Friedrich-Alexander-University Erlangen-Nuremberg, School of Business and Economics

Introduction

The School of Business and Economics is one of the leading institutions of its type with around 5,000 students, 34 chairs, contacts across the globe and one of the broadest ranges of subjects on offer at any university in the German-speaking world. Originally created to combine higher education with real-world experience, the School continues to serve as an important university think tank and a highly sought after local partner for the greater Nuremberg region.

The School of Business and Economics developed from the Nuremberg College of Commerce, which was founded in 1918. Since that time, the unique interdisciplinary interplay of business, economics and social sciences has remained central. In 1961, the College of Commerce was integrated into the University of Erlangen-Nuremberg as the Faculty of Business Studies and Social Sciences. Today, the School of Business and Economics is one of the leading institutions of its type with around 5,000 students, 34 chairs, contacts across the globe and one of the broadest ranges of subjects on offer at any university in the German-speaking world. Originally created to combine higher education with real-world experience, the School continues to serve as an important university think tank and a highly sought after local partner for the greater Nuremberg region.

Whether Europe, Asia, America or Africa––the School of Business and Economics has connections worldwide. With over 100 partner universities in 37 countries, the School forms part of an international network. Cooperation with leading universities across the globe allows our faculty to conduct research across discipline boundaries and country borders. For students at the School this network offers them the opportunity to undertake part of their courses at one of the many partner universities abroad and so to broaden their understanding of other cultures.

As the key academic partner in the region, the School is closely connected to business and industry both as an institution and in providing experts. Cooperation with regional and transregional companies from all branches of industry facilitates the direct transfer and practical application of research results. This collaboration also contributes to the improvement of the conditions of research and learning. With funding from four major insurance groups based in Northern Bavaria (HUK-COBURG Versicherungsgruppe, NÜRNBERGER Versicherungsgruppe, KarstadtQuelle Versicherungen and the uniVersa-Versicherungen) a subsidized Chair of Insurance Marketing has also been created. Major companies, such as GfK, TeamBank and MÜLLER MEDIEN support the modernization of teaching and learning facilities by sponsoring lecture halls. At the heart of teaching and learning are practical activities, such as business simulations, case studies and talks by experts from industry, as well as project seminars, field trips, management simulation games and academic studies of companies. For the best students, an extra dose of practical experience can be gained through the sponsorship program. Representatives from companies working both nationally and internationally sponsor selected students for a year, in order to give them an insight into a variety of areas of work and to enable them to establish important career contacts.

The rich and varied research profile of the School of Business and Economics is based within a global network that draws on local strengths. The interaction of experts from business, economics and the social sciences produces answers to the key research questions in the field. There are centers of competence combining the research expertise of several chairs in the following areas:

  • Labor Market and Workplace Studies
  • Economic Policy
  • Taxation
  • Valuation
  • Management
  • Marketing
  • Information Systems
  • Business Education
  • Globalization

View master programmes »

Programmes

This school also offers:

Master

Master in Marketing

Campus Full time October 2017 Germany Nürnberg

This Master in Marketing program focuses on marketing instruments and market research analysis. Special attention is given to acquiring competence and scientific methods required to find solutions to marketing problems. [+]

This Master in Marketing program focuses on marketing instruments and market research analysis. Special attention is given to acquiring competence and scientific methods required to find solutions to marketing problems. An interdisciplinary approach covering marketing, psychology, communication studies, business computing and statistics is complemented with a large amount of work-related application of theory.

 

Structure and Content

Building on a comprehensive foundation program (e.g. product, communications, pricing and sales policy) students then choose between two specialisms: marketing management and marketing research. Each of these consists of several core modules and options. Within the ‘marketing management’ specialism, modules cover subjects such as strategic marketing, consumer marketing, service marketing and business-to-business marketing. The ‘marketing research’ specialism predominantly deals with methods of market research and their applications. The final component of the program is a master’s thesis written during the fourth semester.... [-]