IEBS - Escuela de Negocios de la Innovación y los Emprendedores

Introduction

Welcome to our business school, IEBS IEBS, the School of Business Innovation and Entrepreneurship, born during the world crisis with the aim of providing a real alternative to traditional teaching model alternative. Thanks to the support of various institutions propose a new educational model based on solid values ​​which form more responsible people to direct projects with an entrepreneurial spirit from the Innovation, Ethics and Sustainability. An innovative concept Business School We train professionals capable of leading innovation and entrepreneurship, people who add value to their companies, their employees and to society in general, through a new way of doing business.

About In IEBS opt for a formation in which:
  • The use of new technologies and innovation in learning are the basis of training.
  • The use of case studies and simulations are the backbone of education, preparing students to face the real world.
  • The formal classroom learning combined with informal learning Internet teaching you how to learn and foster collaborative learning.
  • the latest trends and innovations incorporated into every area of ​​knowledge.
  • Our teachers become your mentors, guiding and helping the student at all times and becoming an active part of the training process of the student.
  • The student participate, express their opinions and learn to analyze and to make their own decisions.

    Mission and Vision We want to be a different school of business that focuses on training based on Innovation and Entrepreneurship Our mission is to train future entrepreneurs, entrepreneurs and corporate executives to lead change and transformation in their organizations through Innovation, Entrepreneurship, Ethics and Sustainability. In our vision we want to be a different school of business that focuses on training based on Innovation and Entrepreneurship. Our goal is to convey to students the ability to innovate and undertake to support their projects from start to finish.

    Our Values ​​ Innovation, Entrepreneurship, Ethics and Sustainability IEBS sits on the four pillars that we believe should underpin corporate management in the coming decades:
    • Innovation: we are committed professionals and innovative companies that bring greater benefits to society .
    • Entrepreneurship: support entrepreneurs and innovation are part of our founding mission. Therefore, all students of the Master and Entrepreneurs programs can participate in a campus where support and funding to the best projects are provided.
    • Ethics: we are committed to a world in which the traditional values ​​of trust, honesty and Mutual Benefit recover .
    • Sustainability: we believe in long term business that provide a benefit to the company, employees and society as well as being sustainable with the environment .

      Social Responsibility IEBS act in accordance with our principles and values ​​and apply to the management of the Business School.
      • IEBS follows the philosophy of sustainable development by replacing the use of paper by the electronic format by incorporating the "e-Reader" or eBook. Students can download content directly to this device.
      • IEBS offers full scholarships collaboration in its Master programs in order to promote entrepreneurship and innovation, mainly in developing countries in Latin America.
      • IEBS allocates a portion of its profits to the cooperation and development of education in developing countries.

This school offers programs in:
  • English
  • Spanish

View master programmes »

Programmes

This school also offers:

Master

Executive Master In Digital Marketing, Analytical And Ux

Online Full time 1125  October 2017 Spain Barcelona

The Master in Digital Marketing, Analytics and UX is a program designed to meet this need, the hand of great professionals who practically will teach the most advanced techniques that integrate digital marketing, structured in three phases: Uptake "Traffic Management "conversion and Usability" CRO and UX "and Measurement and Analysis" Analytical Digital ". [+]

Internet and digital media have become essential marketing channels and sales -ecommerce-. The shortage of really qualified professionals in digital marketing makes this one of the most demanded profiles, both digital native companies, such as companies in the digitization process. The Master in Digital Marketing, Analytics and UX is a program designed to meet this need, the hand of great professionals who practically will teach the most advanced techniques that integrate digital marketing, structured in three phases: Uptake "Traffic Management "conversion and Usability" CRO and UX "and Measurement and Analysis" Analytical Digital ". In the Master in Digital Marketing you will learn to design digital marketing strategies, optimize attracting traffic, improve conversion and user experience, developing your analytical skills to interpret the data and improve the process. What will I learn? Upon completion of the Master in Digital Marketing, Analytics and UX you will be perfectly able to: Define, plan strategically and manage digital marketing campaigns. Get the most out of the online channel customer acquisition. Getting traffic to your website or App by SEO, SEM, Display and Social Media. Optimize conversion and user experience (UX and CRO). Define, plan and implement a program of continuous improvement focused on the customer. Learning to use web analytics to drive change in the digital business. Define, implement and operate a web analytics system efficiently. To whom it May concern? The Executive Master in Digital Marketing Online provides training specifically geared to the following profiles: Online marketing professionals who want to maximize the presence and visibility of their businesses on the Internet. Entrepreneurs with innovative projects that require training to enhance their knowledge in Internet and digital environments at an advanced stage of your project. Managers and professionals involved in the transformation processes of their companies. Managers and professionals who want to recycle their training and incorporate strategic developments that technology and the Internet offer companies. Marketing graduates with experience who wish to develop their career in the world of Internet, digital marketing, web analytics and new technologies. Curriculum The structure and materials of the Master in Digital Marketing is organized as follows: Module 1. Online Media Planning Advertising in online media evolution and trends Online planning strategy Sources of information and customer tracking Multichannel analysis and attribution models Module 2. Introduction to Web Analytics web analytics, definition, properties and ecosystem Web analytics tools The customer as a source of information 3. Google Analytics module Basic Home and administration of Google Analytics Create goals and funnels Events, custom variables, profiles and filters Creating segments and campaign tracking Integration with AdWords and Webmaster Tools Transaction Tracking Alerts and customized reports Module 4. Graphic Advertising Online Efficient management of online display advertising Advertising networks, advertising formats and trends Display advertising with Google Display Ad Builder 5. Search Module Search engine advertising, definition, properties and trends Defining metrics and goals in SEO and PPC efficient management of paid search campaigns. PPC AdWords Editor I. Introduction SEO seekers SEO II. keyword research SEO III. linkbuilding SEO IV. Inbound marketing V. SEO SEO Audit 6. Google Analytics module Advanced Page tagging and advanced filters regular expressions Excel to Google Analytics Module 7. Analysis of Digital Marketing Analysis of media and campaigns Ecommerce Analysis Multichannel and remarketing with Google Analytics Analysis Analysis of social media Uptake test leads Analysis of offline actions ROPO Analysis of contents Design analysis and UX 8. Social Media Module social networking and community management Building and maintaining a social network Campaigns and social media strategy Advertising in social networks Content viralization Module 9. Email and Affiliate Networks Email campaigns, definition and properties Building and maintaining contact databases Tools for email campaigns Write emails that convert Affiliate networks Module 10. KPIs and Scorecards Defining KPIs and dashboards online Scorecard for online display advertising campaigns Scorecard for SEO campaigns Scorecard for PPC campaigns Scorecard for user experience Scorecard for social media campaigns Scorecard for email campaigns Module 11. Legal Aspects Classes legality. Privacy online European and international regulations 12. Module User Experience User-centered design, definition, properties and trends UX Research Methods Defining metrics and goals UX The planning process UX Writing for Web-centric user Module 13. Introduction to Conversion Optimization Conversion optimization, definition and properties Trinity Conversion Method Defining metrics and conversion goals Planning tests, where do we start? Planning tests, how we prioritize? Customer buying cycle online Creating pages input Test A / B and multivariate 14. Module Website Optimization Optimizing for mobile devices Optimization of the homepage and product Tools conversion optimization Final Project Master of Digital Marketing [-]

Executive Master In Social Media And Strategic Marketing 2.0

Online Full time 1125  October 2017 Spain Barcelona

In the Executive Master in Marketing, Sales and Digital Strategy will learn step by step to develop an integrated marketing plan with an overview of both conventional and digital media, making a tour of the strategic marketing and product marketing direct, relational and customers to finish with the most modern methodologies of Digital Marketing, SEO, SEM and Social Media. [+]

Throughout history marketing it has evolved from the product and customer focus, up to the age of the Internet and social networks with full customization of the marketing mix. So all those who today want to prepare to reach management positions within the Sales and Marketing department must unavoidably formed in each and every one of these aspects. In the Executive Master in Marketing, Sales and Digital Strategy will learn step by step to develop an integrated marketing plan with an overview of both conventional and digital media, making a tour of the strategic marketing and product marketing direct, relational and customers to finish with the most modern methodologies of Digital Marketing, SEO, SEM and Social Media. What will I learn? At the end of the Executive Master in Marketing, Sales and Digital Strategy you will be perfectly able to: Analyze and interpret the basic principles of operating environments and markets. Ask and interpret market research and information sources necessary for proper decision making. Understand and manage the basic elements of marketing and marketing, processes and organizational structure. Develop the ability to study Client Management processes and relationship marketing, and development of specific techniques. Develop the skills necessary to raise and carry out negotiation processes skills. Structuring, configure and manage the commercial organization of the company. Develop strategies and manage personal and media communication. Using digital techniques marketing management. Getting the most from the tools of Social & New Media. Create effective online campaigns, analyze your results and make the right decisions based on them. Enhance your creativity. To whom it May concern? The Executive Master in Marketing, Sales and Digital Strategy provides training specifically geared to the following profiles: University graduates who want to develop their professional career in marketing and business management in order to assume positions of great responsibility in this area of ​​business. Business professionals who want to develop, build and strengthen their business and marketing knowledge according to the current business dynamics and market environment. Entrepreneurs who want to know the most innovative and current marketing techniques to provide future company a powerful competitive tool and to learn how to make the most of business management. Corporate executives, entrepreneurs and young graduates who want to learn how to get maximum business performance with the resources that each of the companies they work available, analyzing, researching, applying techniques of cutting-edge management and being able to make the right decisions each time. Professional Marketing, Product managers and sales engineers. SME executives and managers who need to learn strategic skills necessary to supplement their traditional business strategies with innovative digital marketing strategies. Professionals and graduates who want to specialize in the new way of marketing. Curriculum The structure and materials of the Executive Master in Marketing, Sales and Digital Strategy is organized as follows: Module 1. Customer Management and CRM The customer and strategic importance for the company The concept of CRM Analysis and situation of the company in the market Product marketing customer marketing CRM and customer service quality Analysis and diagnosis of the portfolio Customer knowledge and obtaining information Databases and operating systems information Internal segmentation Customer value and strategy of internal growth Management and personnel management equipment contact Valuation, integration and motivation of sales teams The concept of customer loyalty Programs, systems and techniques loyalty Module 2. Product Managers The concept of marketing and commercial activity in organizations Organization and business structure economic, financial and marketing management Information and decision making Market research Qualitative and quantitative studies experimental and observational techniques Internal information management and balanced scorecard internal conditions of marketing economic management and marketing orientation to profitability Environmental factors and conditions Market and competitive structure Consumer behavior Strategic SWOT diagnosis Module 3. Relationship Marketing current context of relations between producers and distributors The positions and challenges of manufacturers and distributors Negotiation Techniques The context of trade negotiations. Planning approach and negotiations The new models in commercial organizations Key account management and trade marketing management From traditional sales force teams trade action Claims management Global communication in relationships with customers direct marketing and relationship marketing system strategic levels in direct marketing The exploitation of information Design of the shares. Direct marketing variables Planning actions and campaigns Module 4. Strategic Marketing The concept of planning. strategic plans and marketing plans. Strategies product / market. Range planning Sales forecast. Concept and technique Establishment of objectives Market segmentation strategy Positioning strategy The concept of marketing mix. Policies, strategies and tactics Strategies and product range Development strategies and product innovation Strategies and pricing Distribution strategies, expansion and intermediation Marketing and sales strategies Communication strategies Drive strategies. Promotion and merchandising Internationalization strategies Module 5. Marketing Online The strategic fundamentals of digital marketing Display. formats Display. Media Planning Introduction to web analytics Search engine marketing SEO on page SEO off page Google AdWords and Google Display Module 6. Social Media The social media plan RRPP. The new approach sends content Usability and persuadability Monitoring tools and social networks professional use of Facebook Professional use of Twitter Inbound marketing + social ads Analytics to social media. Control panel Master Final Project [-]

Master In Business Creation: The Start Up Of Entrepreneurial

Online Full time 600  October 2017 Spain Barcelona

The Master in Entrepreneurship: The Entrepreneur Start Up is a unique, innovative and multidisciplinary program designed and developed by SeedRocket to help those with a strong entrepreneurial spirit who want to start a new business project. [+]

The Master in Entrepreneurship: The Entrepreneur Start Up is a unique, innovative and multidisciplinary program designed and developed by SeedRocket to help those with a strong entrepreneurial spirit who want to start a new business project. The creation of new enterprises, analysis of the business model, marketing strategy and project finance will be the areas to be studied, with a fully practical methodology, and with the contribution of all the know-how and experience accumulated by SeedRocket mentors. The objective of the Master in Entrepreneurship: The Start Up Entrepreneur entrepreneur is to provide the roadmap to follow the process to follow to convert a start up in a scale up. Entrepreneurship, innovation, ethics and sustainability are additional values ​​that IEBS shall make available to the student through the modules of the Innovation and Ethics, thus preparing students in all necessary areas to lead the companies in the XXI century . What will I learn? Upon completion of the Master in Entrepreneurship: The Start Up Entrepreneur will be perfectly able to: Take the first and most important steps to create your own company. Make a business plan to present to potential investors. Be entrepreneurial and innovative. Innovate and lead change within an existing business. Analyze innovative business projects. Prepare the key budgets of a new company. To whom it May concern? The Master in Entrepreneurship: The Start Up Entrepreneur provides training specifically geared to the following profiles: Entrepreneurs who need to enhance their skills to start their own business projects. Future entrepreneurs who want an entrepreneurial style of life, where being their own bosses and where are they who direct their career path. Directors involved in processes of change and innovation. Young entrepreneurs, SME managers and recent graduates who seek to learn things not taught in universities or traditional business schools: learning to undertake. Curriculum The structure and materials of the Master in Entrepreneurship: The Start Up Entrepreneur is organized as follows: Module 1. Entrepreneurial Strategies. From Idea to Opportunity Vision of the entrepreneurial project. From the idea to the customer The idea. And feasibility study The value proposition Tools for estimating prospects Type of business models Module 2. Financial Analysis Business Ideas Financial Accounting. How to read, understand and use corporate financial statements Projected balance sheet and income statement. Basic concepts and analysis and interpretation of financial statements Financial plan. Treasury Plan Module 3. Product Plan Phases of the product. Development, launch and maintenance Product design Structure and basic elements of a web Web project management Module 4. Market Objective: To identify, understand and quantify Principles of marketing and industry analysis Distribution channels Retail Module 5. Mobile Technologies Integration of software and hardware components, mobile connectivity and information systems across the enterprise Cloud computing & big data Module 6. Sales Force Management Forecasts and sales forecasts Practical techniques to determine product price. Strategy and pricing policy Negotiation. How to get what you want 7. Outbound Marketing Module The content as the core of marketing strategy RRPP. The new approach sends content interactive marketing: email marketing Mobile Marketing: Business, apps and success stories Module 8. Inbound Marketing Introduction to search and keyword marketing research Google AdWords and Google Display SEO on page SEO off page. social linkbuilding Inbound marketing and social ads Introduction to gamification growth hacking Social e-Commerce 9. Web Analytics module Introduction to web analytics Features and functions of Google Analytics Analysis and optimization of results in web analytics Module 10. Business Model Validation Strategic plan Master Final Project [-]

Master In Community Management: Enterprise 2.0 And Social Networks

Online Full time 750  October 2017 Spain Barcelona

The Master in Community Management: Enterprise 2.0 and Social Networks aims to train specialists in strategic planning and management of social networks and the integration of culture 2.0 and social media in organizations in order to develop the new company. [+]

The growing professionalization of the Community Manager profile requires deep digital skills and training needed to successfully perform one of the professions most have been developed in recent years technical skills. The Master in Community Management: Enterprise 2.0 and Social Networks aims to train specialists in strategic planning and management of social networks and the integration of culture 2.0 and social media in organizations in order to develop the new company. The Master in Community Management prepares you to become a real specialist in the planning, design, implementation and development of strategic and tactical plans for use and business use of virtual communities and social networks in the Enterprise 2.0 and you gives advanced technical skills necessary to perform this profession. What will I learn? This new profession is a strategic function that is integrated across the board in the organization, providing new applications areas: Advertising, Marketing, Communications, Public Relations, Human Resources, Innovation, Knowledge Management, CSR, Leadership, Finance, sales, Customer Service, etc. Upon completion of the Master in Community Management: Enterprise 2.0 and Social Networks you will be perfectly able to: Understand the importance of being present in the network Be prepared to land in the 2.0 era Deepening the Social Media as a competitive advantage Develop the uses of social media to convey a positive business image: digital reputation Identify the best uses and practices in social networks and Web 2.0 Implement major social Web applications in your company Making the most of the tools and resources of Social & New Media Manage knowledge in social learning environments Share and acquire knowledge in the EA and PLEs Work on the creation of the post of Community Manager: functions and existing profiles Map out the strategy 2.0 of the company as a social ecosystem Using social networks and networking to sell your product and get contacts To whom it May concern? The profile of the Community Manager is a very specialized since it requires a set of skills and abilities that make it a strategic professional for the organization of the XXI century. This professional has become an essential figure in companies that have opted for dialogue with its government and management to maximize your profit 2.0. Therefore this training can be extended by professionals such as: Professionals in management, marketing, communication, journalism, public relations, human resources and training who want to lead the way organizations web 2.0. University graduates who want to specialize in planning, strategy and management of social networks to integrate as a unifying strategic element in the organization in which they work. Entrepreneurs who want to manage their business through the prism of Web 2.0, expand its presence in the network and gain substantial competitive advantages. Curriculum The structure and materials of the Master in Community Management: Enterprise 2.0 and Social Networking is organized as follows: 1. Business and Organization Module 2.0 Web 2.0. Fundamentals, evolution and trends. What is an organization 2.0? new media. Communication revolution Knowledge management The wording of the improvement plan of an organization Building a community. Communities of knowledge, learning and practice Community management. Techniques revitalization of communities Productivity tools, GTD and management models work teams. scrum organization Module 2. Planning Strategies and Social Media social networking and community management Building and maintaining a social network Campaigns and social media strategy Advertising in social networks Content viralization Opportunities and challenges in implementing the social media Development of the strategic plan. Analysis of the organization and transformation Defining marketing strategies. Integration of spaces 2.0, the mix of social media Social media audit Social media marketing plan Module 3. Tools for Community Manager Creating a blog. Their role in business strategy and social media Content monitoring tools for social networks Wikis. building collaborative Desktop 2.0. virtual desktops Content curation. Management and value creation of web content Module 4. Social Media for B2B Professional social networks Introduction to networking Types of networking and networking method professional Networking Module 5. Introduction to Analytics Introduction to web analytics google Analytics Analysis and web optimization 6. Brand Management Module Branding, personal branding. The social media to build image Digital identity. Construction and management of digital identity The digital reputation. Crisis management Module 7. Attraction Marketing and Marketing Blog Sell ​​on social networks and social ads Inbound marketing Content marketing Branded content and storytelling Analysis of contents Generate content. Promoted content, brand journalism and newsjacking Social e-Commerce 8. Marketing Search module Introduction to search and keyword marketing research Google AdWords and Google Display SEO on page SEO off page. social linkbuilding SEO audit and main tools Writing techniques for community manager Module 9. Social Networking Professional use of Twitter Insight Twitter professional use of Facebook Dashboards for Facebook Facebook and Twitter Ads Ads Pinterest, Instagram and other social networks Video marketing. Youtube Module 10. Trends Coolhunting Creative writing Open innovation Mobile marketing growth hacking gamification Master Final Project [-]

Master In E-supply Chain Management & Logistics International

Online Full time 750  October 2017 Spain Barcelona

The Master in e-Supply Chain Management & Logistics International is structured so that the student is able to meet all the needs of management, control and monitoring of strategies focused on optimizing logistics and commercial processes internationalization of companies. [+]

International trade and transport of goods are gaining increasing role thanks to globalization and electronic commerce. Both large and small companies increasingly look outside, and not as an opportunity but as a necessity. So the role of responsible business processes that help control, interaction with suppliers and production cycles and distribution and implementation of internationalization strategies, both conventional and through new technologies and e- commerce is essential in any company. The Master in e-Supply Chain Management & Logistics International is structured so that the student is able to meet all the needs of management, control and monitoring of strategies focused on optimizing logistics and commercial processes internationalization of companies. What will I learn? Upon completion of the Master in e-Supply Chain Management & Logistics will be perfectly able to: Make strategic decisions, both at the operational level as in the commercial, reducing uncertainties and minimizing risk. Design your own tactics and know the main operational tools available. Familiarize yourself and understand the uses and language of international trade and logistics. professionally engage in foreign trade. Develop entrepreneurial instinct, mainly commercial, with clear guidance to international markets. Expand your business vision through cross knowledge of the operating areas of the company (back office) and its integration with the sales structure (front office) within a framework of international business. To whom it May concern? The Master in e-Supply Chain Management & Logistics International provides training specifically geared to the following profiles: Professionals who want to make a leap forward in competitiveness and face international markets. Managers of small and medium enterprises. Technicians and experts linked to the areas of operations, sales and export. Executives from other areas of the company to seek training to expand their skills, develop their entrepreneurial vision and professionally promoted. Students and junior professionals looking for ways to guide and develop their career in the field of International Logistics. Curriculum The structure and materials of the Master in e-Supply Chain Management & Logistics International is organized as follows: Module 1. Global Logistics and Supply Chain Management Strategy logistics strategy. Supply chain management and its principles The challenge of visibility in logistics systems. The bullwhip effect Systems demand forecast Operations planning using MRP systems Techniques for optimizing inventory management I Techniques for optimizing inventory management II Making decisions in the shopping area Vendor management by category digital applications for prospecting global markets electronic trading with suppliers. Supplier Evaluation Lean manufacturing. Philosophy, and deployment tools I Lean manufacturing. Philosophy, tools and deployment II The theory of constraints and management applications. Production system DBR Customizing products and services Making decisions facility location Module 2. Internationalization Strategy The overall socio-economic environment overall strategy of the international company Planning the internationalization of the company Planning and economic-financial analysis I Planning and economic-financial analysis II Management control in the short term. Treasury management and current Investment analysis Balanced scorecard as a tool for strategic management Research on global markets Business models based on e-Commerce. E-Commerce Solutions Internationalization of business through digital marketing Planning and control of projects by management software Negotiation skills Negotiation, relations and protocol in international contexts Integral International trade operations Module 3. Storage, Transport and Distribution Systems products and services costs outsourcing Identification technologies. Barcode and RFID Warehouse management and organization Storage Technology The international freight and its various modes Road transport. multimodal transport Marine transport Air transport Transport of special goods. cold products, dangerous products and live products commercial distribution. The mass distribution channel Logistics in the field of e-Commerce The distribution function. Strategies and techniques for speed technological applications for route planning and fleet management Enterprise 2.0 and the full deployment of logistics technologies 4. Foreign Trade Operations Module business simulation International sales Taxation of international trade I Taxation of international trade II Incoterms 2010 l Incoterms 2010 ll The documentary credit and other means of international payment Foreign trade documentation Customs and border management Currency risk Developing competitive international deals The language of foreign trade From social media to social commerce Metrics and analytics for e-Commerce Search marketing Master Final Project [-]

Master In Gamification And Transmedia Storytelling

Online Full time 750  October 2017 Spain Barcelona

The Master in Gamification and transmedia storytelling is presented as a complete training program that unites two complex and absolutely contemporary areas: Gamification and transmediality. [+]

The gamification and application of methods gaming world in no recreational environments is increasingly more applications and benefits in the field of business and marketing, health, education, people, etc. Why are more and more companies that bet and apply this discipline. The Master in Gamification and transmedia storytelling is presented as a complete training program that unites two complex and absolutely contemporary areas: Gamification and transmediality. In these virtual collaborative environments are the games that comes with various disciplines around the 4 axis design memorable experience: good stories based on decisions made by users are counted; powerful visual aesthetic chords are designed to "target group"; game elements are assembled and final implementation platform is decided. With the Master in Gamification and transmedia storytelling you learn to know the basics of gamification and the laws of Game Design and its applications to the world of business, create scripts transmedia and finally to plan, prototiparlo and run. What will I learn? Upon completion of the Master in Gamification and transmedia storytelling you will be perfectly able to: Design and implement a technical plan in Gamification and Transmedia. Implement loyalty campaigns on all platforms, both analogue and digital. Know the laws of "Game Design" to ensure the implementation of "memorable experiences". Leading innovative projects in the gamification and the achievement of objectives based on rewards. Increase the participation of customers and users through game mechanics. Innovate and lead change within an existing business. To whom it May concern? The Master in Gamification and transmedia storytelling provides training specifically geared to the following profiles: Entrepreneurs who want to develop new business models, trends and apply specialize in the field of gamification. Marketing professionals, ux, communication, design development and seeking new models and practices integrate loyalty. Managers and consultants who are seeking new business models and applying new techniques to existing. Technicians and engineers who want to expand their training and knowledge fields. Professional digital environment. Curriculum The structure and materials of the Master in Gamification and transmedia storytelling is organized as follows: Module 1. Game Design Play and play. What is this about? Not just video games. 4 axes Qualities and skills of the game. Players and people Metrics. Onboarding and balancing Player types. User person. Target group and taxonomy Metrics. Flow, Maslow and interest curve Monomyth and uncanny valley More metrics. Pleasures, mechanical, rules and goals The game design to gamification. Protocol. Rewards. ROI Module 2. Environments Transmedia Transmedia narratives keys Structure and cases of a transmedia narrative Transmedia tools to build your architecture The consumer in the transmedia era media and media innovation Architecture Transmedia Bible your final application of transmedia narrative Module 3. Guion Nonlinear Dramaturgy and script The open method. The fundamental mechanisms The open method. The structural mechanisms A closed method. The stages of the journey of the hero and the archetypes From idea to storyboard The practical construction of the script Module 4. Game Design Pro What I bring marketing What brings me the gaming Module 5. Psychology, serendipity and creativity Moments of insight. Attitudes creativity Opening the can. Ideation techniques Food for creativity. What do I need to continue being creative? And now that? Evaluation of ideas Emotion as a creative process and objective product Motivations. What determines my motivation and my users? Gamification as learning process and conditioning Module 6. Game Storytelling and analog game Logic and game engines Module 7 UX Essentials DCU techniques I techniques II User experience I User Experience II iterative design gameplay 8. Practical Applications module. gamification Trends in gamification. Some concepts and tools Gamification in the fields of medicine, physiotherapy, sport and wellness Gamification in the field of Human Resources Gamification in the field of education and training Gamification in the field of marketing Gamification in the fields of solidarity, the environment and social awareness Gamification in the field of culture 9. Playful Learning Module Gamificando in training for HR What is that the "game-based learning"? 10. Prototyping Module and Playtest Introduction to prototyping Basic tools What, when and how? advanced tools Low cost prototyping maximum performance Conclusions and recommendations for the final project Module 11. Accessibility Essentials regulations Design for all Tools Dispositives Master Final Project [-]

Master In Innovative Human Resource Management

Online Full time 750  October 2017 Spain Barcelona

The Master in Innovative Human Resources Management 2.0 aims to train you and prepare you to manage the most important asset of any company: its human capital. [+]

The Master in Human Resources 3.0 aims to prepare to manage the most important asset of any company: its human capital. The program will show operating models and innovative strategies to design and manage every aspect of the Department of Human Resources under a new environment where the Internet, Web 3.0 and the changes in society and organizational have meant a transformation model in methods of selection, motivation, training, talent management and intellectual capital of a company. The objective of the Master in Human Resource Management 3.0 is to show the application of the latest techniques of recruitment, selection, organization and motivation, as well as new practices of people management in the digital age. What will I learn? Upon completion of the Master of Human Resources 3.0 you will be perfectly able to: Manage and lead the Human Resources department of a company applying the most innovative and effective talent management techniques. Managing staff of a company, from hiring, compensation, employment termination and prevention of occupational hazards. Select, retain and motivate the talent to provide more value to the company. Addressing the changes in organizations and new organizational models. Take advantage of new technologies available for the management of Human Resources. Using new techniques of leadership and staff training. Being an ethical professional following current standards of corporate social responsibility. Apply in the company's new models of business communication and effectively manage individual or collective disputes arising in the company. To whom it May concern? The Master in Human Resources Management 3.0 provides training specifically geared to the following profiles: Entrepreneurs who need to develop their strategic skills in talent management. Directors of HR departments requiring recycling their knowledge and their training and who want to learn the most innovative techniques of management of human capital. Middle managers who require a degree to promote professionally. Future human resource managers who require training commensurate with interpersonal values ​​of the XXI century. Curriculum The structure and materials of HR Master 3.0 is organized as follows: Module 1. Innovation in Human Resources Management The new HR professional and panning in the company. Change management Company culture Management skills HR marketing Planning templates The selection process Performance evaluation Introduction to networking Types of networking and networking method professional Networking 2. HR module in the Social Environment Web 2.0. Using tools in the cloud Digital literacy to digital competition. Optimization of network presence HR as a business partner. From 1.0 to 2.0 The future of work and areas of HR The role of HR and technical community manager job Social networks in people management and professional networking multimedia resources: podcasts, videos, photos, documents Module 3. Enterprise 2.0 Models open organization. sociological and digital transformation digitally mature companies. digital maturity Employer branding. Enhance employer brand Recruitment strategy and plan 2.0 Plan internal adjustment. What we are and what we want to be Empowerment and intraemprendimiento Share and acquire knowledge in EAs and PLEs The training plan the learning network. PLN Open innovation Knowledge Management New Tools Module 4. Management of Human Resources Competency management Motivation. Theories and techniques The identification of development potential of people The evaluation of the development potential of people and processes of succession Introduction to the development of people key strategies and actions of professional development Beyond traditional training. The leader as a trainer Outsourcing and new management models. Outsourcing HR processes 5. Recruitment and Selection module 2.0 Headhunter 2.0. Executive search profiles Selection of talent through the web 2.0 Selection interview people Module 6. Strategic Management of Industrial Relations computer systems for human resources management I computer systems for human resources management II Management control and balanced scorecard HR audit The new Industrial Relations in companies I The new Industrial Relations in companies II Special Labor Relations I Special Labor Relations II New organizational models. BPM Corporate Social Responsibility. Code of Business Ethics Module 7. Knowledge Management and Collaborative Communities Talent 2.0. The evolution of the professional profile Building a community. Communities of knowledge, learning and practice Community management. Techniques revitalization of communities Participative leadership tools. corporate and social communities learning digital leadership and facilitator Organization of equipment and spaces delocalized 8. Talent Module 2.0 and Collective Intelligence Gamification HR Productivity tools, GTD and management models work teams. scrum organization Coaching 2.0 People analytics. The new way of measuring organizational performance End of Master Project Human Resources 3.0 [-]

Master In Management For Entrepreneurs

Online Full time 1125  October 2017 Spain Barcelona

In the Master of Entrepreneurship, created in collaboration with Seedrocket, we help you gain experience and knowledge to promote and accelerate your Startup, working within an entrepreneurial ecosystem and learning from the experience of mentors recognized that will help you develop and accelerate the growth of your company. [+]

They say that when you've already failed in a first venture are better prepared for the next. And it's true because you have gained experience and learned from your mistakes. And one of the most common mistakes that entrepreneurs are not sufficiently well prepared to resover the problems that you'll face. In the Master of Entrepreneurship, created in collaboration with Seedrocket, we help you gain experience and knowledge to promote and accelerate your Startup, working within an entrepreneurial ecosystem and learning from the experience of mentors recognized that will help you develop and accelerate the growth of your company. Upon completion of the Master in Management for Entrepreneurs you will be able to develop and validate your idea and business model, pose a business growth strategy and learn the skills and essential skills to succeed in a venture technology-based and Internet. We will use 100% practice methodology with which you will apply what you learn to your company. What will I learn? Upon completion of the Master of Entrepreneurship you will be perfectly able to: Undertake with guarantees of success. Apply agile methods: Lean Startup, Scrum, Open Innovation, etc. Create your own company, from conception of the idea to its implementation. To know the fundamental aspects of the economic and financial strategic planning. Apply the "Corporate Entrepreneurship" in your organization. Understand the new business models Internet Develop a Business Plan and present it to investors. Leveraging technology and innovation in the strategy of your company. Knowing the different forms of access to capital (Fiends & Family, Business Angels, etc.). Integrate new digital marketing techniques: Social Media, SEO, SEM. Manage sales more effectively. Leading and select high performance teams. Make quick and accurate decisions. To whom it May concern? The Master of Business Administration Online for Entrepreneurs is intended for the following profiles: Entrepreneurs who need to enhance their skills to carry out their own business projects. Future entrepreneurs who bet on a style of entrepreneurial life in which being their own bosses and where are they who direct their career path. Entrepreneurs with innovative projects that require training to enhance their knowledge and want to have the support and help of SeedRocket. Directors involved in processes of change and innovation. Young entrepreneurs, SME managers and recent graduates who seek to learn things not taught in universities or traditional business schools: learning to undertake. Curriculum The structure and materials of Master deDirección Business for Entrepreneurs is organized as follows: Module 1. Entrepreneurial Strategies. From Idea to Opportunity Vision of the entrepreneurial project. From the idea to the customer The idea. And feasibility study The value proposition Tools for estimating prospects Type of business models Module 2. Methodologies Methodologies and project management tools problem solving Module 3. Technologies Technological innovation Technology and business management applications Free software vs. proprietary software emerging technologies Software for marketing strategies Undertake Internet Financial Analysis Module 4. Business Ideas Financial Accounting. How to read, understand and use corporate financial statements Projected balance sheet and income statement. Basic concepts and analysis and interpretation of financial statements Financial plan. Treasury Plan Module 5. Product Plan Phases of the product. Development, launch and maintenance Product design Structure and basic elements of a web Web project management Module 6. Financing for Entrepreneurs The assessment of projects and companies Filing front of investors Partners and type of investment The art of bootstrapping private investors I crowdfunding crowdfunding II Financial plan. Business plan 7. Market Module Objective: To identify, understand and quantify Principles of marketing and industry analysis Distribution channels Retail Module 8. Mobile Technologies Integration of software and hardware components, mobile connectivity and information systems across the enterprise Cloud computing & big data Module 9. Internationalization Why and when to tackle the challenge of internationalization? Getting Started: markets strategic options for internationalization: distribution, outsourcing organizational models of global companies financial consolidation Management barriers to internationalization: language, exchange rates, taxes Legal implications of internationalization Module 10. Sales Force Management Forecasts and sales forecasts Practical techniques to determine product price. Strategy and pricing policy Negotiation. How to get what you want 11. Outbound Marketing Module The content as the core of marketing strategy RRPP. The new approach sends content interactive marketing: email marketing Mobile Marketing: Business, apps and success stories 12. Logistics Module Logistics e-Commerce Dropshipping 13. Module Inbound Marketing Introduction to search and keyword marketing research Google AdWords and Google Display SEO on page SEO off page. social linkbuilding Inbound marketing and social ads Introduction to gamification growth hacking Social e-Commerce 14. Legal Aspects Module legal aspects of entrepreneurship legal aspect: LPD, LPI, patents and trademarks 15. Coaching Module Introduction to coaching Practical coaching 16. Human Resource Module Team management Direction and motivation. Leadership Time management Search and incorporation of talent. Profile Selection New salary and compensation practices 17. Web Analytics module Introduction to web analytics Features and functions of Google Analytics Analysis and optimization of results in web analytics Module 18. Trends Coolhunting storytelling Module 19. Business Model Validation Strategic plan Master Final Project [-]

Master In Marketing Intelligence & CRM

Online Full time 750  October 2017 Spain Barcelona

The Master in Marketing Intelligence & CRM offers a comprehensive view of transactional marketing, relationship marketing, customer marketing and sales management in key account management for professionals who want high office of decision and management within the strategy sales and marketing of a company [+]

The transformation of enterprises and market developments require that marketers have some knowledge renewed according to the new market needs. The Master in Marketing Intelligence & CRM offers a comprehensive view of transactional marketing, relationship marketing, customer marketing and sales management in key account management for professionals who want high office of decision and management within the strategy sales and marketing of a company the end Master in marketing Intelligence & CRM will learn the keys of business management and marketing mix, research techniques and business intelligence and loyalty and maximize ROI through the Client management and key Account management . What will I learn? Upon completion of the Master in Marketing Intelligence & CRM you will be perfectly able to: Analyze and interpret the basic principles of operating environments and markets. Ask and interpret market research and information sources necessary for proper decision making. Knowing the different techniques of data analysis, correctly select the most appropriate technique for each case presented research and know the parameters for evaluating the validity of a source and quality of a study. Make diagnoses and establish goals action plans in respect thereof. Understand and manage the basic elements of marketing and marketing, processes and organizational structure. Develop the ability to study Client Management processes and relationship marketing, and development of specific techniques. Organize and integrate the key functions that make up the business of the company. Develop the skills necessary to raise and carry out negotiation processes skills. Structuring, configure and manage the commercial organization of the company. Develop strategies and manage personal and media communication. Select and adapt strategies and techniques based on different areas of activity and circumstances and market environment. To whom it May concern? The Master in Marketing Intelligence & CRM provides training specifically geared to the following profiles: University graduates who want to develop their professional career in marketing and business management in order to assume positions of great responsibility in this area of ​​business. Business professionals who want to develop, build and strengthen their business and marketing knowledge according to the current business dynamics and market environment. Entrepreneurs who want to know the most innovative and current marketing techniques to provide future company a powerful competitive tool and to learn how to make the most of business management. Corporate executives, entrepreneurs and young graduates who want to learn how to get maximum business performance with the resources that each of the companies they work available, analyzing, researching, applying techniques of cutting-edge management and being able to make the right decisions each time. Curriculum The structure and materials of the Master in Marketing Intelligence & CRM is organized as follows: Module 1. Customer Management and CRM The customer and strategic importance for the company The concept of CRM Analysis and situation of the company in the market Product marketing customer marketing CRM and customer service quality Analysis and diagnosis of the portfolio Customer knowledge and obtaining information Databases and operating systems information Internal segmentation Customer value and strategy of internal growth Management and personnel management equipment contact Valuation, integration and motivation of sales teams The concept of customer loyalty Programs, systems and techniques loyalty Module 2. Product Managers The concept of marketing and commercial activity in organizations Organization and business structure economic, financial and marketing management Information and decision making Market research Qualitative and quantitative studies experimental and observational techniques Internal information management and balanced scorecard internal conditions of marketing economic management and marketing orientation to profitability Environmental factors and conditions Market and competitive structure Consumer behavior Strategic SWOT diagnosis Module 3. Relationship Marketing current context of relations between producers and distributors The positions and challenges of manufacturers and distributors Negotiation Techniques The context of trade negotiations. Planning approach and negotiations The new models in commercial organizations Key account management and trade marketing management From traditional sales force teams trade action Claims management Global communication in relationships with customers direct marketing and relationship marketing system strategic levels in direct marketing The exploitation of information Design of the shares. Direct marketing variables Planning actions and campaigns Module 4. Strategic Marketing The concept of planning. strategic plans and marketing plans. Strategies product / market. Range planning Sales forecast. Concept and technique Establishment of objectives Market segmentation strategy Positioning strategy The concept of marketing mix. Policies, strategies and tactics Strategies and product range Development strategies and product innovation Strategies and pricing Distribution strategies, expansion and intermediation Marketing and sales strategies Communication strategies Drive strategies. Promotion and merchandising Internationalization strategies Master Final Project [-]

Master In Mobile Business: Technologies, And Mobile Marketing Apps

Online Full time 750  October 2017 Spain Barcelona

Master in Mobile Business: Technologies, Apps and Mobile Marketing is an innovative program that prepares you to know in depth the potential of devices, technologies and communication channels and mobile marketing, with the aim of transferring them to business strategy to achieve competitive advantages and new opportunities for business development. [+]

Master in Mobile Business: Technologies, Apps and Mobile Marketing is an innovative program that prepares you to know in depth the potential of devices, technologies and communication channels and mobile marketing, with the aim of transferring them to business strategy to achieve competitive advantages and new opportunities for business development. Knowing how the user behaves with a smartphone, meet new analysis variables such as geolocation, new distribution channels and marketing and new models of effective business, it is key to integrating this new technology as disruptive in the business world. The Master of Mobile Business & Marketing provides training for professionals who want to learn to get the most out of all the opportunities the mobile environment offers organizations and entrepreneurs. What will I learn? Upon completion of the Master in Mobile Business: Technologies, Apps and Mobile Marketing you will be perfectly able to: Acquire a clear view on the framework of existing mobile technology today with its advantages and disadvantages. Gain knowledge regarding the fundamentals of mobile programming. Have the tools and knowledge necessary for generating successful business models in the field of mobile technologies. Acquire the necessary skills for creating and managing mobile technology-based companies. Get the ability to design and implement professional success strategies. To whom it May concern? The Master in Mobile Business: Technologies, Apps and Mobile Marketing provides training specifically geared to the following profiles: Professionals who want to set up platforms accessible from mobile devices. Entrepreneurs who want to develop projects in the mobile environment. Marketing and usability experts interested in training to meet the new opportunities of Mobile Business. Directors and managers of SMEs who want to leverage mobile devices in addition to their traditional business strategies and digital marketing. Professionals and graduates who want to specialize in training new business opportunities offered by smartphones. Curriculum The structure and materials of the Master in Mobile Business: technologies, apps and mobile marketing is organized as follows: Module 1. Trends social relationship and communication trends General trends in technology Trends in mobility Market Trends Module 2. Innovation Creativity techniques Innovation. Importance, classification and plan Open innovation What is a business model? Tools and Techniques Module 3. Digital Marketing Recruitment campaigns online Optimize conversion and user experience Application of web analytics Module 4. Business Models Apps and revenue models New business models in the audiovisual sector New business models on collaborative economy New business models in automotive New business models in retail and mobility Module 5. Business Strategy Business strategy and competitive advantage strategic and operational marketing organizational methods and cutting-edge professional search Finance. legal and tax system Funding sources Entrepreneurial communication and negotiation with investors Canvas tool and technique lean business model growth hacking Agile & Scrum Module 6 Project management Agile project management I scrum technique Scrum technique II Module 7 User Experience in Mobile Basics of mobile UX. Guidelines + user research Conceptualizing and prototyping Evaluation and iterations gamification Design thinking Android & IOS 8. Module System Architecture Development environment Android components Android & Business Traditional devices connected to the network iOS Introduction Tools and development environments Objective C Basics Structure of an iPhone application Main UI controls AppStore and publishing process Module 9. Technology in Mobile Devices overview of current mobile technologies wireless technologies other technologies 10. Applicable Services Module Mobile Technologies Mobile marketing I Mobile marketing II Mobile marketing III Mobile marketing IV Advergaming Mobile outreach strategies Mobile learning Mobile banking competitive mobile surveillance Module 11. HTML5 Responsive web Design and application architecture Main tools and development environments Programming Fundamentals Master Final Project [-]

Master In Online Marketing And Web Analytics

Online Full time 750  October 2017 Spain Barcelona

The Master in Digital Marketing with specialization is a program designed to meet these needs, the hand of large industry experts, and where you will learn the basics of digital marketing and you will study some of the specific areas in which you want to deepen. [+]

There is currently a high demand for professionals to highly qualified to manage effectively the opportunities that digital marketing offers with specialized such as Traffic Manager, SEO, SEM, Community Manager, Analyst Digital, Mobile and Inbound Marketing profiles, which require training specifically due to the complexity of their duties. The Master in Digital Marketing with specialization is a program designed to meet these needs, the hand of large industry experts, and where you will learn the basics of digital marketing and you will study some of the specific areas in which you want to deepen. Upon completion of the Master in Digital Marketing, you will have a deep knowledge base in digital marketing can deepen and specialize in one area: Web Analytics; gamification; Mobile Marketing; Google Adwords; e-Commerce; Inbound Marketing or Digital Communication. What will I learn? Upon completion of the Master in Digital Marketing you will be perfectly able to: Define, plan and control online recruitment campaigns efficiently. Perform online media planning. Getting the most of the online channel in attracting customers. Using web analytics to drive change in online business. Define, implement and operate a web analytics system efficiently. Define key factors (KPIs) and make Dashboards. Specialize professional to have more job opportunities in one of the most important to choose specific areas: Web Analytics, Gamification, Mobile Marketing, SEO, Google Adwords, eCommerce, Inbound Marketing or Digital Communication. To whom it May concern? The Master in Digital Marketing and specialization provides training specifically geared to the following profiles: People who want to know in depth the tools and strategies SEO web positioning. Responsible for Marketing and executives who need to maximize their online investments and make a proper online media planning. Entrepreneurs who want their company to be present on the network in an efficient manner. Professionals Social Media and Community Management who want to expand their knowledge in the techniques of traffic management and web analytics. Communication professionals who want to catch up on the latest techniques in promoting websites on the Internet. SME executives and managers who want to improve their online strategy to complement with traditional trading strategies. Web developers and content creators who want to expand their knowledge about SEO. Young graduates who wish to develop their career in the world of Internet, digital marketing and new technologies. Curriculum The structure and materials of the Master in Digital Marketing & Analytics, Gamification, Mobile, SEO, e-Com, Inbound, Branding is organized as follows: [GROUP COMMON MATERIALS: MARKETING DIGITAL] Module 1. Online Media Planning Advertising in online media evolution and trends Online planning strategy Sources of information and customer tracking Multichannel analysis and attribution models Module 2. Graphic Advertising Online Efficient management of online display advertising Advertising networks, advertising formats and trends Display advertising with Google Display Ad Builder Module 3. Search Search engine advertising, definition, properties and trends Defining metrics and goals in SEO and PPC efficient management of paid search campaigns. PPC AdWords Editor I. Introduction SEO seekers SEO II. keyword research SEO III. linkbuilding SEO IV. Inbound marketing V. SEO SEO Audit Module 4. Social Media social networking and community management Building and maintaining a social network Campaigns and social media strategy Advertising in social networks Content viralization Module 5. Email and Affiliate Networks Email campaigns, definition and properties Building and maintaining contact databases Tools for email campaigns Write emails that convert Affiliate networks Module 6. Legal Aspects Classes legality. Privacy online European and international regulations [GROUP SPECIFIC MATERIALS] The student must choose one of the following specializations: web Analytics Degree: Master in Digital Marketing specializes in web analytics Inbound Marketing Degree: Master in Digital Marketing specializes in Inbound Marketing e-Commerce Degree: Master in Digital Marketing specializes in e-Commerce gamification Degree: Master in Digital Marketing specializes in Gamification Mobile Marketing Degree: Master in Digital Marketing specializes in Mobile Marketing google Adwords Degree: Master in Digital Marketing specializes in Google Adwords Master Final Project [-]

Master Interactive Marketing & New Media

Online Full time 750  October 2017 Spain Barcelona

The Master in Marketing Interactive & New Media make you a specialist in digital and interactive media. You will learn the basics of strategic marketing and product, new business models, the most innovative techniques and methods of interactive marketing, social media marketing and, ultimately, to make the most of the opportunities the Internet offers businesses. [+]

The Master in Marketing Interactive & New Media make you a specialist in digital and interactive media. You will learn the basics of strategic marketing and product, new business models, the most innovative techniques and methods of interactive marketing, social media marketing and, ultimately, to make the most of the opportunities the Internet offers businesses. This master is aimed at professionals and recent graduates who want to develop their career in marketing innovative, technological or related to digital and interactive media companies. You will learn to exploit the competitive advantages of the new media through creativity and technology. What will I learn? Upon completion of the Master in Interactive Marketing and New Media you will be perfectly able to: Analyze and interpret the basic principles of operating environments and markets. Ask and interpret market research and information sources necessary for proper decision making. Knowing the different techniques of data analysis and research. Understand and manage the basic elements of marketing and marketing. Be prepared to land in the 3.0 era of digital marketing. Using the latest techniques of interactive marketing management. Making the most of the tools the Social & New Media provides to communicate your message through the network efficiently. Plan effective online campaigns, analyze your results and make the right decisions based on them. To whom it May concern? The Master in Interactive Marketing and New Media provides training specifically geared to the following profiles: University graduates who want to develop their professional career in marketing and business management in order to assume positions of great responsibility in this area of ​​business. Business professionals who want to develop, build and strengthen their business and marketing knowledge according to the current business dynamics and market environment. Entrepreneurs who want to know the most innovative and current marketing techniques to provide future company a powerful competitive tool and to learn how to make the most of business management. Corporate executives, entrepreneurs and young graduates who want to learn how to get maximum business performance with the resources that each of the companies they work available, analyzing, researching, applying techniques of cutting-edge management and being able to make the right decisions each time. Curriculum The structure and materials of the Master in Interactive Marketing & New Media is organized as follows: Module 1. Product Managers The concept of marketing and commercial activity in organizations Organization and business structure economic, financial and marketing management Information and decision making Market research Qualitative and quantitative studies experimental and observational techniques Internal information management and balanced scorecard internal conditions of marketing economic management and marketing orientation to profitability Environmental factors and conditions Market and competitive structure Consumer behavior Strategic SWOT diagnosis Module 2. Marketing Digital Introduction to change environment The basics of digital marketing. The 4F New business models. From product placement to branded content Agents and format Planning and metrics Introduction to search and keyword marketing research SEO on page SEO off page Google AdWords and Google Display SEO audit and main tools email marketing Policy channel Introduction to web analytics google Analytics Module 3. Strategic Marketing The concept of planning. strategic plans and marketing plans. Strategies product / market. Range planning Sales forecast. Concept and technique Establishment of objectives Market segmentation strategy Positioning strategy The concept of marketing mix. Policies, strategies and tactics Strategies and product range Development strategies and product innovation Strategies and pricing Distribution strategies, expansion and intermediation Marketing and sales strategies Communication strategies Drive strategies. Promotion and merchandising Internationalization strategies Module 4. Digital Creativity and Social Media Types of networks. You generalist and vertical, why be? Other resources: networking platforms, wikis, blogs and microblogging Major social networks: Facebook, Twitter, Instagram and LinkedIn Social Ads of the major social networks Youtube Marketing of values. Turn your brand into an agent of social transformation and attracts customers Community management Corporate reputation online Creative Strategy I Creative Strategy II Usability and persuadability Construction of messages that convert. storytelling Inbound Fundamentals and types of e-Commerce Mobile marketing Dashboards Master Final Project [-]

Master Web Analytics, Usability And User Experience (ux)

Online Full time 600  October 2017 Spain Barcelona

In the Master in Web Analytics, Usability and User Experience (UX) you formed to monitor, measure and improve investment company through a plan of action and continuous improvement, covering the art and science of achieving success through the data, usability and conversion to drive change in online business. [+]

The boom and professionalization of the digital sector along with increased competition in sectors such as the "mobile" or "e-commerce" force companies to monitor, measure and optimize the advertising process and buying in each of its stages, and turn each visit into a business opportunity by offering memorable experiences. In order to solve these problems and with the sole objective of improving results emerge new professional profiles such as digital analyst and conversion optimizer (CRO) and user experience (UX). In the Master in Web Analytics, Usability and User Experience (UX) you formed to monitor, measure and improve investment company through a plan of action and continuous improvement, covering the art and science of achieving success through the data, usability and conversion to drive change in online business. What will I learn? Upon completion of the Master in Web Analytics, Usability and User Experience (UX) you will be perfectly able to: Optimize performance and user experience of your site. Define, plan and implement a program of continuous improvement focused on the customer. Optimize conversion and user experience (UX). Using web analytics to drive change in online business. Define key factors (KPIs) and make Dashboards. Define, implement and operate a web analytics system efficiently. To whom it May concern? The Master in Web Analytics, Usability and User Experience (UX) provides training specifically geared to the following profiles: Online marketing professionals who need to optimize your campaigns and digital marketing investments, improving investment efficiency, increasing return on investment and optimizing the cost. Entrepreneurs who need to promote a change in their online projects. Managers and marketing managers, webmasters, web programmers and responsible internet portals who need to catch up on the latest techniques of web analytics. Directors and managers of SMEs who want to optimize conversion through their websites. Young graduates who wish to develop their career in the world of Internet, digital marketing and new technologies and want to specialize in web analytics, usability and user experience. Curriculum The structure and materials of the Master in Web Analytics, Usability and User Experience (UX) is organized as follows: Module 1. Introduction to Web Analytics web analytics, definition, properties and ecosystem Web analytics tools The customer as a source of information Google Analytics module 2. Basic Home and administration of Google Analytics Create goals and funnels Events, custom variables, profiles and filters Creating segments and campaign tracking Integration with AdWords and Webmaster Tools Transaction Tracking Alerts and customized reports 3. Google Analytics module Advanced Page tagging and advanced filters regular expressions Excel to Google Analytics Module 4. Analysis of Digital Marketing Analysis of media and campaigns Ecommerce Analysis Multichannel and remarketing with Google Analytics Analysis Analysis of social media Uptake test leads Analysis of offline actions ROPO Analysis of contents Design analysis and UX Module 5. KPIs and Scorecards Defining KPIs and dashboards online Scorecard for online display advertising campaigns Scorecard for SEO campaigns Scorecard for PPC campaigns Scorecard for user experience Scorecard for social media campaigns Scorecard for email campaigns 6. Module User Experience User-centered design, definition, properties and trends UX Research Methods Defining metrics and goals UX The planning process UX Writing for Web-centric user Module 7 Introduction to Conversion Optimization Conversion optimization, definition and properties Trinity Conversion Method Defining metrics and conversion goals Planning tests, where do we start? Planning tests, how we prioritize? Customer buying cycle online Creating pages input Test A / B and multivariate Module 8. Optimizing Website Optimizing for mobile devices Optimization of the homepage and product Tools conversion optimization Graduate Final Project [-]

Web Master SEO And Search Engine Optimization

Online Full time 750  October 2017 Spain Barcelona

The Master SEO and Search Engine Optimization Web responds to the strategic and tactical need for companies to introduce the SEO in your digital marketing plan in order to increase their visibility and control their organic search engine rankings. [+]

The Master SEO and Search Engine Optimization Web responds to the strategic and tactical need for companies to introduce the SEO in your digital marketing plan in order to increase their visibility and control their organic search engine rankings. This has led to increased demand for qualified professionals in the design and implementation of SEO strategies that have a high strategic and analytical capacity and performance have updated the search engine algorithms with existing resources knowledge. You will learn in the Master needed to run the development phases of an SEO strategy hand active professionals most recognized and thanks to a practical learning methodology where you conviertirás a professional SEO from day knowledge. What will I learn? Upon completion of the Master in SEO you will be perfectly able to: Define and implement a comprehensive SEO strategy. Discover through research and Keyword Research the best opportunities and trends. Mastering the technical side of SEO oriented SEO Audits performed. Know the most important aspects of SEO Onpage and offpage. Apply SEO digital marketing campaign complemented other existing shares. Know and master the most important tools that every SEO should use. Understanding Web Analytics for SEO and reporting models. Become an SEO consultant prepared to work in a marketing agency or directing his own. To whom it May concern? The Master SEO and Search Engine Optimization provides training specifically geared to the following profiles: People who want to know in depth the benefits of SEO and how to implement a marketing strategy. Executives and marketers who want to update their knowledge and get into the field of SEO. Entrepreneurs looking to complement their skills and specialize in this area of ​​digital marketing. Social Media and Community Managers who want to expand their knowledge in SEO. Marketing consultants who wish to specialize in SEO. Executives and managers who want to take advantage of all the benefits of Search Engine Optimization for their companies. Curriculum The structure and materials of the Master in Web SEO and Search Engine Optimization is organized as follows: Module 1. Introduction to Search Marketing I Introduction to search engine marketing Google search commands Module 2. Introduction to Marketing Search II Search buying cycle Tasks and profiles of SEO Module 3. Market Niches Market Niches In search of niche markets keyword research Decision making in a keyword research Module 4. Technical SEO Introduction to HTML and PHP Technical SEO I Technical SEO II HTML microformats Module 5. Web Structuring Structuring web I Web Structuring II URLs Voice search SEO for e-Commerce platforms SEO for other CMS Module 6. On Page SEO SEO on page I SEO on page II Module 7 SEO Google and Other Channels SEO and safety. Detect hacking and security breaches SEO is not only Google Module 8. SEO Content SEO and content social SEO Inbound marketing Content marketing 9. SEO Tools module Knowledge graph SEO and Excel SEO for WordPress I SEO for WordPress II The SEO module 10. Applied to Different Areas SEO tools I SEO Tools II International SEO I International SEO II SEO e-Commerce I SEO e-Commerce II Local SEO I Local SEO II mobile SEO SEO and mobile development 11. Analytical Module Introduction to analytical Objectives and KPIs Google Analytics I Google Analytics II Analytics for SEO Dashboards and reports 12. Manage Accounts SEO Module Working with clients SEO Reporting Module 13. ASO ASO I ASO II Module 14. Trends Black hat SEO I Black hat SEO II R & D. Research and development of SEO Trends and Future of SEO 15. Communication module SEO for media Managing SEO teams Master Final Project [-]

Videos

¿Qué quieres aprender?

Espíritu IEBS

Nuevas Profesiones Digitales

Bienvenida a IEBS

Sesion informativa General de IEBS. Curso 2014-2015

Entrevista a IEBS en TVE

Sesión Informativa General IEBS 2014

Sesion informativa de la 9ª convocatoria de Masters y Postgrado en IEBS Business School

A todos ellos la formación les cambió la vida - IEBS

Contact
Location address
Carrer Entença, 157,
Barcelona, 08029 ES
Social Media