International Master in Digital Business (MIDB)


2 locations available

Programme Description

The International Master in Digital Business (MDIB) is a pioneering master's degree specializing in the main disciplines of the digital environment, which its students will have the opportunity to experience in digital internships in companies located in Washington DC.

The MDIB makes it possible to master new digital management tools for business growth. It combines a strategic and analytical approach, exploring key issues: digital ecosystem and management, digital marketing and communication, innovation and entrepreneurship, finance and operations or Big Data.

The novelty of the MDIB is that it allows its students to immediately apply the skills learned in its digital internship program in Washington with leading U.S. institutions.

Access Profile

The master's degree is aimed at university graduates, professionals, and entrepreneurs who seek to enhance their knowledge of digital business, digital customer management, customer experience, e-commerce and big data with less than 18 months of a professional career.


1. Ecosystem and Digital Management

  • Digital Strategy: This course examines the fundamental issues of digital business management and leadership within an organisation. It helps to understand the key aspects of the strategic management of organizations, whether large companies or SMEs and align the structures to implement this strategy effectively.
  • Digital Business Plan: In a rapidly changing environment, it is critical to developing an advanced and flexible planning process that guides the entire organisation smoothly. In this course, students review some strategic planning tools.
  • Customer-Centric Management: Professionals need to develop solutions that put their customers at the centre, adapting their organisation and working methods. This course allows students to explore a human approach to business, supported by customer insights.
  • Customer Experience Management: This course discusses the key elements of developing relevant customer experiences. In a highly competitive and demanding customer environment, the keys to creating value over time through relevant customer relationships will be reviewed. Likewise, a practical focus on operational tools such as CRM or Customer Success Platforms will be explored.
  • Digital Sales. E-commerce: Customer interactions in different channels must be transformed into revenue for the company. This course examines the different implications of digital channel sales, as well as the role of technology and the human factor throughout a customer journey.
  • Digital Skills: This practical workshop helps students to identify and develop key skills for their personal and professional development.

2. Innovation and Entrepreneurship

  • Innovation: This subject explores the process of innovation: from the conception to the prototyping of solutions and their profitable scaling. Students make a critical analysis of how to accelerate and incubate these new developments as a source of business.
  • Open Innovation Ecosystems: Startups, consolidated companies, incubators, and different organizations collaborate at different levels to accelerate their development. This course provides an in-depth look at the main parties involved in this dynamic ecosystem.
  • Design Thinking: This practical workshop explores a project creation system that puts the customer at the centre of the process and emphasizes the importance of listening, testing and prototyping solutions to innovate with the customer.
  • Agile Methodologies: A practical workshop that explores a project development system based on multidisciplinary teams collaborating in flexible cells.
  • Entrepreneurship workshop: This practical workshop focuses on questions such as: How do we develop an idea for entrepreneurship? What interpersonal skills help us as entrepreneurs? What interpersonal strengths can drive our project?

3. Marketing and Digital Communication

  • Digital Marketing Management: This course reviews the main tools for developing the marketing of goods and services in a digital environment. It explores the digital advertising tools that connect with the consumers, as well as the latest advances in Marketing Automation.
  • Customer Management: This course reviews the main advances in the analysis of consumer needs and desires and their impact on the profitable marketing of goods and services. In addition, it develops the different stages of customer relations: recruitment, development, and loyalty.
  • Websites and SEO: Digital channel design is a key element in customer interactions. This course explores its design principles and the principles to be applied to improve its positioning in search engines.
  • Digital Advertising: Professionals need to master different digital communication tools, optimizing their investments in advertising. The course explores display advertising, search engines, and social media, as well as advertising on mobile devices.
  • SEM: The keys and tools of Search Engine Marketing (SEM), which allow companies' products and services to be gain visibility in search engines, are explored in depth from a practical point of view.
  • Social Media: During the course, the main opportunities opened up to companies by social media, both through the generation of content and the optimization of paid advertising, are reviewed.

4. Big Data and Analytics

  • Business Analytics: In an increasingly analytical digital environment, professionals require a sophisticated understanding of what they can infer from data and how to use such inferences to make decisions for business development. We review the appropriate analytical techniques to make decisions based on data.
  • Web Analytics: The keys and tools of web analytics and mobility are explored in depth from a practical point of view, allowing us to understand customer interactions in digital channels.
  • Basics of Big Data: The knowledge of Big Data solutions is a key aspect of making decisions based on data. This course deals with issues such as the role of the Chief Data Officer or the role of the Data Scientist, as well as the tools they have at their disposal for the use of data or practical applications of artificial intelligence.
  • Big Data Technology: This subject provides a critical understanding of the main information and data analysis platforms.
  • Data Science: From a practical introduction to data analysis in the context of Big Data, the course familiarizes you with the possibilities offered by languages for advanced analysis.
  • Display and Business Uses: This course enables you to identify how to enhance data analysis for decision making with intuitive displays. It will review business cases that integrate the different elements studied in relation to Big Data.

5. Finance, Operations and Digital Law

  • Digital Operations. Operational Transformation: This subject addresses key management issues that arise in the operations of digital companies. It covers the main conceptual models and analytical techniques that help differentiate a business from an operational perspective.
  • IT. Technological Management: In a context of rapid technological change, professionals need to understand the impact these advances can have on digital business. This course explores the new challenges and opportunities that these advances generate within the organisation as a whole.
  • Digital Trends: This subject makes a critical analysis of the latest advances in digital solutions applicable to businesses: artificial intelligence, blockchain, cloud computing, software as a service, etc. Students identify the degree of maturity of these trends, as well as their application to the company's projects.
  • Financial Management. ROI: This subject covers the fundamentals of finance with an emphasis on applications that are vital for business in a digital environment. The main financial decisions made within the company are considered. Topics include the criteria for making investment decisions, the valuation of financial assets and liabilities, the relationship between risk and return, and the choice of capital structure.
  • Logistics: During this course the main logistical and supply chain problems are reviewed from an analytical perspective, providing techniques to measure and manage the supply chain.
  • Digital Regulation: In a context of increasing regulatory pressure on data protection and the management of digital competition, students review the legal dimension of their decisions.

6. Digital Culture and Talent

  • HR Management 2.0: An organisation's human resources become valuable assets and are often difficult to manage. This course addresses the structures and processes that affect team performance and highlights how new work methods contribute to the development of organizations. Topics include team culture, creativity, and talent coordination as a differentiating element.
  • Training: This course helps students to understand the changes that digital resources produce in the learning systems of organizations. A lifelong learning approach allows professionals to progress by mastering new skills.
  • Internal Communication: Just as organizations strive to communicate with their customers, they also develop new systems for communicating with their employees.
  • Recruitment: Students review the methods of recruitment in organizations, as well as the tools they use to position themselves in a context of competition for digital talent.
  • Digital Self Branding for Employees: This practical workshop allows students to design and implement various techniques for developing their professional brand consistently across different digital media.
  • Digital Talent Workshop: This workshop allows students to discuss and develop different digital capabilities with a practical approach, considering the reality of the digital labour market with the help of different professionals.


  • Develop the management and direction skills that businesses demand in a digital and global world.
  • Learn how to launch digital projects and business plans, putting into practice the skills developed.
  • Master the digital environment in-depth -digital business models, business strategies- and understand the different ecosystems and technologies.
  • Understand the basic principles of entrepreneurship and development in startups or new lines of business in open innovation environments.
  • Create key strategies and operations, supported by emerging digital technologies and profitable digital business models.
  • Create business plans and digital marketing and communication plans to win customers, build customer loyalty, achieve engagement and sales.
  • Learn to design sales channels through the Internet, promote e-commerce and master the logistical processes.
  • Be part of an international network of tomorrow's leaders.

Enrolment Procedure

  • Application for admission + documentation
  • Admission test
  • Personal interview
  • Admissions Committee

Application for admission + documentation:
Complete an application form accompanied by the following documents:

  • Copy of National Identity Card/Foreigners Identity Card/Tax Identification Number (DNI/NIE/NIF) or Passport
  • Curriculum Vitae
  • University degree certificate and academic record
  • One photograph

Admission test:
The Admission Test consists of a set of multiple-choice questions in which numerical agility, verbal agility, and text compression are assessed. This test can be done in person at our facilities or online.

Personal interview:
In the personal interview, the candidate's personal and professional objectives are discussed, as well as their suitability for the program.

Admissions Committee:
The admissions committee will make an assessment and inform the candidate in writing of the admission result within two weeks.

Last updated Sep 2019

About the School

The Institute For Advanced Management (CEU IAM) Business School is the business school of CEU, the largest educational group in Spain. Meet us and our educational offer based on academic excellence, i ... Read More

The Institute For Advanced Management (CEU IAM) Business School is the business school of CEU, the largest educational group in Spain. Meet us and our educational offer based on academic excellence, innovation, and professional ethics. Read Less
Madrid , Community of Madrid + 1 More Less