MA Fashion Marketing

MA Fashion Marketing

This exciting and innovative course will equip you with the strategic, creative and commercial skills required by the global fashion industry. It will develop and strengthen your core skills and knowledge in specialist areas, including new concepts and strategies for fashion marketing. You learn alongside students from our other MA Fashion Management, Marketing and Communication courses, and have the option to transfer MA titles if you’re specialism changes.

Our MA Fashion Marketing sits in a suite with the following courses:

  • MA International Fashion Management
  • MA Fashion Communications
  • MA Luxury Fashion Brand Management.

You learn alongside students from these other MA courses and have the option to transfer MA titles if your specialism changes.

Key features

  • Study on a full-time or part-time basis.
  • Gain knowledge and understanding of how the different areas of the fashion industry work together, and choose your specialist focus.
  • Select from a range of possible outputs to reflect career aspirations or to support a business start-up.
  • Go on study trips to international fashion capitals.
  • Benefit from industry speakers such as international brand managers and fashion specialists.
  • Work individually and as a team in a challenging, creative and multicultural environment within the School of Art & Design.
  • Prepare for a further postgraduate study such as MPhil or PhD.
  • Gain a globally recognised academic qualification in conjunction with personal and professional development for employability and entrepreneurship.

How you’re taught

Teaching and learning experiences will include:

  • lectures
  • seminars
  • workshops
  • individual and group tutorials
  • peer group activities
  • presentations
  • directed and self-directed learning
  • access to NTU's online workspace
  • team-working
  • personal development planning
  • work-based learning.


Assessment is 100% by coursework and involves:

  • presentations (individual and team)
  • Project Proposal
  • individual project.

Careers and employability

This course will prepare you for senior management roles across the fashion industry, in areas such as:

  • fashion management
  • product development
  • brand management
  • luxury brand management
  • marketing
  • buying
  • merchandising
  • manufacturing
  • retail
  • consultancy
  • sourcing
  • logistics
  • branding
  • ethics and sustainability
  • communications and PR
  • styling
  • fashion journalism.

The skills and knowledge you'll learn through this course will be transferable to roles within other industries.

The option to study an Advanced Art and Design Research module will give you the ideal preparation for the further postgraduate study, including PhD courses if you wish to teach or become a researcher.

Professional practice

You'll have the opportunity to undertake self-negotiated placements or internships, learn entrepreneurship skills through business development courses (such as The Hive's HeadStart programme), and attend events held by industry experts and organisations.

We'll help you to develop your skills in self-promotion, team working, presenting and communication. You'll also have the opportunity to undertake case studies which will help your understanding of how businesses work.

You'll be invited to attend and be involved in conferences and symposia. Recently this has included the International Foundation of Fashion Technology Institutes (IFFTI) Polimoda Conference in Florence to deliver papers and performances relating to fashion theory and practice.

Study visits exhibitions have recently included:

  • Alexander McQueen's Savage Beauty (Victoria & Albert Museum, London)
  • Madame Gres (Mode Museum, Antwerp)
  • Happy Birthday, Dear Academie! (Mode Museum, Antwerp)
  • Dries Van Noten's Inspirations (Mode Museum, Antwerp).

Our annual trip to Antwerp and Paris has also included entry to the international trade show Première Vision which includes Indigo and Yarntex. Students have also attended an optional visit to Copenhagen Fashion Week.

You will have the opportunity to have your work selected for a Fashion Management, Marketing and Communication exhibition, held at the end of the course.

YouFirst – working with our Employability Team

Our friendly, experienced careers consultants will work closely with you at every stage of your career planning, providing personal support and advice you won't find in a book or on the internet. You can benefit from this at any time during your studies and up to three years after completing your course.

Entry requirements


What are we looking for?

  • 2.2 honours degree.
  • Applicants with non-standard entry qualifications and/or relevant work experience will be considered on an individual basis.

Other requirements:

  • a short report illustrating your knowledge and perspective on an aspect of the fashion industry.


What are we looking for?

  • 2.2 honours degree.
  • Applicants with non-standard entry qualifications and/or relevant work experience will be considered on an individual basis.

Other requirements:

  • IELTS 6.5 (with a minimum of 5.5 in each skill); and
  • a short report illustrating your knowledge and perspective on an aspect of the fashion industry.

English language requirements

If English isn't your first language, you need to show us that your language skills are strong enough for intensive academic study. Your British Council office can tell you where you can take an International English Language Testing System (IELTS) test locally. Applicants who have taken a higher degree at a UK university don't usually have to meet this requirement.

Pre-Masters courses

Are you an international student whose qualifications don't meet the entry requirements? You can do a pre-masters course at Nottingham Trent International College (NTIC). The college is on our City site and NTIC students can use all of the University's facilities.


Location: City site

Program taught in:

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Last updated September 28, 2018
This course is Campus based
Start Date
Sept. 2019
1 - 2 
Part time
Full time
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Start Date
Sept. 2019
End Date
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Sept. 2019

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