marketing is a unique discipline that applies cutting edge technologies to enhance organisational efforts in engaging with consumers, partners and other stakeholders. Organisations require and seek qualified employees who have current knowledge and skills to develop creative marketing solutions in the digital world. [+]

Best MA Programs in Marketing Studies in Europe 2017/2018. This course starts in September 2017. Digital marketing is a unique discipline that applies cutting edge technologies to enhance organisational efforts in engaging with consumers, partners and other stakeholders. Organisations require and seek qualified employees who have current knowledge and skills to develop creative marketing solutions in the digital world. WHY CHOOSE THIS COURSE? The Digital Marketing MA degree provides a programme of study to equip you with the theoretical knowledge, intellectual frameworks and the practical skills required by today’s organisations to succeed in the management of their online presence. The programme deals with how to manage social media, understanding consumers in the digital domain, building online communities, web design, and analysis, creating and implementing digital campaigns. Organisations are increasingly seeking to use digital technologies, online marketing and social media to reach and engage with their customers. This enables organisations to better understand their customers, create online word of mouth and reduce operational costs by using the, often free, platforms. Students will analyse the latest web designing software, practice web platforms and blogging techniques in order to develop their skills in manipulating new media for marketing and advertising applications using the DigiComm lab. The course also aims to equip you with knowledge of the applied techniques of digital marketing, and an understanding of the development and direction of social media. The programme should appeal to students interested in increasing both their understanding of digital marketing in general and the strategic use... [-]

M.A. International Marketing and Media Management

HMKW Hochschule für Medien, Kommunikation und Wirtschaft
Campus Full time Part time 4 - 6  Open Enrolment Germany Berlin Cologne Frankfurt am Main + 3 more

The 2-year Master’s program International Marketing and Media Management targets new job profiles, which arise in our globalized and digitized word. [+]

The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these. The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects. The program is taught in English at HMKW Berlin and taught in German at HMKW Cologne and HMKW Frankfurt. [-]

MA Advertising, Branding and Communication

UWL University of West London
Campus Full time Part time September 2018 United Kingdom London + 1 more

On the MA Advertising, Branding and Communication course at University of West London, you will develop the tools of a strategic thinker and communicator to create cutting edge advertising, brand and design campaigns innovatively. [+]

Best MA Programs in Marketing Studies in Europe 2017/2018. On the MA Advertising, Branding and Communication course at University of West London, you will develop the tools of a strategic thinker and communicator to create cutting edge advertising, brand and design campaigns innovatively. We build your understanding of brand communication, professional graphic design, advertising strategy and creativity to help prepare you for your future career. Whether a brand designer, account handler, graphic communication designer or idea strategist we will engage you in professional design and advertising teams competing for the UWL Design team of the year and UWL Designer of the year award ready to make your mark in the demanding worlds of branding, advertising and communication design. MA Advertising, Branding and Communication (ABC) has been created to deliver in depth real time real world real value education. What does that mean? Students working industry hours, industry pace workloads, industry projects and internships. All Master students are eligible to compete for the UWL Design team of the year, UWL Designer of the year, Design Manager of the year and UWL Film of the year awards ready to make your mark in the demanding worlds of branding, advertising and communication design. Through the carefully designed modules you will explore a range of evolutionary and revolutionary processes to build a professional understanding of today's competitive global environments related to design, innovation processes and the management of brands. This will enable you to apply management and design thinking to support organisations to compete... [-]

Master in Global Sales and Marketing

University of Applied Sciences Upper Austria
Campus Full time October 2017 Austria Steyr

Are you interested in the cross-cultural challenges created by the globalisation of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years? Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods... [+]

Master in Global Sales and Marketing Are you interested in the cross-cultural challenges created by the globalisation of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years? Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods. These global operations generate a high demand for suitably qualified sales and marketing personnel. The Master programme “Global Sales and Marketing” (GSM) trains you to DEVELOP and MANAGE the future Sales, Sales Management and Marketing activities for international companies. The language of tuition is ENGLISH. The "Cross-cultural management and emerging markets center" is also dealing with research projects concerning cross-cultural management. Information Degree: Master of Arts in Business (MA) Duration: 4 semesters (120 ECTS) Annual intake: 35 Organisation: full-time (from wednesday till saturday, allows additional part time work activities); part-time (Friday afternoon and Saturday + one intensive week per year) Admission requirements: Completed Bachelor's or Master's degree with economics and English background. Application: Online by 30th June at the latest. As Non-European Citizen deadline is March 31st! Language of tuition: 100 % English Admission procedures: Interview, Case study, tests Compulsory semester abroad: Opportunity to study at one of our partner universities during the 2nd semester. For the best students we also offer several double degree opportunities. Sales and Sales Management You will be able to conceptualize, evaluate, push forward and control... [-]

Master in Strategic Branding and Stakeholder Communication (MA)

Middlesex University London
Campus Full time Part time 1 - 2  October 2017 United Kingdom London UK Online + 2 more

This course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry. [+]

Best MA Programs in Marketing Studies in Europe 2017/2018. Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding. It is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry. Why study MA Strategic Branding and Stakeholder Communication at Middlesex University? An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building, sonic branding and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The teaching team is led by senior lecture and top place branding academic Dr Keith Dinnie, author of the world’s first academic textbook on the topic of nation branding. Being situated in London means you will be in a city that is a global hub for the branding, advertising and design industries, as well as learning in a highly cosmopolitan and diverse campus environment here at Middlesex. You will be studying with other like-minded marketing professionals and recent marketing graduates, helping you to develop a professional network and enhance the skills and knowledge required for a branding role whether client-side or agency-side. Course highlights Learn from academics such as Dr... [-]

Master of Arts in International Brand Management

Brand Academy – University of Applied Sciences
Campus Full time October 2017 Germany Hamburg

On our Master’s course in International Brand Management you will learn about all of the success factors that drive cross-border and cross-culture marketing and brand management in different economic, cultural and legal systems. [+]

On our Master’s course in International Brand Management you will learn about all of the success factors that drive cross-border and cross-culture marketing and brand management in different economic, cultural and legal systems. The course will therefore be taught in English. Once you have completed our Master’s course and graduated with a Master of Arts you will be ready to begin your career on the global stage and in any industry where brands touch the hearts of consumers. Are you ambitious and eager to work with different cultures? Do you have an interest in strong brands like Apple, Mercedes, Mont Blanc, Nivea and Schwarzkopf and want to experience how East meets West, and are you keen to combine theoretical knowledge with the world of business? Then you’ve come to the right place. Take the first step in your global career with the Brand Academy Master’s course. HOW TO KICK-START YOUR CAREER? Build the foundations of a successful and exciting global career and develop an international outlook with our new Master of International Brand Management course. This two year course delivered by the Brand Academy provides unparalleled exposure to Western and Eastern ways of doing business. Power your learning in a unique combination of core and elective courses, taught in English and in an exclusive setting. Collaborating with well-known companies, you will experience business in the classroom and on international projects across different business branches and product categories. CAREER OPPORTUNITIES Students who've completed their studies at Brand Academy University of Applied... [-]

MA in International Public Relations and Global Communications Management

Cardiff University
Campus Full time August 2018 United Kingdom Cardiff

Public relations is a booming industry - even in a recession as other promotional sectors contract, PR has continued to grow year-on-year. [+]

Best MA Programs in Marketing Studies in Europe 2017/2018. MA in International Public Relations and Global Communications Management Public relations is a booming industry - even in a recession as other promotional sectors contract, PR has continued to grow year-on-year. The numbers of Public Relations Officers (PROs) now match journalists in the UK and there is a big demand for graduates who have the skills to meet the dynamic changes of this exciting and growing sector. Public relations specialisms are expanding too, and graduates are gaining jobs in a number of areas including crisis management, corporate social responsibility, media relations, corporate communication, sponsorship and internal comms. Public relations, at its heart, is about communication between an organisation and its public(s), but 21st Century public relations - with the advent of new media - is embedded in everything from politics and business to celebrity. Gone are the days when PR was an afterthought - it is now firmly at the heart of strategic organisational planning. The MA at Cardiff is a unique one year course that develops students who have the skills and techniques required to practice public relations at an international level. Aside from gaining valuable practical skills, students are introduced to business, organisational and PR theory so that they can apply critical thinking to professional scenarios to further the effectiveness and quality of public relations that is practiced in industry. This synthesis of theory and practice culminates in a final dissertation of 15,000 to 20,000 words where students have... [-]

MA in Business and Management (Marketing)

Bath Spa University
Campus Full time Part time 12 - 32  September 2018 United Kingdom Bath + 1 more

Become a business leader of the future with this career-enhancing postgraduate management qualification. This course is for individuals looking for a credible postgraduate Business and Management qualification with a specialism in international business. [+]

Specialise in international business studying this Bath Business School MA. Provides a solid foundation in business, combined with a named specialism in Marketing. Equips you with commercial acumen, knowledge, business and professional skills necessary to succeed. Prepares you to flourish in senior roles in the global business environment. Become a business leader of the future with this career-enhancing postgraduate management qualification. This course is for individuals looking for a credible postgraduate Business and Management qualification with a specialism in international business. Prior work experience and a first degree in Business and Management are not essential; we explore fundamental principles of business and management with a focus on your employability. Overview At an advanced level, you’ll study of a range of organisations and the rapidly changing environments in which they operate both nationally and internationally. You’ll specialise by studying and researching within the field of international business. Expect to enhance your academic research skills and practical management skills. You’ll need these in order to manage human resources, use complex organisational systems and face the challenging issues affecting business in a rigorous, pragmatic and effective manner. While independent study is key at Master’s level, Bath Spa University is a leading, teaching-focussed University, so we support you throughout your degree. You’ll learn through lectures, seminars, practical workshops, assessments, guided study and individual and group tutorials with your lecturers. We make significant use of real-life case studies and examples, enlivening, enriching and contextualising your learning, and bring in external industry speakers wherever possible. Opportunities... [-]

Masters in Marketing Innovation

Stratford College Of Business Management
Campus or Online Full time January 2018 United Kingdom Telford

This Masters degree builds on your understanding of strategic marketing to include design and innovation. It further encourages your appreciation of the practical value of marketing frameworks in a range of strategic business situations. [+]

Best MA Programs in Marketing Studies in Europe 2017/2018. MA Marketing and Innovation Top up Entry Requirements: Applicants must hold an apropriate Level 7 Postgraduate Diploma. Evidence of English Language capability at a level equivalent to IELT's 6.5. Other qualifications can be considered on a case by case basis. Minimum Age: 19 years Duration: 6 months Intake Dates: January, April, July and October This Masters degree builds on your understanding of strategic marketing to include design and innovation. It further encourages your appreciation of the practical value of marketing frameworks in a range of strategic business situations. The degree is awarded by Anglia Ruskin University and delivered through our partner LSM. Stratford College provides state of the art, workshops to help you pass your academic programme with ease. These supplementary courses do not form part of the degree programme delivered through LSM and are not mandatory to achieving the degree qualification. They are provided by Stratford College to all students to help assist the students with their study skills. We pride ourselves on giving focus and attention to our students. These workshops enhance the student’s understanding of research, methodology and other essential study skills. Qualification Overview Credit Value 60 credits Qualification Level 7 Module Synopsis By the end of the masters in marketing course, you should be able to: Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments Develop practical research and analytical capabilities in the context of a market-driven strategy,... [-]

MA in Public Relations and Strategic Communication

Leeds Beckett University
Campus Full time Part time 1 - 2  September 2018 United Kingdom Leeds + 1 more

Learn to engage with a global audience through social media, viral marketing and creative writing at Europe’s largest PR teaching department. [+]

Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world on this accredited course. The use of the internet, mobile technology and social media has had a huge impact on our lives and the way we communicate ? information is quite literally available at our fingertips and word of mouth is spreading faster than ever before. This trend is leading to a greater demand for communications professionals who can plan strategic PR campaigns and implement social media and viral campaigns in order to drive businesses forward in the digital age. You will be paired with an experienced mentor from industry, who will offer valuable advice on your future career and the latest developments in the field. You will also take on a live public relations consultancy project for a client. You will have the option to undertake a work placement in your second semester. Requirements Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment. Applicants who do not have English as their first language are required to have IELTS 6.5 with no skill below 5.5 or an equivalent award. English Language Requirement: IELTS 6.5 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses. Mature Applicants Our University welcomes applications from mature applicants who demonstrate academic... [-]

MA in Sustainable Marketing & Leadership

Fresenius University of Applied Sciences
Campus Full time Part time 4 - 6  October 2017 Germany Idstein + 1 more

A Master's degree in Sustainable Marketing & Leadership from the officially recognised Fresenius University of Applied Sciences offers you a basis unique in Germany for helping you to achieve your professional goal of opening up new markets and customer groups by means of sustained corporate management. [+]

Best MA Programs in Marketing Studies in Europe 2017/2018. Modern management theory deals with much more than just financial profits. The responsible corporate management plans and organises complex flows of goods, energy, data and finance in the context of social, ecological, economic and global challenges. Green ideas and black figures are thus complementary corporate goals that can be achieved using sustainable marketing tools. Alongside elementary business subjects, the interdisciplinary curriculum also includes general learning material from the fields of management and marketing. You will additionally acquire soft skills such as leadership behaviour and ethics, and learn about global economic correlations. Sustainability is not a fashionable trend but is a "must" for all global and German enterprises in the future if they want to safeguard and develop their competitive advantages. Sustainable management requires a new way of thinking in unknown dimensions. The novelty of sustainability and its relevance for companies to the situation that prevails today will unleash an unrelentingly strong demand for highly qualified professionals and executives in this sector which can only be covered internally. Due to the extensive interdisciplinary competence profile encompassing technical, methodical and social skills, MA students who focus on the field of sustainability will not only find career opportunities in all segments of business from procurement and logistics through to production, as well as in accountancy and marketing, but will also be much sought-after partners for corporate consultancies. This broad spectrum of application possibilities makes the Master's study course in Sustainable Marketing & Leadership an... [-]