M.A. Luxury, Fashion & Sales Management at a Glance
|The standard period of study:||3 semester plus 1 semester thesis|
|Semester start:||Fall semester (September)|
|Degree:||Master of Arts|
|Accreditation:||FIBAA, German Accreditation Council|
|Admission requirements:||30 ECTS points in business studies and/or economics or psychology or communications. All requirements.|
|Semester abroad:||One compulsory integrated|
|Practical experience:||12 weeks compulsory internship, workshops, excursions|
|Language:||100 % English|
|Tuition fees per semester (1.-3. semester):||
monthly payment possible
Enrolment fee: 600 Euro
Thesis fee (4. semester): 1,200 Euro
Well prepared for the luxury and consumer goods industry
The Masters in Fashion Management combines business management know-how with the skills required for a successful career in marketing, trading, purchasing or selling of luxury and consumer goods. Learn about the complex value chains of such companies and various marketing concepts and trade strategies. The Masters in Fashion Management will focus both on E-Commerce and traditional retail structures. The program addresses a wide range of practice-based issues, including marketing and brand management of luxury and consumer goods. The lecturers on this coursework for various companies, such as Montblanc, Hugo Boss, Procter & Gamble, and Beiersdorf, and share their practical business knowledge with students.
Students on the Masters in Fashion Management program will spend the third semester at a partner university. The International Office offers advice and counseling to help you choose the right partner university for you.
Combining theoretical knowledge and practical skills
The Master in Fashion Management comprises project work, excursions, and a twelve-week placement. As a rule, the Master's dissertation is based on practical research and completed in cooperation with companies such as Douglas or Richemont. You thus learn to apply newly developed skills directly to the workplace.
Supporting your development
The Career Centre at ISM offers advice and help about application materials and job interviews. You will have the best possible preparation for a career in various areas of the luxury, fashion and consumer goods sector. The Masters in Fashion Management allows you to develop the necessary skills and tools.
Business theory with practical relevance
Students are expected to complete the Masters in Fashion Management in three semesters, plus the Master's thesis. In the first semester, you will learn about various sales structures and also how to choose the right properties for your retail strategy. Pricing and product development for luxury goods additionally play a role at the start of the course. This then forms the basis for modules focusing on customer relations management, brand management, and design management.
The third semester of the Masters in Fashion Management course is spent at an ISM partner university to better understand the international perspectives of the chosen field and to promote cross-cultural skills. The network for the Masters in Fashion Management is currently being organized, as the course is available for the first time in the winter semester 2015/2016. The Master's degree course incorporates a placement component and integrates practical projects into the lectures.
This school offers programs in:
Last updated September 18, 2018