Masters programs offer in-depth studies that many career-minded students want to pursue after completing their undergraduate education and provide additional professional qualifications. Coursework for a master’s degree usually takes 12 to 24 months, and students gain comprehensive knowledge they can us in a wide range of positions.

You may ask, what is an MA in Marketing Research? As you work toward earning this degree, your focus will be on the collection, understanding and use of market research information. For example, the program teaches you how to use this type of research to determine what drives consumers to make purchasing decisions. You may study consumer preferences and perceptions as well as patterns of behavior, and you could learn why consumers purchase certain types of products or services.

The degree you earn may help you enjoy a more satisfying career in a world where quality information is vital to businesses of every kind. Because of your MA, you might be in a great position for upward mobility, and you may command a better salary.

If you are interested in acquiring a postgraduate degree in marketing research, you can do a little research of your own online. Universities worldwide offer such courses, and you might find costs vary from school to school.

When you earn an advanced degree in marketing research, you can pursue a variety of career options. You may want to become an account executive or take on work as a market analyst at a research firm. Other options include working as a project manager or a consumer insights analyst. You might also consider going into business as a research consultant.

Marketing research is a subject that lends itself perfectly to online study, and many universities offer this kind of education option. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.