MA in Marketing
Webster University School of Business and Technology
Key Information
Campus location
St. Louis, USA
Languages
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Study format
On-Campus
Duration
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Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
Sep 2024
Scholarships
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Introduction
The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions. Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required prior to basic marketing decisions.
Program Curriculum
The 36 credit hours required for the master of arts (M.A.) or the 48 credit hours required for the master of business administration (M.B.A.) must include the following courses for a major/emphasis in marketing:
MRKT 5000 Marketing (Requisite Course)
MRKT 5890 Marketing Statistics
MRKT 5920 Marketing Channel Management
MRKT 5940 Promotional Management
MRKT 5960 Marketing Management
MRKT 5970 Marketing Research
MRKT 5980 International Marketing
MRKT 6000 Integrated Studies in Marketing
In addition, the student chooses elective courses offered in this major and/or from the program curricula of other School of Business and Technology majors.
If the requisite course is waived, the student must choose an elective course from this major or from the program curriculum of another School of Business and Technology major. Students pursuing dual majors who have the requisite course(s) waived will complete only the remaining required courses for the dual majors.
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.