University of Florida - College of Journalism and Communications

Introduction

University of Florida - College of Journalism and Communications

The UF College of Journalism and Communications is considered one of the nation’s best. The strength of its programs, faculty, students and alumni throughout its history has earned the college ongoing recognition as one of the best programs of journalism and communications in the United States.

Led by Dean Diane McFarlin, the College developed its reputation for excellence by creating curricula that combine conceptual and theoretical instruction with skills training so students have the opportunity to apply what they are learning in professional settings. Professional and practical opportunities are key components of a productive learning experience for students in journalism and communications fields and contribute to the College’s national rankings.

Faculty members in the College provide a balance of academic background and practical experience related to their specialties. The College offers bachelor’s degrees in advertising, journalism, public relations and telecommunication, and enrolls approximately 2,300 undergraduates in these fields.

It offers master’s degrees and doctorate degrees in mass communication and enrolls approximately 200 students at the graduate level. The College has launched two online master’s degrees and certificate programs in Global Strategic Communication, and Web Design and Online Communication.

A nationally recognized leader in communications technology, the College has been an innovator in adopting electronic technologies for instruction in all fields. The College supports a network of more than 300 computers, with software applications for student use ranging from word-processing to graphic design/photography to sophisticated data analysis and digital video editing.

Its Center for Media Innovation + Research utilizes advanced digital technology to train students in creating content for all media. Students from all departments work in CMIR’s 21st Century News Laboratory and AHA! the Innovation CoLab to develop news, campaigns and programs.

In addition, the College includes The Brechner Center for Freedom of Information; the Jerry Davis Interactive Media Laboratory and the Knight Division for Scholarships, Career Services & Multicultural Affairs.

The College’s Division of Multimedia Properties, which includes seven broadcast stations, allows students from throughout the College to gain experience in a competitive broadcast marketplace. More than 300 students work in news, sports, production, management positions, web design, promotions and advertising for the radio and television stations each semester.

Public broadcasting television station WUFT-TV/DT carries PBS and locally produced programing, including a daily newscast produced by the College’s students. Commercial television station WRUF-TV broadcasts local weather, news and Florida Gator athletic program and serves as a training ground for budding meteorologists through GatorWeather.

Commercial radio station WRUF-AM, known as ESPN 850, is the top sports station in the market, while its FM counterpart, Country 1037 the Gator, provides residents across North Central Florida with the market’s only contemporary country radio station.

The National Public Radio affiliate, WUFT-FM and its repeater station, WJUF-FM, provide 24/7 news and public affairs including Spanish language newscasts produced by the College’s students. Rock104.com provides students the opportunity to program content on an online platform using the latest apps and video applications.

In addition, the College has a partnership with the University of Florida Athletic Association to work with its professionals to produced high quality content for Florida Gator video, online and in-venue distribution.

This school offers programs in:
  • English

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Programmes

This school also offers:

MA

Master of Arts in Mass Communication: International/Intercultural

Campus Full time September 2017 USA Gainesville

The field of international communication encompasses the study of international journalism (both print and broadcast) and international business and marketing communication. The field of intercultural communication focuses on the interactions between people of different cultures, values and histories. [+]

Master in International/Intercultural Communication SpecializationThe field of international communication encompasses the study of international journalism (both print and broadcast) and international business and marketing communication. The field of intercultural communication focuses on the interactions between people of different cultures, values and histories.Through their study, students learn to appreciate and engage diverse cultures and media, gaining the knowledge and skills you need to thrive in today’s challenging global community.The international/intercultural track in mass communication culminates with the student writing a thesis on an international/intercultural topic in communication, applying one or more of the methods used in communication research.As part of the requirements for the degree, students acquire skills in intercultural communication, and knowledge of a specific culture or region of the world. Students are required to demonstrate proficiency in at least one language besides English, and to complete an internship.Recipients of the degree find work in U.S. and international media organizations (print, broadcast, and online), multinational corporations, international consulting companies, or the public sector including international agencies and non-governmental organizations, the U.S. State Department, state and local government, and non-profit organizations. Graduates may also elect to continue pursuing higher degrees in graduate or professional schools.This program admits students for Fall and Spring semesters.... [-]


Master of Arts in Mass Communication: Science and Health Comm

Campus Full time September 2017 USA Gainesville

The College of Journalism and Communications, in cooperation with other colleges on campus, offers a master’s track in science and health communications. The program is designed to teach scientists and health specialists to communicate effectively via media, [+]

Master in Science/Health CommunicationThe College of Journalism and Communications, in cooperation with other colleges on campus, offers a master’s track in science and health communications. The program is designed to teach scientists and health specialists to communicate effectively via media, and to teach mass media specialists the background science to translate the language of science and health into meaningful and understandable stories for their audiences. These goals are achieved through theoretical writing and applied courses.At least two aspects of the program make it unique among science communication programs nationwide. First, other existing science communication programs in the U.S. focus on training journalists. UF’s program is open to journalists who want to specialize in covering science and health, offers training for people planning to work as public affairs or public information officers for science and health organizations,  for other communication specialists, and for scientists who need to be able to communicate with the public about their work. Second, the program focuses on training students to understand and communicate effectively about science and health policy.Students in the program have the option of writing a traditional research thesis, producing a series of articles on science or health topics, or completing a project (such as a communication plan for a scientific or health organization). With committee approval and specific tasks and limitations delineated, this project could be, for example, a joint project between a journalist/public affairs officer and a scientist. For instance, a scientist and public affairs practitioner from an organization such as NASA could create a plan for communicating the results of a particularly difficult scientific experiment.Another option for project in lieu of thesis is to develop a series of publishable articles. This program has a professional advisory panel whose members serve as external reviewers for professional projects produced in lieu of a thesis. This panel provides feedback, critique and suggestions as to the publishability of these articles. Final authority regarding the status of these articles resides with the internal committee.Students are encouraged to complete a professional internship as part of their degree requirements. We have developed a network of science and health organizations willing to provide internships and other types of funding for students in the program.... [-]