The degree program is deliberately geared towards international business, the public sector, and organizations.
In the Master's program, you have the opportunity to further develop both in breadth and depth the knowledge of the theory and methods of the subjects on your BA program within the disciplines of business economics, management, marketing, and intercultural communication. You will also be trained in how to work independently and scientifically.
When enrolling you must choose one of 5 profiles:
Human Resource Management
International Market Relations
International Communication Management
Global Marketing Management
When enrolling you must also choose a language specialization (English or German). The language you choose MUST have been studied as part of your BA program.
Each profile contains 4-course areas:
Profile Courses (specialization)
Electives (that can be chosen among the profile courses of the other profiles than the one you have chosen)
Common courses (currently Globalization Processes, Negotiation Theory, and Project Presentation)
All 4-course areas consist of both Humanities and Social Science subjects.
ElectivesThe electives give you an opportunity to design your own profile in more detail. You may choose to go into depth with themes within your chosen profile or you may prefer to broaden your perspective.
Many students opt for an internship and get credits for a report based on a theme with relevance to the internship. You can obtain a total of 20 ECTS points on the basis of internship reports.
Study abroadYou can take courses at a foreign university and apply for a credit transfer. We advise you always to ask for pre-approval of courses you plan to take abroad and to talk with our student advisor first.
ThesisIn the fourth semester - when you have completed all other courses - you must write your thesis. This is a 60-100 page paper that you write under the supervision of a lecturer.
You choose the subject yourself and, thus, you have another opportunity to fine-tune your profile. The thesis may be written in cooperation with a company or organisation, thus bringing you into contact with a potential employer.
Graduates who have completed this master’s program are entitled to use the title MA (Master of Arts) in Business, Language and Culture.
You must choose one of the profiles when you enrol, but you can use courses from other profiles as electives, so you have a good opportunity to design your own profile.