On the MA Advertising, Branding and Communication course at the University of West London, you will develop the tools of a strategic thinker and communicator to create cutting-edge advertising, brand and design campaigns innovatively.
We build your understanding of brand communication, professional graphic design, advertising strategy and creativity to help prepare you for your future career.
Whether a brand designer, account handler, graphic communication designer or idea strategist we will engage you in professional design and advertising teams competing for the UWL Design team of the year and UWL Designer of the year award ready to make your mark in the demanding worlds of branding, advertising and communication design.
MA Advertising, Branding and Communication (ABC) has been created to deliver in-depth real-time, real-world, real-value education. What does that mean? Students working industry hours, industry pace workloads, industry projects and internships.
All Master students are eligible to compete for the UWL Design team of the year, UWL Designer of the year, Design Manager of the year and UWL Film of the year awards ready to make your mark in the demanding worlds of branding, advertising and communication design.
Through the carefully designed modules, you will explore a range of evolutionary and revolutionary processes to build a professional understanding of today's competitive global environments related to design, innovation processes and the management of brands. This will enable you to apply management and design thinking to support organisations to compete in the growing global markets using: creativity, strategy and management theory.
As consumers become savvier and products more varied, brand strategy and management is fundamental to business growth. On the course, you will learn to research, apply and present design innovation, a brand narrative with mentored design partnerships/teams on Industry set briefs. Resulting in your own project driven by your new knowledge as a culmination of your Master's experience.
The key to successful brand development is an understanding of business strategy in relation to design thinking models and a diverse and inquisitive mind as to the relationships involved in incremental or radical innovation. Consumer shifts in need and wants, as well as the emotional bridges we create to brand narratives in the marketplace, are some of the areas explored in the course. Branding connects to the consumer through a range of tools; identity, experience, advertising and manipulation, while design innovation is more about; new thinking processes, new associations/relationships between functionality and aesthetics and new technologies.
Key study topics include:
- Luxury, Design innovation, Branding strategy and architecture
- Research Methods, Data Management and Analytics
- Consultancy Major Project or Dissertation
- Intellectual Property and Copyright
- Profit and Loss – Funding and Applications strategy
- Project management – Risk evaluation
- Questionnaire, Focus Groups and Information Design
- Project Proposals and Pitching
- Communication Perspectives
- Design thinking
- Value Chain
- Value Proposition and the 5 Performance Objectives
- Work Internship or Industry Mentored Brief
This school offers programs in:
Last updated January 31, 2018