IED – Istituto Europeo di Design Barcelona

Introduction

Visionary designers and managers to follow Gaudí.

A cultural, industrial and financial centre on the world scale, Barcelona has, among many merits, that of organizing the First World Culture Forum in 2004, a sign of the attention this city pays to the complex issues of globalisation, issues that IED tackles on its campus here, where it trains designers to be capable of understanding, experimenting and developing new tools for designing and managing the great transformations taking place in society.

Here they learn to work in the various fields of design, as well as to recognise and manage the macrotrends of change as and before they come about.

Understanding complexity, the disciplinary interactions at work in design and how to manage processes of transformation is the focus of design management.

In this sense, the IED Barcelona is a workshop for conducting analysis and research applied to material culture, a focus it is destined to develop increasingly in future.

This school offers programs in:
  • English
  • Spanish (Spain)

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Programmes

This school also offers:

Master

Master in Design for 3D Printing and Digital Fabrication

Online & Campus Combined Full time April 2017 Spain Barcelona

The Master's Course in Design for Digital Fabrication provides the necessary perspective and tools to implement new production possibilities in different professional fields. [+]

THIS PROGRAM IS TAUGHT IN SPANISH Digital fabrication opens up the gates towards the world of production so that almost anyone can design and build spaces, objects and devices. Designers and professionals whose work defines the objects that surround us can harness the advantages of digital fabrication in order to create new business opportunities and apply the benefits of new technologies to develop new solutions. The Master's Course in Design for Digital Fabrication provides the necessary perspective and tools to implement new production possibilities in different professional fields. It is a test-bed that provides students with certain abilities and competences that build on their professional background, giving them the skills to design, develop and implement creative projects by using techniques such as 3D-printing and numerical control cutters. Objective To equip students with digital fabrication methodologies and tools in order to become key players in implementing this knowledge in different design areas, adding value to the corporate environment and to their careers. Students are also encouraged to develop critical judgement in order to decide how and when to implement different tools in an innovative way, and to understand the possibilities of applying digital fabrication in product design, interior decoration, fashion and visual communication, by identifying the best way to bring their ideas to fruition and by appraising their impact on business benefits. They will also learn how to use digital fabrication tools by combining creativity, management and entrepreneurial spirit within actual businesses, where the aim is for them to become key figures in creating sustainable value with their proposals. Methodology IED Barcelona proposes an innovative methodology in its intensive courses, where both face-to-face and distance learning are put together. This allows students to spend a 3-month period in Barcelona and take the rest of the course from home. Lectures are held in two environments and teachers coordinate these two spaces so as to offer students the best workspace in which to develop their knowledge in design towards digital fabrication. - IED Barcelona: Theory and project lectures are held on the premises of IED. The multicultural and interdisciplinary environment of IED Barcelona is the perfect place for designing projects and developing innovation. - Ateneu de Fabricació de Ciutat Meridiana: Technical lectures, where students learn and implement digital fabrication techniques, are held on the premises of the Ateneu de Fabricació de Ciutat Meridiana. This digital fabrication lab belongs to the Red de Ateneos de Fabricación (cultural centre network) driven by Barcelona City Council, within the strategic framework of SmartCities. These cultural centres are spaces for creation and learning and are linked to social innovation, new technologies and, particularly, to digital fabrication. Students are provided with all the necessary technologies in order to learn and implement the different processes and techniques of digital fabrication, with a view to transforming their ideas and concepts into actual products that are useful for society. Student profile The programme is geared towards graduates in product design, interior decoration, graphic design and visual communication, architects, fashion designers, engineers, artists and professionals who design, develop and bring to fruition all sorts of goods and products. Professionals interested in fostering and driving the success of digital fabrication are also welcome. In order to participate in the admission process, candidates must submit the following: Graduate diploma Curriculum Vitae Covering letter Career options Students can add value to their professional background by including digital fabrication on their list of skills. They will become digital fabrication strategists, who are able to work in businesses, innovation consultancies and design studios, and join multidisciplinary teams or develop their own projects as businesspeople. The course also helps students to build a career in design innovation, strategy, product and brand design and social enterprise. Coordinator BERNAT CUNÍ Bernat is an expert designer, researcher and manager in several fields of industrial, ecological and entrepreneurial design. He is currently involved in generative design, creative encoding and fast fabrication experiments. He is particularly interested in the future of design and popularising the design process and tools. Undertake new ventures based on innovation as a distinguishing feature. Conceptualization of new products. Creative development and business management. They will acquire the necessary skills to work in multidisciplinary teams, take leadership positions and investigate in the field. Duration and frequency: Frequency: 7 months - 3 onsite - 4 online Timetable: Monday to Friday from 9.40 a.m. to 14.30 p.m. and from 3.00 p.m. to 6.10 p.m. * The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master issues private degrees. [-]

Master in Fashion Design

Campus Full time November 2017 Spain Barcelona

The Master in Fashion Design is conceived to be an approach to the world of contemporary fashion for all those professionals trained in several fields, not necessarily related to design and communication. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The Master in Fashion Design is conceived to be an approach to the world of contemporary fashion for all those professionals trained in several fields, not necessarily related to design and communication. The course is based on providing a solid cultural foundation to understand fashion as a social system tied to the historical evolution of styles, art movements and socio cultural and economic changes that influence society. The program gives the necessary tools and knowledge to control the several stages if fashion production, from the creative idea to selling a collection; embracing the whole creative process and highlighting the creative and strategic value of a collection within a brand. Objetives This degree offers strong enough foundations to advance professionally to the world of fashion in its several aspects. Students experience work in workshops following the several phases to produce a piece of clothing through practical exercises and lectures by professionals from the sector. Knowledge on the fashion system, and its related disciplines, gives students a comprehensive view that enables them to understand the complex process involved in a collection or the whole production of garments. Methodology The degree has a strong practical side, which intends to foster the creativity and personal style of the student, from the inception to the realization of the final product. It is divided in two parts: The first one, devoted to provide the main technical, instrumental and methodological notions from a creative perspective, and strategic as well. These notions enable the acquisition of competence to develop a stylistic personality that will be applied by the student during the second part of the course, which is focused on lab practice. The practical part also includes educational visits, group work and conferences by professionals, combined with the project part and work assessment. Students skills Graduates in disciplines related to design, fine arts and social sciences, and graduates and professionals from other fields wanting to be introduced professionally to the field of fashion design. Career Opportunities Graduates in disciplines related to design, fine arts and social sciences, and graduates and professionals from other fields wanting to be introduced professionally to the field of fashion design. Duration and frequency: Frequency: Monday to Thursday Timetable: 6.30 p.m to 10.30 p.m * The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master issues private degrees. [-]

Master in Global Design

Campus Full time January 2017 Spain Barcelona

The aim of the Master in Global Design is to acquire a global vision, open to collaborations with other design disciplines and gain sensitivity and predisposition towards working together with other professionals or join multidisciplinary teams. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH Designers interested in developing their career in a global society should conceive design as a global practice. Day after day, the markets are becoming more competitive and ever changing, while the consumer is more demanding when it comes to quality and shows an increasing interest in cultural, ethical or environmental aspects that traditionally haven’t been properly noticed, until today. This context requires from companies and institutions an understanding of the complex market reality and the discovery of strategies that enable them to satisfy the consumer’s needs and demands, and outstand among their competitors. In the last few years, products (whether they are an object, a dress, a space) are no longer perceived for their physical dimension, but for every single detail surrounding them: they way they are shown (both in virtual and real life), their in-store presence, their packaging, the graphics and their visual communication. The experience of buying, using and consuming is increasingly related to the values associated with a product and the brand it belongs to (intangible values, such as symbols or emotions) that influence customer loyalty towards them. For all this, today we cannot comprehend the conception of a new product, space of service without the involvement and complicity of professionals from different disciplines. Those professionals with a global conception, capable of understanding together languages and ways to work will be able to collaborate with other designers or join multidisciplinary work teams, in addition to being those prepared to offer a solid professional response, keeping with the demands of the current market. Objectives The aim of the Master in Global Design is to acquire a global vision, open to collaborations with other design disciplines and gain sensitivity and predisposition towards working together with other professionals or join multidisciplinary teams. The course is a way to improve professional profiles that are performing in a particular discipline (product or fashion design, communication, interior design or marketing and business) by expanding their knowledge and skills, and facilitating the contact or even the development of projects within other design disciplines. In some cases, students will also acquire insights and knowledge of their fields of specialization. A chance to stay current in latest trends of their specialities and an opportunity to face new perspective through discussion with lecturers and professional colleagues. Acknowledgement of different project approaches, new work methods; conceptual, technical or material aspects that will make easier to collaborate with other designers or teams. At the same time, their own professional practice will be enriched. To provide an opportunity to research in fields that students have never approached, as well as in hybrid fields, bringing knowledge that will enhance the critical eye turning it a starting point to build new innovative proposals. Methodology Students will work intensively together with the teaching staff in sessions where different typologies will be combined. The curse lecturers, who are prestigious active professionals, transmit the most recent contents from their own everyday experiences. In order to properly develop the learning process of the course and guarantee a global design experience, the study plan has been conceived through the combination of different work methods: THEORETICAL LESSONS Professors will introduce different subjects that will not only provide methodological knowledge but also analyse practices and cases. To reinforce knowledge acquisition, the teaching staff will monitor the development of research and analysis projects through in-person tutorials. TRANSVERSAL TOOLS Students will be trained in using transversal tools that will back the whole design project, regardless of the field they will apply it to. IMMERSIONS IN DIFFERENT DISCIPLINES The methodology of IED Barcelona is based on the concept of “learning-by-doing”, by which students consolidate knowledge acquisition through the practice and experience in problem-solving and real professional challenges. With this philosophy in mind, students will be part of intensive two-week immersions in different design disciplines. In the first week there will be conferences, lectures and theoretical contents on the discipline. They will hear the voices of different professionals who will show their own work and offer their perspective on a particular subject related to the discipline. Students will develop their own research project on the topic. Once the theoretical immersion is over, students will go into a practice immersion in workshops where they will develop projects under the monitoring of a professor. During this process, while projecting ideas and experimenting with materials in the search for innovative solutions, they will put the acquired theoretical and technical knowledge into practice. This will enable them to gain in-depth knowledge and boost their personal approach. VISITS TO STUDIOS AND WORKSHOPS The opportunity of an enriching experience: a chance to gain first-hand knowledge about the reality of design, through visits to workshops, shops and spaces that have become benchmarks in design in Barcelona, discussing with designers in their own studios. To be in contact with the real market helps students to relate the contents provided during the Master with the reality of professional practice. MASTER’S FINAL PROJECT As consolidation of the new knowledge acquired during the course, students have to develop a Master’s Final Project, where all the experiences of the course will come together. Working in teams students are required to develop a whole global design process, from research to the final project presentation. This project is based on a real commission and developed in collaboration with a company. Student profile Graduates in any design discipline, architects, visual artists, professionals in the fields of marketing and communication. The Master in Global Design is conceived for professionals and recent graduates interested in developing their career in design projects of global nature with a multidisciplinary and transversal perspective; product, fashion, communication, interior designers or professionals in other disciplines who want to update their knowledge and acquire competences in other design areas beside their speciality. The course is also open to professionals in architecture and visual arts, and also in the fields of marketing, communication or business predisposed to acknowledge tools that enable them to include a global view of design in their previous knowledge. Requirements Applicants for the Master in Global Design should present a portfolio with their work. After having evaluated the portfolio, the prospective students will have a personal interview with the coordinators. Career opportunities Participants will be qualified to join different kinds of projects with tools that help them to interpret from an overall perception of design. They will be able to face the challenges posed by the current design market, broadening their knowledge to work with multidisciplinary teams and coordinate projects in which design is approached from a transversal perspective comprising different disciplines. They will be enabled to work in some of these areas / functions: Management of design projects, both in their own studios and small, medium or large companies; start up different types of business and new projects. Creative design direction. Incorporation in interdisciplinary design teams. Duration and frequency: Frequency: 6 months Timetable: Monday to Friday from 6.30 p.m to 10.30 p.m. [-]

Master in Graphic Information Design and Media Branding

Campus Full time January 2017 Spain Barcelona

The Masters Course in Graphic Information Design and Media Branding intends to tackle the changes in reading methods brought about by the emergence of new platforms and devices and by new reading and writing habits. [+]

THIS PROGRAM IS TAUGHT IN SPANISH In today's scenario, designers are faced with a major challenge brought on by the need to quickly and easily understand excessive amounts of information. In addition to growing quantities of data and shorter processing times comes a constant pursuit for new devices, maps and codes. The Masters Course in Graphic Information Design and Media Branding intends to tackle the changes in reading methods brought about by the emergence of new platforms and devices and by new reading and writing habits. The course aims to explore new paths so as to conceive visual communication strategies with which to render content (information) in a clearer, more efficient and more attractive way on different platforms. The practical possibilities this masters course offers are so vast and (happily) undefined that Graphic Information Design and Media Branding rises as a tool with huge potential for use in today's world. With this in mind, the end-of-masters project is geared towards a TV channel and the multimedia devices that make up its content and branding. More and more companies and institutions are creating specific Graphic Information Design departments with specialists in the field in order to enhance and improve communication and a better understanding of their products and services. For instance, Barack Obama's US Government Recovery Independent Advisory Panel added Eduard Tufte to its team so that he could apply Graphic Information Design to the prevention of fraud and bad investment of gains, as well as to promote transparency and clarity in the information issued and make the decision-making process easier for US citizens. Objectives The main goal is for students on the masters course to learn how to design visual communication elements containing large amounts of data, create layouts that make content easier to understand and apply those elements to TV and multimedia: the key is to transmit more with less. The priority is to build on the designer's skills and broaden their scope of application. The course focuses on information design bearing in mind conceptual, aesthetic and functional aspects, balancing all three in order to see it as the visual solution achieved after a process of analysing, understanding and organising content. Students focus their efforts on developing layouts that are capable of expressing: visual impact, non-sequential readings, and the designer's aim of drawing the readers' attention and simplifying their reading priorities. The masters programme intends to equip students with a variety of stylistic, technical and artistic resources to render information in a visually attractive and efficient way. The course is divided into three modules: Graphic Information Design and Media Branding. Easy reading means more reading. Methodology The masters programme combines theory and practice in preparation for a final project. Core subjects focus on two major aspects: Content of information: Students build on their skills to conduct research with the aim of gathering, analysing and organising data in order to then create specific content for a piece of communication or device. Visualisation of information: Exploring layout architecture in order to provide visual solutions for content, which is further enhanced by a good grasp of design resources. The knowledge acquired in the core subjects is reinforced with several specific workshops. These workshops speed up the learning process and break away from the routine of the core subjects by providing professional input from a variety of perspectives and through various channels and platforms, where information design plays a key role. The workshops are short and highly intensive, exploring specific topics in great depth. The final project is the focus point of the course, where everything the student has learnt on the masters is called into play. They have to be capable of applying their results in different channels. A good example is National Geographic: It started out as a magazine, then went on to become a TV channel and is now seen as a multimedia phenomenon (magazine, TV channel, web page, app and potentially a theme park, which in turn requires instructions, maps and signage), therefore posing a variety of challenges on several information transmission channels. Information is everywhere in every single field and discipline, and it needs to be organised and represented in a way that proves visually efficient and attractive. This makes graphic information design an essential tool that can adapt to any profession or field, but its success depends directly on the quality and quantity of content, and also on the visual solution created by the visual communicator. Skills acquired As explained in the general objectives, students will learn to: - Develop a method for researching and processing data in order to visualise information (research, theoretical elaboration and critical thinking applied to visual results). - Use writing signs (colour, form and typography) to intensify what the recipient sees and reads, drawing attention by using different equations to make information more visual. - Develop easily understandable layouts that contain large amounts of information and are efficient in terms of visual communication. - Provide a visual solution for vast quantities of information by organising content in an attractive, efficient, functional and aesthetic way using a variety of visual, technical and artistic resources. - Develop the ability to design information in the right setting, with a style that matches its context and is suitable for the target audience. - Apply Graphic Information Design to a TV channel and its multimedia platforms. Methodology The masters programme combines theory and practice in preparation for a final project. Core subjects focus on two major aspects: - Content of information: Students build on their skills to conduct research with the aim of gathering, analysing and organising data in order to then create specific content for a piece of communication or device. - Visualisation of information: Exploring layout architecture in order to provide visual solutions for content, which is further enhanced by a good grasp of design resources. The knowledge acquired in the core subjects is reinforced with several specific workshops. These workshops speed up the learning process and break away from the routine of the core subjects by providing professional input from a variety of perspectives and through various channels and platforms, where information design plays a key role. The workshops are short and highly intensive, exploring specific topics in great depth. The final project is the focus point of the course, where everything the student has learnt on the masters is called into play. They have to be capable of applying their results in different channels. A good example is National Geographic: It started out as a magazine, then went on to become a TV channel and is now seen as a multimedia phenomenon (magazine, TV channel, web page, app and potentially a theme park, which in turn requires instructions, maps and signage), therefore posing a variety of challenges on several information transmission channels. Information is everywhere in every single field and discipline, and it needs to be organised and represented in a way that proves visually efficient and attractive. This makes graphic information design an essential tool that can adapt to any profession or field, but its success depends directly on the quality and quantity of content, and also on the visual solution created by the visual communicator. Duration and frequency: Frequency: Monday to Friday Timetable: 6.30 p.m to 10.30 p.m * The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master issues private degrees. [-]

Master in Interactive Apps Design

Campus Full time March 2017 Spain Barcelona

The purpose of this degree is to train professionals capable of knowing and comprehending deeply the necessary skills and tools to develop interactive interfaces that link the information available on the Internet of Things, no matter the type of interface making it possible. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH Design, as a discipline, is changing dramatically and getting adapted to a complex reality, which is defined by communications and connections that we establish through several devices, by screens and interfaces. Interfaces define the frame for contact and interaction between people and machines. They are becoming the main access point to information, and as an essential tool for communication in the current environment. Personal communications (by emails, videoconferences, instant messages, meetings facilitated by geolocation, social networks, just to mention a few), institutional communications, business transactions, sales and distribution channels, access to information, are increasingly being performed through several types of interfaces. Much of this communication, which is established through several mobile devices, is based on applications that work as communication interfaces between users and data as well. Main objective of the course The purpose of this degree is to train professionals capable of knowing and comprehending deeply the necessary skills and tools to develop interactive interfaces that link the information available on the Internet of Things, no matter the type of interface making it possible. By knowing the several stages of creation, students will be able to elaborate projects from a design perspective focused on user experience and interaction. The course is based on two content areas: user experience design (UX) and programming. User design experience is the central point around the whole programming work will be developed. Students will acquire the tools to translate into efficient metaphors the complexity of huge information flows to become useful data for users, so they can interact with it efficiently: better design allows better interaction, which translates into a better relationship with the user. To know how to manage the user experience has become the most relevant competitive advantage in the long term. “Sales come from better UX”. http://blogs.hbr.org/cs/2013/01/scaling_your_ux_st...) Watch the interview about Interactive Apps Design with the teachers Alberto Tognazzi and Raquel Navarro-Prieto. Methodology The study plan has a practical approach and is focused on market reality. The methodology of IED Barcelona is based on the concepts of learning-by-doing and User Centered Design, by which students consolidate the knowledge acquisition through practice and attaining experience solving real problems and professional challenges, analysing the usage of terminals by users and integrating them in the development. Under the guidance of this philosophy, the Master’s degree methodology is centered on project development, from the inception of an idea to its fulfilment and real market implementation. Subjects are directed from a real perspective, with completely updated contents, and given by lecturers, who are working top professionals, experts on their subjects and with a relevant professional experience. The course is founded on two content areas: user experience design and programming. Expertise will be acquired by means of two didactic cores: the project execution and the collaboration with institutions. Aimed at This master is aimed at creators with knowledge on programming, mainly on object-oriented programming. Programmers and engineers, graphics designers, artists with knowledge on object-oriented programming (Objective C or Java languages) or structured programming, using languages such as C++ or Javascript; also, to design professionals, media and visual design, visual communication, interested in participating in this interdisciplinary course on the creation of useful and efficient interfaces. It is recommended to have advanced knowledge on, at least, one of the following programming languages: Java, Javascript, C++, PHP, Phyton. It is essential that all applicants with no previous experience in programming acquire a basic domain of object-oriented programming (C++, Java, Javascript). Student profile: Graduates in design from any major, engineers, programmers, visual communicators, visual artists. Professional outcomes Participants will be prepared to face the challenges posed by markets nowadays, working in multidisciplinary teams in large companies and organisations, developing visible projects through screens. Also, they will be able to undertake their own projects, based on interaction between users and devices. Projects creation and constant analysis acquired during the degree will provide a strong capability of adaptation to different types of projects and work environments. Students will be able to work in the following areas/functions: - Development of projects for small, medium and large companies, and also promoting of different start-ups and new projects. - Incorporation in interdisciplinary teams in creative departments in advertising agencies and studios, focusing on interactive communication. - Interfaces graphic design - Interaction design for mobility - Comprehensive management of projects, from comprehending the issues, concepts proposal and rapid prototyping. Coordinator Each Master is assessed by a specialist in the area, who has an active role in the studies plan development and contents in collaboration with the didactics department of the Master Area. The coordinator also supports the incorporation of specific teachers of the sector, as well as the relationships with enterprises and institutions from the knowledge area of the course.. Alberto Tognazzi is semiologist by education and filmmaker by profession, he has become an innovation seeker on the Net. This experience is summarized in his work as consultant and designer specialized in Mobile Culture, with the Spanish Ministry of Culture. From the creation of a videosharing platform in 2006, he begun the Movil Film Fest, the festival for short films made with mobile phones, in collaboration with El País, Nokia, Sony Ericsson, Cuatro, MySpace. Since then, he has been creating projects and reflections on the mobile world from Mobile Cells, Embed.at and Permament.pro *The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master issues private degrees. Duration and frequency: 7th to 31th of march 2016 4th of april to 17th of jun 2016 27th of jun to 18th november 2016 Frequency: 7 months Timetable: Monday to Friday from 9.00 a.m to 1.00 p.m. and 3.15 p.m. to 6.15 p.m. [-]

Master in Interior Design

Campus Full time November 2017 Spain Barcelona

The Master in Interior Design meets the needs of professionals from several disciplines related to design and architecture interested in completing their training focusing specifically on interior design for commercial spaces. Starting from the particular needs of this type of space, students work in a multidisciplinary manner on tools that permit the interpretation of brands’ commercial needs, always from the standpoint of design. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The Master in Interior Design meets the needs of professionals from several disciplines related to design and architecture interested in completing their training focusing specifically on interior design for commercial spaces. Starting from the particular needs of this type of space, students work in a multidisciplinary manner on tools that permit the interpretation of brands’ commercial needs, always from the standpoint of design. This way, the course is directed to real and professional treatment of retail design, working in close proximity with existing and original commercial situations supported by contributions from real clients. Objectives - Finish off the student’s training providing first hand the whole of disciplines intervening in commercial design. - Comprehend the aspects that need to be taken into consideration in the conception process of any projects, as well as the range of professionals that the designer may need to work with in permanent collaboration when undertaking projects in relation with interior design. - Acquire knowledge on sustainability, project management, architectural criticism or lighting, composing a multifaceted perspective over the complex current commercial reality. Methodology The nature of the course is based on a combination of theory and practice. All theoretical approaches are always put in question from a real application dimension, and directed for experimentation through projects assessed by professors of different subjects. Each project is sustained by a strong conceptual support, by in the end conclusions are taken to their building and economical consequences. This method allows no mistake in the project plan and execution, so the theoretical and practical result is highly cohesive. Student´s profile Professionals with at least two years of experience, graduates in disciplines related with design, preferentially in architecture, interior design or industrial design. Other professional profiles, not strictly related to design but with a good background on spatial design, elaboration of concepts to be applied on projects and command on contemporary digital graphic representation tools, can be taken into consideration Career Opportunities The student ends the course being able to propose new commercial spaces, both sustainable and innovative from a business perspective, underpinned by feasibility plans that will be developed throughout the course. The development of designers’ own competences offers students a comprehensive training to embrace any type of project related to the commercial world. Students are prepared to provide added value to interdisciplinary work teams, architecture and design studios, or as freelancers, creating an innovative business or from their own studio. Some fields of application within interior design for commercial spaces are: brand image management and definition, window dressing, corporate events design, creation of fashion, or any other type of product, commercial spaces, projects for restaurant and catering industries. Duration and frequency Frequency: Monday to Thursday Timetable: 18.30 p.m to 10.30 p.m * The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master issues private degrees. [-]

Master in Interior Design for Commercial Spaces

Campus Full time January 2017 Spain Barcelona

The Master in Interior Design for Commercial Spaces proposes to work from the basis of a theoretical and practical reflection on the design of the commercial space. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH The Master in Interior Design for Commercial Spaces proposes to work from the basis of a theoretical and practical reflection on the design of the commercial space. The aim is to combine theoretical concepts and construction, quotation, and material interpretation, with the understanding that the design practice exists in relation to current society, to the present. Therefore, applying a historical perspective to design, analysing the current situation, and referring to the history of the place will, therefore be important issues to consider. The Master uses Barcelona as its working ground, and so deals with the commercial space associated with a territory where the street is the protagonist. Due to the geographical characteristics of our city, and good weather, much use is made of public spaces. Streets and squares are open spaces that oxygenate the urban fabric; and, within this area of high-density housing, they provide necessary ‘living rooms’ for citizens. Barcelona, unlike American cities, for example, is a “mixed-use” city, a sparsely zoned territory, where domestic life, work, and leisure co-exist. These two characteristics, the use of the public space and the “mixed-use”, makes the ground floor an important place of transition, and a threshold between public and private life. The boundary between the interior and the exterior is a blurred one, where the confines of the street do not end at the buildings, but rather extend into their interior, through its contact with the ground. Over the past few decades Barcelona has been reconstructing its own landscape, limited by the geographical elements that surround it (mountains, rivers, and the sea), carrying out different urban projects which arose from historical needs. In recent years, these transformations have been tied in with major events, and three projects, in particular have changed Barcelona’s urban structure: The Olympic Village developed for the Olympic Games in Barcelona in 1992. The extension of Avinguda Diagonal carried out in 2006 which involved the modification of the metropolitan area of Barcelona, extending Avinguda Diagonal as far as the sea. The creation of 22@ in the Poble Nou district, a new urban structure designed to transform the old area into a focus for new activity, where a balance is sought between its different potential uses. Making use of this richness, the course deals with the concept of the commercial space in relation to the “street”, taking into account the social and political situation to intervene in places that form part of the public debate. Objectives Confronted with the accelerating evolution of consumer markets, we are bombarded with image, identity, ambiance and life-style, which often have little to do with the everyday products they represent: the ‘consumer society’. Through work carried out during the Master, students will address the issue of commercial space not as an abstract construction, but as a commentary on reality. They will develop projects that are highly realistic and form part of the debate on the regeneration and design of the city. The projects will be supported data provided by the City Council’s Department of Architecture. The aim is for students to have closer contact with the professional world and to acquire the necessary tools to tackle the heterogeneity and diversity of programmes and places encompassed within the field of interior design. Following an integrated programme of practical and theoretical sessions, the participants will be assisted from the initial stages of strategy and conceptualization, through the design process to final presentation. Particular emphasis will be placed on the interdisciplinary aspects of the project, opening new ground to the designer, while reinforcing and amplifying previously acquired knowledge. The course is focused predominantly on research, learning a methodology, and project process. The end result is not an objective in itself, but a vehicle for providing the student with the knowledge and tools necessary to handle any type of multidisciplinary project in the future. Participants will have to develop the ability to plan and understand the stages of work process, by alternating both aspects. The course also draws on the students’ diverse backgrounds in order to further enhance the group’s knowledge. Methodology The Master offers an intensive program that provides methodological tools, steering away from the “inspired” search for an image related to an end result. The course will prepare the student in the field of abstraction, to design the space according to its emotional and visual aspects, and to pursue individual ways of thinking. The research avoids “decorated” or “fancy” spaces, in order to reinforce the knowledge of the nature and sensitivity of the place. This methodological and heterogeneous vision will increase the students’ professional skills, opening up their field of work in the design world. Work will be carried out on different scales, from the urban to the human, from overall context to detail, allowing for comprehensive control of the project. The teaching methodology proposes projects that define the place in four ways: 1_ The physical space in which they are carried out. 2_ The “present” in relation to its historical situation. 3_ The social reality and therefore issues that concern citizens. 4_ The matter as an interpretation oflife. Students Profile Students will be required to present a graphic portfolio demonstrating their ability to manipulate shapes, and their mastery of design theory. Moreover, two exercises are required to be sent: 1. The construction of a space through the cutting and folding (without separating pieces) of an A4 sheet of paper: just one photograph should be presented and an adjective that define the space. 2. Construction of a space of light through the strategic perforation of a foam board box 50x50x50cm: just one photograph should be presented and an adjective that define the space. (More detailed information will be provided during the application process). All students admitted must have a qualification in one of the following areas: ‐ Architecture ‐ Engineering ‐ Interior Design ‐ Product Design ‐ Graphic Design ‐ Visual Arts ‐ Landscaping ‐ Social Sciences During the project process, the Master promotes group work as a learning methodology: two or more students, with different experiences, who are able to manage the proposals will be better prepared for the reality of professional practice, and it also makes the course more realistic. For this reason, the Master course values the fact that students have different qualifications, as this enhances the interdisciplinary peculiarity of the projects. Professional Opportunities The Master students will have acquired sufficient knowledge for them to be able to integrate different disciplines from the design world into their projects: ‐ Architecture: the project method starts with a physical and historical analysis of the place. ‐ Interior design: understood as a continuation, an extension of the exterior space; avoiding “fancy solutions”, and seeking spaces with atmosphere and imbued with their own particular character. ‐ Product design: the ability to use detail or an object as a project matrix, whether for its modular, geometric or fractal capacity. Coordinators The coordinator of the Master supports the choice of the teaching team, all of them professionals with extensive experience, and associated with prestigious institutions and organisations in their fields of expertise. We have the participation of prominent international professors and speakers, who will explain to students the different approaches to designing contemporary interior spaces. Timetable: Monday to Friday from 6.30 p.m to 10.30 p.m. * The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master issues private degrees. [-]

Master in Strategic and Creative Direction for Communication and Advertising

Campus Full time January 2017 Spain Barcelona

The Master in Integral Advertising understand that the way advertising is made is changing dramatically, and will change even more in the future. Advertising on tv and traditional media is losing its efficiency and, today, the most creative campaigns (both at realization and strategy levels) are being developed by small professional teams working independently, surpassing the established separation between accounts and creation. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The Master in Integral Advertising understand that the way advertising is made is changing dramatically, and will change even more in the future. Advertising on tv and traditional media is losing its efficiency and, today, the most creative campaigns (both at realization and strategy levels) are being developed by small professional teams working independently, surpassing the established separation between accounts and creation. These teams are composed by professionals who know perfectly well the field they work in and in touch with specialist from any other sector. Consumers have changed too and nowadays they are able to merge sources of information, interaction and entertainment. The consumer influences the way social and artistic trends are created, and decides how to have fun, create, interact, receive commercial information or advertising. Objetives - Provide the tools to domain integral advertising and strategic creativity in the most cutting-edge and up-to-date subjects (guerrilla marketing, strategic planning, creativity in events, creative mix of media, etc.) - Provide the tools to manage advertising strategy and creativity in campaigns conceived for the current advertising environment. - Provide the tools to obtain campaigns including the most original and efficient creative and strategic concepts, key factors to achieve success in any present advertising communication. Methodology The course is structured in accordance with a theoretical and practical methodology, with the predominance of Learning by Doing. It is developed by three areas: Strategy, Creativity and Project. The block on strategy brings all the necessary concepts to conceptualize, program and execute of the communication and advertising strategy. The block on creativity enables students to use tools for conceptualisation, design and writing for the development of their creative capacity and its application on campaigns. The project is to be developed throughout the course, starting from a real briefing of collaborating company and will be presented at the the end of the course before a tribunal, including the real client. Destiny Professionals and graduates interested in promoting their profile in marketing departments and advertising agencies (creative, accounts and planning departments), communication departments, graphic studios and media agencies. Salidas Profesionales Students taking this course can develop their career in the following areas: - Marketing departments - Creative departments of advertising agencies (both online and offline) - Accounts departments of agencies, strategic planning, advertisers’ marketing departments, freelancers or entrepreneurs, etc. - Communication agencies and departments - Graphic and corporate image studios, media agencies, etc. Coordinator The course coordinator is Xesco Serrano, creative director and strategic planner for agencies such as the group DDB Barcelona, CP Comunicación Proximity and Ogilvy Barcelona, developing campaigns for clients such as Volkswagen, Audi, La Caixa, Telefónica, Osborne, Fira de Barcelona and the Danone group, among many others. He has won several recognitions in the most relevant advertising festivals as Cannes Lions, El Sol, Echo Awards, Best of Europe, etc. At current time, he is the director of the agency Remake. Duration and frequency: Frequency: 6 months Timetable: Monday to Friday from 6.30 p.m to 10.30 p.m * The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree. [-]

Master in Sustainable Product Design: Innovation and Management

Campus Full time November 2017 Spain Barcelona

The students of the Master in Diseño Sostenible de Producto study in depth the complexity and diversity of contemporary creative product design, which is based on analysing the demands of project management and incorporating new social values, such as sustainability. [+]

THIS PROGRAM IS TAUGHT IN SPANISH In the past, traditional designers simply created. Today, designers are professionals who act as the link between the different departments in a company, often leading the change between the company and society. The creation of wealth and of new values is handled by those who know how to manage uncertainty and use it to bring improvements to both individuals and companies. Modern-day designers are moving away from the duality of form and function; they are professionals who follow the changing needs of the times and provide results that meet the specific requirements of each project. Design today is complex and requires an understanding of both companies and society to provide solutions. In addition to the aesthetic results, design is an essential mental process for generating innovation. The students of the Master in Diseño Sostenible de Producto study in depth the complexity and diversity of contemporary creative product design, which is based on analysing the demands of project management and incorporating new social values, such as sustainability. Objectives The aim of the master’s course is to train design professionals in the areas of innovation, creativity and project and team management. A special emphasis and depth of study are placed on the theme of sustainability, so as to offer multi-directional training and demonstrate different facets and points of view. The objective therefore is to produce designers with a cutting-edge training in a field that is predicted to be the driving force of innovation in the coming years. Methodology The contents of the master’s course are organised into four areas by topic: Sustainability, Techniques, Management and Projects. The courses in the Sustainability area focus on the values and concepts that underpin the analysis and design of the product life cycle. The objective of this area is to strengthen the professional role of the product designer with specific vocabulary and concepts, as well as to offer training in business and company management models. The courses in the Technical area focus on technical product development and the study of users and production trends. The objective of this area is to give more specific, in-depth training in new and more specific projection formulas. The courses in the Management area focus on product feasibility analysis at the design, production and cost management levels, and also from the viewpoint of marketing. The objective of this area is to focus on sustainable development geared toward business creation. The courses in the Projects area touch on a variety of topics that complement the entire course process, encourage individual reasoning, reinforce project methodologies and promote social activism through design. In the second part of the master’s course, the final project begins by partnering with a company, where a project is developed with a professional mindset and demanding criteria. This is a complex design project that brings together all the knowledge acquired throughout the course The final project is supplemented by courses designed to optimise the quality of the student's presentation of the design. During the coursework, inter-disciplinary seminars and workshops are held with guest specialists so as to develop in practice different topics of interest and consolidate the knowledge obtained in the theoretical and practical courses. Intended for Product designers, industrial design engineers, engineers wanting an introduction to design, architects and interior designers interested in sustainability and the new, creative methodologies. Professional opportunities After taking the master’s course, the students have the skills to develop professionally in both design studios and technical and innovation departments, as well as to implement their own projects and design-linked business ideas. They are trained to be ready to join in-company design and innovation teams and to bring value to design studios and/or manage their own professional career by creating an innovative business or their own creative studio. Duration and frequency: Frequency: Monday to Thursday Timetable: 6.30 p.m a 10.30 p.m * The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree. [-]

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