MA in PR & Advertising in International Communications
Ural Federal University
Key Information
Campus location
Yekaterinburg, Russia
Languages
English
Study format
Blended, Distance learning, On-Campus
Duration
2 years
Pace
Full time
Tuition fees
RUB 222,900 / per year *
Application deadline
Request Info
Earliest start date
Request Info
* per year or 182 800/year - with discount for 40 or more points at the entrance exam
Scholarships
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Introduction
Program goals
The main goal of the program – is to train universal specialists in the field of international communications who will be able to work successfully in any field – business, government organizations, the non-profit sector, education, etc.
Program advantages
- The program allows becoming a universal specialist in the field of international communications who will be able to work successfully in any field – business, government organizations, the non-profit sector, education, etc.
- The program puts special emphasis on internet communications which are highly required by the market.
- The program gives the opportunity to get immersed in cross-cultural communication to acquire real skills of working in an international environment.
In-demand competencies you will develop
- Creation of brands and management of communications of international commercial companies
- Use of communications in the political competition or to establish a dialogue between governments and societies;
- Use of communications in the non-profit sector to create solidary and sustainable societies;
- Implementations of digital communications on an international level;
- Use of up-to-date soft skills.
Program teachers
- Practitioners in different fields of communication – PR, advertising, journalism, political technologies, film industry, design, cultural management, etc.
- Scientists with considerable experience in conducting applied social research.
- People of the arts – designers, filmmakers, copywriters, etc.
Key courses
- Communication theory
- Management of PR & advertising agency or department
- Planning and implementation of PR & advertising campaigns
- PR & advertising technologies in different spheres
- The methodology of scientific research
- Scientific Knowledge Transfer
- Communications in international business
- International marketing communication
- Internet communications in the international sphere
- Interpersonal effective communication
- International Public Relations
- Legal aspects of international communications
- Professional and creative practice
- Research practice
- Scientific research work
- Undergraduate practice
- Master thesis
Specific admissions requirements (if any)
- Bachelor’s degree. Preferably in humanitarian, social, or economic sciences, other options are considered individually;
- English proficiency not lower than level B1;
- Successful completion of the written entrance test on the theory of communications and PR (in remote format);
- Successful completion of the Skype interview with the representatives of the program based on test results.