Part time Master's Program in Innovation in Madrid Spain

Top Part time Masters Degrees in Innovation in Madrid Spain 2017

Innovation

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Master in Innovation programs are becoming of greater interest to students as employers are seeking creative, qualified, and outside-the-box thinkers. Students will not only gain knowledge of innovation studies and theory, but also how these can apply to the real world.

Spain (Spanish: España) is a diverse country sharing the Iberian Peninsula with Portugal at the western end of the Mediterranean Sea. Spain is considered an exotic country in Europe due to its friendly inhabitants and relaxed lifestyle. The normal duration for University courses in Spain is 4 years, except Medicine and the double degrees, which are 6. Madrid and Barcelona are well known cities around world for its cuisine, vibrant nightlife, and world-famous folklore and festivities.

Madrid City is the capital of Spain. It is a metropolitan area with over 3 million residents. It has an arena called Las Ventas that hosts the annual bullfighting event. The city has many public and private universities.

Part time Master's Program in Innovation in Madrid in Spain

Read More

Master In Entrepreneurship

Spain Business School
Online & Campus Combined Part time January 2017 Spain Madrid

The Master in Entrepreneurship enables students whether they are thinking of creating your own project as if it has already done. If this is your case, it will teach from the legal areas to consider, to discover how the idea to seek funding and lead the operation and management of a business. The atmosphere is 100% experiential and will be tutored and mentored by renowned entrepreneurs that will introduce the networking more ... [+]

Part time Master's Programs in Innovation in Madrid Spain. The Master in Entrepreneurship enables students whether they are thinking of creating your own project as if it has already done. If this is your case, it will teach from the legal areas to consider, to discover how the idea to seek funding and lead the operation and management of a business. The atmosphere is 100% experiential and will be tutored and mentored by renowned entrepreneurs who will introduce you to the most interesting for your business networking idea. Also, if you're interested, you'll end up with your idea the master made to do it, and your company created with the advice of the best professionals. Addressed to Anyone who has entrepreneurial and eager to learn how character, at some point, you must mount your project and minimize the risks. College students, working professionals or not autonomous. All types of profiles have no place in this course, if they believe that their challenges can be met. This master has the possibility to obtain a double degree with a university recognition. To apply, the student must be in possession of a recognized degree nationwide. Succeeding Do you have an idea? Do you have desire and strength to fight for it? Have you already undertaken but think you could use some help in the management? Then you have a project. The main objective of the Master in Entrepreneurship is that the student knows the different dimensions of the creation of a company, its management and people management, presenting the necessary tools for the creation and give you the knowledge to run. The course objectives are: - To understand the process of creating a new company - Provide the entrepreneur an overview of your project - Understand the key success factors - training the participant in the use of comprehensive tools to begin management - training entrepreneurs to prepare its Business Plan - Exposing the legal field - and operational strategies of digital projects (usability, marketing, social networks, etc.) - training in the skills and competencies required for the challenge business ... and above all think like an entrepreneur, to act as an entrepreneur. Requirements  No specific knowledge of the course subject or specific training required for admission. However, this master has the possibility to obtain a double degree with a university recognition. To apply, the student must be in possession of a recognized degree nationwide. Methodology The methodology of the program is BLENDED. Through the online campus Business School Spain and the sessions the student will complete the training. [-]

Master in Business Innovation (English)

University of Deusto: Deusto Business School
Campus Part time September 2017 Spain San Sebastian

The MBI is an Executive Master, taught in collaboration with Cambridge Judge Business School and Orkestra (Basque Institute of Competitiveness). The programme is unique in its field, integrating theory and practice and reinforcing the idea of innovation through action. It allows participants to discover new business opportunities, enhance the development and implementation of strategic ideas, create a culture that encourages innovation, facilitate the integration of R+D+I, develop an innovation project for their company and convert themselves into leaders who can drive innovation in their companies. The course consists of 6 intensive week-long modules in various locations. [+]

Program Description The MBI is an Executive Master, taught in collaboration with Cambridge Judge Business School and Orkestra (Basque Institute of Competitiveness). The programme is unique in its field, integrating theory and practice and reinforcing the idea of innovation through action. It allows participants to discover new business opportunities, enhance the development and implementation of strategic ideas, create a culture that encourages innovation, facilitate the integration of R+D+I, develop an innovation project for their company and convert themselves into leaders who can drive innovation in their companies. The course consists of 6 intensive week-long modules in various locations. 
Programme Module 1- Strategic Analysis for Innovation - Bilbao, 9th-14th May 2016 Understand the key concepts and techniques to shape companies’ innovation strategy. Module 2- Innovation Management- Florence, 27th June- 1st July 2016 Identify the key stages, methods and critical elements of innovation processes and routines. Module 3- Leadership for Innovation- San Sebastian, 26th September-1 st October 2016 Learn from history how to lead yourself and your organization going forward. Module 4- Building the Innovative Organisation- Madrid, 21st -26th November 2016 The alignment of the key functional areas to facilitate innovation. Module 5- Leveraging Innovation: Intra/entrepreneurship- Cambridge, 23rd-27th January 2017 The role of innovation in the entrepreneurial process and in firm creation. Module 6- Global Innovation Hot Spots- Bilbao, 20th-25th March 2017 Learn about distinctive innovation models from around the globe – where do you see your organization next? Admission Requirements Professional Experience: Candidates will have at least five years of professional experience in positions of responsibility. Academic Record: A University degree from a recognised institution of higher education. English Proficiency: Ability to participate effectively in a programme conducted in English. English Test: A recently completed official test (TOEFL; Cambridge, TOEIC or IELTS) or an internal language test conducted by the University of Deusto.

 Business Innovation Project - Innovation in practice Throughout the MBI programme, participants will develop a Business applied project relevant to each participant´s organisation or personal interest based on cutting-edge issues in the field of business innovation, with the support of experienced tutors. The development of this project is an integrative learning experience that ties together all of the various threads of the Programme and facilitates their real world application. Individual Development Programme The Master offers the possibility to take part in individual sessions with an executive coach, to work through the participant´s skills and capabilities in order to improve their own professional development and effectiveness. The sessions could help… Develop self-awareness on capabilities of achieving and where to make changes and improvements. Keep focused when facing challenges and difficulties. Identify and maximise business ideas and opportunities. Duration & Price

 This course is campus based Start date: May 2016
 Duration: 9 months
 Price: EUR 19,500
 Deadline: May 10th, 2016
 Place: Spain / San Sebastian, Bilbao, Madrid Great Britain/Cambridge, Italy/Florence
 [-]

Master's Degree In Strategic Marketing Management And Business Innovation In Madrid

Madrid School of Marketing
Campus 400  September 2017 Spain Madrid

The Master in Strategic Marketing and Business Innovation- Face (Madrid) of MSMK, prepares you to develop a comprehensive and holistic view of marketing and sales applied to different business models, which will assume leadership positions, professional responsibility and handle new scenarios from the perspective of a marketing manager or sales manager, at the same time will strengthen the professional performance, confidence and decisiveness, which will transform your career. [+]

Part time Master's Programs in Innovation in Madrid Spain. PRESENTATION The Master in Strategic Marketing and Business Innovation- Face (Madrid) of MSMK, prepares you to develop a comprehensive and holistic view of marketing and sales applied to different business models, which will assume leadership positions, professional responsibility and handle new scenarios from the perspective of a marketing manager or sales manager, at the same time will strengthen the professional performance, confidence and decisiveness, which will transform your career. The highly specialized in marketing and sales, the program gives you the competence and skills to become a leader at the same time will develop a thorough understanding of strategic planning, finance to marketing professionals, consumer behavior, techniques market research, strategic pricing, the sales management, retail marketing, digital marketing, the businessintelligent, branding and development of strategic marketing plans and others. The Master in Strategic Marketing and Innovation Commercial- Face (Madrid), allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your training highly specializing in Management and Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small groups and quality faculty composed of managers of national and multinational companies and where you will benefit from an Employment Lifetime. Agenda 01. STRATEGIC MANAGEMENT AND MARKETING PLANNING Marketing strategies and value creation The exchange value: needs, wants and demands Markets and demand. The technological factor The strategic planning process PEST analysis environment, market-client segmentation and positioning Competitive analysis and information systems How to develop competitive advantages in technology-based marketing Integrated marketing plan Technologies applied to marketing The extended marketing mix: info + innovation Operational marketing and strategic marketing: integration Control models and key indicators 02.COMPORTAMIENTO CONSUMER AND experiential marketing The Experience Economy: a new scenario to understand and comprehend the consumer Experiential Marketing. The value of the consumer The vision of experiential research: what techniques and tools used depending on the objectives Analysis, roles and types of consumers The design experience Management of the CustomerExperience Management Customerrelationship How the new paradigm affects consumer awareness The paper used in generating experiences Tools for monitoring and creating experiences Experiential Marketing (XM). Management model Common Mistakes in projects customer and employee satisfaction How to tackle a project of experiential innovation Technologies applied to consumer awareness 03.GESTIÓN INNOVATION Innovation as a strategy Myth vs lead it to ask the customer Facing the first stage of innovation: Creativity and designthinking Open innovation and crowdsourcing Barriers and opportunities to sell an innovation project from marketing Technology watch, benchmarking, competitive intelligence and examples for innovation from marketing Developments since the product to selling solutions and value-added services Innovation and product design Co-creation of experiences Change management Management adversity 04.SISTEMA INFORMATION IN MARKETING How to build and develop an effective information system Techniques information processing Strategy and business intelligence Managing data into information Data integration Big Data 05.MARKETING ANALYTICS Principles of strategic analysis in Marketing and Sales Fundamentals and analytical skills to meet the market How to improve the analytical capacity Pricing 06.CUSTOMER ANALYTICS Customer segmentation CustomerLifetimeValue (CLV) Identifying market opportunities Troubleshooting market Customer Acquisition Cross and up selling Churning and attrition Scoring Response Analysis of marketing campaigns and incentives Forecasting Product Portfolio Prevention of neglect and delinquency Fraud detection 07.WEB ANALYTICS Fundamentals and techniques of web analytics Google Analytics: the use and optimization of campaigns Measurement and interpretation of major reports Tracking conversions (Conversion Tracking) Social analytics Science of search (SoS) The conversion funnel Attribution models MARKETING 08.ESTRATEGIAS How to integrate the different strategies in the overall marketing strategy How to integrate technology into the different strategies and their impact on operational actions Positioning and differentiation strategies Branding strategies: architecture and brand management, corporate identity and positioning Product strategies Pricing Strategies Distribution and marketing strategies in the channel. Retail marketing Business to business strategies Communication Strategies 360 Integration of marketing strategies and implementation Overall integrated strategic process: digital - off line Relational 09.ESTRATEGIA How to relate to our client CustomerCentric Management Objectives and strategies of attention and customer loyalty Concepts and strategies of CRM and e-CRM Basic and advanced CRM tools and control systems New techniques and trends in customer relationship management 10.LIDERAZGO EFFECTIVE SALES Commercial Management. Organization and planning of the sales function Management and Personnel Management. Business Coaching Resource management in sales Measurement and evaluation of sales results Strategies remuneration, compensation and fees Sales strategies COMMERCIAL 11.INNOVACIÓN Innovation Markets Customer innovation Qualification and training of the sales team New formats Technological tools Management, Planning and Management Delivering Value 12.BRANDING and corporate identity Branding Basics Keys creative branding Architecture and brand management Process of launching a brand Brand positioning and repositioning E-Branding Brandedcontent and its main technical Branding metrics and brandequity Management of corporate identity Brand reputation and corporate reputation 13.PLATAFORMAS TECHNOLOGY AND MARKETING Systems integration of information Cloud marketing management. Consumer interaction Main technologies and applications 14.DIGITAL MEDIA (Digital Marketing) Digital strategies Creative Strategies Architecture and web usability. Web Design seller SEO and SEM Positioning E-mail marketing Legal environment of the digital area E-commerce and value chain Key factors in the traffic generation campaigns Integrating digital media management in the overall strategy of Marketing 15.SOCIAL MEDIA Social media management Attracting and managing customers through social networks Strategies platforms Management and Monitoring Tools Social media strategies How to effectively manage an online community Manage collaborative opportunities Foster lasting connections How to integrate social media strategy at the overall marketing strategy 16.RETAIL Technology applied to retail marketing Use strategy and technology application in retail E-retail Technology and information systems Interactive systems Touch systems Robotics in retail Integrating retail strategy in the overall marketing strategy 17.MOBILE MARKETING AND INTERACTIVE SYSTEMS Environment and opportunities in mobile marketing Desktop vs mobile strategy Strategy apps vs web strategy Strategy through mobile devices How to integrate mobile social media strategy How to integrate mobile marketing strategy in the overall marketing strategy. Strategies based on physical proximity Techniques customer relations and promotion on mobile devices As enhance branding, interacting with the consumer, through events Customizing devices 18.FINANZAS FOR MANAGERS IN MARKETING / SALES The impact of the decisions of marketing / sales in the general accounts of the company Marketing budgets and sales: analysis, forecasts and deviations ROI in marketing and sales PROJECT END OF MASTER [-]

Executive Master In Marketing And Innovation In Sales In Madrid

Madrid School of Marketing
Campus 400  April 2017 Spain Madrid

The Executive Master in Marketing Management and Innovation in Sales - Face (Madrid) of MSMK, is designed to become a leader of the marketing department, with a high specialization in Marketing and Sales, allowing you to get an overview of the market, to transform the current changes in behavior consumers in a competitive advantage for your company. [+]

PRESENTATION The Executive Master in Marketing Management and Innovation in Sales - Face (Madrid) of MSMK, is designed to become a leader of the marketing department, with a high specialization in Marketing and Sales, allowing you to get an overview of the market, to transform the current changes in behavior consumers in a competitive advantage for your company. The development of the Master Executive in Marketing Management and Innovation in Sales it will allow you to identify and develop the most effective strategies and actions in marketing, from a multisectoral vision and a clear technological approach to this, throughout the development of the program is intended to students master the main techniques for data management and information collaboration and influence to get the consumer to understand the change and its management as variable success, strengthen the presence of the brand and the consumer experience, optimize the diversity of channels and devices in the overall marketing strategy, optimize financial and people resources in this new environment and understand the main technological tools applied in marketing and sales. The Master which is designed for professionals with at least 5 years experience in relevant positions in marketing or sales, senior entrepreneurs or intrapreneurs and other professionals, with extensive professional experience and who wish to be redirected towards the areas of marketing and sales possesses an Employment Lifetime. The Executive Master in Marketing Management and Innovation in Sales - Face (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your highly specialized in Management and Marketing, training can attend conferences, seminars and workshops by prestigious speakers, you will work in small and cloister of quality composed of executives of national and multinational companies and where you will benefit from an Employment Lifetime groups. PROGRAM STRUCTURE 01.DIRECCIÓN MARKETING AND STRATEGIC PLANNING STRATEGIC PLANNING MANAGEMENT AND MARKETING Marketing strategies and value creation. The exchange value: needs, wants and demands. Markets and demand. The technological factor. The strategic planning process. PEST analysis, market-client segmentation and positioning environment. Competitive analysis and information systems. How to develop competitive advantages in technology-based marketing. Integrated marketing plan. Technologies applied to marketing. The extended marketing mix: info + innovation. Operational marketing and strategic marketing: integration. Control models and key indicators. 02.COMPORTAMIENTO CONSUMER AND experiential marketing The Experience Economy: a new scenario for the consumer to understand and comprehend. Experiential Marketing. Consumer value. The vision of experiential research: what techniques and tools used depending on the objectives. Analysis, roles and types of consumers. The design experience. Customer Relationship Management to Customer Experience Management. How the new paradigm affects consumer awareness. The paper used in generating experiences. Tools for monitoring and creating experiences. Experiential Marketing (XM). Management model. Common Mistakes in projects customer and employee satisfaction. How to tackle a project of experiential innovation. Technologies applied to consumer awareness. 03.GESTIÓN INNOVATION Innovation as a strategy. Myth vs lead it to ask the customer. Facing the first stage of innovation: Creativity and design thinking. Open innovation and crowdsourcing. Barriers and opportunities to sell an innovation project from marketing. Technology watch, benchmarking, competitive intelligence and examples from marketing to innovate. Developments since the product to selling solutions and value-added services. Innovation and product design. Co-creation of experiences. Change management. Management adversity. 04.SISTEMA INFORMATION IN MARKETING How to build and develop an effective information system. Treatment techniques of information. Strategy and business intelligence. Managing data into information. Data integration. Big Data. 05.MARKETING ANALYTICS Principles of strategic analysis in Marketing and Sales. Fundamentals and analytical skills to understand the market. How to improve the analytical capacity. Pricing. 06.CUSTOMER ANALYTICS Customer segmentation. Customer Lifetime Value (CLV). Identifying market opportunities. Troubleshooting market. Customer acquisition. Cross and up selling. Churning and attrition. Scoring. Response Analysis of marketing campaigns and incentives. Forecasting. Product portfolio. Prevention of neglect and delinquency. Fraud detection. 07.WEB ANALYTICS Fundamentals and techniques of web analytics. Google Analytics: the use and optimization of campaigns. Measurement and interpretation of the main reports. Tracking conversions (Conversion Tracking). Social analytics. Science of search (SoS). The conversion funnel. Attribution models. MARKETING 08.ESTRATEGIAS How to integrate the different strategies in the overall marketing strategy. How to integrate technology into the different strategies and their impact on operational activities. Positioning and differentiation strategies. Branding strategies: architecture and brand management, corporate identity and positioning. Product strategies. Pricing strategies. Distribution and marketing strategies in the channel. Retail marketing. Business to business strategies. 360 communication strategies. Integration of marketing strategies and implementation. Overall integrated strategic process: digital - off line. Relational 09.ESTRATEGIA How to relate to our client. Customer Centric Management. Objectives and strategies of attention and customer loyalty. Concepts and strategies of CRM and e-CRM. Basic and advanced CRM tools and control systems. New techniques and trends in customer relationship management. 10.LIDERAZGO EFFECTIVE SALES Commercial Management. Organization and planning of the sales function. Management and Personnel Management. Business Coaching. Resource management in sales. Measurement and evaluation of results in sales. Strategies remuneration, compensation and fees. Sales strategies. COMMERCIAL 11.INNOVACIÓN Innovation Markets. Innovation on the client. Qualification and training of the sales team. New formats. Technological tools. Management, Planning and Management. Delivering Value. 12.BRANDING and corporate identity Basics of branding. Keys creative branding. Architecture and brand management. Process of launching a brand. Brand positioning and repositioning. E-Branding. Branded content and its main techniques. Metric branding and brand equity. Management of corporate identity. Brand reputation and corporate reputation. 13.PLATAFORMAS TECHNOLOGY AND MARKETING Systems integration of information. Cloud marketing management. Consumer interaction. Main technologies and applications. 14.DIGITAL MEDIA (Digital Marketing) Digital strategies. Creative Strategies. Architecture and web usability. Web Design seller. Positioning SEO and SEM. E-mail marketing. Legal environment of the digital area. E-commerce and supply chain. Key in traffic generation campaigns factors. Integrating digital media management in the overall marketing strategy. 15.SOCIAL MEDIA Social media management. Attracting and managing customers through social networks. Strategies platforms. Management and monitoring tools. Social media strategies. How to effectively manage an online community. Manage collaborative opportunities. Foster lasting connections. How to integrate social media strategy at the overall marketing strategy. 16.RETAIL Technology applied to retail marketing. Use strategy and technology application in retail. E-retail. Technology and information systems. Interactive systems. Touch systems. Robotics in retail. Integrating retail strategy in the overall marketing strategy. 17.MOBILE MARKETING AND INTERACTIVE SYSTEMS Mobile environment and opportunities in marketing. Desktop vs mobile strategy. Strategy apps vs web strategy. Strategy through mobile devices. How to integrate mobile social media strategy. How to integrate mobile marketing strategy in the overall marketing strategy. Strategies based on physical proximity. Techniques customer relations and promotion on mobile devices. As enhance branding, interacting with consumers through events. Customizing devices. 18.FINANZAS FOR MANAGERS IN MARKETING / SALES The impact of the decisions of marketing / sales in the general accounts of the company. Marketing budgets and sales: analysis, forecasts and deviations. ROI in marketing and sales. 19.GESTIONAR FOR PROJECTS IN MARKETING Relationship between project and business strategy. The scope of the project. Working on projects in sales and marketing. Planning and project control. The costs and the project budget. Business ROI. Project communication. PRESENTATION AND DEFENSE OF THE STRATEGIC PLAN 20. PRESENTATION AND DEFENSE OF MARKETING / BUSINESS PLAN [-]

Master In Business Innovation & Self Empowerment In Madrid

Madrid School of Marketing
Campus 400  April 2017 Spain Madrid

The Master in Business Innovations & SelfEmpowerment - Face (Madrid) of MSMK - Madrid School of Marketing, gives you an insight into innovation as a key factor in the vision, strategy and results of the company, allowing you to develop a spirit of anticipation and improvement in the areas of business that will stimulate the creation of new scenarios and realistic and possible options for their business differentiation. [+]

Part time Master's Programs in Innovation in Madrid Spain. PRESENTATION The Master in Business Innovations & SelfEmpowerment - Face (Madrid) of MSMK - Madrid School of Marketing, gives you an insight into innovation as a key factor in the vision, strategy and results of the company, allowing you to develop a spirit of anticipation and improvement in the areas of business that will stimulate the creation of new scenarios and realistic and possible options for their business differentiation. The highly specialized in Innovation and Marketing program allows you to develop your skills, competencies and knowledge in the culture of innovation, with Zenovation with new methodologies for innovation, disruptive technologies, with a customer-focused innovation with innovation ecosystems and with a strategic vision of innovation, allowing you to be innovative from the culture and art of innovation. The Master in Business Innovation & SelfEmpowerment- Face (Madrid) of MSMK, allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your training highly specialized enInnovation and Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small groups and quality faculty composed of managers of national and multinational companies and where you will benefit from an Employment Lifetime. PROGRAM STRUCTURE 01.INNOVACIÓN: CULTURE AND COMMITMENT Where and how innovation come from? Innovation vs routine. Myth vs lead it to ask the customer. Developing innovation in different cultures and nuances: Florence, London, Paris, Vienna, Helsinki, Boston, Tel Aviv, Silicon Valley. Symptoms climate innovation: What if my environment is hostile to innovation? The value of ideas vs. action. Environments and management practices that encourage innovation. ALL STARTS IN SELF (ZENOVATION) 02.TODO BEGINS IN SELF (ZENOVATION): LEADERSHIP SKILLS AND PERSONAL GROWTH. Lead-, SKILLS AND PERSONAL GROWTH How to look inside? Management Emotional Intelligence. Management of our limitations and fears. Training positive thinking and meditation. Attitudes: Search humble, proactive, management difficulties, overcoming, holisticidad and integration. Understanding my immediate environment: enhancement of your environment. Practicing our best: public regarding the decision maker and facilitator of an innovative project and / or business. 03.PRÁCTICAS AND METHODOLOGIES FOR INNOVATION, LEADERSHIP AND INNOVATIVE PROJECT MANAGEMENT IdeaLab: Design and Visual Thinking. Creativity: Minecraft, creative writing, critical situations. Open Innovation and Collaborative Methodologies: Crowdsourcing and co-creation. Iterative methodologies: Agile, Lean Startup. PithElevator & InvestorsMeetup Creative writing. Managing projects: PRINCE2, Green Belt, Portfolio. Management, PMP + PMBOK, ISO-21500. Prototyping: Arduyno and 3D printing. 04.COMO accelerate projects: DISRUPTIVE TECHNOLOGIES AND TRENDS Arduino case and #Makers Sensing and Internet of things. 3D printing. Immersive video, Augmented Reality. Anticipation and early detection. How to identify trends and incorporate them into our innovations? 05.INNOVAR CUSTOMER FOCUS: VS TRANSACTION relationship management. The customer person: emotional attachment and expectations management. Branding and its importance to connect both as a company and personally. Observation of the client and not the same customer and involvement in the design process. Critical users and hackers. Customer incentives: gamification. Contents: Storytelling and BrandedContents. Narrative. Transmedia. Product development. View over consumption in the XXI Century: Western World vs Emerging Countries. Indicators and metrics about how profitable the relationship with the customer through innovation. 06.EL INNOVATION ECOSYSTEM Innovation Agents. Initiatives and scenarios at our disposal. Institutions How to approach them and work with them? Global Vision: Innovation Hot Spots. Social innovation and collaborative or networked models. Large Corporations. How to move in a corporate environment about innovation? Who is who? Financial and nonfinancial resources: Effective management of resources reinvention and transformation processes. Intellectual Property and Regulation. Agreements of intent, contracts ... 07.INNOVACIÓN: STRATEGIC VISION WWH vision and obsession. Internal and external look. Curves and Value Networks. Alternative business models. Maintaining competitive advantage. Unexpected changes and dynamics of innovation. Metrics and Business Modeling vs "business models". Large Corporations. Understanding and working formality and informality of organizations. 08.APRENDER TO BE FROM INNOVATIVE CULTURE AND ARTS. INSPIRATION DISRUPTIVE Observation and open attitude connected with the world of art and culture, provides great opportunities to innovate and connect ideation and experimentation from the cultural sphere of artistic, (extremely open and transgressive) vs the business world with large inertia and looking as fit and transformed. The ultimate goal is to re-connect better with a client Person / Citizen in profound change and review of their actions, values ​​and activities. [-]

Masters In Digital Marketing Innovation In Madrid

Madrid School of Marketing
Campus 400  September 2017 Spain Madrid

The Master in Digital Marketing Innovation -in Presence (Madrid) of MSMK - Madrid School of Marketing is highly specialized in digital unprograma and Digital Marketing Management, which gives you the skills and abilities necessary to become a leader in the digital ecosystem of a company, at the same time develop your knowledge generation 360 digital strategies, planning and management of CPC campaigns, strategies and implementation of SEM campaigns, Positioning (SEO) in Branded Content, in UX, Usability and DesignThinking, Online Reputation, Social Media in Membership in E-commerce, new methods of conversion, and ECRM Business Intelligence in the Legal and Entrepreneurship through Digital Start-Up. [+]

PRESENTATION The Master in Digital Marketing Innovation -in Presence (Madrid) of MSMK - Madrid School of Marketing is highly specialized in digital unprograma and Digital Marketing Management, which gives you the skills and abilities necessary to become a leader in the digital ecosystem of a company, at the same time develop your knowledge generation 360 digital strategies, planning and management of CPC campaigns, strategies and implementation of SEM campaigns, Positioning (SEO) in Branded Content, in UX, Usability and DesignThinking, Online Reputation, Social Media in Membership in E-commerce, new methods of conversion, and ECRM Business Intelligence in the Legal and Entrepreneurship through Digital Start-Up. The Master in Digital Marketing In Innovation (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your highly specialized training in Digital Marketing You can attend lectures, seminars and workshops by prestigious speakers, you will work in small and faculty quality managers composed of national and multinational companies and where you will benefit from an Employment Lifetime groups. PROGRAM STRUCTURE 01. BASIS AND MARKETING TECHNIQUES The Digital Ecosystem. Professionally prepare for a changing environment. Digital strategies. Briefing and counter-briefing implementation of the strategy Planning a digital business model. Measuring success and results for the customer. Permanent evaluation on real cases. Overall Assessment on a real case: Defense and argument on a marketing plan. ZA self (ZENOVATION) 02.BRANDED lead- CONTENT, SKILLS AND PERSONAL GROWTH Understanding the new consumer: the prosumer. Strategic planning in the development of "branded" campaigns. Storytelling and socialization of brands. The advertiser as co-producer. Funnels: metrics and indicators. Creativity and branded content. Permanent evaluation on real cases. Overall Assessment on a real case: Creation, development and launch of a branded campaign. 03.POSICIONAMIENTO Terminology, characteristics and structure. Investigation. SEO approach in the marketing strategy of the brand / company. Strategy and SEO. RRSS algorithms and ASO. Positioning and competition. On Page SEO and SEO of Page (Linkbuilding). Permanent evaluation on real cases Overall Assessment on a real case: Positioning Web. 04.ESTRATEGIA and implementing awareness SEM SEM concepts and trends. Planning, implementation and optimization of SEM campaigns. The multi-device environment. Remarketing search engine. SEM advertising solutions. Web analytics and conversions: Permanent evaluation on real cases Overall Assessment on a real case: Launch of a SEM campaign. 05.UX, usability and design thinking UX, scope and planning. People-stage. Maps, architecture, usability and design. Evaluation and testing techniques. Design thinking, context journey maps. Design optimization for multi-platform environments: Permanent evaluation on real cases. Overall Assessment on a real case: Redesign and UX plan e-commerce portal. 06.REPUTACIÓN ONLINE Strategy and management online PR and reputation. Corporate reputation. Drivers and Engagement: social media interactions. Active listening, participation and asset building. Online crisis management. Measuring impact: monitoring tools. Interaction with customers (gestsatisfaction, uservoice). Integration and management of channels to the customer: Permanent evaluation on real cases. Overall Assessment on a real case: online reputation management in digital environments. 07.SOCIAL MEDIA MANAGEMENT Defining Social Media Management. Social analytics. Research Techniques in Social Media. Social and professional networks. Management and Monitoring Tools. Profile and functions of the Community Manager. Analysis of Strategies in Social Media. Trends in Social Media Permanent evaluation on real cases Overall Assessment on a real case: RRSS corporate management. 08.ESTRATEGIAS ANALYSIS AND SKILLS Decision making in the Strategic Marketing. Marketing Mix Strategies. Digital Marketing Plan. Business Vision. Analysis and strategic role. Profile of the Strategic Manager. Impact on the overall management of an organization. Work processes: Permanent evaluation on real cases. Overall Assessment on a real case: Strategy and Analysis of an online business. 09.PLANIFICACIÓN AND CAMPAIGNS IN SUPPORT ONLINE Demographic and psychographic analysis of Target. Getting Insights. Media strategy. Digital advertising market in Spain. Major trading models: CPC, CPM, CPA. More innovative formats. Advertising media mix: buscadoers, display, affiliation. Management of online media planning. Permanent evaluation on real cases. Real.Planificación overall assessment on a case of a digital media campaign. 10.E-COMMERCE Context and viability of businesses online. Profiles online buyer. Phases and cycles in the online purchase. Tools for creating an online store. Analytical and monitoring of sales: Permanent evaluation on real cases. Overall Assessment on an actual case: Creating an integrated online store. DIGITAL 11.EMPRENDIMIENTO Models and characteristics of entrepreneurship in the digital age. Basic steps to create a startup: Business modelsgeneration Starting up a business. Entrepreneurship: networking, business plan, elevator pitch. Funding incubators. Emerging online business models. Internationalization: Permanent evaluation on real cases. Overall Assessment on an actual case: Creating a start-up. INTELLIGENCE AND ECRM 12.BUSINESS Business Intelligence and campaign management systems. CRM assessment model (commercial activity). Integrated CRM model. Person-centered model. Comprehensive business cases: Permanent evaluation on real cases Overall Assessment on a real case: Designing an e-CRM strategy LEGAL 13.ASPECTOS 2.0 IP: understanding and application. Use and negotiating rights in the digital environment. Implementation of data protection in digital businesses. Copyright and contexts. [-]

Master For Impact Through Innovation

IMPACT Business School - Universidad Europea
Campus November 2017 Spain Madrid

The mission of MASTER THROUGH INNOVATION FOR IMPACT program is to prepare people who invent the future, again and again throughout this century, to create products, services and innovative initiatives capable of resolving the most pressing challenges of our time. [+]

Part time Master's Programs in Innovation in Madrid Spain. MASTER FOR IMPACT THROUGH INNOVATION: TAKE THE ROAD TO SUCCESS The mission of MASTER THROUGH INNOVATION FOR IMPACT program is to prepare people who invent the future, again and again throughout this century, to create products, services and innovative initiatives capable of resolving the most pressing challenges of our time. Today we know that the ability to create value beyond the financial benefits is an incredible source of competitive advantage. That is why this program provides students with the principles, models, practices and tools that allow you to creatively solve the right problems, the right way to achieve results that are measured in economic terms as social or environmental. Specifically, students learn to: Identify and understand the challenges the organization, society and the environment are exposed; Turn those challenges into attractive business opportunities and exchange; Create original and viable solutions from a technical, economic and environmental terms, and finally, Repeated a positive impact and sustainable over time. MITI students are prepared to generate wealth in the broadest sense of the word, on a scale and at a pace that has enormous potential benefit to the organizations and networks that are integrated. In short, this program is a renewed development of new products, services and innovative initiatives to respond to the needs of society now and in the future approach. GOALS Solving a real project with a company Develop personal skills. Master the most innovative tools for professional performance. Having support throughout the program, Coaches and mentors. Exit the academic context and meet the best professionals leading social and business transformation. [-]

Masters Degree In Innovation Management For ICT Professionals

La Salle Centro Universitario
Campus Part time September 2017 Spain Madrid

The future of nations today is written with reference to the initials ID i, or what is the same, Research, Development and Innovation, because they mark the indices of competitiveness of all [+]

Master in Innovation Management for ICT professionals

The future of nations today is written with reference to the initials ID i, or what is the same, Research, Development and Innovation, because they mark the indices of competitiveness of all productive sectors, especially in the ICT sector (Electronics , Information Technology, Telecommunications and Digital Content).

We are witnessing a rapid change in the business environment, the result of technological convergence generated by fixed and mobile IP networks, digital TV and new broadband networks (NGN). This situation leads to a change of the old paradigms, fostering a new scenario where it is necessary and essential knowledge of the new rules governing in a global market.All with the goal of positioning and successfully lead the challenge of competitiveness. In this new environment, the management of innovation and technology become a strategic necessity for the company and its professionals. Companies need people multidisciplinary technical knowledge also have the capacity and ability to manage projects, lead teams, negotiate and establish partnerships, understanding the financial statements of the company and its internationalization strategy, analyze and segment the market to provide you new solutions, access to sources of public and private funding, to take advantage of tax incentives and cover the associated legal framework for intellectual property, among others. Aware of this, the Salle International Graduate School and Multisectoral Association of Electronics, Information Technology, Telecommunications and Digital Content (AMETIC), through its Foundation Information Technologies (FTI), from their vast experiences in training, ICT and innovation management and technology organized this Masters in Innovation Management for ICT professionals, now in its fourth edition, presented below. ... [-]