IED – Istituto Europeo di Design Sao Paulo

Introduction

A new home for colour, style energy and Paulista fashion.

We have our intuition to thank for identifying São Paulo as home for the first campus in Brazil in 2005, at a time when this great country had just started its climb up the world economic hit parade.

Brazil great reserves of natural resources combined with its determination to build on its own cultural values have projected this nation onto the planetary scale of the countries of the future.

Appreciation for Italian creativity in both fashion and design has prepared a fertile terrain for us to train professionals who are in great demand among Brazil leading businesses in these fields.

IED São Paulo very presence contributes to positioning this metropolis as Latin America fashion capital and to Brazilian design’s emancipation from foreign cultural influences.

In addition, our didactic model has enabled us to draw up educational plans for developing a series of production sectors in several of this amazing nation states.

This school offers programs in:
  • English
  • Portuguese (Brazil)

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Programmes

This school also offers:

Master

Graduate In Branding Experience

Campus Full time 18  March 2017 Brazil São Paulo

A graduate in Branding Experience the Istituto Europeo di Design - IED São Paulo brings a contemporary vision of how to build and extend brand value from the management of reputation among stakeholders (public reference) and projection image of organizations , products, services, locations, causes and even people. [+]

THIS PROGRAM IS IN PORTUGUESE Taught A graduate in Branding Experience the Istituto Europeo di Design - IED São Paulo It brings a contemporary vision of how to build and extend brand value from the management of reputation among stakeholders (public reference) and projection image of organizations, products, services, locations, causes and even people. Start Date: September Duration: 18 months Hours: 400 hours The graduate programs offered by the Faculty of Technology of the Istituto Europeo di Design are in legal compliance and meet the Resolutions CNE / CES No 1 of April 3, 2001 and paragraph 1, of June 8, 2007 the MEC - Ministry Education. The course is structured in disciplines (360h) and the end of the program, the student must submit a term paper, project or thesis, according to the modality chosen for that class (40h), totaling 400h. Graduate in Branding Experience. Goal: The course Graduate Branding Experience the Istituto Europeo di Design - IED São Paulo aims to train experts in Branding, able to build and extend brand value from the management of reputation among stakeholders (public reference) and image projection organizations, products, services, locations, causes and even people. The program proposes a complete route that takes into account different stages of building a branding strategy - from the generation of "brand equity" with the definition of values ​​and other tangible and intangible elements of differentiation, including strategic positioning, to the planning of marketing activities, which include actions aimed at the interaction of brands with their audiences, ie, their expressions and experiences. Methodology: The course is divided in three phases: - Phase I - Context and Research - Alignment of concepts of branding, the current context analysis and Introduction to Design Thinking. - Phase II - Diagnosis and Strategy - Focused on the diagnosis of the company, construction strategy, brand platform and brand expressions. - Phase III - Implementation - This phase presents disciplines focused on project implementation, stakeholder management, project formatting entrepreneurship. Public: The course is designed for graduates in design, marketing, communication, human sciences or management and project development, working in companies, agencies and consultancies. Coordination: Leandro Designer Cattani is formed by the Istituto Europeo di Design in Rome, Italy. It is a postgraduate degree in Branding (MBA-Branding, from Rio Branco Integrated Colleges Brand Management). With over 15 years of experience in Graphic Design and Motion Design, currently part of BrandTeam, interdisciplinary group of collaborative projects in the areas of Branding and Innovation. He graduated in philosophy from the Catholic University of Pelotas, Rio Grande do Sul and Journalism from the Catholic University of Rio Grande do Sul. He was professor of visual identity at the Istituto Alberghiero Aurelio SAFFI in Florence, Italy. He is a professor of semiotics in the course of Product Design IED-Instituto Europeo Di Design. [-]

Graduate In Contemporary Interior Design

Campus Full time 18  March 2017 Brazil São Paulo

The Postgraduate course in Interior Design has based on the tradition of Italian Design at the same time promoting advanced innovative approaches aimed at improving the use of national market opportunities environments design as a whole. [+]

THIS PROGRAM IS IN PORTUGUESE Taught The graduate programs offered by the Faculty of Technology of the Istituto Europeo di Design are in legal compliance and meet the Resolutions CNE / CES No 1 of April 3, 2001 and paragraph 1, of June 8, 2007 the MEC - Ministry Education. The course is structured in disciplines (360h) and the end of the program, the student must submit a term paper, project or thesis, according to the modality chosen for that class (40h), totaling 400h. Start Date: September Days: Mondays and Wednesdays (10 meetings) Hours: 19h30 to 22h45 Duration: 18 months Hours: 400 hours Registration until: September Graduate Interior Design Contemporary. Goal: The course Graduate in Interior Design It has based the tradition of Italian Design at the same time promoting advanced innovative approaches aimed at improving the use of national market opportunities environments design as a whole. The course aims to develop the creative and technical potential of the acting professional in interior design segment, by encouraging strategic vision in the process of creating, managing and implementing innovative solutions for environment projects at different levels of complexity. During the module, students will have class with teachers and inspiring professionals who will present concepts and practical solutions to commercial and corporate spaces. Discuss the projective processes along with the problems that permeate the day-to-day operations. Methodology: The course is divided in three phases: - Phase I - Advanced Foundations of Interior Design - This faseo student know the whole structure of the course, its steps and content, applications of the methodologies with the specialties to be studied. You see and discuss current issues such as sustainability and social environment and professional practices. - Phase II - Marketing Strategies for interiors - This phase the student will have disciplines in the commercial area parallel to marketing disciplines. In marketing have consumer profile, socio-cultural trends, branding for a more personalized results and focused to the public. - Phase III - Strategies for Design and Innovation of Environment - The goal is that the student understands that the development of Interior design goes beyond just designing the environment, aesthetics and functionally. - Through Design Thinking the student will know processes, methodologies and tools that will assist you to act in the business scenario linked to the globally environments design area. Public: The Interior Design course is aimed at all active in the areas of Architecture and Urban Design, Interior Design or development environments for commercial use, as well as professionals and entrepreneurs wishing to improve in the area. The professionals trained by post will be prepared to excel in architecture and design teams in multidisciplinary studio, or also independently and innovatively in his own studio. Coordination: Cynthia Lie Matuzawa is urbanist architect from the State University of Londrina-UEL and an MBA in Trade Marketing. In 2001, he began his foray into Visual Merchandising area through commercial architecture which participated in the development of concepts for chain stores throughout Brazil. Since then it has been developing projects and consultancy VM, both in the field of Interior Design and in new product concepts and exhibition showcase of scenography. In the commercial area, she worked for six years as a VM manager at the Le Lis Blanc Deux House and now has added knowledge of this retail segment of the popular high-end luxury. The industry has developed umalinha of modular equipment for use in commercial spaces linking design to volume production. It has seven years of experience in the academic field as a teacher and is currently responsible for the course of Graduate in Interior Design from the Istituto Europeo di Design - IED São Paulo. [-]

Graduate In Design For Social Impact

Campus Full time 18  March 2017 Brazil São Paulo

This is the first course of postgraduate in Brazil dedicated to the theme. Social Business, according to several analysts, present great opportunities and a lack of qualified professionals. [+]

THIS PROGRAM IS IN PORTUGUESE Taught This is the first course of postgraduate in Brazil dedicated to the theme. Social Business, according to several analysts, present great opportunities and a lack of qualified professionals. Start Date: September / 2015 Days: Mondays and Wednesdays (10 meetings) Time: 19h30 to 22h45 Duration: 18 months Hours: 400 hours Registration until: September / 2015 SCENARIO More and more people, institutions and companies look for ways to positively impact the most diverse social issues, either by conviction or by necessity. Design for social impact resets and features a design process from purposes and methods focused on social innovation, to meet the assumptions involved the business focused on the transformative impact to the bottom of the pyramid. The problems of our time are systemic, meaning that they are interconnected and therefore the solutions require innovative approaches by trained professionals from various fields in cooperation. In this sense, there is now a growing demand by a dedicated approach by a professional vision with comprehensive knowledge and look visionary, able to face complex problems, identify opportunities, engage with diverse groups and inspire / empower people, turning extreme realities to build a world more equitable and sustainable. COURSE This is the first course of postgraduate in Brazil dedicated to the theme. Social Business, according to several analysts, present great opportunities and a lack of qualified professionals. Some say they are the future of the global economy, where everyone wins and the exchange ratios take on new dimensions and perspectives. The graduate of the differential in Design for Social Istituto Impact Europeo di Design - IED São Paulo is to provide an immersive experience participant in one of the distinct social realities with which they will be prepared to interact, thus mixing reflection and practice. The course is structured from three main areas - Design for Social Innovation; Management and Impact; and Sustainable Development. The modular structure of the course is designed to provide the student with a progressive development experience of their skills and conceptual, technological and creative skills. This wide range is filtered by the discussion of what actually generates social impact in the context of how to identify opportunities and how to find ways of establishing consistent dialogue. The course incorporates the collaboration of active partners in the current scenario, such as NGOs, associations, businesses, government agencies etc. The constant contact with inspiring professionals support students in the process of critical review of the real context, to conceptualize creative solutions based on empathy in order to amplify the impact of targeted projects and services for social enterprises. DELIVERY Each participant will be encouraged to develop their own views to go their way and act as a designer in a changing world. The program graduates will have developed a global perspective, while we understand the specifics needed to meet local singularities. Be able to integrate different disciplines of the world of design in their projects, focusing on the social impact of business. Humanistic, multidisciplinary and creative, the Social Information formed by IED São Paulo should be able to assess and create new models, strategies, environments, products and services with the potential to fulfill a key role in the development and transformation of society. In addition to the systemic view of the acute sensitivity to human issues and deep knowledge in innovation, this new professional will have practical experience in working collaboratively. Therefore, we expect a critical attitude, reflective and constructive. The program graduates will bring their valuable experience to companies, institutions, NGOs or initiatives related to Creative Economy, joining multidisciplinary teams, communities and / or entrepreneurs to undertake their own projects. The course also provides the performance in careers in areas such as design innovation, design and strategy, business development, brand development and social responsibility. [-]

Graduate In Editorial Design And Infographics

Campus Full time 400  March 2017 Brazil São Paulo

The Postgraduate degree in Editorial Design aims to present professional deepening of content, both in traditional media and in the new digital media and multiplatform. With strong strategic emphasis, the program includes the approach to the publishing market, providing along the disciplines essential multidisciplinary experiences. [+]

THIS PROGRAM IS IN PORTUGUESE Taught Next classes: September The graduate programs offered by the Faculty of Technology of the Istituto Europeo di Design are in legal compliance and meet the Resolutions CNE / CES No 1 of April 3, 2001 and paragraph 1, of June 8, 2007 the MEC - Ministry Education. The course is structured in disciplines (360h) and the end of the program, the student must submit a term paper, project or thesis, according to the modality chosen for that class (40h), totaling 400h. Goals: The Postgraduate degree in Editorial Design aims to present professional deepening of content, both in traditional media and in the new digital media and multiplatform. With strong strategic emphasis, the program includes the approach to the publishing market, providing along the disciplines essential multidisciplinary experiences. Public: This program is targeted to professionals who deal with content information aiming to expand and improve their knowledge in the field of publishing, language and viewing. Professionals in the graphic design area, Advertising, Digital Media, Journalism, Manufacturers Graphics, Management and Development of Editorial Processes, among other areas who work in publishing will find this course the possibility of reflection of professional practice and the search for new paths to a market constantly updated. Methodology: The course is divided in three phases: Phase I - Research Phase II - Design: Language, Communication and Cognition Phase III - Integrated Communication Strategy Delivery: The Editorial Information must master the implementation of content for various media - magazines, books, newspapers, websites, tablets, mobile phones etc. Infographics and Datavizualização are important resources and that will be explored in the program. In the face of changes in the publishing market and the new challenges presented, the course focuses on the preparation of a professional who knows how to think visually and be able to work the traditional media and new media, alone or integrated manner, promoting the organization of information in syntactic and semantic fields, integrating form and content. The creation and production of innovative publishing products and services are among the key post of approaches. Coordination: Fabio Silveira Designer and teacher. A graduate of the University Center Fine Arts of São Paulo. Postgraduate in Branding and Specialist in Education for Higher education. Master's degree in Education from the Universidad del Salvador in Buenos Aires, Argentina. He served for 15 years at Editora Abril with implementation of several Digital Photography processes and flows Editorials for several magazines of Grupo Abril such as National Geographic, Superinteressante, Claudia, New - Cosmopolitan, Casa Claudia, Student Guide, Playboy, you SA, among other publications. For over 10 years is lecturer in design universities and in the corporate market has developed courses in company in companies such as Bradesco, Porto Seguro, Volkswagen, Shopping Jardim Sul, Buscapé, Nespresso. He was a founding partner of the office OcaBrasil Design developing brands and editorial projects for various clients such as Editora Abril, Vogue, CSN, SENAI, Nike, TAM, Volkswagen, Folha de S. Paulo, Ministry of Industry and Trade, among others. It was a finalist in the IF Design Award in Hannover in Germany and finalist Abril Journalism Award in the Graphic Design with Revista Casa Claudiatualmente develops projects of Editorial Design and innovation processes. [-]

Graduate In Strategic Design And Innovation

Campus Full time 18  March 2017 Brazil São Paulo

The course Postgraduate Diploma in Strategic Design and Innovation of the Istituto Europeo di Design - IED São Paulo has the objective of developing skills and abilities and provide experiences focused on application of design thinking as strengthening strategy of the business value chain. [+]

THIS PROGRAM IS IN PORTUGUESE Taught The course Postgraduate Diploma in Strategic Design and Innovation of the Istituto Europeo di Design - IED São Paulo It has the objective of developing skills and abilities and provide experiences focused on application of design thinking as strengthening strategy of the business value chain. Start Date: September Days: Mondays and Wednesdays (10 meetings) Hours: 19h30 to 22h45 Duration: 18 months Hours: 400 hours Registration until: September Scenario: The current level of complexity, competitiveness and efficiency practiced in the various market sectors, and society in general, brings with it a growing demand for increasingly creative solutions and new methodologies and innovative tools. The field of Strategic Design is configured as an approach to understanding the "big picture" of business demands, going beyond, so the traditional more related to the design phase of a new product design, service or atmosphere. This new approach redefines how challenges are addressed creatively, focusing on identifying new opportunities for action. As a consequence, the methodologies and tools involved in the Strategic Design became a lever for innovation capabilities, giving priority to delivering value to people and bringing significant results to organizations. Course: The course Postgraduate Diploma in Strategic Design and Innovation of the Istituto Europeo di Design - IED São Paulo has the objective of developing skills and abilities and provide experiences focused on application of design thinking as strengthening strategy of the business value chain. The course addresses the culture of innovation and strategic thinking in the process of creating, managing and implementing new market solutions. In this sense, the course offers a learning experience geared toward professionals and entrepreneurs from various fields of training, interested in the creative approach to meet today's market challenges, especially in the areas of management, branding and development of new products and services. In this sense the course is based on a set of concepts, tools and innovation processes guided by the design and user-centric, such as Metadesign, Design Thinking, Human-Centered Design, Design Driven Innovation, among others. Delivery: The course focuses on preparing a mindset dedicated to developing creative strategies, aimed at professionals and entrepreneurs from different areas. Values ​​themselves multidisciplinary aspects of the design. Work systemic and contextual vision of the contributions and the "affection" of users towards identifying new solutions in products / services, translating values ​​and aspirations of people in future and viable solutions. Active participants in the attitude of uniting creativity, management methods and entrepreneurial vision for the development of businesses and projects, and the design as a catalyst for value creation process. During the module, students will be introduced to new business models supported by the creative vision, sustainable and responsible through development projects and workshops distinct in collaboration with teachers, experts and inspiring professionals who share their knowledge at the same time guide the implementation of various projects. The graduate programs offered by the Faculty of Technology of the Istituto Europeo di Design are in legal compliance and meet the Resolutions CNE / CES No 1 of April 3, 2001 and paragraph 1, of June 8, 2007 the MEC-Ministry Education. The course is structured in disciplines (360h) and the end of the program, the student must submit a term paper, project or thesis, according to the modality chosen for that class (40h), totaling 400h. Goal: The course Postgraduate Diploma in Strategic Design and Innovation of the Istituto Europeo di Design -IED São Paulo has the objective of developing skills and abilities and provide experiences focused on application of design thinking as strengthening strategy of the business value chain. The course addresses the culture of innovation and strategic thinking in the process of creating, managing and implementing new market solutions and is aimed at professionals and entrepreneurs from various fields of training, interested in the creative approach to meet today's market challenges, especially in areas of management, branding and development of new products and services. In this sense the course is based on a set of concepts, tools and innovation processes guided by the design and user-centric, such as Metadesign, Design Thinking, Human-Centered Design, Design Driven Innovation, among others. During the module, students will be introduced to new business models supported by the creative vision, sustainable and responsible through development projects and workshops distinct in collaboration with teachers, experts and inspiring professionals who provide the "know-how" and support for performing different designs. Methodology: The course is divided in three phases: - Phase I - Interdisciplinary Center of reasons - Advanced Understanding of Design, addressing the historical, projects, sustainability and socio-cultural trends. - Phase II - Design and Innovation - Focused on design thinking as a basis for creative processes and innovation disciplines seek differentiation and conceptual change in the development and design of new models. - Phase III - Business Design & Creative Leadership - This phase presents disciplines aimed at strategic management and vision of design as enabler of new business, and enable the student to act as a leader in creative processes and innovation applied Public: This program is designed for professionals and entrepreneurs from different areas: innovation, design, creative economy, management, marketing, design, engineering, communication, architecture and other fields who wish to explore their knowledge and lead processes applied to project development and conceptualization of the product . Coordination: Fabiano Pereira Virginio Master's degree in Design from FAU-USP, with improvement in Italian Design at IED Milan, participated, comoconvidado, the initiative Walking Modern Lab -Innovative Mobility in the Postautomobile was promoted by the Humboldt University of Berlin. Acts as Strategic Design consultant for companies and organizations such as Senai, Sebrae, Cried and The Impact HubSP, for various applications: Process Innovation, Design Thinking and Knowledge Management. It is one of the project's creators "Experiencing Design Thinking", which develops workshops and practical experience to generate innovative solutions to entrepreneurs and agents of social innovation. It has about 15 years of experience in academia as a professor and coordinator of courses and is currently responsible for the overall coordination of graduate courses from the Istituto Europeo di Design -IED São Paulo. Designer with 17 years of experience, has also worked in multinational companies such as Philips Design, which has developed projects for the global market and has participated in international workshops innovation and new market opportunities. He also participated as a juror of awards: Inova SENAI 2010 Abilux 2010 and the Brazilian House Museum in 2012. Award-winning and selected projects: Roche Winner of Spatial Intervention 2012, Hannover IF Design Awards 2009 -Semifinalista in the category of design innovation for new products. Draft Final Guidance: Work Course Conclusion The Final Project is necessary and required step to receive course completion certification. Throughout the training course, the student will choose the theme of your final project and during the specific module will be guided by teachers. Knowledge Management and Methodology Scientific methodologies and strategies for management and presentation of content generated by course and by TCC. [-]

Postgraduate Degree In Fashion Marketing And Communication

Campus Full time 18  March 2017 Brazil São Paulo

The course is structured in disciplines (360h) and the end of the program, the student must submit a term paper, project or thesis, according to the modality chosen for that class (40h), totaling 400h. [+]

THIS PROGRAM IS IN PORTUGUESE Taught Postgraduate degree in Fashion Marketing and Communication. Start Date: September Days: Mondays and Wednesdays (10 meetings) Hours: 19h30 to 22h45 Duration: 18 months Hours: 400 hours Registration until: September The graduate programs offered by the Faculty of Technology of the Istituto Europeo di Design are in legal compliance and meet the Resolutions CNE / CES No 1 of April 3, 2001 and paragraph 1, of June 8, 2007 the MEC - Ministry Education. The course is structured in disciplines (360h) and the end of the program, the student must submit a term paper, project or thesis, according to the modality chosen for that class (40h), totaling 400h. Goals: Fashion is creativity of expression, desire and image, but also need to be treated as a business, incorporating knowledge management, strategy and planning. The Master in Fashion Marketing and Communication offers training in marketing management and communication specific to the fashion business. The program features marketing areas applied to fashion, behavioral tendencies, branding, communication and retail management, information technology use and new distribution channels providing tools for the professional is prepared to act in marketing under the bias of fashion with knowledge of the industry and able to carry out fashion marketing plans, manage the planning of available resources and also use efficient management practices. The universe of the fashion industry has undergone several changes in recent years. Competition between brands is fierce and takes global dimensions. The distribution channels and retail products require a new level of strategic planning. Faced with this challenge, marketing and fashion communication take a new proportion as hardening tool for the fashion business and professional area needs expertise and skills to build a marketing strategy consistent with the brand identity and market needs. The post in Fashion Marketing and Communication proposes an analysis of this new fashion scene and promotes a learning experience geared to the market, with classes and reference professional lectures in the middle of fashion. The course structure is aligned to the international FDI teaching method. The course covers three fundamental aspects to the formation of professional with specific subjects in the area of ​​marketing and fashion communication, translating the core of the course. It also covers the fashion industry characteristics, with own subjects to the fashion system. In addition, it also offers an overview of management and retail that brings students from market reality by fostering knowledge through the exchange of experiences and networking, and strengthening the competitive potential of students with tools that promote leadership skills, strategic planning and creative thinking. So that the graduate is able to meet market expectations. Methodology: The course is divided into three phases: - Phase I - Interdisciplinary Center for Grounds. - Phase II - the Fashion Marketing & Communication Specialties. - Phase III - Professional Practice. Public: The Master in Fashion Marketing and Communication aims to train professionals in fashion management, able to face the new challenges of the area and, in particular, able to read and interpret the macro economic scenario. Thus, the professional can anticipate and analyze changes that characterize the "Fashion System", evaluate the points of strength and weakness of competitors, to segment and monitor the market, know the products and the realization of dynamic and yet, the processes distribution and sale. The course allows the insertion of the professional in management positions in the fashion industry. Completion of course work - TCC (40h) Draft Final Guidance: Work Completion of course - CBT is a necessary step and required to receive certification of the course. Through partnerships with companies or theme proposed by the institution, the student will develop a final project, methodologies, guidance, formatting and presentation as separate regulation and will be submitted to a public banking evaluation. Project Methodology Submit projects in a clear, organized and objective manner is a professional competence expected by the market. The course covers the various methodological strategies used in development projects in various market segments, reflecting on how the social behavior, innovation and new technologies imply in this process. So that the student is able to apply new tools in the development and management of projects strategically and appropriately to market reality. Coordination Maria José Orione a degree in Mechanical Engineering from the Faculty of Textile Industrial-FEI Engineering, with specialization in Textile Machinery by Scuola Superiore Macanotessile and Tessile of Podenone, Italy. Postgraduate degree in Industrial Administration from Vanzolini -USP, an MBA in Business Management from Getulio Vargas Foundation-FG and attended Digital Marketing and Mentoring Program Coaching and Consulting Certification in Marketing from Madia Marketing School. Professional with over 20 years experience Maria José Orione accumulates in your resume the role in development of materials and products in Santaconstancia and Zoomp, and management of Marketing South America in Tavex Brazil. Since September 2013, it took the strategic planning board in Capricorn Textile, one of the five largest denim producers in the country. Andreia Schmidt Steps is assistant coordinator and operates in the fashion and communications business for over 15 years, working as a consultant in the area of ​​creation, collection development and research and also developing content trendy area. She graduated in journalism from the Federal University of Santa Catarina and a postgraduate degree in fashion from the State University of Santa Catarina. He deepened his fashion studies at the renowned Central Saint Martins in London. Currently, research sociology and fashion culture from USP is also responsible for management and creative direction of their own brand, Vish, with campaigns Awards WGSN and curated in international fashion book. [-]

Postgraduate Degree In Interaction Design

Campus Full time 18  September 2017 Brazil São Paulo

The purpose of the graduate degree in Interaction Design from the Istituto Europeo di Design - IED São Paulo is to train professionals able to know and deeply understand the skills, abilities and tools needed to develop interaction projects. [+]

THIS PROGRAM IS IN PORTUGUESE Taught The purpose of the graduate degree in Interaction Design from the Istituto Europeo di Design - IED São Paulo is to train professionals able to know and deeply understand the skills, abilities and tools needed to develop interaction projects. Start Date: September / 2015 Days: Tuesdays and Thursdays (10 meetings) Time: 19h30 to 22h45 Duration: 18 months Hours: 400 hours Registration until: September / 2015 The Interaction Design is the area of ​​specialized design the interface design and interactive devices such as desktop applications, mobile and digital games. The field is not just the man-machine interfaces (Human Computer Interface), but also think about the use of computers as a means of communication between people. The activity involves multidisciplinary teams working together in research, planning, concept, idealization, navigation architecture, graphic refinement, prototyping, evaluation and discovery of new solutions. It is the interaction designer address the role of the end user, knowing the extent of their senses, their needs and expectations in relation to the object or environment. Interaction projects should guide experiences, taking into account the user's ethnography and its social, cultural and economic aspects. Its activity is in an area of ​​intersection between new technologies and human actions. COURSE The purpose of the graduate degree in Interaction Design from the Istituto Europeo di Design - IED São Paulo is to train professionals able to know and deeply understand the skills, abilities and tools needed to develop interaction projects. The axes that guide the program are: UX (User Experience); Game Thinking; and Hypermedia. Students learn the various ways to approach the design stages, making it suitable for the development of human-centered interfaces. DELIVERY The course graduate gives professionals the improvement in understanding the multiple facets of interaction design and its stakeholders, as stages of research, design thinking, mark treatment, marketing strategies and logic programming. The domain of just one project construction aspect impairs the ability to see how each design element (navigation, graphics, text, video etc.) influences others. The course seeks to develop the participant's look at the importance of these elements and moves him to design a better user experience. Best design allows for better interaction, which translates into a better user related to the product. Know how to manage the experience has become a competitive advantage for a new market full of creative and innovative demands. [-]

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Contact

IED - Istituto Europeo di Design

Address Rua Maranhão 617
01240-001 São Paulo, Brazil
Website http://www.ied.edu.br/
Phone +55 11 3660-8000