INSEEC Geneva

Introduction

Programs in management, luxury or communication on Geneva Campus

  • MSc/MBA Programs in Luxury & Wine
  • MSc/MBA Programs in Marketing, Communication & Digital

Geneva: an international and cultural city

UN and diplomatic capital, Geneva is the second largest city in Switzerland, ideally located on Lake Geneva, close to the French border. It hosts international organizations and large multinational corporations.

Ranked in the world’s top 10 most liveable cities, Geneva can only be seduced by its quays, parks, ancient streets and proximity to natural spaces perfect for all outdoor activities.

The city offers a diverse cultural network and supports artistic creation. It has 40 museums, numerous concert halls, theater, and major events. Geneva also occupies a prominent place in the world of luxury, with an unequaled know-how in the high–watchmaking and many high-end companies.

This school offers programs in:
  • English

View master programmes »

Programmes

This school also offers:

Master

Master in Digital Marketing & Social Media

Campus Full time 15  October 2017 Switzerland Geneva

The Master in Digital Marketing & Social Media Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. [+]

Program Objectives Learn how to manage a brand on the Internet The Master in Digital Marketing & Social Media Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this comprehensive on-the-job training is to allow each participant to learn how to manage a brand on the Internet by being able to: Learn how to get a better understanding of consumers Develop relevant brand content strategy Effectively and optimally use different communication channels such as mobile platforms, social networking, email and paid search Leverage analytics to continually optimise recommendations During this Master’s course, students will have the opportunity to work on actual projects during workshop sessions and apply the knowledge that they have acquired in actual company assignments. They will also have the opportunity to discover the inner workings of some participants during a digital journey of discovery. Job Opportunities This Master program will allow you to acquire a high level of commitment, competence and responsibilty for the positions of: Digital Marketing Manager The Digital Marketing Manager has strong marketing skills mixed with a sound understanding of the technological environment and evolution. He analyses a market, determines brand positioning, designs a digital communication campaign or launches the marketing of a product on the Internet. Familiar with all web media, he works closely with Product Managers, Traffic Managers and creative people. Brand Manager The Brand Manager is a marketing specialist who guides marketing of the brand through choice, tracking and guidance. He guarantees identity, sensitivity and the values he promotes in order to try to guide consumer decisions. Web Project Leader The Web Project Leader possesses both strong technical knowledge, considerable familiarity with web culture and good marketing skills. At the heart of an Internet project, he coordinates all development stages, from strategy to production through creation. He prepares the budget and planning, supervises the creative people and technical teams as well as external service providers. As the main contact with customers, he also listens carefully to their needs. e-Business / e-Commerce Consultant The e-Business or e-Commerce Consultant defines the best commercial approach to a business on the web. He identifies its needs, writes specifications, sets up a strategic online plan, measures its impact and strives to optimise it. An Internet expert, he suggest the technical and financial solutions that are most appropriate for his company and which integrate perfectly with business challenges. Social Media Manager The Social Media Manager develops and implements brand marketing strategy on social networks. The content of a brand (brand content) is a key aspect of his work as well as the return on investment (ROI) from his recommendations. The analytical monitoring of social campaigns and optimisation have become key responsibilities in this type of profession. According to the goals set by the brand, he will need to develop brand awareness, relationship marketing and conversion strategies. Online Media Planner The Online Media Planner has many roles. As a passionate connoisseur of new technologies, he is responsible for the visibility of a business on the web and for increasing the flow of visitors. By mastering media tools in social, SEO or display and exploiting new knowledge of advertising media on the Internet, he is in charge of online media budgets and measures their performance. Program Structure This 15-month program combines the 1st year and the 2nd year of Master: From October to February: Master 1 courses Students follow the Master 1 program, in full time, from Monday to Thursday. Teaching, workshop and e-learning/webcast represent about 480 hours. From March to July: Master 2 courses Students follow the Master 2 program, in full time, from Monday to Thursday. Teaching, workshop and e-learning/webcast represent about 500 hours. This semester also includes 2 trips to Europe. From August to December: internship and thesis During this 5-month period, students complete an internship in luxury companies and/or do a personal work for their Master’s thesis. In November, they have to defend their thesis in front of a jury. [-]

Master in Luxury Marketing

Campus Full time 15  October 2017 Switzerland Geneva

The Master in Luxury Marketing consists of 3 large modules import which complement each other and combine to better show the current contours of the issues and challenges involved in the Luxury sector. [+]

Program Objectives Become an expert of the luxury industry The Master in Luxury Marketing consists of 3 large modules import which complement each other and combine to better show the current contours of the issues and challenges involved in the Luxury sector. Each of these 3 wide-ranging themes – marketing, digital media and style – are transversal and transfuse, to different degrees, the whole of the programme. This teaching program is supplemented by trips to discover life in large firms in the luxury sector and those involved in it. Job Opportunities Working in the luxury goods field is not limited to creating perfume, jewellery or clothing. One still needs to know how to develop a brand image, manage scarcity in the market to maintain a share of the dream that a luxury vehicle produces. This becomes even more true and necessary in the age of digital strategies. Here are some leading careers that allow one to achieve this objective: Marketing Manager The Marketing Manager defines the business strategy of a company. His job is to analyse the market, competitors, offerings, positioning, existing and potential customers. He conducts studies, regularly creates new products and services for a highly demanding clientele by putting in place joint marketing approaches for both communication and business. Product Manager for Operations The Product Manager acts in his professional capacity as an intermediary between design, production, quality control and the company’s sales department. The Product Manager’s job is to monitor the establishment and development of a new product, from conception to marketing, while at the same time determining marketing strategy for launching a product as well as the development and monitoring of the advertising process. Brand Manager The mission of the Brand Manager is to steer the company brand and build its image, codes and values. His duties: the strategic development of the brand (range, packaging, communication, distribution), sustaining its financial viability, ensuring that different products clearly reflect its values and brand identity, but also following the life cycle of an offer in order to change or facilitate the launching of innovations. Visual Merchandiser His primary role is to manage the staging of the product, determine its showcase visibility and the interest that customers have in it. He makes changes following the directions of the advertising strategy to be adopted by the brand. Sales Manager for Fashion and Luxury Goods His mission is to manage the business unit by offering products, often prestigious ones – accessories, leather goods, jewellery, cosmetics, fashion – to a wealthy clientele, often international, with strong purchasing power. He manages and supports CRM for his shop and trains shop assistants in special sales techniques for high-end products. PR Management The PR Manager of a company is the primary contact for journalists and organisers of trade fairs. He represents the brand at special events organised by or for his company. He is responsible for the image of his brand and works closely with the marketing department and management. Exhibition Manager His duties are similar to those of an interior designer responsible for the design and assembly of booths at trade fairs and exhibitions organized by the brand or its distributors throughout the world. He ensures compliance with the codes and the brand image and works closely with marketing and the Visual Merchandiser. Program Structure This Master in Luxury Marketing lasts 15 months and combines the 1st year and the 2nd year of Master: From October to February: Master 1 courses Students follow the Master 1 program, in full time, from Monday to Thursday. Teaching, workshop and e-learning/webcast represent about 480 hours. From March to July: Master 2 courses Students follow the Master 2 program, in full time, from Monday to Thursday. Teaching, workshop and e-learning/webcast represent about 500 hours. This semester also includes 2 trips to Europe. From August to December: internship and thesis During this 5-month period, students complete an internship in luxury companies and/or do a personal work for their Master’s thesis. In November, they have to defend their thesis in front of a jury. [-]