About

  • From October 2019 to July 2020
  • Border delivery: July 2020
  • Place: Gran Canaria

Aimed at professionals who wish to deepen in a practical way the main skills of business management, with a vocation for leadership, vision and experience in Management. This program will complement your training and participate in an enriching experience that will bring differential value to your career. The cloister has executives and heads of companies such as: Grupo Dinosol, Toyota Canarias SA, JH Stromberg Advisors and Consultants, La Escalera de Fumío, Caixabank.

Subjects

Trunk

Direction and Strategy

  1. Corporate strategy and decision making
  2. Introduction to finance
  3. Applied economics
  4. Entrepreneurship
  5. Digital transformation

Management and Development

  1. Corporate finance
  2. Taxation and legal environment
  3. Strategic marketing management
  4. Direction and development of talent

Consolidation and Expansion

  1. Internationalization Directorate
  2. Business ethics, CSR and RC
  3. Innovation - BIG DATA
  4. Management control

Abilities

  • Management skills
  • Business skills
  • Professional and personal development (INDIVIDUALIZED SESSIONS)
  • MASTERCLASS (MicroFinance)

Specialty

CEO (Chief Executive Officer) / COMPANY EXECUTIVE ADDRESS

  • Integral management and Accountability to the Board of Directors.
  • Transformation of the business model
  • Adaptation of the instructions to the strategic objectives
  • The experience of the CEO (with guest)
  • The global manager
  • Management of the multinational company
  • Negotiation

CFO (Chief Financial Officer) / FINANCIAL MANAGEMENT

  • Strategic planning of the financing and investment of the company
  • Optimization of the capital structure: cost of capital, debt, shares
  • Profitability of the project, investment and shareholder
  • Fixed rent
  • Equities
  • Market of demerits
  • Invest in equity markets

CMO (Chief Marketing Officer) / MARKETING ADDRESS

  • Strategic Marketing, Positioning and Competitive Advantage
  • Consumer Behavior and Consumer Insight Generation
  • The administrative control of the tourist activity. Importance of the European regulation on liberalization of services.
  • Market information systems
  • Developing 4 P's of Marketing
  • Directing Relationship Marketing

COO (Chief Operations Officer) / OPERATIONS ADDRESS

  • Operations management
  • Supply chain
  • Design of products
  • Process design
  • Capacity, Location and Distribution
  • Production management and project management

CINO (Chief Innovation Officer) / INNOVATION DIRECTORATE

  • Alignment of the competitive strategy and technological innovation in the company
  • Strategic planning of the company's technological innovation
  • Communication between managers for the assimilation of the convenience of IT and resistances
  • Comparison of technologies and investment decision in IT
  • Process of implementation of technological innovation projects
  • Implementation of technological innovation processes: case study EP1

Methodology

Practical methodology

Our approach facilitates the application of knowledge and tools to the reality of companies immediately.

Dynamic sessions

Our face-to-face classes are based on the generation of skills with participative dynamics.

Study of real cases

We address the real cases of reference in each of the matters for decision making.

Blended System: Face-to-face sessions and Online Education

Our face-to-face sessions are combined with the contents of support in the virtual classroom.

Project development

The students develop their supervised projects in teams that will be presented at the end of the Programme.

Admission

To access the programs, applicants must be university graduates and / or have a minimum work experience of three years in managerial or intermediate positions. The academic direction of the master will decide in each case through an analysis of the academic and professional record and a personal interview, if the applicants meet the minimum requirement of training and / or experience to carry out the program.

This amount includes:

  • The classes.
  • Documentation provided throughout the Programme.
  • Access to the virtual classroom.

Limited places!

Program taught in:
  • Spanish

See 3 more programmes offered by MBA Business School »

Last updated April 24, 2019
This course is Campus based
Start Date
Oct 2019
Duration
10 
Full time
Price
Deadline
By locations
By date
Start Date
Oct 2019
End Date
July 1, 2020
Application deadline

Oct 2019

Location
Application deadline
End Date
July 1, 2020