Master's in Communication Design in Spain

View all Masters Degrees in Communication Design in Spain

Communication Design

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

In the communication design discipline, marketing and creative skills overlap to provide professionals with the special tools to craft effective messages and campaigns. This entire process covers everything from conception to channel delivery and requires professional-level capability and knowledge in writing, art direction, marketing, consumer behavior and media.

Spain (Spanish: España) is a diverse country sharing the Iberian Peninsula with Portugal at the western end of the Mediterranean Sea. Spain is considered an exotic country in Europe due to its friendly inhabitants and relaxed lifestyle. The normal duration for University courses in Spain is 4 years, except Medicine and the double degrees, which are 6. Madrid and Barcelona are well known cities around world for its cuisine, vibrant nightlife, and world-famous folklore and festivities.

Master Degree in Communication Design in Spain

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Masters In Advertising Design And Innovation In Brand Communication

Escuela Superior de Diseño de Barcelona
Online Full time 12  November 2017 Spain Barcelona

With this program you'll be a communicator with an open and creative mind, and get a view of the cross-sectional design. [+]

Top Master's Programs in Communication Design in Spain. Society as we knew a few years ago no longer exists. The influence of technological progress is so great that no one dares to make long-term predictions about where we are headed. Any race, especially those related to communication and branding requires a constant questioning of its own parameters and rationale. What it was 10 years ago, it is history. What matters is how we adapt our way of working to the constant digital and social progress. Communicators today must understand the deep relationship between technology, personal values ​​and human relations to apply to branding. Otherwise, they will not get generate relevant messages for brands and products. This reflection is born this Masters in Advertising Design and Innovation in brand communication. And also the fact that, fortunately, always a known starting point will be necessary: ​​Creativity. An idea, a story to tell, an App that connects with people, a tweet to mobilize thousands of people. In short, creativity, in its broadest definition, it becomes more than ever the benchmark for any communicator. At the starting point and also the very purpose of brand management. Today communicators must be genuine knowledge sponges. Only becoming aware of the way in which people interact and express decided may arise thoughts, suggestions, ideas, products or relevant actions. It is no longer enough to persuade. Now we have to move. Advertising, like other disciplines of commercial communication, must step forward and evolve at least at the same speed as society. And in this Master we propose to train professionals and prepare them to take charge of this new and exciting environment. GOALS The main objectives of this program are: Living with vertigo. The feeling that you can not control everything has been put in place to stay. Long gone are the campaigns that did not take into account the social component and adapting them in real time depending on consumer reactions. This feeling must be understood and accept it as another parameter. To train professionals with an open and creative mind. To value creativity. Claim it as a lifestyle, a way of thinking, rather than as a tool that can help us to get notoriety at a particular time. Zoom and publicize the latest trends in social behavior. Only deep knowledge of the social and individual behavior, will a take valid decisions. Family structures, consumption patterns, new priorities and needs, more than ever ... are the starting points for marks. Addressing the different types of consumers from an emotional and technologically. A much more humane and sensitive to purchasing motivations and behaviors new perspective. Exercising the ability to generate relevant content through many proposed and supervised by top-level professionals practical exercises. Offer designers and communication professionals a vision of the cross-sectional design. Digital media and physical media to be found in the design and creativity coherence and continuity of messages. Give students a sufficiently broad of new technologies and emerging knowledge, and how they affect the relationship between people and brands. Acquiring the ability to find points of contact that can connect consumers and brands / products. Learning to tell stories around brands that generate sustainable, relevant and return emotional ties. Analyze the role of brands in society from the point of view of the consumer. What is expected of brands and what they have to offer in exchange for a commercial transaction. Understand the purpose of the different social networks and their specific function as a vehicle to convey emotionality and share information. Knowing how to drive the speech of the same brand leveraging the characteristics of each Technical Characteristics. CURRICULUM The Masters in Advertising Design and Innovation in Communication Trademark structure from the following subject areas are integrated into a cross-project developed over 10 subjects: Keep Calm and Be Creative Creativity is not a tool, but a way of understanding the world. Only minds more creative they develop new solutions to recurrent problems arise. This module not only understand the mechanisms of a creative mind, but also the way to bring to the forefront of our lives. We allow addressing creativity from a broader perspective to then implement it in the field of communication, through case studies and exercises. Target: An approach from the excitement and technology How is a housewife in 2015? What about a single? And a teenager? Understanding what motivates them, how they have been immersed in the digital world and how they communicate and interact, they are aspects that this module brings to the table. This course will delve into more consumer groups used in marketing, usually grouped by age and socio-economic level from a perspective that combine the emotional and psychological part with the way we use technology throughout the day looking for solutions. Soul Brands: Brands with soul Already far behind the time when brands launched unidirectionally messages. Today there is no brand that does not have the ultimate purpose of establishing a lasting relationship with its customers from a very human perspective. Contribute something to society, become one more in conversations around issues of concern or illusions that move. A social role that can not be fictitious or to the gallery. Brands must learn to perspire that reality and honesty to connect permanently. Storytelling & Branded Content Why are brands that have nothing to say? Who cares if a factory was opened in 1952? What are some brands crawling on Facebook as late forties in nightclubs? Why a brand of shampoo want me happy Monday? Brands and products must find its own rationale, why they are in this world, beyond selling cookies or sneakers. This module will give the keys to finding the connection points between a brand and a specific audience and make their own history involving the consumer. Technology Never before has technology had gotten much influence in our lives. Recent advances in neuromarketing, the Internet of things, 3D printing, augmented reality, artificial intelligence, Big Data ... All he does move society from a technological point of view is likely to become a new way to interact with the consumer. This module will review all the technology is exploding right now and presumably will have an important role in the coming years. This is not to become technology experts, but know their potential from the perspective of brands. Social Trends How to buy, things we eat, where we find the couple, the management of our time, the way we move, the relationship with our environment ... everything is changing. This module will discover a reality composed of many small changes as well as delve into the reasons is at the bottom of all these changes move. Design Transversal You might think that a good designer or communicator must be able to synthesize a design or an idea of ​​the scale that is needed at any time, either half page vertical or App, through a TV spot or sweatshirt. This module wants to go a little further. It aims to deepen the visual dimension of the brands to be able to understand how to build brand image through it. How to synthesize the values ​​and purposes of the mark, far beyond the logo or corporate identity. Social media This module explores the role of brands in social networks. And in the role of social networks in the lives of consumers. Each social network has its own language and way of expression. And today is almost more important to know how not to use them otherwise. students will be guided through a tour of the different social networks in order to get a mental map through practical exercises and real examples we reveal the best way to use these social networks with the aim always to establish connections and complicity with our consumers. Mobile Devices human appendages Tablets and smartphones have been established in the pockets and homes around the world and no longer conceive our life without their invaluable help. They have become a revolving door for circulating information and content at a breakneck speed. Everything is taken quickly and without looking back. We understand the dynamics of this relationship and understand the way into the lives of our consumers in a noninvasive way. Master Thesis They propose a project that allows applying the highest number of knowledge acquired during the Masters. The final number of students will determine the format and focus of the project, so that both the teacher and the student is a useful and inspiring tool. The curriculum is divided into four modules. The materials that make up the curriculum are distributed as follows: SUBJECTS ECTS Keep Calm and Be Creative 6 Target: An approach from the excitement and technology 6 Soul Brands: Brands with soul 6 Storytelling & Branded Content 6 Technology 5 Social Trends 5 Design Transversal 6 Social media 6 Mobile devices. human appendages 4 Master Thesis 10 TOTAL ECTS 60 Requirements  Recommended profile This program is aimed at people who have the following profile: Graduates in Design Graduates in Communication and Advertising Fine Arts graduates Graduates in Audiovisual Communication Graduates in Marketing Accredited professionals in the field of design experience, advertising or communications departments of companies with experience creditable academic curriculum and / or portfolio. Creative Directors and Directors of Strategic Planning of Advertising Agencies to feel interest in advertising and communication, having the feeling of being overwhelmed by the constant evolution of communication tools, the digital world and new consumer behavior; and / or they need to be recycled or update their knowledge in a pragmatic and applicable to their projects. In cases where the student proves previous higher education to a process of accreditation of university degree, the Academic Committee will evaluate the candidate's CV and portfolio and completed the curriculum, which must maintain a reasonable equivalence with existing studies degree the same area. Degree People who pass the program evaluation will obtain a double degree: Course at ESdesign - Superior School of Design Barcelona Course at the International University of Valencia, who credited them as professionals in the specialty studied. Career prospects Students who take this program can develop their career in the following areas: Creative departments of advertising agencies. Strategic planning departments agencies or advertisers. Marketing departments and communication enterprises. Accounts departments of advertising agencies. Corporate branding and graphics studios, media agencies. Free-lance professionals, entrepreneurs, startups, startups ... [-]

Master Web Analytics, Usability And User Experience (ux)

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 600  October 2017 Spain Barcelona

In the Master in Web Analytics, Usability and User Experience (UX) you formed to monitor, measure and improve investment company through a plan of action and continuous improvement, covering the art and science of achieving success through the data, usability and conversion to drive change in online business. [+]

The boom and professionalization of the digital sector along with increased competition in sectors such as the "mobile" or "e-commerce" force companies to monitor, measure and optimize the advertising process and buying in each of its stages, and turn each visit into a business opportunity by offering memorable experiences. In order to solve these problems and with the sole objective of improving results emerge new professional profiles such as digital analyst and conversion optimizer (CRO) and user experience (UX). In the Master in Web Analytics, Usability and User Experience (UX) you formed to monitor, measure and improve investment company through a plan of action and continuous improvement, covering the art and science of achieving success through the data, usability and conversion to drive change in online business. What will I learn? Upon completion of the Master in Web Analytics, Usability and User Experience (UX) you will be perfectly able to: Optimize performance and user experience of your site. Define, plan and implement a program of continuous improvement focused on the customer. Optimize conversion and user experience (UX). Using web analytics to drive change in online business. Define key factors (KPIs) and make Dashboards. Define, implement and operate a web analytics system efficiently. To whom it May concern? The Master in Web Analytics, Usability and User Experience (UX) provides training specifically geared to the following profiles: Online marketing professionals who need to optimize your campaigns and digital marketing investments, improving investment efficiency, increasing return on investment and optimizing the cost. Entrepreneurs who need to promote a change in their online projects. Managers and marketing managers, webmasters, web programmers and responsible internet portals who need to catch up on the latest techniques of web analytics. Directors and managers of SMEs who want to optimize conversion through their websites. Young graduates who wish to develop their career in the world of Internet, digital marketing and new technologies and want to specialize in web analytics, usability and user experience. Curriculum The structure and materials of the Master in Web Analytics, Usability and User Experience (UX) is organized as follows: Module 1. Introduction to Web Analytics web analytics, definition, properties and ecosystem Web analytics tools The customer as a source of information Google Analytics module 2. Basic Home and administration of Google Analytics Create goals and funnels Events, custom variables, profiles and filters Creating segments and campaign tracking Integration with AdWords and Webmaster Tools Transaction Tracking Alerts and customized reports 3. Google Analytics module Advanced Page tagging and advanced filters regular expressions Excel to Google Analytics Module 4. Analysis of Digital Marketing Analysis of media and campaigns Ecommerce Analysis Multichannel and remarketing with Google Analytics Analysis Analysis of social media Uptake test leads Analysis of offline actions ROPO Analysis of contents Design analysis and UX Module 5. KPIs and Scorecards Defining KPIs and dashboards online Scorecard for online display advertising campaigns Scorecard for SEO campaigns Scorecard for PPC campaigns Scorecard for user experience Scorecard for social media campaigns Scorecard for email campaigns 6. Module User Experience User-centered design, definition, properties and trends UX Research Methods Defining metrics and goals UX The planning process UX Writing for Web-centric user Module 7 Introduction to Conversion Optimization Conversion optimization, definition and properties Trinity Conversion Method Defining metrics and conversion goals Planning tests, where do we start? Planning tests, how we prioritize? Customer buying cycle online Creating pages input Test A / B and multivariate Module 8. Optimizing Website Optimizing for mobile devices Optimization of the homepage and product Tools conversion optimization Graduate Final Project [-]

Master In Gamification And Transmedia Storytelling

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 750  October 2017 Spain Barcelona

The Master in Gamification and transmedia storytelling is presented as a complete training program that unites two complex and absolutely contemporary areas: Gamification and transmediality. [+]

Top Master's Programs in Communication Design in Spain. The gamification and application of methods gaming world in no recreational environments is increasingly more applications and benefits in the field of business and marketing, health, education, people, etc. Why are more and more companies that bet and apply this discipline. The Master in Gamification and transmedia storytelling is presented as a complete training program that unites two complex and absolutely contemporary areas: Gamification and transmediality. In these virtual collaborative environments are the games that comes with various disciplines around the 4 axis design memorable experience: good stories based on decisions made by users are counted; powerful visual aesthetic chords are designed to "target group"; game elements are assembled and final implementation platform is decided. With the Master in Gamification and transmedia storytelling you learn to know the basics of gamification and the laws of Game Design and its applications to the world of business, create scripts transmedia and finally to plan, prototiparlo and run. What will I learn? Upon completion of the Master in Gamification and transmedia storytelling you will be perfectly able to: Design and implement a technical plan in Gamification and Transmedia. Implement loyalty campaigns on all platforms, both analogue and digital. Know the laws of "Game Design" to ensure the implementation of "memorable experiences". Leading innovative projects in the gamification and the achievement of objectives based on rewards. Increase the participation of customers and users through game mechanics. Innovate and lead change within an existing business. To whom it May concern? The Master in Gamification and transmedia storytelling provides training specifically geared to the following profiles: Entrepreneurs who want to develop new business models, trends and apply specialize in the field of gamification. Marketing professionals, ux, communication, design development and seeking new models and practices integrate loyalty. Managers and consultants who are seeking new business models and applying new techniques to existing. Technicians and engineers who want to expand their training and knowledge fields. Professional digital environment. Curriculum The structure and materials of the Master in Gamification and transmedia storytelling is organized as follows: Module 1. Game Design Play and play. What is this about? Not just video games. 4 axes Qualities and skills of the game. Players and people Metrics. Onboarding and balancing Player types. User person. Target group and taxonomy Metrics. Flow, Maslow and interest curve Monomyth and uncanny valley More metrics. Pleasures, mechanical, rules and goals The game design to gamification. Protocol. Rewards. ROI Module 2. Environments Transmedia Transmedia narratives keys Structure and cases of a transmedia narrative Transmedia tools to build your architecture The consumer in the transmedia era media and media innovation Architecture Transmedia Bible your final application of transmedia narrative Module 3. Guion Nonlinear Dramaturgy and script The open method. The fundamental mechanisms The open method. The structural mechanisms A closed method. The stages of the journey of the hero and the archetypes From idea to storyboard The practical construction of the script Module 4. Game Design Pro What I bring marketing What brings me the gaming Module 5. Psychology, serendipity and creativity Moments of insight. Attitudes creativity Opening the can. Ideation techniques Food for creativity. What do I need to continue being creative? And now that? Evaluation of ideas Emotion as a creative process and objective product Motivations. What determines my motivation and my users? Gamification as learning process and conditioning Module 6. Game Storytelling and analog game Logic and game engines Module 7 UX Essentials DCU techniques I techniques II User experience I User Experience II iterative design gameplay 8. Practical Applications module. gamification Trends in gamification. Some concepts and tools Gamification in the fields of medicine, physiotherapy, sport and wellness Gamification in the field of Human Resources Gamification in the field of education and training Gamification in the field of marketing Gamification in the fields of solidarity, the environment and social awareness Gamification in the field of culture 9. Playful Learning Module Gamificando in training for HR What is that the "game-based learning"? 10. Prototyping Module and Playtest Introduction to prototyping Basic tools What, when and how? advanced tools Low cost prototyping maximum performance Conclusions and recommendations for the final project Module 11. Accessibility Essentials regulations Design for all Tools Dispositives Master Final Project [-]

Communication Design Labs

IED – Istituto Europeo di Design Madrid
Campus Full time 11  January 2017 Spain Madrid

The Master of Communication Design Labs offers the keys to managing the complexity of the interconnected disciplines that are explored during the creative process. Students will learn to master linguistic resources and applications, to lead interdisciplinary teams in communication projects. The Master aims to raise the professional profile of students so that they can be part of new business structures, where concepts and language are ever closer. The near constant exchange between students and teachers (active professionals with wide experience in the field of communication) enhances the processes of innovation and creativity that characterise this master. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH What is the Master of Communication Design Labs? The role of creative / communicator in a company is undergoing a process of transformation that demands a new profile. Companies in all sectors are starting to need a different kind of creative director, a person who is able to coordinate and deal with several specialists in the same environment and manage the processes that drive creativity and business strategies. The Master of Communication Design Labs creates favourable conditions to achieve, over a year of learning and experience, the following objectives: - Conceptualize, develop and communicate innovative ideas. - Lead multidisciplinary teams. - Build and communicate timeless concepts. - Establish personal contacts with a range of professionals from the creative environment. - “De-specialise” and unlearn to gain a broader view. The contents covered in the course are organized into modules: - Foundation (critical historical analysis, methodology, sustainability, visual communication...) - Specific (audiovisual language and production, anthropology, storytelling, copywriting, new communication strategies, briefing, advertising copywriting, branding, global trends, content marketing strategies, commercial communication projects…) - Transverse (design culture, applied creativity, team building, design research, design thinking, job placement…) - Thesis / research project (concept, idea, development, production, prototyping, display...) Why study the Master of Communication Design Labs? - Because we learn by doing: only then is it possible to really learn. - Because we foster research and delve into the boundary between design, strategy and communication. - Because the multicultural environment between students and professionals from different places enriches their personal experience. - Because we offer the chance to network with companies and professionals of national and international renown. - Because the programme is based on an innovative and transverse learning methodology. - Because travel and visits enrich the knowledge areas. - Because the cultural activity during the course is intense and helps to complement the experience. - Because it takes place in Madrid, a European capital that is home to major institutions and companies, with intense cultural activity and highly accessible and multicultural. How do students learn in the Master of Communication Design Labs? Project culture is the basis of the work dynamic and students learn by conceptualizing, developing, producing and communicating. The course is methodologically developed on the basis of: - Creative workshops - Activities and workshops during international trips to institutions, firms and companies. Previous editions have included visits to such diverse destinations as San Francisco, Silicon Valley, China, Milan, London, Denmark, Portugal, Barcelona and Paris-Boisbuchet. - Seminars and lectures - Case Studies - Conferences - Activities and cultural events - Tutorials for the development of specific projects - Thesis research carried out throughout the master's program At whom is the Master of Communication Design Labs aimed? Professionals and graduates in any of the disciplines of the world of commercial communication, from traditional to interactive advertising, public relations, marketing, graphic design and product design. This programme has been devised with a multidisciplinary and international approach, set in the border between design and production. [-]

Master in Graphic Information Design and Media Branding

IED – Istituto Europeo di Design Barcelona
Campus Full time January 2017 Spain Barcelona

The Masters Course in Graphic Information Design and Media Branding intends to tackle the changes in reading methods brought about by the emergence of new platforms and devices and by new reading and writing habits. [+]

Top Master's Programs in Communication Design in Spain. THIS PROGRAM IS TAUGHT IN SPANISH In today's scenario, designers are faced with a major challenge brought on by the need to quickly and easily understand excessive amounts of information. In addition to growing quantities of data and shorter processing times comes a constant pursuit for new devices, maps and codes. The Masters Course in Graphic Information Design and Media Branding intends to tackle the changes in reading methods brought about by the emergence of new platforms and devices and by new reading and writing habits. The course aims to explore new paths so as to conceive visual communication strategies with which to render content (information) in a clearer, more efficient and more attractive way on different platforms. The practical possibilities this masters course offers are so vast and (happily) undefined that Graphic Information Design and Media Branding rises as a tool with huge potential for use in today's world. With this in mind, the end-of-masters project is geared towards a TV channel and the multimedia devices that make up its content and branding. More and more companies and institutions are creating specific Graphic Information Design departments with specialists in the field in order to enhance and improve communication and a better understanding of their products and services. For instance, Barack Obama's US Government Recovery Independent Advisory Panel added Eduard Tufte to its team so that he could apply Graphic Information Design to the prevention of fraud and bad investment of gains, as well as to promote transparency and clarity in the information issued and make the decision-making process easier for US citizens. Objectives The main goal is for students on the masters course to learn how to design visual communication elements containing large amounts of data, create layouts that make content easier to understand and apply those elements to TV and multimedia: the key is to transmit more with less. The priority is to build on the designer's skills and broaden their scope of application. The course focuses on information design bearing in mind conceptual, aesthetic and functional aspects, balancing all three in order to see it as the visual solution achieved after a process of analysing, understanding and organising content. Students focus their efforts on developing layouts that are capable of expressing: visual impact, non-sequential readings, and the designer's aim of drawing the readers' attention and simplifying their reading priorities. The masters programme intends to equip students with a variety of stylistic, technical and artistic resources to render information in a visually attractive and efficient way. The course is divided into three modules: Graphic Information Design and Media Branding. Easy reading means more reading. Methodology The masters programme combines theory and practice in preparation for a final project. Core subjects focus on two major aspects: Content of information: Students build on their skills to conduct research with the aim of gathering, analysing and organising data in order to then create specific content for a piece of communication or device. Visualisation of information: Exploring layout architecture in order to provide visual solutions for content, which is further enhanced by a good grasp of design resources. The knowledge acquired in the core subjects is reinforced with several specific workshops. These workshops speed up the learning process and break away from the routine of the core subjects by providing professional input from a variety of perspectives and through various channels and platforms, where information design plays a key role. The workshops are short and highly intensive, exploring specific topics in great depth. The final project is the focus point of the course, where everything the student has learnt on the masters is called into play. They have to be capable of applying their results in different channels. A good example is National Geographic: It started out as a magazine, then went on to become a TV channel and is now seen as a multimedia phenomenon (magazine, TV channel, web page, app and potentially a theme park, which in turn requires instructions, maps and signage), therefore posing a variety of challenges on several information transmission channels. Information is everywhere in every single field and discipline, and it needs to be organised and represented in a way that proves visually efficient and attractive. This makes graphic information design an essential tool that can adapt to any profession or field, but its success depends directly on the quality and quantity of content, and also on the visual solution created by the visual communicator. Skills acquired As explained in the general objectives, students will learn to: - Develop a method for researching and processing data in order to visualise information (research, theoretical elaboration and critical thinking applied to visual results). - Use writing signs (colour, form and typography) to intensify what the recipient sees and reads, drawing attention by using different equations to make information more visual. - Develop easily understandable layouts that contain large amounts of information and are efficient in terms of visual communication. - Provide a visual solution for vast quantities of information by organising content in an attractive, efficient, functional and aesthetic way using a variety of visual, technical and artistic resources. - Develop the ability to design information in the right setting, with a style that matches its context and is suitable for the target audience. - Apply Graphic Information Design to a TV channel and its multimedia platforms. Methodology The masters programme combines theory and practice in preparation for a final project. Core subjects focus on two major aspects: - Content of information: Students build on their skills to conduct research with the aim of gathering, analysing and organising data in order to then create specific content for a piece of communication or device. - Visualisation of information: Exploring layout architecture in order to provide visual solutions for content, which is further enhanced by a good grasp of design resources. The knowledge acquired in the core subjects is reinforced with several specific workshops. These workshops speed up the learning process and break away from the routine of the core subjects by providing professional input from a variety of perspectives and through various channels and platforms, where information design plays a key role. The workshops are short and highly intensive, exploring specific topics in great depth. The final project is the focus point of the course, where everything the student has learnt on the masters is called into play. They have to be capable of applying their results in different channels. A good example is National Geographic: It started out as a magazine, then went on to become a TV channel and is now seen as a multimedia phenomenon (magazine, TV channel, web page, app and potentially a theme park, which in turn requires instructions, maps and signage), therefore posing a variety of challenges on several information transmission channels. Information is everywhere in every single field and discipline, and it needs to be organised and represented in a way that proves visually efficient and attractive. This makes graphic information design an essential tool that can adapt to any profession or field, but its success depends directly on the quality and quantity of content, and also on the visual solution created by the visual communicator. Duration and frequency: Frequency: Monday to Friday Timetable: 6.30 p.m to 10.30 p.m * The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master issues private degrees. [-]

Master in Global Design

IED – Istituto Europeo di Design Barcelona
Campus Full time January 2017 Spain Barcelona

The aim of the Master in Global Design is to acquire a global vision, open to collaborations with other design disciplines and gain sensitivity and predisposition towards working together with other professionals or join multidisciplinary teams. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH Designers interested in developing their career in a global society should conceive design as a global practice. Day after day, the markets are becoming more competitive and ever changing, while the consumer is more demanding when it comes to quality and shows an increasing interest in cultural, ethical or environmental aspects that traditionally haven’t been properly noticed, until today. This context requires from companies and institutions an understanding of the complex market reality and the discovery of strategies that enable them to satisfy the consumer’s needs and demands, and outstand among their competitors. In the last few years, products (whether they are an object, a dress, a space) are no longer perceived for their physical dimension, but for every single detail surrounding them: they way they are shown (both in virtual and real life), their in-store presence, their packaging, the graphics and their visual communication. The experience of buying, using and consuming is increasingly related to the values associated with a product and the brand it belongs to (intangible values, such as symbols or emotions) that influence customer loyalty towards them. For all this, today we cannot comprehend the conception of a new product, space of service without the involvement and complicity of professionals from different disciplines. Those professionals with a global conception, capable of understanding together languages and ways to work will be able to collaborate with other designers or join multidisciplinary work teams, in addition to being those prepared to offer a solid professional response, keeping with the demands of the current market. Objectives The aim of the Master in Global Design is to acquire a global vision, open to collaborations with other design disciplines and gain sensitivity and predisposition towards working together with other professionals or join multidisciplinary teams. The course is a way to improve professional profiles that are performing in a particular discipline (product or fashion design, communication, interior design or marketing and business) by expanding their knowledge and skills, and facilitating the contact or even the development of projects within other design disciplines. In some cases, students will also acquire insights and knowledge of their fields of specialization. A chance to stay current in latest trends of their specialities and an opportunity to face new perspective through discussion with lecturers and professional colleagues. Acknowledgement of different project approaches, new work methods; conceptual, technical or material aspects that will make easier to collaborate with other designers or teams. At the same time, their own professional practice will be enriched. To provide an opportunity to research in fields that students have never approached, as well as in hybrid fields, bringing knowledge that will enhance the critical eye turning it a starting point to build new innovative proposals. Methodology Students will work intensively together with the teaching staff in sessions where different typologies will be combined. The curse lecturers, who are prestigious active professionals, transmit the most recent contents from their own everyday experiences. In order to properly develop the learning process of the course and guarantee a global design experience, the study plan has been conceived through the combination of different work methods: THEORETICAL LESSONS Professors will introduce different subjects that will not only provide methodological knowledge but also analyse practices and cases. To reinforce knowledge acquisition, the teaching staff will monitor the development of research and analysis projects through in-person tutorials. TRANSVERSAL TOOLS Students will be trained in using transversal tools that will back the whole design project, regardless of the field they will apply it to. IMMERSIONS IN DIFFERENT DISCIPLINES The methodology of IED Barcelona is based on the concept of “learning-by-doing”, by which students consolidate knowledge acquisition through the practice and experience in problem-solving and real professional challenges. With this philosophy in mind, students will be part of intensive two-week immersions in different design disciplines. In the first week there will be conferences, lectures and theoretical contents on the discipline. They will hear the voices of different professionals who will show their own work and offer their perspective on a particular subject related to the discipline. Students will develop their own research project on the topic. Once the theoretical immersion is over, students will go into a practice immersion in workshops where they will develop projects under the monitoring of a professor. During this process, while projecting ideas and experimenting with materials in the search for innovative solutions, they will put the acquired theoretical and technical knowledge into practice. This will enable them to gain in-depth knowledge and boost their personal approach. VISITS TO STUDIOS AND WORKSHOPS The opportunity of an enriching experience: a chance to gain first-hand knowledge about the reality of design, through visits to workshops, shops and spaces that have become benchmarks in design in Barcelona, discussing with designers in their own studios. To be in contact with the real market helps students to relate the contents provided during the Master with the reality of professional practice. MASTER’S FINAL PROJECT As consolidation of the new knowledge acquired during the course, students have to develop a Master’s Final Project, where all the experiences of the course will come together. Working in teams students are required to develop a whole global design process, from research to the final project presentation. This project is based on a real commission and developed in collaboration with a company. Student profile Graduates in any design discipline, architects, visual artists, professionals in the fields of marketing and communication. The Master in Global Design is conceived for professionals and recent graduates interested in developing their career in design projects of global nature with a multidisciplinary and transversal perspective; product, fashion, communication, interior designers or professionals in other disciplines who want to update their knowledge and acquire competences in other design areas beside their speciality. The course is also open to professionals in architecture and visual arts, and also in the fields of marketing, communication or business predisposed to acknowledge tools that enable them to include a global view of design in their previous knowledge. Requirements Applicants for the Master in Global Design should present a portfolio with their work. After having evaluated the portfolio, the prospective students will have a personal interview with the coordinators. Career opportunities Participants will be qualified to join different kinds of projects with tools that help them to interpret from an overall perception of design. They will be able to face the challenges posed by the current design market, broadening their knowledge to work with multidisciplinary teams and coordinate projects in which design is approached from a transversal perspective comprising different disciplines. They will be enabled to work in some of these areas / functions: Management of design projects, both in their own studios and small, medium or large companies; start up different types of business and new projects. Creative design direction. Incorporation in interdisciplinary design teams. Duration and frequency: Frequency: 6 months Timetable: Monday to Friday from 6.30 p.m to 10.30 p.m. [-]

Master in Strategic Design Labs

IED – Istituto Europeo di Design Madrid
Campus Full time 11  January 2017 Spain Madrid

The Master of Strategic Design Labs trains professionals who can transform visionary ideas into projects and business opportunities. Students will learn how to develop a business model taking into account the involvement of customers and the market, information and communication technologies and sustainability. During the course, the students will acquire the tools to listen to the customer, design solutions and deliver products and services that can make an impact on society. [+]

Top Master's Programs in Communication Design in Spain. THIS PROGRAM IS TAUGHT IN ENGLISH What is the Master of Strategic Design Labs? The current landscape is full of opportunities for those who possess the new values "‹"‹that society needs. Among them, it is worth noting innovation as a global value and a new way of working, seeing, approaching problems and solutions that we could describe as transverse knowledge. Design has the potential to generate a new context in which to create value and new business models where the essential tool for success is innovation. There is no one way to innovate, and there are many contexts that require different approaches and methods. This is why the Master of Strategic Design Labs fosters curiosity and creativity in students so that they can find the right path towards innovation. During the master, favourable conditions are established over a year of learning and experience, to achieve the following objectives: - Unify the business and creative visions. - Manage and coordinate multidisciplinary teams. - Reinforce designers’ identity as creative professionals. - Construct trends maps with a business vision. - Anticipate and interpret future scenarios. - Establish personal contacts with various professionals. - Conceptualize, develop and communicate innovative ideas. The contents covered in the course are organized into modules: - Foundation (critical historical analysis, methodology, sustainability, visual communication...) - Specific (User Experience, financial, marketing and SEO, product launch process, Open Innovation, New Technology in Business Projects, start-up strategies, social entrepreneurship, digital platforms, content marketing strategies, global trends, start-up projects) - Transverse (design culture, applied creativity, team building, design research, design thinking, job placement…) - Thesis / research project (concept, idea, development, production, prototyping, display...) Why study the Master of Strategic Design Labs? - Because we learn by doing: only then is it possible to really learn. - Because we foster research and delve into the boundary between design, strategy and communication. - Because the multicultural environment between students and professionals from different places enriches their personal experience. - Because we offer the chance to network with companies and professionals of national and international renown. - Because the programme is based on an innovative and transverse learning methodology. - Because travel and visits enrich the knowledge areas. - Because the cultural activity during the course is intense and helps to complement the experience. - Because it takes place in Madrid, a European capital that is home to major institutions and companies, with intense cultural activity and highly accessible and multicultural. How do students learn in the Master of Strategic Design Labs? Project culture is the basis of the work dynamic and students learn by conceptualizing, developing, producing and communicating. The course is methodologically developed on the basis of: - Creative workshops - Activities and workshops during international trips to institutions, firms and companies. Previous editions have included visits to such diverse destinations as San Francisco, Silicon Valley, China, Milan, London, Denmark, Portugal, Barcelona and Paris-Boisbuchet. - Seminars and lectures - Case Studies - Conferences - Activities and cultural events - Tutorials for the development of specific projects - Thesis research carried out throughout the master's program At whom is the Master of Strategic Design Labs aimed? Professionals from the realm of design, in its broadest sense, who have been trained or have extensive experience in this area. It is also aimed at those with proven experience in related areas. This programme has been devised with a multidisciplinary and international approach, set in the border between design and production. [-]

Advanced Master In Audiovisual Communication

CEI Escuela de Diseño
Campus Full time 540  September 2017 Spain Sevilla

In the Advanced Master in Communication Studies, students will acquire an overview of the design and editing of audiovisual information through learning management tools Graphic design (Illustrator, Photoshop, Indesign) and Video Editing and Post Production Motion Graphics with (Premier CS6, SpeedGrade CS6, Cinema 4D R13, Adobe Audition CS6 ...) and on the other hand, the student will learn to ... [+]

In the Advanced Master in Communication Studies, students will acquire an overview of the design and editing of audiovisual information through learning management tools Graphic design (Illustrator, Photoshop, Indesign) and Video Editing and Post Production Motion Graphics with (Premier CS6, SpeedGrade CS6, Cinema 4D R13, Adobe Audition CS6 ...) and, on the other hand, the student will learn to channel this information through the Web Creation (HTML5, CSS3, Responsive Design, JavaScript, jQuery ...) CONTENT Advertising Design: Illustrator Image Processing: Photoshop Design Publishing: InDesign Plain Text Editor Specialized Web HTML5 / CSS3 Responsive Design Introduction JavaScript / jQuery Video editing in Premiere CS6: Audio editing with Adobe Audition CS6 and color correction with SpeedGrade CS6 Postproduction and motion graphics with After Effects CS6: CINEMA 4D R13 CHARACTERISTIC Contact classes Small groups Computer per student Internet connection Support material PDF for each of the materials. DURATION 540 hours (420 h. Face + 120 h. Final Projects) [-]

MA In Design And Project Management For Internet

ELISAVA Barcelona School of Design and Engineering
Campus Full time September 2017 Spain Barcelona

Internet is now the place where we most informed, buy and interact, so it is essential to train professionals to understand the total transformation that such information volume behaves and to exploit its potential for social and economic growth. [+]

Top Master's Programs in Communication Design in Spain. Masters in Design and Project Management for Internet Certificate issued by the University Pompeu Fabra (UPF) and ELISAVA School of Design and Engineering of Barcelona Internet is now the place where we most informed, buy and interact, so it is essential to train professionals to understand the total transformation that such information volume behaves and to exploit its potential for social and economic growth. In this program we propose a range of training applied covering all aspects necessary for the student to acquire the skills and knowledge to enable it to undertake, manage, design and implement projects, services and Internet applications. By specialized teachers in each of the thematic areas of the program, case studies and practical realization of a project, the student will get a multidisciplinary training. With this training the student will have a detailed overview of the entire process of creating an interactive project where the business vision, the user experience (UX) technology and interface design are at the center. The Master offers the possibility of internships in leading companies (eg BeRepublic, Optimyzet, Multiply or Ogilvy) but also start-ups or companies in other areas such Ulabox and Diari Ara. After completing this master, a significant number of alumni have incoporado some of the major companies in Spain and abroad. Many of the Masters final projects have also been awarded with prestigious international awards and funding and scholarships. GOALS The main objectives of this program are: Knowing the philosophy, mechanisms and dynamics of Internet to understand this space of creation and technology as its own language. Understand the importance of user experience as a discipline that gives meaning to all technology, design and interaction work. Provide the interdisciplinary knowledge needed to be able to design and implement functional websites and web apps focusing on users and their needs. Know the strategies to brand positioning and establish collective intelligence processes in the development of projects. Understanding the characteristics of Internet technologies in relation to various platforms, especially mobile devices to exploit its potential in the service creation features. Introduce new business models, promoting the entrepreneurial spirit of the environment and establish new professional opportunities. Being able to manage, design and implement a project for Internet autonomously and be able to participate in a specialized team. TARGET Graduates in Design. Graduates in Communication Sciences. Graduates in Telecommunications Engineering and / or Computer Science. Accredited professionals in the field of design experience. Professional or academic with proven experience. START DATE Two editions are made annually starting in September and February [-]

Masters In Advertising Design And Communication

ELISAVA Barcelona School of Design and Engineering
Campus Full time September 2017 Spain Barcelona

In the complex context of the current global market, skills and competencies communicator and designer require a highly qualified professional for the tasks of defining strategies and effective messages. In terms of communication that is not there. [+]

Masters in Advertising Design and Communication Certificate issued by the University Pompeu Fabra (UPF) and ELISAVA School of Design and Engineering of Barcelona In the complex context of the current global market, skills and competencies communicator and designer require a highly qualified professional for the tasks of defining strategies and effective messages. In terms of communication that is not there. The program trains professionals necessary to develop a strategic plan of communication, from the definition of objectives to implementation of measures derived therefrom, in a 360 degrees, with focus on new media and tools PAID concept, EARNED, OWNED. The main objective of this program is to train professionals to take a strategic overview of communication and mastery of skills and functions of advertising creative to devise persuasive messages with the will to sell and convince. GOALS Highlight the central role of strategic communication and creativity as factor analysis, differentiation and positioning for both organizations in the private sector and the public sector. Give students a competitive professional profile include in their praxis know the latest trends in communication and integrated marketing. Train new professionals with a vision and strategic thinking to communication and design, to achieve real and efficient solutions to problems. Form the skills of students and equip them with tools so you can design a strategic action of 360 degrees, global and multichannel. Offer designers and communication professionals the ability to integrate acquired knowledge in professional practice from the perspective of design. Introduce the latest practices and trends in communication and design. Provide participants with the theoretical and practical basis for the acquisition of a solid professional competence, in the framework of new media, advertisement, branded content and Internet. Create a training framework that integrates most recent research on user-centered design with the current practice of advertising. The story and storytelling in support of persuasive messages. Develop creative methods to carry out efficient campaigns. TARGET Graduate superior in design. Graduates in Communication and Advertising. Fine Arts graduates. Professional or academic with proven experience. START DATE Two editions are made annually starting in September and February [-]

Masters In Packaging Design

ELISAVA Barcelona School of Design and Engineering
Campus Full time September 2017 Spain Barcelona

The current packaging needs professionals with the ability to communicate, both formally and graphically, the attributes of a product. [+]

Top Master's Programs in Communication Design in Spain. Masters in Packaging Design Certificate issued by the University Pompeu Fabra (UPF) and ELISAVA School of Design and Engineering of Barcelona The current packaging needs professionals with the ability to communicate, both formally and graphically, the attributes of a product. With the aim of training professionals to design socially conscious and environmentally responsible, this master provides appropriate to conceptualize and develop projects of integrated packaging tools. This training uses graphic design as a communication tool. The ultimate goal is to provide a professional level participants through workshops and theoretical and practical knowledge on branding, typography, history of packaging ...; how it is created and a product is developed from the point of view of strategy and branding; approach, analysis, design and implementation of a packaging project; detection of customer needs, especially when developing packaging design; and knowledge of the lines followed by different design teams for a successful product. The Master also focuses on the structural design of packaging as a communication tool in the package, but not from a technical standpoint, but so and communication. It delves into eco-design to create more efficient and sustainable packaging, which promote good design and optimal use of materials. The goal is to understand the factors affecting the production and selection of a container for a particular product and its possibilities and materials. GOALS Deepen the discipline of packaging, its history and current social conditions. Acquire a solid theoretical basis of branding. Knowing how to create and how a product is developed from the point of view of marketing. Learn to raise and analyze, design and implement a packaging project. Identify customer needs and what you value at the time of developing a packaging design. Knowing the following lines strategists and designers to achieve a successful product. Knowing the factors that influence the production and selection of a container for a particular product. Identify the different types of packaging and the possibilities that exist. Knowing the role that the selection of a particular type of packaging can have on a product. Knowing how to influence society and consumer packaging trends. Provide students with specific knowledge of the materials used in the packaging industry, the creation of packaging systems, prepress and printing, and quality control. Learn to create more efficient and sustainable packaging to promote good design and optimal use of materials. TARGET Graduate superior in design. Professionals and academics with accredited in various fields of these studies experience. START DATE Two editions are made annually starting in September and February [-]

Masters In Branding

ELISAVA Barcelona School of Design and Engineering
Campus Full time September 2017 Spain Barcelona

Any company or institution that offers a product or service has a brand that operates in your environment. The dimension of this brand and its projection can be variable but in any case, global brand management is a key factor to success in an increasingly globalized and competitive environment. [+]

Master in Branding Certificate issued by the University Pompeu Fabra (UPF) and ELISAVA School of Design and Engineering of Barcelona Any company or institution that offers a product or service has a brand that operates in your environment. The dimension of this brand and its projection can be variable but in any case, global brand management is a key factor to success in an increasingly globalized and competitive environment. At a time when the quality of products and services and their costs are not sufficient reason for differentiation, branding becomes a key element of both companies and institutions in the development of a powerful strategy to distinguish. The main objectives of a brand are gaining recognition and position. Whether from the public sector or the private, properly managing a brand is essential for those who want to grow and acquire strength, but also for those who, from a stronger position, seeking to maintain leadership in its sector. Branding refers to the complex process of building the brand through strategic arrangement of a set of assets linked directly or indirectly to the commitment, identity and experience of an organization. GOALS Reaching a global and strategic vision of the world of the brand based on real cases from different business sectors, presented by their authors and / or the companies themselves. Offer theoretical and conceptual tools to develop a complete process of brand building and innovation through the brand. Implement the knowledge acquired through the approach and the development of specific micro and global innovation project through the brand. Have resources to meet the complexity and the environment in which a product or service to deploy a strategic project to implement the design of a brand operates. TARGET Graduate Design. Graduates in Advertising. Graduate in Marketing. Graduates in Business Administration (Diploma in Strategy). Professional or academic with proven experience. START DATE Two editions are made annually starting in September and February [-]

Master's Degree In Interdisciplinary Studies In Design And Communication (MUDIC)

ELISAVA Barcelona School of Design and Engineering
Campus Full time September 2017 Spain Barcelona

The need to optimize the design and communication is imposed on any individual professional proposal, any business and in every field of cultural or institutional disclosure. [+]

Top Master's Programs in Communication Design in Spain. Master in Interdisciplinary Studies in Design & Communication (MUDIC) Certificate issued by the University Pompeu Fabra and ELISAVA School of Design The need to optimize the design and communication is imposed on any individual professional proposal, any business and in every field of cultural or institutional disclosure. In all the MUDIC, Master in Interdisciplinary Studies in Design and Communication, is an advanced training of specialized and multidisciplinary nature that aims at professional specialization and introduction to research activities. The master's degree trains professionals and researchers with the necessary platform application development skills, habilitándoles for designing communication strategies and effective messages. It is a title awarded by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering of Barcelona. The MUDIC is operational from the academic year 2008-2009. GOALS Communication has become one of the key strategic factors for innovation and positioning companies and institutions. In the designer has the responsibility to formalize the strategic policies of organizations. Among the main objectives of MUDIC they are: Provide knowledge and skills in communication strategies and / or design project processes. Provide students with tools of theoretical reflection and practical innovation to develop creative ability, seduction and persuasion; making them responsible for critical analysis and team management. Incorporating educational profile of pupils items related research dimension, typical of graduate studies, enabling them to pursue postgraduate studies at. Experience through new languages, media and channels with the intention of deepening existing applications scenarios and communication design. TARGET The MUDIC is an advanced multidisciplinary training that is aimed at professional specialization and introduction to research activities. It is aimed, therefore, a multidisciplinary group. and, in general, professionals Design, Advertising, Multimedia, Photography and Digital Media, Engineering, Communication, Public Relations, Architecture, Fine Arts, Social Sciences, Humanities, Information: It is aimed primarily at the academic profiles science or technology wishing to explore aspects of design and communication to transfer technology and market research projects. START DATE An annual edition takes place September to June [-]

Master's in Design Research and Experimentation

Bau Design College of Barcelona
Campus Full time October 2017 Spain Barcelona

Design in the 21st century needs professionals with trans-disciplinary training, who are capable of working in collaborative processes, and who investigate and understand the world in which they live and the effects of their own activity. [+]

Master's in Design Research and Experimentation Design in the 21st century needs professionals with trans-disciplinary training, who are capable of working in collaborative processes, and who investigate and understand the world in which they live and the effects of their own activity. The increasing dependence on technological devices, the material dimension of life and the presence of objects with which we interact every day make contemporary design a privileged place from which to think and intervene in the world. For these reasons, this Master’s course is offered as an area for reflection about the very processes of design, but also as an area for experimentation, practice and critical intervention. The principal aim of the Master’s in Design Research and Experimentation is to provide conceptual tools and promote experimental practices for research in design and for a critical transformation of the socio-cultural environments in which we live. This Master’s course emerges as a commitment to the convergence of design as an area for the production of knowledge and research and design as a tool for intervention and social innovation with which to re-think and re-shape present and future lifestyles. The course combines kinds of awareness and methodologies that are peculiar to experimental and collaborative environments such as Medialabs, Fablabs or workshops for artistic creation with the research methodologies of the social sciences, studies in science and technology or cultural studies. In this way, the theoretical sessions are accompanied by practical workshops in the HANGAR production centre, where a working area is permanently available for the students. GENERAL AIMS OF THE TRAINING To train professionals capable of carrying out projects of research and experimentation in design resulting in critical analysis and the creation of objects and devices that can be used in the sustainable transformation of the socio-cultural environments in which we live. Those processes will be made possible by the research methods, the conceptual tools and the experimental practices which arise from the meeting of the social sciences, art and design. Taking its inspiration from free culture and open design, the kind of professional practice which is proposed is intended especially for contexts of work that are heterogeneousº, trans-disciplinary and collaborative. STUDY PLAN The course is composed of five modules which converge into a final project. Module I – The social life of things Module II – Critical and speculative design Module III – Creative practices and methods for research in design Module IV – Digital manufacture Module V - Final Project This Master’s degree course offers a trans-disciplinary tour through areas of teaching, research and theoretical/practical experimentation. The methodology includes classes of theory, lectures and thematic seminars, workshop practical sessions, experimentation stages, working sessions and the accompaniment and tutoring of projects. The course is run as a collaboration between the BAU, the University Centre of Design of Barcelona, and HANGAR, a centre for research and artistic production, together with various projects of research and experimentation in connection with design. Thus, in addition to the classrooms where the theory classes, seminars and lectures take place, areas are also available for practical work and for experimentation workshops. The students also have permanent access to a workshop area at HANGAR, for their personal work and projects. CAREER OPPORTUNITIES The professional application of the knowledge and skills acquired during this Master’s Degree course can be orientated towards different areas, such as projects in laboratories for digital creation and manufacture (Fablabs, Makerspaces, Medialabs, etc.), work in design or architectural studios, cultural and artistic projects, projects of social diagnosis and intervention, or projects for social innovation. The course is also, and especially, intended for professionals who wish to work in research centres or with research groups which incorporate technical, social and humanistic knowledge, as they will be training designers, cultural managers, scientists and social interveners and transformers in the fields of knowledge offered by design as a tool for research and material intervention in the world. FACT SHEET Edit: 1st Edition Qualification: Master's in Design Research and Experimentation accredited by the Universidad de Vic-UCC. Students without university degrees will receive a University Extension Studies Diploma. Credits: 60 ECTS School period: From October 6th 2015 to June 2016. Final Project Presentation: June 2016 Timetable: Tuesdays, Wednesdays and Thursdays from 16h to 19h Mode: On-site Language: Spanish / English ( bilingual teaching staff) Price: 6960 € Observations: Laptop required. Intensive Spanish course for foreign students willing to apply to the Master degree (optional course). From Sept. 10th to October, 2nd; from Monday to Friday (4h/day) – 395€. [-]

Masters - Art Direction And Graphic Design

Idep Barcelona
Campus Full time October 2017 Spain Barcelona

The emergence of new communication channels and new consumer behavior with brands has completely reinvented the traditional creative process and, therefore, graphic communication systems. [+]

Top Master's Programs in Communication Design in Spain. The emergence of new communication channels and new consumer behavior with brands has completely reinvented the traditional creative process and, therefore, graphic communication systems. The creation of the visual identity of a company and its products or the design of an editorial publication are common challenges facing a graphic designer, but today it is necessary to integrate everything into a global communication strategy in a new scenario who they have gone down the barriers between design and advertising, including online and offline, giving way to the concept of integrated communication or 360. A graphic designer who want to develop as professional needs to learn to think strategically and globally, to develop their creative potential and develop their own skills. A new professional who join the essence of design art direction, becoming a key element in finding the right graphic language that brands are presented to the public. GOALS With this Master is to provide the graphic designer of the necessary tools to deal with graphics large projects, from the creation of the visual identity of a company and its products to the proposal for a multi-channel integrated advertising strategy, exploring all conceptual, formal and creative aspects of graphic and communication project. For this, the curriculum provides a very practical way, a complete overview of the main areas of graphic design applied to print media (editorial design, corporate identity and product) while the graphic designer is endowed tools needed to grow and develop as an Art Director in advertising and integrated communications for digital media in an agency or design studio. At the end of the program, students will be able to generate creative processes relevant, to the maximum all the graphic resources and communication channels, and will develop projects globally basing its proposals on criteria of successful visual communication. It will also have material to develop a portfolio that will enable promoted in the workplace and will help you optimize your projects for submission to contests and competitions. Addressed to Graduates, graduates and other candidates with experience in graphic design and software creditable academic curriculum and / or portfolio. Otherwise, you must take the Graduate / basic course in Graphic Design. Access and Degree Access university degree (bachelor or graduate degree) and internal selection process. own master's degree awarded by the Universitat Abat Oliva CEU is obtained .. Curricular Itinerary This master's degree is the result of combining the academic curricula of postgraduate Advanced Graphic Design and Art Direction in Advertising and Digital Media. [-]