Masters Program in Strategic Management in Spain

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Strategic Management

A masters is awarded to students who have completed postgraduate level study in a specific field of study or area of professional practice while demonstrating a high level of mastery during the process.

A strategic management program helps students acquire the knowledge and skills they need to act as supervisors and executives in business environments. Topics such as communication, corporate restructuring, marketing, and finance may also be needed.

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.

Master in Strategic Management in Spain

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Master in Marketing & Sales

EAE Business School
Campus Full time October 2017 Spain Barcelona

Globalisation, new information technologies and new distribution channels are changing marketing’s point of view. Also, consumers have become more and more demanding and have more [+]

Top Master Programs in Strategic Management in Spain. Master in Marketing & Sales in Barcelona / Madrid Globalization, new information technologies and new distribution channels are changing marketing’s point of view. Also, consumers have become more and more demanding and have more information, so they are fully aware of what they want and need. All companies need professionals in their Marketing area, capable of successfully leading the correct combination of the three main elements offered by this Master Degree: solid marketing training and knowledge, the skills necessary to know how to respond to the current market and environment and the ability to turn the existing technologies into a competitive advantage. The EAE’s Master in Marketing & Sales in Madrid or Barcelona has three objectives presented in three main areas: To develop the knowledge, skills and attitudes those allow people to contribute towards the marketing area in an efficient manner: Identifying opportunities, threats and changes to the company’s competitive environment and guiding the company’s strategy according to possible scenarios and specific cases. To develop management skills in participants to allow them to succeed in their professional life: Being able to communicate and encourage work teams in a globalized, diverse and multicultural environment, standing out for leadership and negotiation. To provide a clear view of the opportunities and risks of the new marketing trends, and to know how to adapt the company to a new competitive environment: Being able to lead the implementation of new operational management systems aimed at the market and the consumer. Program Introduction to Business Organization: Organization and Business Administration Quantitative techniques Organizational Management: Business and Marketing Planning Process in organizations Market Research, Information Management and Decision Making Financial impact of strategic decisions Marketing in Digital Environments Strategic Marketing Management: Creating value in businesses Delivering customer value Strategic Market Planning and Go-To Market: Sales and Marketing strategies Managing customers and Key Accounts, new models of business organization Business strategies for Customer-Centric Marketing. Business GameMarketing in Digital Environments Marketing & Sales plan ... [-]

Masters Intensive Brand Management

IED – Istituto Europeo di Design Madrid
Campus Full time February 2017 Spain Madrid

The Intensive Master in Brand Management Brand aims to address the brand in all its facets. Since the birth of the brand, its DNA, its foundations, through communication strategies, creating messages, campaigns and content to reach different points of contact with the consumer through conventional, digital media experiences etc. [+]

THIS PROGRAM IS IN SPANISH Taught The Intensive Master of Brand Management It aims to address the brand in all its facets. Since the birth of the brand, its DNA, its foundations, through communication strategies, creating messages, campaigns and content to reach different points of contact with the consumer through conventional, digital media experiences etc. With this degree, students will get to address the challenges of a brand from all points of view, whatever their future careers within the strategy, creativity and communication. OBJECTIVES: Intensive Master of Brand Management, founded with the aim of forming successful professionals in the present situation and future developments in these sectors. Professionals able to: - Launch powerful brands or help a brand to redesign its strategy. Companies looking to integrate in its marketing and advertising profiles with greater strategic vision and understanding of new media. - Create effective messages and campaigns exitosas.Aprendiendo processes needed to have good ideas, the relationship between strategy and creativity and processes of evaluation and development of ideas. - Plan the communication of a brand detect knowing the best channels available to reach direct to consumer. From traditional media to digital media, experience in POS, product design, events, PR, etc. - Measure the effectiveness of communication actions, assess the Brand Equity and meet the necessary variables to plot a diagnosis of the situation. Make the right decisions to maintain or improve the health of the brand. METHODOLOGY: Intensive Master of Brand Management Brand has a teaching methodology that applies both in the specific content of the program and in the common transverse content at 4 schools IED Master (Design, Fashion, Visual Communication and Management). All programs have the following structure for the development of educational content: - Content online Through online learning, the student will access a knowledge cross and preparatory, own values ​​IED character. These theoretical / practical or instrumental track courses have a guardian or teacher to guide the student through the CAMPUS IED, an excellent and accessible for learning stage. - Contents face classroom content has a lot of specific knowledge and a smaller part of multidisciplinary content. Through the latter, students enhance liaison with other disciplines, taking advantage of the exchange of knowledge, ideas, opinions and activities as part of a stimulating and enriching for later professional training projection. All this content, based on their characteristics, may issue through the following formats: theoretical and practical classes; - Conferences; - Visits; - Travel; - Workshops or Workshops. ADDRESSED TO: Or university degree in the field of communication, marketing, advertising, media planning and strategy, digital media, PR, art and design seeking to form successfully in strategy and brand management through a fully integrated and updated view. Professionals and entrepreneurs interested in these areas requiring training or supplement your professional experience in some of these areas. PROFESSIONAL OUTINGS: The Master is designed to train professionals of current and future disciplines in the field of Branding, Media, Communication and Advertising. After finishing the master, they shall have access to positions of responsibility such as: - Product Manager - Marketing Manager - Digital Manager - Strategic Planner - Creative Advertising - Community Manager - Social Media Strategist - Creative Strategist - Brand Designer - Account Director - Chief Advertising - Brand Content Manager - Media Planner TRAINING CREDITS: * 60 * The didactic planning for all IED Master courses is based on the criteria established in the European Higher Education Area (EHEA). IED Master adopts a credit system that follows the structure of the European Credit Transfer System (ECTS). IED Master issues exclusively own private securities. SCHEDULE: Monday through Friday from 9:30 to 13:30 and 15:00 to 18:00 hours DURATION: Online module: can be accessed between February and April. Face part: April to July. Development and presentation of online thesis: July to December. IL CORSO E 'EROGATO IN LINGUA INGLESE [-]

Master in Strategic Design Labs

IED – Istituto Europeo di Design Madrid
Campus Full time 11  January 2017 Spain Madrid

The Master of Strategic Design Labs trains professionals who can transform visionary ideas into projects and business opportunities. Students will learn how to develop a business model taking into account the involvement of customers and the market, information and communication technologies and sustainability. During the course, the students will acquire the tools to listen to the customer, design solutions and deliver products and services that can make an impact on society. [+]

Top Master Programs in Strategic Management in Spain. THIS PROGRAM IS TAUGHT IN ENGLISH What is the Master of Strategic Design Labs? The current landscape is full of opportunities for those who possess the new values "‹"‹that society needs. Among them, it is worth noting innovation as a global value and a new way of working, seeing, approaching problems and solutions that we could describe as transverse knowledge. Design has the potential to generate a new context in which to create value and new business models where the essential tool for success is innovation. There is no one way to innovate, and there are many contexts that require different approaches and methods. This is why the Master of Strategic Design Labs fosters curiosity and creativity in students so that they can find the right path towards innovation. During the master, favourable conditions are established over a year of learning and experience, to achieve the following objectives: - Unify the business and creative visions. - Manage and coordinate multidisciplinary teams. - Reinforce designers’ identity as creative professionals. - Construct trends maps with a business vision. - Anticipate and interpret future scenarios. - Establish personal contacts with various professionals. - Conceptualize, develop and communicate innovative ideas. The contents covered in the course are organized into modules: - Foundation (critical historical analysis, methodology, sustainability, visual communication...) - Specific (User Experience, financial, marketing and SEO, product launch process, Open Innovation, New Technology in Business Projects, start-up strategies, social entrepreneurship, digital platforms, content marketing strategies, global trends, start-up projects) - Transverse (design culture, applied creativity, team building, design research, design thinking, job placement…) - Thesis / research project (concept, idea, development, production, prototyping, display...) Why study the Master of Strategic Design Labs? - Because we learn by doing: only then is it possible to really learn. - Because we foster research and delve into the boundary between design, strategy and communication. - Because the multicultural environment between students and professionals from different places enriches their personal experience. - Because we offer the chance to network with companies and professionals of national and international renown. - Because the programme is based on an innovative and transverse learning methodology. - Because travel and visits enrich the knowledge areas. - Because the cultural activity during the course is intense and helps to complement the experience. - Because it takes place in Madrid, a European capital that is home to major institutions and companies, with intense cultural activity and highly accessible and multicultural. How do students learn in the Master of Strategic Design Labs? Project culture is the basis of the work dynamic and students learn by conceptualizing, developing, producing and communicating. The course is methodologically developed on the basis of: - Creative workshops - Activities and workshops during international trips to institutions, firms and companies. Previous editions have included visits to such diverse destinations as San Francisco, Silicon Valley, China, Milan, London, Denmark, Portugal, Barcelona and Paris-Boisbuchet. - Seminars and lectures - Case Studies - Conferences - Activities and cultural events - Tutorials for the development of specific projects - Thesis research carried out throughout the master's program At whom is the Master of Strategic Design Labs aimed? Professionals from the realm of design, in its broadest sense, who have been trained or have extensive experience in this area. It is also aimed at those with proven experience in related areas. This programme has been devised with a multidisciplinary and international approach, set in the border between design and production. [-]

Master In Professional Community Manager And Social Strategist

IIMN - Instituto Internacional de Marketing
Online & Campus Combined Part time 14  September 2017 Spain Barcelona

Our Master of Community and Social Media Marketing Manager tries to cover all areas, so we have this master divided into four blocks: social media (the environment), workshops (workshops), community manager and social media marketing (professions). .. [+]

Master of Professional Social Community Manager and Strategist Understood as social media channels where people talk and talk about brands have become essential communication platform for any enterprise 2.0. But not enough to be there that poise and, most importantly, a person or team of people know the profession of community manager to exercise the most appropriate way: knowing the label 2.0, the protocol of each platform, various tools and functions to be performed ... and no. But the profession dedicated to social media not only leads the Community Manager (who must know how to create and manage online communities). Another profile takes time finding their way into the sector, and is called Social Media Marketing (who must know how to create, plan and measure a social media strategy). Both profiles are equally important for the presence of any successful online business. Our Master of Community and Social Media Marketing Manager tries to cover all areas, so we have this master divided into four blocks: social media (the environment), workshops (workshops), community manager and social media marketing (professions). GOALS Knowing how to work a Community Manager and Social Media Strategist. Know the major social platforms and how to align their use to business objectives. Know different ways to advertise in the media through social ads. Mastering analytical tools from different platforms to measure the performance of any social media strategy. Learning to make understandable and useful dashboards display facing the relevant information. E-Learning In the e-learning student learning based on work online through our virtual campus. Each student has a schedule of activities and study in the online campus to achieve its objectives. It accounts with the professor and tutor. Blended Learning In the embodiment Blended Learning or blended learning divides the student with the combination of classroom and online work. Each student has a schedule of activities and study in the online campus to achieve its objectives. It accounts with the professor and tutor. To whom it is addressed Directors and Heads of Online Marketing, Trade Marketing, Community Manager, Relationship Marketing, Product Manager, Director of Advertising, Internet Area Director, Director of the Communications and Public Relations, Director of Digital Content. Methodology It is a practical and participatory course guidance, which is provided specific examples around through our online campus. This allows students to tailor their schedule and hours of personalized study. Participatory tools such as forum, are the link with tutors and teachers. The student gradually progresses in the training plan by studying the contents, exchanging knowledge with colleagues and in consultation with the tutor doubts. The activities will develop along the course give feedback on uptake of matter. Double Degree Once completed the Master and the corresponding qualifications overcome self-certificate issued by the Universitat Abat Oliva CEU and by the International Institute of Marketing will be obtained. [-]

Master blended learning in General Management and Strategic Planning (in Spanish)

ESERP Business School
Online & Campus Combined Full time June 2017 Spain Madrid

ESERP Business School offers programs that allow even more flexibility than the Master in class. Designed for students with highly variable work schedules or who must travel frequently, distance education presents [+]

Top Master Programs in Strategic Management in Spain. ESERP Business School offers programs that allow even more flexibility than the Master in class. Designed for students with highly variable work schedules or who must travel frequently, distance education presents the study and evaluation entirely online and can be accessed at any time and place to the virtual platform, with the option to attend a maximum of 60% of attending classroom, between October and June, at the branch of ESERP of your choice. The educational content of Masters blended learning is adapted to the requirements of the European Higher Education Area, offering 60 credits, thus ensuring a constant effort to improve management skills and optimal development of attitudes such as initiative, teamwork or critical capacity. The Masters of ESERP put special emphasis on skills development, always based on updated knowledge that allow students to practice applying the most innovative techniques and tools strategically. To achieve this we rely on a compound Faculty by specialized professionals in the classroom introducing the real problems of the current business organization, providing the student online tracking. For the integration of students in the business world and in the process of decision-making, applying a dynamic education system and active, used as a teaching tool, among others, the case method and simulation. Admission requirements Must meet and certify one of the following requirements: University degree Spanish or EU students must submit a photocopy of the official university seal University original source, or a notarized photocopy of the original degree. In the event that your degree is being processed, provisionally may submit an original certificate of completion of studies and academic record your qualifications, both documents signed and sealed by the educational institution. In the event that the title is issued in a language other than Spanish, English, Portuguese or French, must present a certified translation into Spanish duly notarized. EU students will must present a photocopy of the degree to which they have applied previously Apostille (seal is stamped in the consulate or embassy own Spanish) legal stamp or equivalent, in the event that your country does not subscribe to Hague Convention (will inform the University where they studied). 3 years of professional experience In the case of having no university degree required, ESERP can enroll in Masters programs if it is established at least 3 years of professional experience, by submitting a Certificate made ​​by the Company and signed by the relevant Manager (and sealed by Company), stating the period in which work was performed and a brief description of their functions. The student may submit multiple certificates from different companies provided the total compute a minimum of 3 years experience. All certificates must be original. [-]

Master in Business Management and Strategic Planning, Barcelona (in Spanish)

ESERP Business School
Campus Full time October 2017 Spain Barcelona

The Masters educational content are adapted to the requirements of the European Higher Education Area, offering 60 credits, thus ensuring a constant effort to improve management skills and optimal development [+]

The Masters educational content are adapted to the requirements of the European Higher Education Area, offering 60 credits, thus ensuring a constant effort to improve management skills and optimal development of attitudes such as initiative, teamwork or critical capacity. The Masters of ESERP put special emphasis on skills development, always based on updated knowledge that allow students to practice applying the most innovative techniques and tools strategically. To achieve this we rely on a compound Faculty by specialized professionals in the classroom introducing the real problems of the current business organization. For the integration of students in the business world and in the process of decision-making, applying a dynamic education system and active, used as a teaching tool, among others, the case method and simulation. Admission requirements Must meet and certify one of the following requirements: University degree Spanish or EU students must submit a photocopy of the official university seal University original source, or a notarized photocopy of the original degree. In the event that your degree is being processed, provisionally may submit an original certificate of completion of studies and academic record your qualifications, both documents signed and sealed by the educational institution. In the event that the title is issued in a language other than Spanish, English, Portuguese or French, must present a certified translation into Spanish duly notarized. EU students will must present a photocopy of the degree to which they have applied previously Apostille (seal is stamped in the consulate or embassy own Spanish) legal stamp or equivalent, in the event that your country does not subscribe to Hague Convention (will inform the University where they studied). 3 years of professional experience In the case of having no university degree required, ESERP can enroll in Masters programs if it is established at least 3 years of professional experience, by submitting a Certificate made ​​by the Company and signed by the relevant Manager (and sealed by Company), stating the period in which work was performed and a brief description of their functions. The student may submit multiple certificates from different companies provided the total compute a minimum of 3 years experience. All certificates must be original. To obtain the degree of the Universidad Rey Juan Carlos, you must present official University Degree or Certificate that has 5 years of professional experience. [-]

Master in General Management and Strategic Planning, Mallorca (in Spanish)

ESERP Business School
Campus Full time October 2017 Spain Palma de Mallorca

The Masters educational content are adapted to the requirements of the European Higher Education Area, offering 60 credits, thus ensuring a constant effort to improve management skills and optimal development of [+]

The Masters educational content are adapted to the requirements of the European Higher Education Area, offering 60 credits, thus ensuring a constant effort to improve management skills and optimal development of attitudes such as initiative, teamwork or critical capacity. The Masters of ESERP put special emphasis on skills development, always based on updated knowledge that allow students to practice applying the most innovative techniques and tools strategically. To achieve this we rely on a compound Faculty by specialized professionals in the classroom introducing the real problems of the current business organization. For the integration of students in the business world and in the process of decision-making, applying a dynamic education system and active, used as a teaching tool, among others, the case method and simulation.... [-]


Master's Degree In Strategic Management And Innovation Management

Instituto Universitario de Posgrado (IUP)
Campus Full time Part time 12  September 2017 Spain Madrid + 1 more

The Master in Strategic Management and Innovation Management is able to direct people technological innovation projects that integrate new technologies in the current economic environment. [+]

Master in Strategic Management and Innovation Management

Forming managers capable of leading new economy companies

Today's business environment, where new management models impose changes, demand for professionals capable of leading innovation projects of strategic significance.

The Master in Strategic Management and Innovation Management is able to direct people technological innovation projects that integrate new technologies in the current economic environment. To achieve this, the IUP has designed an online program eminently practical:

Includes content developed by professionals in the world's most prestigious firms (PriceWaterhouseCoopers, Banco Sabadell, HP ...) Develop management skills of students. It presents a balance between theoretical and practical content. The student solves real business cases innovation leaders (AOL, Dell Computer, Eastman Kodak, Amazon, Virgin ,...) and analyzes the most innovative techniques of business management. Allows the acquisition of practical skills through reporting and designing business plans, strategic plans and marketing. ... [-]

Master in Management Strategy and Leadership

Universidad Francisco De Vitoria
Campus Full time 10  September 2017 Spain Madrid

10-month intensive program, designed for graduate students who wish to develop their management and leadership skills with a global vision. [+]

UNIVERSIDAD FRANCISCO DE VITORIA’S “MASTER IN MANAGEMENT STRATEGY AND LEADERSHIP” is a 10-month intensive program, designed for graduate students who wish to develop their management and leadership skills with a global vision. This is a full time private Master program, fully taught in English at our Madrid Campus (Spain).

Students will be fully immersed in Spanish language and culture through daily activities for foreign students. Optional courses in Spanish culture and language, together with a complimentary program of cultural activities and field trips, are available for non-Spanish speaking students.

As classes are given on evening schedule (3 p.m. on), internships at reputed international and local corporations may be available for the Master students upon specific conditions.... [-]