MA in Design Management

Would you like to learn what design processes will look like in the future and what influence they will have on companies? Are you interested in new technologies, changing values, marketing strategies, and product development? Then the master's program in Design Management is just right for you. As a design manager, you will use your creative talent and management knowledge to control processes and develop innovative designs. In the nc-free Design Management program, we encourage openness and creativity. You will deepen your expertise, identify trends and apply them in practical projects.

Study Design Management

Do you want to gain in-depth skills in design and management?

In the field of strategic design, you can expect the modules future and trend research, brand identity, strategic idea management, and cultural studies: You will learn to strategically plan brand positioning with the help of methods and models of company and brand personality as well as company and brand value. Based on this, you then design the sustainable and authentic implementation in projects in bundles of measures. In doing so, you use your knowledge of cultural studies and market research methods.

In the Design Management department, you can expect the modules Design and Management, Design and Leadership, Design Thinking, and Innovative Marketing. Here you will learn to understand and evaluate the basic task area of ​​strategic, tactical-operational management of design in its various forms. For strategic processes, you will learn how to use design and product innovations, creative processes, and the processes of marketing management in an integrative way.

As a Design Manager MA, you will become an expert in the cross-media development, mediation, and implementation of design services - a field that is becoming ever larger and more complex in our multidisciplinary networked communication society. With this degree, you can help companies develop and implement innovative design strategies, use new communication formats and define future scenarios.

The list of your potential employers is long - from design studios, new media, and advertising agencies, trade fair and event agencies to film and media productions. The master's degree in design management is particularly attractive for aspiring decision-making positions.