Digital marketing has become so important today that familiarity with the subject is indispensable, even for those who plan to perform broader functions such as marketing manager, brand manager, market researcher, strategic planner, creative director, planner or senior executive in an advertising agency.
This executive program is also an opportunity for those who want to consolidate their skills in this critical area for success in contemporary markets, in order to make the most of digital marketing tools in their daily professional activity.
- Professionals in the field of marketing, sales, communication, advertising and information systems that deal with the areas of digital marketing and social media or who wish to be responsible in these areas.
- Professionals who are starting their digital marketing career or want to deepen their knowledge.
Continuing Studies For Academic Master's:
Upon completion of the Executive Master, the student will be able to complete one more academic year and the dissertation to obtain the Master's degree in the same area of study.
Patron: Pedro Salgueiro, Nestlé Marketing Consultant and former Digital Business Excellence
The Executive Master in Digital Marketing is a course of the highest relevance given the comprehensiveness of the subjects that make up your study plan. Structured in an integrated and evolutionary way through several modules, ranging from the definition of Digital Strategy, through the fundamental pillars of Content and its generation, of Relationship and Interaction, ending in the Transaction (e-commerce) and Digital Business Models.
With a strong theoretical-practical component that covers all the current concepts of Digital Marketing, this executive program also includes the elaboration of an assisted practical project, as well as several Add-ons.
This course allows participants to gain the knowledge necessary for career advancement in marketing, communication and advertising.