Communication professionals (consultants, publicists, consultants, public relations, marketers); recent graduates from the fields of communication and the like; human resource managers; professional information technology; trainers; and interested in Digital Communication in general.


The frequency of Digital Strategic Communication Graduate It has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organisation, brand, product, person or service.

Specifically, the objectives include:

THE. Recognize the validity of digital communication tools in strategic terms; B Planning organizational communication processes in the digital environment; C Define and recognize tactics that increase the effect of communication messages in the digital environment; D Managing online presence through change management actions, crisis management and reputation management; E Monitoring and evaluation results online presence and communication investment (ROI); F Optimize and direct communication results, channeling them to overcome objectives: meaning, influence, authenticity and accountability.


Minimum qualifications

  • Graduation
  • Other possible scenarios to evaluate the regulation of the course.

Number of seats

Minimum 12, maximum 30 students


  • 60 ECTS
  • Course structured to crediting the Master's courses


Other situations (see regulation of the course).


Application fee: € 100.00 overall Fee: € 2,000.00

Program taught in:
  • Portuguese (Portugal)

See 2 more programmes offered by ISCSP - Instituto Superior de Ciências Sociais e Políticas »

This course is Campus based
Start Date
Oct 2019
12 - 30 
Part time
Full time
2,000 EUR
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Start Date
Oct 2019
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Oct 2019

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