Master's program in International Media Innovation Management -- IMIM
This program is aimed at high-potentials from the media and creative industries – with different positions in their respective value chains. Please note: APPLICATION PERIOD for its next start in autumn 2015 has ENDED on 1st of July! IMIM students have a minimum of 5 years of professional experience in fields such as development, financing, content, journalism and production, distribution, regulation/legislation. During the two-year study, they pool their forces together into a media innovation think tank. With lecturers from leading media companies and universities from all over the world (Poynter Institute, Guardian, New York Times, Die Welt, Universidad Miguel Hernandez and many more) and seminars in Austria, Germany, Spain, the US and online, they work together in an international network. The students deal with real-life situations submitted by participating enterprises. Thus, companies participating in the program have a say in the structuring of the syllabus.
“The students’ collaboration with academics, management trainers, journalists and business managers is crucial”, says Programme Director Andy Kaltenbrunner, “innovation is to be established as the main currency of exchange in an international team.”
The curriculum is divided into five one-week compulsory attendance modules (taking place in Austria, Germany, Spain and the US), complemented with e-learning. Lecturers: Leading international experts in media, journalism, technology, and change management, some from academia, others within the industry, including Wolfgang Blau (The Guardian), Lucy Küng (Universities of Oxford/Reuters Insitute, St. Gallen), Bill Horn (The New York Times), Klaus Meier (Universität Eichstätt-Ingolstadt), Romanus Otte (Die Welt), José García Avilés (University Miguel Hernández) and many more. The full list of lecturers can be found here. www.imim-master.com/faculty
Module 1 – Media Economics Digitalisation & Convergence, Supply Chain Management, Convergent Products, Business Models
Module 2 – Society Impact of Digitalisation, Ethical Values Challenged by Economy, Politics & Society, Media Law
Module 3 – Communication/Journalism Crossmedia, Quality in Journalism, Media Workflows
Module 4 – Innovation Management Cultural Differences, Team Building, Innovation Processes, Benchmarking, Rating and Implementing Innovation
Module 5 – Management Skills Self Management, Change Management, Leadership, Project Management
Module 6 – Master's Thesis In individual work or small international teams of two to four, students will analyse a specific problem (e.g. of one of IMIM's partner companies) for their Master's thesis. They will be coached by their mentors, professional strategists. The project will take several months and ends with a presentation.
Partners: Poynter Institute, St. Petersburg/Florida, USA (Bill Mitchell, affiliate), Universidad Miguel Hernández, Elche, Spain (José García Avilés), Universität Eichstätt-Ingolstadt, Germany (Klaus Meier) Language of Instruction: English
Students’ fees/Expenses for integrated business partners: € 20.000/year (program lasts 2 years), scholarships covering up to 75% are available. Including:
Student fees cover all textbooks and online materials, individual language training, lodging and travel costs within the countries in which the attendance blocks take place (Austria, Germany, Spain, USA). Business partner fees cover: suggestion of a real-life project (to be then implemented in their company) and sending a lecturer or executive to the program’s format “Meet the Executive”. Degree Earned: Master of Arts in International Media Innovation Management Carriers: fjum_forum for journalism and media Vienna (Daniela Kraus, Director) and Berlin University for Professional Studies (Ada Pellert, President).