Design, implement and manage innovative retail solutions - with the Master's Program Fashion and Retail Management, you acquire the specialist and sector-specific skills needed to manage sales channels offline and online. Whether flagship store, concept store or mobile commerce, you can create an emotional buying experience and assume leadership positions. The changes in the sales channels in the fashion industry and the associated processes require creative and mangement-oriented measures. The master's program therefore combines a scientific-analytical training with a high degree of practical relevance through business cooperation and workshops with international experts. In addition, you can take an optional study visit to the prestigious Berkeley College in New York. Blocks of face-to-face classes, virtual classroom lessons and e-learning provide you with flexibility and planning security throughout your entire course of study.... [-]

Successfully controlling product development - with the Master's program Fashion and Product Management. From the idea of ​​a fashion product to its launch in the market, it's a long way to go. Changing consumer needs, global competition and the interaction of different sales channels - mono and multi-brand stores, e-commerce and others - require complex corporate structures and systematic processes. In the master's program Fashion and Product Management, you acquire industry-specific know-how and management expertise. In doing so, they learn to deal with the current market conditions of the fashion industry and find innovative solutions - for products and their marketing. The master's program combines a scientific-analytical training with a high degree of practical relevance through business co-operations and workshops with international experts.... [-]

In three semesters students acquire competence in dealing with creative processes and the ability to interdisciplinary communication and cooperation - application-oriented and practical.

The goal? Leadership positions in the management of media companies (TV, radio, publishers), in agencies (advertising, PR) and in production companies (controlling, marketing communications) or in consulting.

The study program binds students in a near-market projects and consistently oriented to the requirements of business practice. It provides expertise to analyze media and communications-related issues and to solve this, aspects of strategic management, the media industry and economy, the cross-media brand management, communications research and psychology and globalization and sustainability.... [-]