In three semesters students acquire competence in dealing with creative processes and the ability to interdisciplinary communication and cooperation - application-oriented and practical.

The goal? Leadership positions in the management of media companies (TV, radio, publishers), in agencies (advertising, PR) and in production companies (controlling, marketing communications) or in consulting.

The study program binds students in a near-market projects and consistently oriented to the requirements of business practice. It provides expertise to analyze media and communications-related issues and to solve this, aspects of strategic management, the media industry and economy, the cross-media brand management, communications research and psychology and globalization and sustainability.... [-]

Design, implement and manage innovative retail solutions - with the Master's Program Fashion and Retail Management, you acquire the specialist and sector-specific skills needed to manage sales channels offline and online. Whether flagship store, concept store or mobile commerce, you can create an emotional buying experience and assume leadership positions. The changes in the sales channels in the fashion industry and the associated processes require creative and mangement-oriented measures. The master's program therefore combines a scientific-analytical training with a high degree of practical relevance through business cooperation and workshops with international experts. In addition, you can take an optional study visit to the prestigious Berkeley College in New York. Blocks of face-to-face classes, virtual classroom lessons and e-learning provide you with flexibility and planning security throughout your entire course of study.... [-]

Successfully controlling product development - with the Master's program Fashion and Product Management. From the idea of ​​a fashion product to its launch in the market, it's a long way to go. Changing consumer needs, global competition and the interaction of different sales channels - mono and multi-brand stores, e-commerce and others - require complex corporate structures and systematic processes. In the master's program Fashion and Product Management, you acquire industry-specific know-how and management expertise. In doing so, they learn to deal with the current market conditions of the fashion industry and find innovative solutions - for products and their marketing. The master's program combines a scientific-analytical training with a high degree of practical relevance through business co-operations and workshops with international experts.... [-]

You always keep the big picture in mind and strive for a career as a manager and coordinator of projects in companies? Do you already have a bachelor's degree in economics? The dual Masterstudiengang Projektmanagement * prepares you optimally for your professional future!

National and international markets are subject to ever-changing changes. The merging of classic offline with new online offerings forces companies more than ever to develop new and increasingly flexible business models. Rigid internal organizational and planning models are flexible flexible project-oriented organizational forms. Accordingly, efficient and effective project management is one of the key building blocks of company success.... [-]

After completing your bachelor's degree in economics, do you want to further qualify and train specifically for the personnel sector? With the dual Masterstudium Personalmanagement * you set the foundation for your career!

The tasks that today's managers face are diverse and highly relevant to the progress and success of a company. Strategic planning in the field of human resources and important decisions are of particular importance. As a result, future HR managers are responsible for the entire value chain. You choose the right talents for your company, motivate and develop the skills of the employees and also ensure a balanced work-life balance. Human Resource Managers regulate the factor "personnel" in the competition decisively by a successful personnel management as a key resource.... [-]

Have you already completed a Bachelor degree in economics? The dual Master * program * is the right thing to prepare you for your career entry.

Modern sales management is one of the basic prerequisites for the market success of companies. Intensive competition, high customer expectations and constant product and market innovations force companies to continually question their sales strategies and measures. Existing sales channels are continuously optimized, new distribution channels are identified and innovative sales forms are brought to life filled. In this way, professional sales management in highly competitive markets ensures the company's key competitive advantages. The dual Master's degree course Sales provides a scientifically founded and practically-oriented knowledge for the successful sales management and prepares them for the taking over of management tasks in this exciting environment.... [-]

Have you already completed a Bachelor's degree in economics and you see your professional future in the exciting marketing sector? The dual Master's degree in Marketing * is just the right thing to prepare you for your career entry.

Marketing managers assume a central key position in national and international companies: They design the central marketing and brand strategy, are responsible for the identification and evaluation of the target groups and their needs, play a major role in product development and marketing, Implementation of communication and marketing concepts. The dual Master's degree course in Marketing prepares you for these challenges and tasks in a practical manner and thus creates the prerequisite for taking over leadership positions in this exciting environment.... [-]

After your bachelor's degree in economics, are you planning the second step of your professional future with excellent career prospects? Use your interest in key figures and your analytical understanding and start your career with the dual Master Controlling *.

As a controller, you analyze the company's business and reveal potential weaknesses and optimization potentials. They thus contribute decisively to the success of the company. They are used in companies of almost all industries and sizes. Graduates therefore expect very good prospects for the labor market.

* currently under the accreditation procedure