Master Degree in Commerce in Madrid Spain

Top Masters Programs in Commerce in Madrid Spain

Commerce

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

A Master Degree in Commerce will help graduates to easily apply what they learn in the classroom to real-life situations that arise in the workplace. It is for this reason that employers in a wide range of fields view graduates with a Master Degree in Commerce as highly attractive potential employees.

Spain (Spanish: España) is a diverse country sharing the Iberian Peninsula with Portugal at the western end of the Mediterranean Sea. Spain is considered an exotic country in Europe due to its friendly inhabitants and relaxed lifestyle. The normal duration for University courses in Spain is 4 years, except Medicine and the double degrees, which are 6. Madrid and Barcelona are well known cities around world for its cuisine, vibrant nightlife, and world-famous folklore and festivities.

Madrid City is the capital of Spain. It is a metropolitan area with over 3 million residents. It has an arena called Las Ventas that hosts the annual bullfighting event. The city has many public and private universities.

Top Masters Program in Commerce in Madrid in Spain

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Master's Degree In Business Management And Sales Management

EAE Business School
Campus Part time October 2017 Spain Barcelona

The Master in Business Management and Sales Management teaches participants to manage sales teams in a changing and increasingly globalized, a thorough knowledge of our customers and ... [+]

Master in Business Management and Sales Management

In a short time we have witnessed the globalization, the development of new information technologies, comprehensive introduction to the Internet in our lives and new patterns of buying behavior of customers.

Clearly there is a new business paradigm, where the sale is not an end but a means to achieve customer loyalty. In this context, business managers need to strengthen existing and develop new skills that enable them to successfully address the professional and personal challenges they face.

The Master in Business Management and Sales Management teaches participants to manage sales teams in a changing and increasingly globalized, a thorough knowledge of our customers and, ultimately, to handle the tools necessary to achieve sales targets marked by the organization. ... [-]


Master's Degree In Marketing Management And Business Management

EAE Business School
Campus Full time April 2017 Spain Barcelona

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to ... [+]

Master in Marketing and Sales Management

The marketing of products and services are faced with increasingly demanding consumers and new distribution channels. The new information technologies energize all market players, dominate serves to provide a competitive response in a global environment and local time.

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to develop marketing policies able to be guided by the possible scenarios.

 

Through the development of the program is intended to achieve the fund objectives amental following:

- To train the participants with knowledge and techniques to develop the necessary skills to identify opportunities, threats and changes in the competitive environment of the company and guide the company's strategy in terms of possible scenarios. ... [-]


Master In Business Management And Marketing

ESEM
Campus Full time September 2017 Spain Madrid

A program for professionals at international level. Aimed at people who hold or are called to occupy the positions and functions of Commercial Marketing Managers or Sales ... [+]

Master Programs in Commerce in Madrid Spain. A program for professionals at international level. Aimed at people who hold or are called to occupy the positions and functions of Commercial Marketing Director or Sales ESEM, with 47 years of activity and development, is the business school specializing in business areas of Sales and Marketing, with recognition in national and international companies. By our classrooms and programs it has been more than 20,000 students on five continents. Target Provide the necessary tools for business development. These tools serve the dual function of Sales and Marketing Management. With the theoretical methodology - ESEM practice, the student will be provided the adptación to new technologies, as necessary and requested today for a post of Sales, Marketing and Sales Manager. The practical content of the program, new technologies, quality of teachers and the exchange of experiences of students, makes this program meets the goal of being High Business Quality. "The philosophy of this Post Grade is learning by doing" Programme structure The program takes place over one academic year and a total of six modules. After the titling it will be obtained Master in Business Management and Marketing. Evaluation Students should develop practical work on the topics covered in the modules, routing and structuring your thesis. The work will be developed within the school hours of each module and evaluated by teachers. If necessary they will receive tutoring to amend those aspects of the work presented that were not according to the requirements of ESEM in each area. The purpose of the program is to ensure that students understand and master the concepts taught. The philosophy of the program is learning by doing. Attendance: 100% for all classes End of Studies Thesis: At the end of each program, as a synthesis of lessons learned and the work done, teams develop a marketing plan with projection to two years Marketing Plan constitute the doctoral thesis and will be directed and evaluated by tutors designated for this purpose. General Services ESEM On-site ESEM, the student apart from the close relationship with faculty and ESEM equipment, available free from: Job Practices in companies Computer room Study Rooms Special Services non-EU students In addition to general services, non-EU students have in ESEM of: Guidance and information for enrollment in the program. necessary documentation requested by the Spanish consulates for processing and obtaining the Visa Studies. Practices in Spanish companies. Incorporation from the sixth month of the start of classes. TIE processing in Madrid. Insurance recruitment in Madrid MAPFRE SEGUROS repatriation and comprehensive health care, by the student for a year. Addressed to University graduates with professional experience. university graduates with professional experience. Commercial department Marketing department managers Thematic content Marketing: Fundamentals of Marketing Market Analysis and Consumer Product & Pricing CRM: Customer Loyalty Social Networks: Application Comunity Manager: Roles and Responsibilities Communication: Advertising Communication plan sales: Commercial negotiation Sales Team Management Sales Forecast Distribution and Sales Management: merchandising Distribution logistics Marketing planning: Marketing Audit Marketing plan Marketing budgets Marketing Plan Development Qualification: Master in Business Management and Marketing [-]

Masters In Brand Management, Design And Corporate Identity In Madrid

Madrid School of Marketing
Campus Full time 400  March 2017 Spain Madrid

The Master Brand Management, Design and Corporate Identity - Face (Madrid) (Madrid) of MSMK, prepares you to develop a global and comprehensive vision of the brand, from creation and brand management, to the knowledge and skills necessary for the creation, management and design strategies effective to position a brand in a global market like this, so you can assume positions of responsibility and manage new professional scenarios from the perspective of Brand Management. [+]

PRESENTATION The Master Brand Management, Design and Corporate Identity - Face (Madrid) (Madrid) of MSMK, prepares you to develop a global and comprehensive vision of the brand, from creation and brand management, to the knowledge and skills necessary for the creation, management and design strategies effective to position a brand in a global market like this, so you can assume positions of responsibility and manage new professional scenarios from the perspective of Brand Management. The highly specialized in Branding and Marketing program gives you the skills and abilities to become a leader in brand management, while'll develop a deep understanding of the development and brand management, corporate identity, brand design and corporate identity, standardization and manualization of brand valuation and brand communication to build winning brands in a global environment. The Master in Brand Management, Design and Corporate Identity - Face (Madrid), allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your training highly specializing in Brand Management and Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small groups and faculty quality composed of executives of national and multinational companies and where you will benefit from an Employment Lifetime and Exchange specializing in the master practices. PROGRAM STRUCTURE 01.MARKETING AND COMMUNICATION Introduction to Marketing Business and non-business Marketing Industry, sector and market Consumer Marketing Industrial Marketing Public Sector Marketing Third Sector Marketing Segmentation and Loyalty - CRM Market research Positioning and differentiation Marketing Mix The brand as a marketing tool Making a marketing plan 02.CONCEPTO BRAND Brand history. Social function of the mark today. Brand characteristics. Types mark. An approach to brand portfolio strategy. The mark against other intangibles of the company: value, reputation, satisfaction, trust, loyalty, security, image, etc. The mark on the environment The public goals of the brand: internal and external. Who influences and how about the brand. WHAT IS A BRAND 03.PARA Functions of brands. The value of a brand: how a brand adds value; different approaches and concepts. Viewpoint of supply and how it affects the supply curve. View of demand and how it influences the demand curve. 04.DESARROLLO AND BRAND MANAGEMENT Brand within the business strategy: The brand from the mission, vision and strategic business plan. The brand value chain. Brand and corporate culture. The brand with third parties. Organizational structure, processes, information flows and decision-making in the brand management: stakeholders. The process of brand management: Research and analysis. The research approach based on the objectives. Primary and secondary research. Internal and external investigation. Analysis and diagnosis of the information gathered. Strategic Development Positioning, values, attributes and brand personality. Decline of positioning: Brand architecture. Types of brand architecture. Licensing and brand franchise. Verbal Identity CORPORATE IDENTITY 05.LA: Types of denominations. Methodology development and creation of Verbal Identity. The registration research. Visual identity: Graphical symbols of identity: logo and symbol. Typefaces. Chromatic signs of identity. The "look & feel" or visual style. The tone of communication: Corporate communication. Corporate Public Relations. 06.DISEÑO CORPORATE IDENTITY AND BRAND Techniques and design tools. Graphic image. Visual identity. Brand design. Identity design. Packaging design. And 07.NORMALIZACIÓN manualization Identity, expressions, declensions and brand applications. Standardization: the MIC. Implementation of the brand: corporate architecture and theming of spaces. Retail marketing: the brand at the point of sale. Packaging. 08.COMUNICACIÓN BRAND The brand communication strategy. External and internal communication. The brand outward; above and below the line. The mark on conventional advertising. The mark on the relational and direct marketing. The mark on Viral Marketing. The mark on Public Relations. The brand in the online environment: e-branding / e-mobile. The brand inward: Brand engagement. Employees and members of the brand. The partners in support of the brand. "Champions" of the brand, and the inner experience of the brand. 09.VALORACIÓN BRAND Brand protection. Evaluation and feedback. Brand evaluation. Economic and financial assessment. Tracking the brand: Scorecard of the brand. Trackings of strength and / or brand health. Other evaluation systems. 10.VALORACIÓN BRAND Creation vs. Management vs. Revitalization. Corporate branding / business unit vs. Range / product Management brand architecture. Brand vs. generalist Specialist / niche. Product Brand vs. Service brand. B2B vs. brand sectors B2C. Brands vs. Strategies and price levels. The brand diversifications and expansions. Brand marketing: buying, selling, licensing. Brand based on Life Cycle time that is. The markings on changing situations and / or crisis. Brand and relationship strategy with different target audiences. [-]

Master In Marketing & Retail Experience In Madrid Omnichannel

Madrid School of Marketing
Campus Full time 400  April 2017 Spain Madrid

The Executive Master of Retail Marketing and omnichannel Classroom Experience (Madrid) of MSMK - Madrid School of Marketingdesarrolla your abilities, skills and expertise in retail marketingpara be able to innovate and empower the value chain and key issues in the general process of analysis, strategic planning and execution, having acquired main forecasting techniques at the point of sale and implementation, identifying business opportunities for increased income at the point of sale. [+]

Master Programs in Commerce in Madrid Spain. PRESENTATION The Executive Master of Retail Marketing and omnichannel Classroom Experience (Madrid) of MSMK - Madrid School of Marketingdesarrolla your abilities, skills and expertise in retail marketingpara be able to innovate and empower the value chain and key issues in the general process of analysis, strategic planning and execution, having acquired main forecasting techniques at the point of sale and implementation, identifying business opportunities for increased income at the point of sale. The program is highly specialized in Retail and Marketing, gives you the skills and abilities to become a leader, at the same time develop your skills in key strategic decisions in retail, in retailmanagement, business models, in specialized retail environments in circles of distribution, purchasing management, in procurement, in stock control, logistics management and value analysis of business processes. The Executive Master in Retail Marketing and omnichannel Experience- Face (Madrid) of MSMK, allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your training highly specialized in Retail, Management and Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small groups and faculty quality composed of executives of national and multinational companies and where you will benefit from an Employment Lifetime . PROGRAM STRUCTURE 01. BUSINESS distribution structure and business models. 1. Analyze the sector. The distribution within the corporate structure. Pathways concept and the sectors of the economy. Study key factors in an economic sector. Targeting the final consumer. The Retail / e-platform Canal and retail sale. Stages. Wheel of Retail trade. 2. To analyze the internal structure of the distribution channel. Alternative Channels. Canal building strategy. Analyze the potential market and target. Analyzing the economic and fiscal viability Canal. Manage HR. Fundamentals in Operations Management. 3. Development and Retail Retail New Age 02. ENVIRONMENTS STRATEGIC MARKET EXPANSION 1. Competitive Strategies in Retail. Technological differentiation. Cost leadership. Targeting and Segmentation. Location. 2. Decisions on growth strategies. Depth growth. Surface growth. Geographic growth. 3. How Diversify. New markets. New products. New customers. 4. Franchise expansion as an alternative. Concept and contracting. Franchise management costs. Main decisions. 5. Trends in Retail Marketing. Consumer evolution and how to detect changes in the markets. Decide on commercial formats. Building a fashion brand that define and mark. Trend. Customer loyalty: Matching mark - Customer. Recruitment and retention. Multichannel / crosschannel / ecommerce. 03. COMPETITIVE STRATEGIC DECISIONS IN RETAIL 1. Identify and understand a Consumer Multicanal and Multiproducto. Understanding the process. Consumer habits. Rational and emotional purchase. Set segmentation strategies. Cultural Marketing and Crosscultural. Shopper. Trends and Research. P2P buying process (the path to purchase). Of the 4 P's of MK at 6 P's (People + Purchase). CustomerCentric. Technologies applied to POS. Smart Shopper and Smart City. 2. Analysis of the Point of Sale (Visual Merchandising). Behavior and habits at the point of sale. Types of establishments. Analysis of locations. Areas of business impact: Showrooms and Exhibitions. Window dressing and visual merchandising: Practices and trends. Interior Design and Space. Lighting. Signage. Aposemántica. Ordination. Tours. 3. Branding and Corporate Identity. Define the business strategy. Define product strategy. Positioning the brand. Brand management: management techniques. Identify key KPIs and continuous improvement. Information systems (Benchmarking). 4. Action Areas. Manage establishments in international environments. Marketing and Profitability of major shopping centers and communication spaces. Franchise marketing decisions. Own Brand Strategy in Retail. 5. Experiential Marketing. Customer: Person + Context and Neuroscience. Laddering experiences. Components of an experience. What does it taste experience? Experiential Marketing. The MMV's: the role of the person and the true innovation in the customer experience. Development of creative thinking and experiences. Arteting: the art of connecting with the emotions and feelings of our current and potential customers. 3 EX: Exhibition, Ex-Desing, Experience. 04. RETAIL MARKETING MANAGEMENT 1. Strategic development of the company. 2. Brand Management. 3. Plan Communication. Corporate Communication Strategy. Internal Communication decisions. Relationship and involvement with the media. Publicity and promotion. Acts and events. Social media. 4. Feasibility Analysis Business. Feasibility alternatives. Retail Operating Account: types of costs. Projection scenarios viability. Reinvestment Policy. 5. Retail Marketing Plan. Mapping of quantitative and qualitative targets. Brand Image Management. Environment Analysis and Competition. SWOT analysis. Product life cycle. Retail Customer's analysis. RetailIntelligence. Creating Value Retail. Category Management. POS positioning. Management of prices and margins in Retail. Retail Marketing campaigns. 6. E-Retail: Digital Marketing and Retail Marketing strategy. Digital showcase. Ecommerce. Content management. Point successfully combine sales and social networking. Bluetooth and Mobile Marketing strategies. 7. Research and Information Systems: Key and its applications. Effective investigation into the channel. Manage the commercial research project. How to perform sampling in the distribution channel. Apply the main techniques of research (quantitative and qualitative). Other application techniques in the retail channel. Reports: interpretation and presentation of research results. Geomarketing and applications. Difficulties in understanding the client and how to overcome them. 5. OMNI-CHANNEL IN RETAIL. THE RESPONSE TO ECOMMERCE "CustomerJourney" in the digital environment: Omni-channel: Customer - Centric Commerce. Mapping the "CustomerJourney" Implications for the retailer and for the branding of the manufacturer's products. New business models: Profit & Loss of eCommercefrente physical retail. New challenges and threats of the value chain. 6. OMNI-CHANNEL CUSTOMER INTERFACE Omni-channel CRM: Customer perception: Cross-Channel & Multi-devices & Cross-selling. Analytics in the Omni-channel and Big Data strategy. Technologies for managing data and information. How to personalize the shopping experience. The outlet connected: Redefining opportunities at the point of sale, new formats, communication and promotion The omni-channel experience at the point of sale New challenges for the management of the channel (manufacturer branding at the point of sale) 07. MANAGEMENT Sourcing 1. Description and design of business processes in retail. Adaptation of business processes in the retail channel. Upstream processes + + Downtream Middletream. CostesOperativos analysis. 2. Manage the operational capacity in the Point of Sale. Capacity Planning. Efficiency vs Response. Outsourcing and Offshoring. Facilities and Operating Resources. 3. Plan Sales and Customer Operations. MPS and MRP Master Plan and process scheduling. Deviation Correction and operating plans. Push vs Pull (JIT). 4. Project Management. Project Design and Development: Releases, promotions and events. Planning and Monitoring. Project Implementation. 5. Action Areas. International Retail Operations environments. Operational management in Retail Chains. Centralization or decentralization. Cross Docking and dropshipping. Centralization of Purchasing and Logistics. Retail Operations consolidation points. Franchise operations models. 08. MANAGEMENT RETAIL Sourcing 1. Map of ABC references. Policy prioritization of references / families. ABC action. 2. Plan Selection / optimization Providers. Search and Preset. Approach / Scoring Alternatives. 3. Strategy negotiating with suppliers. Evaluation of negotiating strength. Plan objectives in the negotiations. Correction action and negotiation. Approval of suppliers template. 4. Product Global Sourcing. Searches for optimal sources. Benchmarking and Management Alternatives. 5. Supply Systems in Retail. Demand formula. Mini Max system. Mixed Management categories. 6. Evaluation of suppliers. 7. General Services Retail. Essential items of expenditure: detection and prioritization. Selection and negotiation with creditors. Monitoring alternatives. 9. VALUE STRATEGIES IN ECOMMERCE Competitive strategies in the digital environment: The product offering in the omni-channel environment Pricing strategies in a transparent and informed market Talent management at the point of sale Economy "self-service" Effectively manage the digital communication Social media in the omni-channel environment Process of implementation of the structure and resources of an organization omni-channel. [-]

MA In Developing E-commerce And Logistics Management In Madrid

Madrid School of Marketing
Campus Full time 400  September 2017 Spain Madrid

The Master in Development of E-Commerce and Logistics Management -in Presence (Madrid) of MSMK - Madrid School of Marketing is unprograma highly specialized E-Commerce and Logistics Management online platforms, which gives you the skills and abilities necessary to will specialize as E-Commerce Management, at the same time develop your expertise in creating online stores, E-Commerce platforms, systems and payment gateways, logistics and strategy and support for E-Commerce, management techniques and fulfillment, inventory management in distribution and transport, logistics process integration with online stores, and customer service in gamification, in mobilebusiness in Brandedcontent in social media strategy, and develop a business plan for an online business. [+]

PRESENTATION The Master in Development of E-Commerce and Logistics Management -in Presence (Madrid) of MSMK - Madrid School of Marketing is unprograma highly specialized E-Commerce and Logistics Management online platforms, which gives you the skills and abilities necessary to will specialize as E-Commerce Management, at the same time develop your expertise in creating online stores, E-Commerce platforms, systems and payment gateways, logistics and strategy and support for E-Commerce, management techniques and fulfillment, inventory management in distribution and transport, logistics process integration with online stores, and customer service in gamification, in mobilebusiness in Brandedcontent in social media strategy, and develop a business plan for an online business. The Master in Development of E-Commerce and Logistics Management Face (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your training highly specialized in Digital Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small groups and quality faculty composed of managers of national and multinational companies and where you will benefit from an Employment Lifetime. PROGRAM STRUCTURE 01.FUNDAMENTOS AND MARKETING TECHNIQUES Key in traffic generation campaigns factors. Multimedia campaigns. Usability. Management. Tools. N SELF (ZENOVATION) 02.COMPORTAMIENTO CONSUMER AND lead- Experiential Marketing, SKILLS AND PERSONAL GROWTH The Experience Economy: a new scenario for the consumer to understand and comprehend. Experiential Marketing. Consumer value. The vision of experiential research: what techniques and tools used depending on the objectives. Analysis, roles and types of consumers. The design experience CustomerRelationshipManagement to CustomerExperience Management. Experiential Marketing (XM). How to tackle a project of experiential innovation. Technologies applied to consumer awareness. 03.ANÁLISIS ONLINE BUSINESS MODEL Analysis of online business models. Model Canvas, or how to create a sustainable model. Strategic alternatives online business. 04.BUSINESS A BUSINESS PLAN ONLINE Business analysis to create or developing. Positioning and segmentation. Business strategies. Forecast revenues, expenses. Monitoring of the business model. Financial management control. Funding application possibilities of investors. Crowdfounding and other financing alternatives. People management in the digital environment. Search and vendor management. 05.ESTRATEGIA IN NETWORKS Social Media and the web. Social Media Plan in the company. Content Marketing. 06.POSICIONAMIENTO SEARCH ENGINE Positioning Web: SEO strategy. SEM strategy: Google Adwords and other platforms. Web analytics. Planning and Campaign Management. Management tools and decision-making. 07.GAMIFICACIÓN Gamification in the business strategy. Gamification applied to ecommerce. Gamificación action planning. Return on investment (ROI). BUSINESS 08.MOBILE Consumers and users. Mobile strategy. Mobile Internet. Mobile messaging. Mobile advertising. Mobile Social Media. 09.BRANDED CONTENT New advertising models and their impact on communication campaigns. Advertising and Branded Content. Strategic Planning Branded Content. Creativity: design and management. Content Strategy and Brand. Informational and promotional content. Content production. Content distribution strategies. 10.SISTEMAS PAYMENT AND BRIDGES Internet and means of payment. Existing means of payment. Business and operational models. Integration methods. 11.PLATAFORMAS eCOMMERCE Types of ecommerce platform. Functionality of an ecommerce platform. Management efficiency and profitability of ecommerce platforms. Social Media and ecommerce platforms. 12.LA LOGISTICS AND SUPPORT AS A STRATEGY FOR eCOMMERCE Fundamentals and Techniques logistics. How to manage logistics services for ecommerce. Management.Integración Supplay Chain Logistics and service. Key supply chain factors. Offer and demand. Strategies for demand management. Basic strategies and their implementation for logistics management. 13.CÓMO manage inventories Fundamentals inventory and financial management. Types of inventory and cost control. Effective inventory management. Manage the "Long Tail effect" in the inventory. 14.TÉCNICAS FULFILLMENT AND MANAGEMENT Manage the value chain in eCommerce. Scenarios and business models online Manage the process of fulfillment. Supply fundamentals and techniques. Manage the entry process and implementation of the ABC model. Need storage service or outsourcing? crossdocking, stock in online store. Picking management. international eCommerce. Develop your own "business case" of the business. 15.DISTRIBUCIÓN AND TRANSPORT Major transportation decisions for online business. Management of incidents. The "last mile". Selection and transportation management ideal business model. Negotiation and management costs. Administrative and financial management related to the distribution and transportation. 16.LOGÍSTICA REVERSE (STRATEGY AND OPERATIONAL) Main concepts and techniques. Planning and implementation. Cost optimization. Reverse logistics management. Processes associated with handling returns. 17.INTEGRACIÓN the logistics process WITH ONLINE STORE Integrate a business with stock. Integrating a business without stock - Dropshiping. EDI and barcodes. Logistics label. Technology selection and negotiation with suppliers. LEGAL AND LEGAL 18.ASPECTOS eCommerce The Spanish / international legal system. Responsibility of shareholders and directors of a company. Shareholders' Agreement. International recruitment. Tools for our brand differentiation. Services Act Information Society (LSSI). Organic Law of Protection of Personal Data. (Act). Other consumer laws. .Applications Indirect taxes on the web: Legal Notices, Privacy & Notices. Trust seals. Web and security environment. Grievance processes. 19.SERVICIO AND CUSTOMER Functionality. Customer orientation. Increased business support. Loyalty schemes. Care and management of claims and complaints. eCRM. DIGITAL 20.EMPRENDIMIENTO Context and environment for generating innovation. The start-up: business models and success stories. Institutional support. Nurseries, advice, training, consulting, other. Fundraising techniques: raising capital and funding. Internationalization strategies. [-]

Intensive Master Of E-commerce In Madrid

Madrid School of Marketing
Campus Full time 400  March 2017 Spain Madrid

The Intensive Master in E-Commerce -in Presence (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Commerce program, which gives you the skills and abilities necessary to will specialize as E-Commerce Management, at the same time develop your skills in creating online stores, E-Commerce platforms, systems and payment gateways, logistics and strategy and support for E-Commerce, management techniques and fulfillment, inventory management in distribution and transport, integration logistics with online stores, and customer service in gamification in mobile business in branded content, social media strategy, and develop a business plan for an online business process. [+]

Master Programs in Commerce in Madrid Spain. PRESENTATION The Intensive Master in E-Commerce -in Presence (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Commerce program, which gives you the skills and abilities necessary to will specialize as E-Commerce Management, at the same time develop your skills in creating online stores, E-Commerce platforms, systems and payment gateways, logistics and strategy and support for E-Commerce, management techniques and fulfillment, inventory management in distribution and transport, integration logistics with online stores, and customer service in gamification in mobile business in branded content, social media strategy, and develop a business plan for an online business process. The Intensive Master in E-Commerce Face (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your highly specialized training in Digital Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small and cloister of quality composed of executives of national and multinational companies and where you will benefit from an Employment Lifetime and Exchange Practices specializing in groups Master. PROGRAM STRUCTURE 01.FUNDAMENTOS AND MARKETING TECHNIQUES Key in traffic generation campaigns factors. Multimedia campaigns. Usability. Management. Tools. N SELF (ZENOVATION) CONSUMER AND 02.COMPORTAMIENTO lead- Experiential Marketing, SKILLS AND PERSONAL GROWTH The Experience Economy: a new scenario for the consumer to understand and comprehend. Experiential Marketing. Consumer value. The vision of experiential research: what techniques and tools used depending on the objectives. Analysis, roles and types of consumers. The design experience to Customer Relationship Management Customer Experience Management. Experiential Marketing (XM). How to tackle a project of experiential innovation. Technologies applied to consumer awareness. 03.ANÁLISIS ONLINE BUSINESS MODEL Analysis of online business models. Model Canvas, or how to create a sustainable model. Strategic alternatives online business. 04.BUSINESS A BUSINESS PLAN ONLINE Business analysis to create or developing. Positioning and segmentation. Business strategies. Forecast revenues, expenses. Monitoring of the business model. Financial management control. Funding application possibilities of investors. Crowdfounding and other financing alternatives. People management in the digital environment. Search and vendor management. 05.ESTRATEGIA IN NETWORKS Social Media and the web. Social Media Plan in the company. Content Marketing. 06.POSICIONAMIENTO SEARCH ENGINE Positioning Web: SEO strategy. SEM strategy: Google Adwords and other platforms. Web analytics. Planning and Campaign Management. Management tools and decision-making. 07.GAMIFICACIÓN Gamification in the business strategy. Gamification applied to ecommerce. Gamificación action planning. Return on investment (ROI). BUSINESS 08.MOBILE Consumers and users. Mobile strategy. Mobile Internet. Mobile messaging. Mobile advertising. Mobile Social Media. 09.BRANDED CONTENT New advertising models and their impact on communication campaigns. Advertising and Branded Content. Strategic Planning Branded Content. Creativity: design and management. Content Strategy and Brand. Informational and promotional content. Content production. Content distribution strategies. 10.SISTEMAS PAYMENT AND BRIDGES Internet and means of payment. Existing means of payment. Business and operational models. Integration methods. 11.PLATAFORMAS eCOMMERCE Types of ecommerce platform. Functionality of an ecommerce platform. Management efficiency and profitability of ecommerce platforms. Social Media and ecommerce platforms. 12.LA LOGISTICS AND SUPPORT AS A STRATEGY FOR eCOMMERCE Fundamentals and Techniques logistics. As managing logistics services ecommerce. Supplay Chain and Logistics Management. Integration services. Key supply chain factors. Offer and demand. Strategies for demand management. Basic strategies and their implementation for logistics management. 13.CÓMO manage inventories Fundamentals inventory and financial management. Types of inventory and cost control. Effective inventory management. Manage the "Long Tail effect" in the inventory. 14.TÉCNICAS FULFILLMENT AND MANAGEMENT Manage the value chain in eCommerce. Scenarios and business models online Manage the process of fulfillment. Supply fundamentals and techniques. Manage the entry process and implementation of the ABC model. Need storage service or outsourcing? cross docking, stock in online store. Picking management. international eCommerce. Develop your own "business case" of the business. 15.DISTRIBUCIÓN AND TRANSPORT Major transportation decisions for online business. Management of incidents. The "last mile". Selection and transportation management ideal business model. Negotiation and management costs. Administrative and financial management related to the distribution and transportation. 16.LOGÍSTICA REVERSE (STRATEGY AND OPERATIONAL) Main concepts and techniques. Planning and implementation. Cost optimization. Reverse logistics management. Processes associated with handling returns. 17.INTEGRACIÓN the logistics process WITH ONLINE STORE Integrate a business with stock. Integrating a business without stock - Drop shiping. EDI and barcodes. Logistics label. Technology selection and negotiation with suppliers. LEGAL AND LEGAL 18.ASPECTOS eCommerce The Spanish / international legal system. Responsibility of shareholders and directors of a company. Shareholders' Agreement. International recruitment. Tools for our brand differentiation. Services Act Information Society (LSSI). Organic Law of Protection of Personal Data. (Act). Other consumer laws. .Applications Indirect taxes on the web: Legal Notices, Privacy & Notices. Trust seals. Web and security environment. Grievance processes. 19.SERVICIO AND CUSTOMER Functionality. Customer orientation. Increased business support. Loyalty schemes. Care and management of claims and complaints. eCRM. DIGITAL 20.EMPRENDIMIENTO Context and environment for generating innovation. The start-up: business models and success stories. Institutional support. Nurseries, advice, training, consulting, other. Fundraising techniques: raising capital and funding. Internationalization strategies. [-]

Master blended learning in Marketing and Commercial Management (in Spanish)

ESERP Business School
Online & Campus Combined Full time June 2017 Spain Madrid

ESERP Business School offers programs that allow even more flexibility than the Master in class. Designed for students with highly variable work schedules or who must travel frequently, distance education presents [+]

ESERP Business School offers programs that allow even more flexibility than the Master in class. Designed for students with highly variable work schedules or who must travel frequently, distance education presents the study and evaluation entirely online and can be accessed at any time and place to the virtual platform, with the option to attend a maximum of 60% of attending classroom, between October and June, at the branch of ESERP of your choice. The educational content of Masters blended learning is adapted to the requirements of the European Higher Education Area, offering 60 credits, thus ensuring a constant effort to improve management skills and optimal development of attitudes such as initiative, teamwork or critical capacity. The Masters of ESERP put special emphasis on skills development, always based on updated knowledge that allow students to practice applying the most innovative techniques and tools strategically. To achieve this we rely on a compound Faculty by specialized professionals in the classroom introducing the real problems of the current business organization, providing the student online tracking. For the integration of students in the business world and in the process of decision-making, applying a dynamic education system and active, used as a teaching tool, among others, the case method and simulation.... [-]


MDCI - Master In Business Administration And International Trade

CEUPE - Centro Europeo de Posgrado y Empresa
Campus Full time September 2017 Spain Madrid

In MDCI the student will be able to analyze, synthesize and develop key proposals to address the different business areas that directly and globally to international trade. [+]

Master Programs in Commerce in Madrid Spain. Frontiers in business disappear and the need for economic growth by companies requires professionals excel in their level of knowledge and mastery of skills for process control crisis management, integration, expansion, mergers and internationalization. The globalization of the economy has meant an increasing approach not only between governments of countries to eliminate barriers to international trade and investment, but also between companies and operators that manage business relationships. In addition to the traditional operations of import-export have been a number of agreements such as the establishment of joint ventures (joint ventures), the AWARDING licensing process outsourcing, project finance, etc.., Which requires executives and managers involved in these agreements to acquire the essential skills for negotiating in an international environment. In MDCI the student will be able to analyze, synthesize and develop key proposals to address the different business areas that directly and globally to international trade. In a business and professional as globalized society, it is vital to provide attendees with a global-multicultural approach and practice how to lead a multinational or organization dialing internationally. Provide practical tools to perform management duties related to international trade and investment. [-]

MBA+MMK - MBA y Máster en Dirección comercial y marketing

CEUPE - Centro Europeo de Posgrado y Empresa
Campus Full time September 2017 Spain Madrid

El programa MBA + MMK con su doble posgrado Master en Dirección Comercial y Marketing supone el aunar un programa generalista y fuertemente valorado por perfiles de dirección. [+]

El programa MBA + MMK con su doble posgrado Master en Dirección Comercial y Marketing supone el aunar un programa generalista y fuertemente valorado por perfiles de dirección, con otro programas master de especialización que supondrá dar cobertura como profesional de las necesidades que toda empresa tiene en áreas estratégicas de marketing y ventas como: agencias de marketing, consultoras de investigación de mercados, agencias de publicidad, departamentos de marketing y ventas. De igual manera está pensado para empresarios o emprendedores que deseen además de fortalecer sus habilidades directivas el profundizar en la rama de dirección comercial y marketing empresarial. El MBA – Master en Dirección y Administración de Empresas es por excelencia el programa máster de posgrado que más implantado está a nivel internacional en escuelas de negocios y universidades de todo el mundo. La idiosincrasia de su contenido, el objetivo para el que se concibió y los excelentes resultados aportados han dado lugar a que sea altamente valorado por las empresas siendo sin lugar a dudas el perfil más demandado y con mayor índice de empleabilidad. [-]

Master In Foreign Trade And Internationalization (on Line)

EOI Spain’s School of Industrial Organisation
Online & Campus Combined Part time Spain Madrid

Train and graduates, professionals, managers, technicians and people with potential to hold positions of responsibility in order to enhance visibility and personal competitiveness of enterprises in foreign markets and internationalization processes. Facilitating the acquisition and development of skills and management tools aimed at improving the efficiency, productivity and competitiveness of its foreign trade and internationalization processes. Enriching personal and professional development, promoting teamwork, the relationship between the participants and the professional and business networking. Knowing the characteristics of a foreign market in a region of local specialists hand of Foreign Trade. Projecting the knowledge gained developing a business Internationalization Project.Provide a title certifying learning MASTER reached at the University of Alcalá and EOI. [+]

Master Programs in Commerce in Madrid Spain. Module 1. International Management Virtual Classroom Management International Relations and Business Internationalization: Key Principles International Business Strategic Vision The Spanish company in the European Business Opportunity Identification: Tools Project Methodology International Marketing International Logistics International Taxation International Recruitment International Financing Institutional Support for internationalization ICT for internationalization Group Project Module 2. International Project Diagnosis Capacity Business Internationalization Internationalisation Capability Diagnostic Product / Service Selecting Markets Positioning Strategy Marketing Plan Logistics Plan Strategy Implementation / distribution Procurement Analysis Fiscal Analysis Plan Negotiations Organization Human and material resources Economic Analysis, Feasibility Financial Analysis Financing Integration Internationalization Strategic Plan, Planning Module 3. International Logistics Management Fundamentals of International Logistics EDI Information Systems International Delivery Terms INCOTERMS Physical protection of the goods Legal and economic protection of the goods Technical and operational aspects of international transport Commercial management of transport Legal and transport documentary Function in the EU Customs Customs Practice Logistics Plan Module 4. International Financing Commercial operators and financial Methods of collection and payment no documentary Methods of collection and payment Documentary Insurance Export Credit Track Changes Currency Markets Export Financing Import Financing Project Finance Aid agencies and international financing Risk Management: Business Risk, Country Risk and Exchange Risk Module 5. Management Skills Networking Leadership Time Management Motivation International Negotiation Protocol Expatriate Management Writing techniques Oratory Presentation Skills Module 6. Regional Area: Asia History and International Relations in Asia Political Systems Asian economies The business culture in Asia APEC ASEAN Business Opportunities China: business management systems India: business management systems Japan: business management systems Successful example [-]

Specialty Sales And Marketing Organization

Formato Educativo
Online & Campus Combined Part time September 2017 Spain Madrid

Aimed at Latin American professionals in order to provide knowledge management and immediate practical application in their professional activity and in particular [+]

Gadex Program. Specialty Sales and Sales Organization Aimed at Latin American professionals in order to provide knowledge management and immediate practical application in their professional activity and in particular executive management, and human linkages, cultural professionals and between professionals and American and Spanish companies.

Requirements - Higher degree or professional experience that guarantees a level of responsibility and a sufficient applied knowledge of the subject of the Master. - Be a citizen of a country in Latin America (including Spain).

Duration Number of hours: 425 hours of effective training include:

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Master In International Trade (MDCI)

ESIC Business & Marketing School
Campus Full time September 2017 Spain Madrid

The program Master in International Trade dotarte aims of the vision, knowledge and skills necessary to lead and manage [+]

Master in International Trade (MDCI)

1st Place in National Ranking Masters specialized in foreign trade of the newspaper "El Mundo" All Specialized Masters Programs we offer in ESIC is based on the reality of business management. The program Master in International Trade dotarte aims of the vision, knowledge and skills necessary to lead and manage businesses in global markets through the completion of cases and international projects eminently practical.

With a duration of nine months this postgraduate course is characterized by:

Analyze the various business areas that directly affect international trade and globally. Develop in all students an overall view, multicultural and practice of how to run an international company. Provide practical tools to perform management tasks related to international trade and investment. Completion by the student in a real project of internationalization of business. ... [-]