MA in Marketing Studies

Top 49 MA Programs in Marketing Studies 2017/2018

Marketing Studies

The MA degree is primarily for students who want to improve their general mathematics education or to teach.

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

Master of Arts Program in Marketing Studies

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Master in International Management - Marketing (for EU students)

IUBH School of Business and Management (for EU students)
Campus Full time October 2017 Germany Bad Honnef Berlin + 1 more

Over four semesters, the consecutive Master International Management - Marketing prepares you to work in marketing management roles in internationally operating organisations... [+]

Master of Art Programs in Marketing Studies. You control international marketing and advertising campaigns, you work together with partners, colleagues and agencies throughout the world: with a Master's degree in International Marketing, you can become a leading marketing executive in a globally based company. With the degree in Marketing Management you turn your liking for creativity and customer relations into your profession. You process the necessary know-how in the fields of Marketing, Sales und Brand Building, so that you are subsequently able to take over management responsibility in a company operating in an international environment. Focus on International Marketing Management By focusing on the multinational and global challenges of managing a market- and customer oriented company, the international marketing major builds your understanding of the sales and marketing issues of international organisations. You will improve your competencies in international marketing, brand management, market research, consumer behaviour, organisational strategy and pricing through analysis of successful concepts of international marketing management. The focus on (inter)cultural challenges in various country markets not only increases your methodological, but also your socio-cultural skills. Programme information Education Language of instruction is English Specialisation: International Marketing Courses to improve soft skills, leadership and negotiation skills Outstanding Teaching and Individual Attention a global and accomplished faculty that shares knowledge and experience with students intensive work in small groups (around 20 students) with an international profile Practice-Oriented Through and Through academic knowledge is put to work in case studies, projects and hands-on research real-life experience through guest lectures, company... [-]

M.A. Advertising and Marketing Communications

Webster University
Campus Full time 18 - 24  August 2018 USA Saint Louis

The master of arts (MA) degree in advertising and marketing communications is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field. [+]

M.A. Advertising and Marketing Communications The master of arts (MA) degree in advertising and marketing communications is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field. This degree prepares inexperienced students for a successful career in advertising and marketing communications and provides experienced students with the additional theory and application necessary to advance in their careers. Students entering this program with a strong educational background or a minimum of three years of relevant professional experience in this area may be eligible to waive one of the required core courses and should consult with a School of Communications academic advisor prior to registration to discuss their qualifications. Our degrees are theory and application based and are not intended to be production-oriented. Students interested in developing a creative portfolio or acquiring tactical production skills may wish to consider undergraduate course work in advertising. Learning Outcomes Successful graduates of this program will be able to: Utilize essential industry terminology, theories and principles to analyze an organization's situation from a marketing communications perspective. Determine appropriate advertising and marketing communications objectives, strategies, and tactics that anticipate consumer trends and utilize traditional and new technologies in order to accomplish an organization's marketing communications goals. Develop strategic, multi-platform marketing communication programs that challenge conventional thinking and foster breakthrough advertising and marketing communication strategies. Evaluate the effectiveness of a marketing communications plan to accomplish an organization's goals. Distinguish the influences of culture and international practices on global advertising... [-]

MA in Advertising Practice

Bath Spa University
Campus Full time September 2017 United Kingdom Bath

No other advertising course in the UK even comes close to this innovative MA. How can we make such a claim? Because this is the only course that brings copywriters, art directors and account planners together to work on a combination of course – and client – set “live” briefs. You’ll also have the opportunity to lead teams of undergraduate advertising students, mirroring the professional creative team-leadership role. [+]

Master of Art Programs in Marketing Studies. The UK’s most innovative advertising course, for copywriters, art directors, and account planners. Develop your portfolio and hone your specialist skills in a team atmosphere. Mentor junior teams – build leadership skills. Graduate with CV-ready agency experience. No other advertising course in the UK even comes close to this innovative MA. How can we make such a claim? Because this is the only course that brings copywriters, art directors and account planners together to work on a combination of course – and client – set “live” briefs. You’ll also have the opportunity to lead teams of undergraduate advertising students, mirroring the professional creative team-leadership role. Overview Whether you’re a writer, art director or planner, we’ve designed the course to help you improve your specialist skills while at the same time improving your ability to collaborate. Some of the modules are discipline-specific and others require you to work in teams – and lead junior associates – as creative leaders do in agencies. Course structure Research Methodologies Gain the tools to learn and document your learning. You’ll study how to conduct research, get the most out of libraries and databases, ethical issues in research and more A combination of specialist modules and business-focused modules Hone your specialist skills in copywriting, art direction or account planning. You’ll learn to speak the language of business to the world’s top marketing executives: your future clients. Final Project Present your final project to advertising executives at a major global... [-]

MA in Public Relations

University of Westminster - Westminster School of Media, Arts and Design
Campus Full time United Kingdom London

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media. [+]

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media. The course has close links to the London-based PR industry, and is one of a select few chosen by the professional body PRCA for its University partnership initiative. These connections with leading PR practitioners help you gain the practical knowledge and understanding you need to work in PR. Course content The course combines practice skills with analytical tools and is highly participative. You will take part in workshops, debates, seminars, presentations and group exercises including making pitches and presenting creative campaign ideas. The course runs for one year (full-time) or two years (part-time). There are no formal examinations on this course. You are assessed on course work including essays, presentations, blogs, group work and your participation in class exercises. Modules The following modules are indicative of what you will study on this course. Core modules Contemporary Theory and Issues in PR This module explores a range of perspectives on PR. We look at the social, cultural and management approaches to PR, and examine... [-]

MA in Sustainable Marketing & Leadership

Fresenius University of Applied Sciences
Campus Full time Part time 4 - 6  October 2017 Germany Idstein + 1 more

A Master's degree in Sustainable Marketing & Leadership from the officially recognised Fresenius University of Applied Sciences offers you a basis unique in Germany for helping you to achieve your professional goal of opening up new markets and customer groups by means of sustained corporate management. [+]

Master of Art Programs in Marketing Studies. Modern management theory deals with much more than just financial profits. The responsible corporate management plans and organises complex flows of goods, energy, data and finance in the context of social, ecological, economic and global challenges. Green ideas and black figures are thus complementary corporate goals that can be achieved using sustainable marketing tools. Alongside elementary business subjects, the interdisciplinary curriculum also includes general learning material from the fields of management and marketing. You will additionally acquire soft skills such as leadership behaviour and ethics, and learn about global economic correlations. Sustainability is not a fashionable trend but is a "must" for all global and German enterprises in the future if they want to safeguard and develop their competitive advantages. Sustainable management requires a new way of thinking in unknown dimensions. The novelty of sustainability and its relevance for companies to the situation that prevails today will unleash an unrelentingly strong demand for highly qualified professionals and executives in this sector which can only be covered internally. Due to the extensive interdisciplinary competence profile encompassing technical, methodical and social skills, MA students who focus on the field of sustainability will not only find career opportunities in all segments of business from procurement and logistics through to production, as well as in accountancy and marketing, but will also be much sought-after partners for corporate consultancies. This broad spectrum of application possibilities makes the Master's study course in Sustainable Marketing & Leadership an education that... [-]

Master in Strategic Branding Stakeholder Communication (MA)

Middlesex University London
Campus Full time Part time 1 - 2  October 2017 United Kingdom UK Online London + 2 more

An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building, sonic branding and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The teaching team is led by senior lecture and top place branding academic Dr Keith Dinnie, author of the world’s first academic textbook on the topic of nation branding. The course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry. [+]

Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding. Why study MA Strategic Branding and Stakeholder Communication at Middlesex University? An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building, sonic branding and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The teaching team is led by senior lecture and top place branding academic Dr Keith Dinnie, author of the world’s first academic textbook on the topic of nation branding. The course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry. Being situated in London means you will be in a city that is a global hub for the branding, advertising and design industries, as well as learning in a highly cosmopolitan and diverse campus environment here at Middlesex. You will be studying with other like-minded marketing professionals and recent marketing graduates, helping you to develop a professional network and enhance the skills and knowledge required for a branding role whether client-side or agency-side. Course Highlights Learn from academics such as Dr Keith Dinnie and Dr Pantea Foroudi who are... [-]

Master of Arts - Brand Strategy

Sup de Pub
Campus Full time September 2017 France Paris United Kingdom London USA Chicago + 3 more

This programme in Paris, London and Chicago is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English [+]

Master of Arts - Brand Strategy

This programme in Paris, London and Chicago is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment. The course include several agency visits and two competitions where both strategic thinking and creativity come into play.

Curtis YOUNGMentor of the Brand Strategy Program

Curtis Young began his advertising career as a Copywriter for the Leo Burnett agency in Chicago, where he worked for many clients including Kellogg's, United Airlines and Dewar's Scotch Whiskey. He soon moved to Young & Rubicam in New York to spend most of his career writing award-winning ad campaigns for Eastern Airlines and General Foods products.... [-]


MA Strategic Marketing

University of Greenwich
Campus Full time Part time 1 - 2  September 2017 United Kingdom London + 1 more

This programme runs alongside the MA Strategic Marketing Communications and has been specially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing. If you wish to develop a management career in marketing and would like to specialise in strategic marketing, then this is the programme for you. This MA programme will advance your marketing skills and understanding in such areas as market research, direct marketing, brand management, marketing consultancy and global marketing - preparing you for the competitive challenges of the global market place. [+]

Aims of this programme:

To develop a critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets To foster a creative and systematic approach to problem-solving in the area of strategic marketing To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems. Content Strategic Marketing Management (15 credits) Customer and Market Dynamics (15 credits) Foundations of Scholarship (15 credits) Influence, Leadership and Personal Development (15 credits) Contemporary Issues in Marketing (15 credits) Marketing Practice (15 credits) Research Methods (15 credits) Research Dissertation (45 credits) Two 15-credit options from: Global Marketing Management; Relationship and Interactive Marketing;Marketing and Marketing Communication Consultancy; Marketing Communication;Strategic Brand Management (30 credits) [-]

MA in Public Relations and Strategic Communication

Leeds Beckett University
Campus Full time Part time 1 - 2  September 2017 United Kingdom Leeds + 1 more

Learn to engage with a global audience through social media, viral marketing and creative writing at Europe’s largest PR teaching department. [+]

Master of Art Programs in Marketing Studies. Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world on this accredited course. The use of the internet, mobile technology and social media has had a huge impact on our lives and the way we communicate ? information is quite literally available at our fingertips and word of mouth is spreading faster than ever before. This trend is leading to a greater demand for communications professionals who can plan strategic PR campaigns and implement social media and viral campaigns in order to drive businesses forward in the digital age. You will be paired with an experienced mentor from industry, who will offer valuable advice on your future career and the latest developments in the field. You will also take on a live public relations consultancy project for a client. You will have the option to undertake a work placement in your second semester. Requirements Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment. Applicants who do not have English as their first language are required to have IELTS 6.5 with no skill below 5.5 or an equivalent award. English Language Requirement: IELTS 6.5 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses. Mature Applicants Our University welcomes... [-]

Masters in Marketing Innovation

Stratford College Of Business Management
Campus or Online Full time October 2017 United Kingdom Telford

This Masters degree builds on your understanding of strategic marketing to include design and innovation. It further encourages your appreciation of the practical value of marketing frameworks in a range of strategic business situations. [+]

MA Marketing and Innovation Top up Entry Requirements: Applicants must hold an apropriate Level 7 Postgraduate Diploma. Evidence of English Language capability at a level equivalent to IELT's 6.5. Other qualifications can be considered on a case by case basis. Minimum Age: 19 years Duration: 6 months Intake Dates: January, April, July and October This Masters degree builds on your understanding of strategic marketing to include design and innovation. It further encourages your appreciation of the practical value of marketing frameworks in a range of strategic business situations. The degree is awarded by Anglia Ruskin University and delivered through our partner LSM. Stratford College provides state of the art, workshops to help you pass your academic programme with ease. These supplementary courses do not form part of the degree programme delivered through LSM and are not mandatory to achieving the degree qualification. They are provided by Stratford College to all students to help assist the students with their study skills. We pride ourselves on giving focus and attention to our students. These workshops enhance the student’s understanding of research, methodology and other essential study skills. Qualification Overview Credit Value 60 credits Qualification Level 7 Module Synopsis By the end of the masters in marketing course, you should be able to: Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments Develop practical research and analytical capabilities in the context of a market-driven strategy, particularly in the formulation of value propositions in provider-consumer... [-]

Master of Arts in International Brand Management

Brand Academy – University of Applied Sciences
Campus Full time October 2017 Germany Hamburg

On our Master’s course in International Brand Management you will learn about all of the success factors that drive cross-border and cross-culture marketing and brand management in different economic, cultural and legal systems. [+]

Master of Art Programs in Marketing Studies. On our Master’s course in International Brand Management you will learn about all of the success factors that drive cross-border and cross-culture marketing and brand management in different economic, cultural and legal systems. The course will therefore be taught in English. Once you have completed our Master’s course and graduated with a Master of Arts you will be ready to begin your career on the global stage and in any industry where brands touch the hearts of consumers. Are you ambitious and eager to work with different cultures? Do you have an interest in strong brands like Apple, Mercedes, Mont Blanc, Nivea and Schwarzkopf and want to experience how East meets West, and are you keen to combine theoretical knowledge with the world of business? Then you’ve come to the right place. Take the first step in your global career with the Brand Academy Master’s course. HOW TO KICK-START YOUR CAREER? Build the foundations of a successful and exciting global career and develop an international outlook with our new Master of International Brand Management course. This two year course delivered by the Brand Academy provides unparalleled exposure to Western and Eastern ways of doing business. Power your learning in a unique combination of core and elective courses, taught in English and in an exclusive setting. Collaborating with well-known companies, you will experience business in the classroom and on international projects across different business branches and product categories. CAREER OPPORTUNITIES Students who've completed their... [-]

Master of Arts in Marketing

International Black Sea University
Campus Full time August 2018 Georgia Tbilisi

MA in Marketing Program grants international experience and a worldwide network of connections through various international exchange programs with its partner universities abroad. Easily transferable credits and flexible programs allow our students to benefit from spending a part of their exchange in a different environment, receicing a wider insight in the profession chosen. [+]

With us you receive highly qualified practitioner staff and innovative academic programs enabling students to get involved in various market research during the study; Market oriented curricula with Problem-oriented learning; Convenient timetable and Disability support; Language of Instruction: English Programme Duration: 2 years (120 ECTS) Awarded Qualification: Master of Business Administration in Marketing Tuition fee for Georgian citizens: 4500 GEL Tuition fee for international students: 3000 USD Student’s exchange MA in Marketing Program grants international experience and a worldwide network of connections through various international exchange programs with its partner universities abroad. Easily transferable credits and flexible programs allow our students to benefit from spending a part of their exchange in a different environment, receicing a wider insight in the profession chosen. Career Opportunities A degree of MA in Marketing guarantees its graduates an expertise in consumer range analysis, market segmentation and consumer phsycology that enables to carry out various marketing campaigns directed to different groups of customers, increasing the product awareness. Our graduates become leading marketing specialists creating promotional programs, implementing research of customer needs and communicating the strengthes of the organization to the public in the conditions of market economy and competitive environment. Admission to the Programme A person is admitted to the programme if: He/she holds a BA or its equivalent diploma Passes B Type test of Unified National Exams for Masters (for Georgian citizens) Passes the university internal exams in specialty and English language Those candidates who have international English language certificate equivalent to B2 level... [-]

MA in Luxury Brand Management

Goldsmiths, University of London
Campus Full time Part time 1 - 2  August 2018 United Kingdom London + 1 more

The MA in Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry. [+]

Master of Art Programs in Marketing Studies. The MA in Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry. The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross cultural context, and offers a strong academic underpinning on theories of luxury and consumption. You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas. The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks. This programme offers practice based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths. Skills & careers Skills This programme has a strong critical and theoretical underpinning, enabling you to write a dissertation that could serve as a stepping stone to a higher level academic study and/or careers within research or academia. Careers This MA will provide you with the management, entrepreneurial marketing and professional skills required to pursue a career in the luxury brand field. This sector covers a wide range of creative industries and the combination of core and optional modules will allow you to develop specific knowledge and skills, to enhance your... [-]

MA Advertising, Branding and Communication

UWL University of West London
Campus Full time Part time September 2017 United Kingdom London + 1 more

On the MA Advertising, Branding and Communication course at University of West London, you will develop the tools of a strategic thinker and communicator to create cutting edge advertising, brand and design campaigns innovatively. [+]

On the MA Advertising, Branding and Communication course at University of West London, you will develop the tools of a strategic thinker and communicator to create cutting edge advertising, brand and design campaigns innovatively. We build your understanding of brand communication, professional graphic design, advertising strategy and creativity to help prepare you for your future career. Whether a brand designer, account handler, graphic communication designer or idea strategist we will engage you in professional design and advertising teams competing for the UWL Design team of the year and UWL Designer of the year award ready to make your mark in the demanding worlds of branding, advertising and communication design. MA Advertising, Branding and Communication (ABC) has been created to deliver in depth real time real world real value education. What does that mean? Students working industry hours, industry pace workloads, industry projects and internships. All Master students are eligible to compete for the UWL Design team of the year, UWL Designer of the year, Design Manager of the year and UWL Film of the year awards ready to make your mark in the demanding worlds of branding, advertising and communication design. Through the carefully designed modules you will explore a range of evolutionary and revolutionary processes to build a professional understanding of today's competitive global environments related to design, innovation processes and the management of brands. This will enable you to apply management and design thinking to support organisations to compete in the growing global markets using: creativity, strategy and... [-]

MA in Corporate Communications and Public Relations Management

Kadir Has University
Campus Full time September 2017 Turkey Istanbul

Corporate communication and Public relations have become strategic management tools in this new age of global and information-centered business environments. Corporations and other organizations need human resources trained and qualified in corporate communications to reach their objectives and excel in their fields. This graduate program presents the opportunity to learn applied practical and theoretical knowledge as well as conduct academic research. [+]

Master of Art Programs in Marketing Studies. Corporate communication and Public relations have become strategic management tools in this new age of global and information-centered business environments. Corporations and other organizations need human resources trained and qualified in corporate communications to reach their objectives and excel in their fields. This graduate program presents the opportunity to learn applied practical and theoretical knowledge as well as conduct academic research. The language of instruction is Turkish. The degree is offered in a thesis and a non-thesis track. Classes are scheduled by taking students’ professional work schedules into consideration. Why Study at KHAS Corporate Communication and Public Relations M.A. Program? We aim to help organization act in accordance to corporate social responsibility understanding, manage their reputations and corporate brands successfully, and support their work through academic research by encouraging our alumni to establish their careers in corporate communication departments in the professional world. The program provides a rich and intellectual perspective through courses designed specifically for the program and by making it possible for students to take elective courses from other graduate programs. Requisite courses CPR 501 Principles of Corporate Communications (3 credits) CPR 502 Corporate Social Responsibility and Reputation Management (3 credits) CPR 504 Corporate Culture and Internal Communications (3 credits) SBE 500 Seminar (Non-credit) Required only for the thesis track. SBE 501 Research methods (3 credits) Required only for the thesis track. SBE 590 Thesis (Non-credit) Required only for the thesis track. SBE 580 Project (Non-credit) Required only for the non-thesis... [-]