IEA Paris

Introduction

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General description of the school

For France to become a true "start-up nation", students must now learn to build sustainable business models and have the skills to face a formidable global competition between companies indifferent to their location and strong of an organization flexible. Higher education must integrate into relevant sectors related learning practices and digital knowledge.

Created in 1979, recognized in International Management and Financial Management dies, the IEA now preparing for the complexity of the digital business management with its new Master in Digital Business Management.

To optimize its three academic programs, the IEA created the IEA LAB whose mission is to support the holders of start up creation projects that wish to have the student-entrepreneur status (D2E) issued by the PEPITE (Pôle students for innovation, transfer and entrepreneurship).

This school offers programs in:
  • English
  • French

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Programmes

This school also offers:

Master

Mastere Digital Marketing

Campus Full time October 2017 France Paris

700 000, including 38 000 in France, the figure corresponding to the number of vacancies in ICT in Europe in 2020. Digital trades were on the rise. The IEA Paris prepares you. [+]

700 000, including 38 000 in France, the figure corresponding to the number of vacancies in ICT in Europe in 2020. Digital trades were on the rise. The IEA Paris prepares you. The strategy of IEA Paris is twofold: Management internships and alternation enabling rapid and prolonged immersion in the digital ecosystem Promotion of entrepreneurship that gives creators in the soul the means of their autonomy Master 1 Digital is your universe, you think startups, e-business, web marketing, digital communication and digital processing, Master 1 in Digital Business Management is for you. This one-year program running on the principle of alternation, academic courses and 3-month internship in a company, give you access to the digital ecosystem supporting business transformation and the emergence of a future employee 'actor change. " The MS1 / DBM will give you all the tools related to the creation of value on the web. Real management master, it addresses the fundamental evaluation and steering of digital projects (web, mobile, Internet of Things), the management of data (Big Data, Open Data), risks and digital security, budget management and ROI. Master 2 MS2 / DBM consolidates fundamental covered in Master 1 and gives you the opportunity to develop your own digital project within the IEA LAB. The Master 2 allows you to become a specialist in the creation of value via digital tools. Generate traffic to a site, determine the best SEO, use data to optimize an e-marketing strategy, initiate the digital strategy of a company: these are the challenges of this Master. In the beginning of the program, students have individually or collectively (coworking) a project of creation of start up. This project is subject tutoring (business plan, strategic analysis, financing, legal structuring, etc.) before being presented to our Steering Committee. The selected projects are monitored as part of the IEA LAB. Unsuccessful students can intervene as consultant e-business to develop their coaching skills of innovative projects. The IEA LAB accompanying project developers who wish to have the student-entrepreneur status (D2E) issued by the PEPITE (Pôle students for innovation, transfer and entrepreneurship). [-]

Mastere International Trade

Campus Full time October 2017 France Paris

The Master International Business is prepared in two years during which alternate technical training and work experience in France and abroad. [+]

For a successful social and professional integration in the new global digital economy, the student must now behave as young manager stating his personal career plan. The Master International Business is prepared in two years during which alternate technical training and work experience in France and abroad. Mastere Programme 1 UV 10: The company's fundamentals The Corporate & Business Management The foundations of economic accounting Introduction to marketing and communication Applied Economic Psychology UV 20: International affairs The international economy The geo-political strategies The legal, technical and commercial international operations The basics of managing a direction import / export studies of real international situations UV 30: The Basics of Financial Economics Financial institutions Monetary issues the scholarship Introduction to Financial Mathematics UV 40: The professional missions 3 missions in France or abroad (1 to 3 months each) Bimonthly monitoring missions and synthesis report (written and oral presentation before a jury) Mastere Programme 2 UV 50: International Trade (seminars and e-learning) The geo-economic evaluation of national and international markets International circuits of physical and commercial distribution Prospecting techniques and negotiating international Legal, financial and tax frameworks of operations import / export Real case studies (by region, country, APE code, ...) UV 60: The Corporate and Business Management staff management and project management Different approaches to management of international affairs Objectives and medium- and long-term strategies economic and cultural management psychology Organization and operational management Profitability Analysis Analysis and management of risk categories Real case studies of creation and development of an export network UV 70: International Marketing Practice Implementation of marketing information systems Analysis of competitive conditions by zones Implementation of a regional strategic marketing plan, global The foundations of global communication The choice of communication concepts and tools across cultures The strategic steps in international marketing Dashboards and management controls Real case studies (brands, physical and commercial distribution, advertising ...) Validation test: Dossier marketing or management of an event [-]

Mastere Wealth Management

Campus Full time October 2017 France Paris

The Wealth Management Master is prepared in two years during which alternate technical training and work experience in France and abroad. [+]

For a successful social and professional integration in the new global digital economy, the student must now behave as young manager stating his personal career plan. The Wealth Management Master is prepared in two years during which alternate technical training and work experience in France and abroad. 1 Master program UV 10: The company's fundamentals The Corporate & Business Management The foundations of economic accounting Introduction to marketing and communication Applied Economic Psychology UV 20: International affairs The international economy The geo-political strategies The legal, technical and commercial international operations The basics of managing a direction import / export studies of real international situations UV 30: The Basics of Financial Economics Financial institutions Monetary issues the scholarship Introduction to Financial Mathematics UV 40: The professional missions 3 missions in France or abroad (1 to 3 months each) Bimonthly monitoring missions and synthesis report (written and oral presentation before a jury) Programme Master 2 UV50: Financial economics The foundations of economic accounting The environmental scan Financial institutions Insurance Companies Financial markets Monetary issues Financial mathematics elements Real case studies UV60: Management and business law Personal and property management Project management legal, financial and tax Banking and insurance Business Law Real Estate Law Economic Psychology and Management The foundations of global communication Profitability Analysis Financial Analysis and Risk Management Real case studies UV70: Practice bancassurance Implementation of information systems Marketing real estate and services Wealth Management Techniques Investments and securities Practice of life insurance Reinsurance and risk of the individual and SME Organization and business management Electronic Payment applied Real case studies option "business card" [-]

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IEA - Institut Européen des Affaires

Contact
Location address
53, avenue Charles de Gaulle
Neuilly-sur-Seine

Paris, Ile-de-France, 92200 FR