MA in Marketing

General

Programme Description

OBJECTIVES


The master has the following main objectives: to train cadres of high expertise in marketing and with sound knowledge in various areas of specialization; provide a first approach to scientific research in marketing.

RECIPIENTS


The Master is intended primarily to complete the formation of the first cycle provided by a degree in management, finance, economics, engineering, communication and other related fields. It is a master's professional nature, in order to ensure that students who complete this course enhancing its prospects of employability and future career.

ACCESS QUALIFICATIONS AND SELECTION CRITERIA


Applications are considered of national academic degree holders or es¬tran¬geiro equivalent to 1 cycle in the fields of business sciences, engineering and social sciences in general. Are also evaluated other candidates deemed suitable by the scientific and pedagogical commission. Candidates are assessed based on the final rating of the 1st cycle, curriculum analysis and a possible interview.

ORGANIZATION


The Master is organized into four semesters, totaling 120 credits. The first three semesters are fully satisfied with the curriculum component for a total of 78 credits. The fourth and final semester is devoted to the elaboration of TFM (final paper Masters) - dissertation or project work - a total of 42 credits (of which 12 credits are obtained in the 3rd semester).

Last updated March 2017

About the School

The first school of Economics and Management in Portugal, ISEG belongs to the University of Lisbon, the largest Portuguese University. ISEG Lisbon is internationally recognized and accredited by AACSB ... Read More

The first school of Economics and Management in Portugal, ISEG belongs to the University of Lisbon, the largest Portuguese University. ISEG Lisbon is internationally recognized and accredited by AACSB and AMBA, complying with the best higher education standards. ISEG’s research centers are very well rated by the Portuguese research council (FCT). With an experienced and well prepared faculty, students from more than 70 countries contribute to an ever-increasing international academic environment, and take advantage of the school's excellence and location. ISEG Lisbon has excellent modern premises at the heart of Lisbon, right next to the Parliament and the river Tagus, in a vibrant neighborhood full of social life, business and culture. At ISEG, you will find a culture of excellence and achievement, alongside a climate of inclusiveness and cooperation. This is made by the mutual collaboration of students, faculty and staff. ISEG is a School prepared for the future: with a unique blend of quantitative skills and social contextualization of economic and managerial decisions, ISEG’s faculty, professionals, students and alumni are at the forefront of those who address the UN’s 17 Sustainable Development Goals (SDGs) with an entrepreneurial and collaborative mindset. Read Less