Despite the global economic crisis environment, the digital market evolves year after year, becoming one of the main engines of growth. The speed at which new technologies are adapted has no historical comparison. While radio took thirty and eight years getting an audience of fifty million people and thirteen TV, Internet he succeeded in so ...
Masters in Online Marketing and E-Commerce
Despite the global economic crisis environment, the digital market evolves year after year, becoming one of the main engines of growth. The speed at which new technologies are adapted has no historical comparison. While radio took thirty and eight years getting an audience of fifty million people and thirteen TV, Internet did it in just four years. And the new media have catalyzed the emergence of innovative business models and organizations that, in few years, have emerged as leaders in their respective sectors. This is a new digital revolution.
But, why the Internet is such a radical change in the way we communicate and do business? List made arguments about the importance of the digital economy in today's society we could make a long list, but there are some factors that distinguish substantially:
Interactivity and connectivity without limits. We are witnessing the emergence of new mass media that enables multidirectional communication very efficiently, in real time and without geographical barriers.
The versatility. Internet really is nothing more than a communication protocol, allowing multiple devices to be supported by TV, mobile phone, smartphones, tablets, appliances, of course, the computer. There is a disconnect between hardware and content so that users want to access their information from any device. Quite a challenge.
Measurement results. Unlike other media, the Internet allows to measure with accuracy the results of any campaign or action we take, across multiple metrics aimed at measuring, control and monetize our goals. And all in real time.
Transactional and accessibility. For the first time in history we can complete the transaction within the media: It's what we call e-commerce. Looking, you choose, pay, you go. All this in no more than three clicks.
Last but not least, the Internet represents a break with traditional distribution models. Internet allows complete disintermediation the distribution chain (and thus costs), so that the customer contact - company becomes 100% direct.
And in this digital world, the e-commerce sector is expanding. Is a new communication channel sales and growing thanks to increased access to the Internet, mobile devices, and new patterns of demand. In recent years new projects have appeared in the world of e-commerce in most economic sectors in a few years have become leaders in their sectors. The emergence of new competitors has forced traditional retail companies to have a presence in the digital world. New paradigms are needed to succeed in these sectors.
And to succeed professionally in this sector, it is necessary to acquire a range of skills and abilities to conceptualize, implement and manage an e-commerce based business.
With the Master of Marketing and Electronic Commerce Online you will get the necessary training to boost your career in this area by becoming an expert in online marketing.
Some of the job opportunities to which they can choose, having completed postgraduate studies in Online Marketing and Electronic Commerce OBS-UB are:
Venture capital funds (venture capital)
E-commerce channel manager
SEO Consultant, SEM
Online Marketing Manager
Commercial Digital Marketing
Drive eCommerce project
Digital Project Management
Online Sales Manager
Projects E-commerce consultant
Objectives of the Master in Online Marketing and E-Commerce
What goals are going to get?
Capacity for analysis and synthesis.
Ability to search, analyze and interpret data into relevant information for decision making.
Focus on problem solving.
Knowing how to structure a business model around e-commerce.
Know in depth the main techniques and channels of recruitment, attraction and retention of members.
Understand the new paradigm of digital communication.
Know and internalize the most relevant aspects (on site and off site) on the design of transactional websites.
The different models of possible monetization.
The design and management of internal operations.
Understand and assimilate the flow conversion
The professional and personal skills characteristic of an entrepreneur.
Curriculum Online Master in Marketing and E-Commerce
The structure, duration and content of the Master in Digital Marketing and E-Commerce allows you to ensure the achievement of the objectives. A modular, linear and sequential structure structured around your experience. The program is divided into ten modules transverse end project that includes a role playing activity.
Requirements Masters in Online Marketing and E-Commerce
The fundamental goal of our admissions process is to ensure the suitability of candidates. All participants must get the most out of this learning experience, through a context in which it is possible to develop a long-term relationship with classmates, teachers and alumni.
These are the stages of the admission process: 1. Prerequisites for admission in February. Admission 3. Personal Interview 4. Cover letter in May. 6 Assessment Admissions Committee. Matriculation
Master Degree in Online Marketing and E-Commerce
People who pass the evaluation of the program and meet the academic requirements established by the UB, will be awarded the UB (University of Barcelona). In addition, all persons who pass the assessment will receive the degree of EAE Business School.
To obtain the degree of UB is necessary to have University Degree (Engineering Degree or Diploma). Failure to have a University Degree, once passed the different assessments, a diploma of university extension of UB is obtained.
Financial Aid Online Master in Marketing and E-Commerce
OBS offers candidates the scholarship program to promote continuing education for professionals, entrepreneurs and managers. To apply for one of these grants, which fund part of the program, candidates must be admitted to the program and meet the specified requirements.
The Admissions and Scholarship Committee will assess the adequacy of the profile and the career of the candidates, the reasons given in the letter of scholarship application and the candidate's professional and academic recommendations.