International Master in Fashion and Luxury Marketing [MML]
ESIC Business & Marketing School
Key Information
Select location
Campus location
Madrid, Spain
Languages
Spanish
Study format
On-Campus
Duration
12 Months
Pace
Full time
Tuition fees
EUR 19,700
Application deadline
Request Info
Earliest start date
Oct 2024
Introduction
The Master in Fashion and Luxury Marketing and Communication Management in Madrid is taught on the ESIC Business & Marketing School campus. Our campus in Madrid opened in 2021 and has 40 classrooms, an auditorium for 300 people, 16 work rooms, 5 meeting points, a gym, a mindfulness room, a cafeteria and much more. Our classrooms are full of master's and postgraduate students specializing in marketing, management and technology. The campus is the ideal place to network, work on your ideas and learn. But, above all, it is the perfect place to live in the present and build the future.
- Duration: 12 months
- Spanish Language
OBJECTIVES OF THE MASTER'S DEGREE IN FASHION & LUXURY MARKETING AND COMMUNICATION MANAGEMENT [MML]
- You will obtain a holistic vision and acquire knowledge about the fashion and luxury fashion sector, to develop innovative marketing and communication strategies and be able to apply them to the company and to emerging projects. You will be able to guide and promote the transition to digitization and innovation in the company, throughout the value chain and in marketing and communication projects.
- You will develop the ability to design a marketing and communication strategy for a fashion brand and you will build a visual and written narrative. You will be able to use the most modern tools in both offline and online media when implementing the strategy. You will manage the communication budget and control the results.
- You will organize events related to the fashion or luxury brand, planning, budgeting, production and monitoring of the results. You will monitor social media using web analytics tools.
- You will improve your professional communication skills both in writing and in public and you will use well-founded and clear arguments in fashion and luxury-fashion projects. You will be able to convincingly defend strategies for personal and team development.
SPECIALIZE IN COMMUNICATION AND LUXURY MARKETING WITH THE MASTER'S DEGREE IN MARKETING MANAGEMENT AND FASHION AND LUXURY COMMUNICATION.
The MML is a specialized program aimed at training you as a communication and marketing professional in the fashion and luxury industry. You will study current content oriented to its practical application, either in the communication and marketing departments of brands or in specialized communication agencies. This master's degree offers you an in-depth vision and a current study of the brand and its strategic importance in the fashion and luxury sector. The program includes subjects on marketing, communication, events, digital marketing, sustainability, virtual fashion and metaverse, consumers, contemporary fashion, collections, visual merchandising, etc.
Admissions
Curriculum
The academic program is made up of three learning modules, a BST at the Istituto Marangoni in Paris and a final project. Within each block you will study different subjects that can be complemented with workshops, activities and group classes.
- The fashion industry
- Fashion Marketing
- Communication of Fashion and Luxury Brands
- BST
- TFM. Master's Final Project
Gallery
Rankings
- #1 Spain - Leaders in Marketing Masters according to the world
- #3 Spain - Esic on the Podium of the Best Business Schools, for Recent Graduates and Young Professionals
- #3.4 Europe - Esic among the Top European for Carrying out Marketing Programs
- #49 in the world: Best marketing school based on reviews of alumni, students and employers
Program Outcome
- You will obtain a holistic vision and acquire knowledge about the fashion and luxury fashion sector, to develop innovative marketing and communication strategies and be able to apply them to the company and emerging projects. You will be able to guide and promote the transition to digitalization and innovation in the company, throughout the value chain and in marketing and communication projects.
- You will develop the ability to design a marketing and communication strategy for a fashion brand and build a visual and written narrative. You will be able to use the most modern tools in both offline and online media when implementing the strategy. You will manage the communication budget and control the results
- You will organize events related to the fashion or luxury brand, planning, budgeting, production and monitoring the results. You will monitor social media using web analysis tools
- You will improve your professional communication skills both in writing and in public and you will use well-founded and clear arguments in fashion and luxury fashion projects. You will be able to convincingly defend strategies for personal and team development.
Scholarships and Funding
We do not want economic issues to be an obstacle for you to achieve your objectives and ensure training with a future, therefore, we present a wide range of possibilities that will help you in this sense, both the Scholarship Plan that we have developed at ESIC, such as those made available to you by different public or private organizations. The scholarships and aid available are the following:
- Own scholarships
- National scholarships
- International scholarships
- Mobility scholarships for international internships
- Insurance and aid
Ideal Students
This program is aimed at all those graduates, graduates or higher education graduates who wish to embark on a professional career in the fashion, beauty and luxury industry with less than 3 years of work experience.
It will be essential to have a medium level of English that enables you to read the documentation, understand the presentations given and present the work at the Istituto Marangoni.
Career Opportunities
With this master's degree you will be able to acquire the necessary skills in the different subjects to develop your professional career in marketing and communication departments of brands in the fashion, luxury and beauty sectors. The contents of the highly specialized subjects and the practical cases that are analyzed throughout the program are focused on the acquisition of knowledge and skills that allow you to quickly and effectively enter the sector.
- Marketing assistant
- Brand manager
- Community Manager
- Marketing direction
- Public relations
- Event organization
- purchasing department
- Digital marketing and digital content
- Retail management
- Business Director